there was one party ideally poised to deride, mock, or otherwise
belittle Apple's strategy, it would be Google who is surpassingng
Apple in terms of smartphone growth. However, Google has
for the most part taken the higher road. Microsoft,
on the other hand, is on much more tenuous footing, with its own
mobile market share in
shambles and its hopes solely pinned on this month's launch
of Windows Phone 7 (next month for U.S. customers). That
didn't stop its CEO Steve Ballmer from ripping into his Cupertino
rival in a recent
question and answer session with Ina Fried, writer
of CNET's "Beyond
Binary" column.In the video interview Fried asks Mr.
Ballmer about why Microsoft is forcing Windows Phone 7 partners to
adopt a minimum hardware spec. Fried presses Mr. Ballmer on
whether this limits choices. Mr. Ballmer replies,
"I think you clearly have a lot more variety than Apple has.
There's really only one choice in the Apple world. I think the
problem, if you don't have a minimum kind of standard […] the brand
means nothing to the user. Our brand means something to the user. It
means something to the developer. It implies a certain level of
consistency and high quality, which I think is important for the
Windows Phone."Mr. Ballmer, who has in the past
Macs to Mac Trucks and said that Apple users pay
$500 extra for a logo, did begrudgingly admit that his fruity foe
is doing exceptionally well in the tablet sector. He comments,
"You certainly see more. You certainly see more than I would
like. One is more than I would like."Despite recent
studies that show the iPad to be cannibalizing users' PC
time, Mr. Ballmer is confident that the tablet will not replace the
PC. He states, "Certainly someone who wants to sit and do
an interview and take notes and scroll around, they are unlikely to
find that device very comfortable. It doesn't stand up on its own. It
doesn't have a big screen and keyboard. I'm not taking anything away
from what Apple has done and certainly we have our work cut out for
us."Mr. Ballmer refused to answer questions on how
Microsoft might match Apple's instant-on iPad capability and the
device's long battery life. He would only say that you would
see tablets "essentially
around the holiday", a little bit of an ambiguous statement,
to say the least. He was full of optimism and enthusiasm,
though, about Windows Phone 7. After be docked
part of his bonus for the failure
of the Kin smartphone line, Mr. Ballmer is convinced the new OS
will be a hit with customers. He comments, "I think we're
moving fast. We've got to see how the market responds. I think we are
going to get great response to the new Windows Phones and that's the
key. If we get that done and we keep up the pace of good work that we
are doing, I feel pretty good."
quote: it's a good thing MS never have an advertising team as good as apple. if it does, it might end up ruling the world...
quote: How do they come out with something that is better or cheaper than the iPad that doesn't undermine their core products which is Windows desktop?
quote: The Windows phones were crap, and Apple made a better product and crushed it.
quote: hardware specs are more beefy on the Apple side
quote: the lack of cost needed on the Apple for defragging options, SPAM, Spyware, Anti-Virus options
quote: BIOS and 32-bit DOS
quote: there's that nightmarish Registry mess
quote: the brand means nothing to the user.
quote: After be docked part of his bonus for the failure of the Kin smartphone line, Mr. Ballmer is convinced the new OS will be a hit with customers.
quote: Apple users pay $500 extra for a logo
quote: It appears my medicine has worn off because I could sworn I just saw Microsoft defending choice in the market place
quote: I just saw Microsoft defending choice in the market place
quote: Apple must be getting to them
quote: Its interesting how weak Ballmer is when probed about their response to the iPad
quote: unlike an "expensive" Mac that holds value for a long time.
quote: some day you will sell your computer/phone/whatever, and that is where Apple more than makes up for the price difference
quote: Computers lose 80% of their value after 2 years.
quote: Why buy old when new is only 300 - 400 for a somewhat decent laptop?
quote: macs hold value because they are somehow "better" than windows machines?
quote: Mac is a pc with an apple stickered on the side
quote: Premium goods
quote: Lexus is Chevy
quote: there's NOTHING about it better in any way than my windows 7 box
quote: in no way "premium"
quote: The difference here is that Lexus actually has a hand full of features that can somewhat justify it's cost
quote: run windows 7 + microsoft security essentials + ie8 and actually use its security features + don't be a complete moron on the internet + don't try to get things for free that shouldn't be free + don't porn surf
quote: THAT'S IT!!! i figured out why mac is premium... you can PORN SURF safely!!!!
quote: the virus/spyware/malware argument is hightly outdated
quote: mac's are not more secure and only someone who doesn't understand security would believe so
quote: mac has no features that justify it's cost
quote: techie and know your software and hardware
quote: insert USB sticks safely
quote: gazillions of todays infected PCs and botnets
quote: the value of Macs is that they are more secure for those who don't understand what security is
quote: you don't have to be a tech to not be an idiot
quote: i've been doing this for years... on xp/vista/7 and even before then and haven't had a problem
quote: security through obscurity is not security it's idiocy
quote: cars have speed limits... computers don't
quote: some people (like rich executives/artists/designers) would pay a LOT for the lack of malware, so for them OS X is VERY premium
quote: a custom written OS
quote: Not due to any actual physical superiority.
quote: And Lexus is Chevy, just with a different logo
quote: it's no longer the newest stuff the platform has to offer
quote: MS wants Win7 on tablets, this is stupid. When they understand, it's going to be too late and they will play catch up with Apple, again and again. As usual.
quote: Simple analogies when discussing a complex situations are no more useful than garbage.
quote: should I start making comparisons between it and Apple products too?
quote: trying to make the claim that there is a hard relationship between Lexus and Apple and Lower end vehicles and PC's
quote: the way in which that was achieved is completely different
quote: That's only for the dumber people who can't explain complex things in a way understandable for a low intelligence person.
quote: Go ahead, I don't mind.
quote: How about a SOFT relationship then?
quote: Where's the difference?
quote: Do I really need to explain to you how close a Mac is to its PC bredrin?
quote: High end car manufacturers distance themselves with products that truly do cost more.
quote: Apple niche has more to do with good marketing than it does having a 'better product'. Perception is a powerful drug, anyone who knows about the underlying of Mac's and PC's know that the hardware behind it is essentially identical. Can you say the same when comparing a Ford to a Lexus?
quote: prove the worth of a Mac over a PC when such worth is artificial and does not really exist
quote: Lexus is just a cheap Toyota
quote: I think MS did a good job
quote: It appears my medicine has worn off because I could sworn I just saw Microsoft defending choice in the market place :)
quote: I guess Apple must be getting to them.
quote: Ballmer's truculent dismissal of Apple must wearing thin even for the microsofties. If Windows Phone 7 is not a hit then Ballmer's days are surely numbered.
quote: Its interesting how weak Ballmer is when probed about their response to the iPad - as far as I can see MS doesn't have one. Making an iPad competitor will probably be even more difficult than making an iPhone competitor because it will inevitably also compete against their core desktop Windows business.
quote: If Windows Phone 7 is not a hit then Ballmer's days are surely numbered.
quote: won't be running Windows