Print 32 comment(s) - last by sprockkets.. on Apr 28 at 11:42 PM

Microsoft/Nokia are the perennial underdog in a market dominated by Android and iOS

On Friday, Microsoft announced the official completion of its purchase of Nokia's Devices and Services division. The $7.2B deal netted Microsoft a swanky smartphone hardware division and 25,000 new employees.
Microsoft, long the dominant player in the desktop/laptop operating system market with its various flavors of Windows, has found itself struggling to compete in the smartphone sector with Windows Phone. The Nokia acquisition will hopefully help to craft a hardware/software experience more in line with Microsoft’s vision for the consumer mobile experience.
In keeping with that theme, Microsoft has unveiled a new advertising campaign that shows “We’re not like everybody else”:
In this case, “everybody else” includes smartphones running Google’s Android OS and Apple’s popular iPhone family of smartphones. As of Q4 2013, Android’s share of the smartphone market stood at 78.1 percent according to IDC. Apple, meanwhile, managed to capture 17.6 of the market with its iOS-based smartphones. Microsoft, however, was stuck in a distant third place with just 3.0 percent of the overall smartphone market.
Microsoft’s latest acquisition is definitely a logical step forward in increasing its fortunes in the smartphone sector, but it also has to capture the attention of consumers who have are currently enamored with Android and iOS devices.

So we must ask our readers, if you haven’t already transitioned to Windows Phone, what does Microsoft need to accomplish in order to make you consider the platform? Tell us your thoughts in the comments section.

Sources: Nokia Conversations, IDC

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I like the Android UI
By Nizmo on 4/28/2014 10:58:26 AM , Rating: 2
Personally I prefer the Android UI over the WP8 Tiles. I like the classic Windows desktop look. I like to have as much icons on my homepage as possible without it looking too cluttered. The tiles just take up too much space and also look bland.

RE: I like the Android UI
By Labotomizer on 4/28/2014 11:08:07 AM , Rating: 2
Ummm... You just defeated your own argument. I get that you have a preference but you contradicted yourself. On my Note 3 I can fit 16 icons on one page if they're all 1x1. On the Lumia Icon you can fit 10+ rows of 1x1 tiles at 6 across. That would put you at 60+ icons on the same screen real estate. That's assuming you were using 1x1 tiles (small) rather than medium or large. But that's really the only fair comparison.

Sure, you can put larger widgets but you also give up more of that space for icons when you do on Android.

I'm good with your preference and all but please refrain from making flat out false statements. Thanks!

RE: I like the Android UI
By Nizmo on 4/28/2014 11:16:40 AM , Rating: 1
The icons on my Nexus 5 don't take nearly as much real estate on my screen as the tiles on a WP. Yeah you can fit plenty of icons on the homepage but it doesn't look as messy as having a bunch of tiles of different sizes next to each other.

RE: I like the Android UI
By Labotomizer on 4/28/2014 11:45:11 AM , Rating: 2
You cannot fit more icons than tiles. Period. Your opinion about the aesthetics is your own opinion and you're completely entitled to that. However, the fact remains that you can fit more in the same real estate on Windows Phone. It's not something that can be argued.

RE: I like the Android UI
By Nizmo on 4/28/2014 11:59:56 AM , Rating: 1
And everything I have stated has been nothing but my own opinions so maybe you should read carefully before jumping to conclusions. I made any statements about WP having X feature and Y feature. I gave my opinion on what I think of the UI.

RE: I like the Android UI
By Nizmo on 4/28/2014 12:00:33 PM , Rating: 2
I didn't*

RE: I like the Android UI
By mackx on 4/28/2014 12:52:06 PM , Rating: 2
sure you can, with root. or even without with other launchers that let you adjust the number of columns/rows etc.

i've never used winmo as i'm an android boy. it's unlikely i'll ever try it as all i've heard is that it can do most of what android and ios can do - but i've never heard what it can do that android can't

RE: I like the Android UI
By nikon133 on 4/28/2014 1:38:50 PM , Rating: 2
This is down to personal needs, but I'm finding offline maps for the whole country and accurate speed limits warnings very handy - and I was told default Android maps and satnav don't do it.

Integration of services like FB, Skype... Tweeter too, I think... in People Hub are very nice, too.

And, of course, tiles - I love them on phone. Ease of compromising between more icons or more info on screen is, arguably, best on any platform at present.

RE: I like the Android UI
By ResStellarum on 4/28/2014 2:16:12 PM , Rating: 2
You cannot fit more icons than tiles. Period.

I think you're forgetting about the multiple home screens that Android provides. It makes organisation and access far more efficient than scrolling a never ending list of near identical tiles.

RE: I like the Android UI
By StevoLincolnite on 4/28/2014 9:13:30 PM , Rating: 2
You can swipe to the left on a Lumia, then press one of the letters and narrow down your search. (This is awesome if you have tons of apps!)

Conversely, you could just bring up Cortana and ask her to launch the app for you.

RE: I like the Android UI
By StevoLincolnite on 4/28/2014 9:11:32 PM , Rating: 2
I can fit 60 small tiles on my Lumia 920 with the Windows Phone 8.1 update. (6 tiles across, 10 tiles downward.)

How much does your Android fit on the same screen?

It also doesn't look to bad with an image placed over the tiles.

However, the main draw card for me in getting a Windows Phone was that it could work *really* well with my motocross gloves on and the UI in general with larger tiles suits my big hands and fingers.

The downside however is the lack of apps, for instance my bank doesn't have a Windows Phone app, but instead I just created a tile shortcut to my bank account instead, so it wasn't to much of a drama.

Essentially, if you want the best camera phone, the Lumia 1020 is it.
If you want the best budget phone, look no farther than the Lumia 520 and it's derivatives.

By hrrmph on 4/28/2014 11:51:19 AM , Rating: 2
Yep, they're definitely not like everybody else.

... they don't play FLAC audio files.

RE: Yep...
By Flunk on 4/28/2014 3:25:24 PM , Rating: 2
They make an Audio player for people like you, it's called Pono and it's just as pointless as listening to FLAC files on headphones worth less than about $2000.

RE: Yep...
By ProZach on 4/28/2014 4:31:07 PM , Rating: 2
Wouldn't they opt to support WMA lossless? I have no way of knowing since I don't have a Nokia phone.

Yes, there's not much point of wasting storage space to carry a CD archive around, but if I were a radio DJ maybe it makes sense.

RE: Yep...
By sprockkets on 4/28/2014 6:56:55 PM , Rating: 2
They make an Audio player for people like you, it's called Pono and it's just as pointless as listening to FLAC files on headphones worth less than about $2000.

The differences btw lossy files and lossless are apparent for some.

The diff btw 96khz/24 bit or SACD and normal rates are not.

You don't need $2000 mythical headphones either, but we know you were just trying to be an ashole.

RE: Yep...
By Mitch101 on 4/28/2014 10:58:10 PM , Rating: 2
I bet you can tell the difference between a coat hangar and monster cables.

RE: Yep...
By sprockkets on 4/28/2014 11:42:54 PM , Rating: 2
Seriously I can tell the diff in subtle ways when I use original cd files vs mp3 ones in my car. It may come down to how it decodes mp3s or mp4s but it is there. I have an older kenwood excelon unit with TI's 24bit burr brown converter for cds with infinity speakers in the front with a sub in the back.

I'm having a hard time with this
By BZDTemp on 4/28/2014 9:48:29 AM , Rating: 1
I really like Nokia and have done so for a long time, but on the same time Microsoft is on my hate list just one step below Apple.

Best case scenario is that Nokia will make Microsoft better, after all it is not like Nokia is just a few people that will instantly turn Microslaves.

By HardwareDufus on 4/28/2014 12:31:03 PM , Rating: 2
Nokia phones are fantastic.

I live in Mexico. I downloaded the 8.1 dev preview. I changed my location to US and language to English so that I could give Cortana a spin.

It gave accurate directions way out in the middle of nowhere in the Sierra Madres Occidental in the section where the states of Sonora, Chihuahua and Sinaloa come together. Nothing is out there... but Cortana told me where I could drive to get something to eat. Combination of Nokia Lumia 920 and Windows Phone 8.1 really impress me.

does this fall under the..
By drewsup on 4/28/2014 9:29:41 AM , Rating: 2
"You can trust us, we're not like the others" style of marketing

Its too late really
By Dribble on 4/28/2014 9:40:48 AM , Rating: 2
Already locked into android/google ecosystem same way I am into windows for PC's. It would take google/android to really mess up for me to consider switching - not much MS can do. Suspect the same is true for most apple users.

By Old_Fogie_Late_Bloomer on 4/28/2014 9:51:35 AM , Rating: 2
It seems to me that more and more people are moving to pay-as-you-go plans, at least in the US. Customers are starting to realize how much they're overpaying for phones, and they're looking for devices that are affordable without a contract. The Moto G set the bar pretty high (or low?). Microsoft needs to seriously undercut it with the 630, and then release a 730 with near-feature-parity to the Moto G (or its successor) that's priced $10 to $20 cheaper.

Okay, so technically I'm not answering the question since I've already switched to WP8, but I think that's going to have to be a part of their strategy as they move forward.

Not like everybody else
By fishman on 4/28/2014 11:19:43 AM , Rating: 2
But hasn't Microsoft claimed that one of the strengths of Windows and Office is that almost everybody else is running it?

By ResStellarum on 4/28/2014 2:12:43 PM , Rating: 2
I guess Microsoft forgot that lots of OEM's also produce coloured backplate devices when they made this video lol.

Ditch Metro
By Guspaz on 4/28/14, Rating: -1
RE: Ditch Metro
By DFranch on 4/28/2014 8:44:44 AM , Rating: 2
Yeah, everybody knows static icons are way better. And where are the highly useful backgrounds which shimmer when you touch the screen. I have a blank home page just so I can watch it shimmer for hours on end.

RE: Ditch Metro
By michael67 on 4/28/2014 9:50:21 AM , Rating: 2
Prejudgement is a survival instinct, it how we survived in the wilderness, as taking the time to judge everything for its own merits would have cost us our lives.

That left over part of our Neanderthaler roots is stronger in some, then it is in others, but *that* force is real strong in this one. ^_^

RE: Ditch Metro
By Manch on 4/28/2014 8:46:48 AM , Rating: 2
I like the interface personally. On the phone and tablets it works great. Not on my desktop or laptop though.

A lot of my friends that use Android will not switch even if they like the interface because it doesn't have feature parity. WP8 just now got VPN. Seriously MS? Why soooo damn long? I think the slowness in catchin up feature wise, and spec wise has hurt them bc now a lot of these users that would have switched are entrenched in the Android ecosystem.

RE: Ditch Metro
By HardwareDufus on 4/28/2014 12:27:16 PM , Rating: 2
I like Windows Phone 8. Converted my inlaws, my mom and my wife and I.

However, a major multi-national conglomerate that I do work, that is strickly a Microsoft Shop, for recently revisited their cell plan. They were BlackBerry only for their 65,000 employees worldwide.

Guess what? Of course they were dumping BlackBerry, but lack of VPN on Win8 made them pass that up too.

Galaxy S4 or IPhone 5S. Employees could choose between those two phones.. Company didn't care that Android or IOS was the OS... The VPN solution they needed was available.

I like Win Phone 8.1. I understand they had allot of work to port the NT core over to ARM for it, but still... they lagged along time. No VPN.. basic apps like LogMeIn were missing. REally a shame that lagged on so many enterprise apps.

RE: Ditch Metro
By MarcLeFou on 4/28/2014 9:24:12 AM , Rating: 2
Out of curiosity, what don't you like about the tile based interface on a phone ? Only speaking phones here, not tablet, laptop or desktop.

RE: Ditch Metro
By Ristogod on 4/28/2014 9:41:49 AM , Rating: 3
He doesn't like it because that's the trendy thing to say.

Tile interface works fine, better than iOS or Android conventions in my opinion.

RE: Ditch Metro
By haukionkannel on 4/28/2014 3:49:42 PM , Rating: 2
Indeed! The windows phone UI is very good! So far there has not been really good flagship phones and not too many applications. Now Lumia 930 has really good specks, 1520 is very good phablet and 1020 is non rivaled as an photophone.
There are now more than 140000 apps in the app store, so win phone is good alternative to any user.
Of course there are personal preferences, but win phone has crown adult as a phone UI.

"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller

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