Print 11 comment(s) - last by Unspoken Thoug.. on Oct 7 at 2:16 AM

Microsoft takes issue with the CEA's language that it's "back at CES"; it says it never left

In a somewhat bizarre and noisy display, the Consumer Electronics Association and Microsoft Corp. (MSFT) seemed to engage in a head-scratching spat in late 2011 over Microsoft's support of the Consumer Electronics Show (CES).

Held annually in Las Vegas, Nevada in January, the CEA's Consumer Electronics Show is one of the largest industry trade shows.  Last year saw 150,000+ attendees.

Traditionally, Microsoft was a big supporter of CES delivering flashy keynotes.  But in Dec. 2011, Microsoft made a surprise announcement that it was dropping support for the show, writing:

We'll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.

Thus it appeared that the 2012 CES would be Microsoft's last year to have a major presence at the event.

2012 CES
Microsoft was at CES 2013, but hasn't given a keynote at the show since 2012.
[Image Source: ComPixels]

Indeed after a modest presence at CES 2012, Microsoft had a minimal presence at this year's show.  Microsoft's absence may have been dangerous for the company, for it was at the show that we saw Windows 8 criticisms hit a fever pitch, with one top OEM revealing to us that approximately 75 percent of their customers were rejecting the new operating system (after either immediately downgrading to Windows 7 or briefly trying Windows 8, then opting to downgrade instead).  It seemed almost as if Microsoft had rejected CES and many at CES had rejected Microsoft.

Earlier this year, CEA president Gary Shapiro had revealed in an interview with The Verge that Microsoft's decision to abandon the show might not have been as one-sided as it seems.  He recalls:

We didn't end the relationship, we have a great relationship with Microsoft.  The reason they didn't do the keynote is that we made a decision that we could not have the same keynoter every year. The thing was unique to Bill Gates. Gates to me is like Steve Jobs, a legendary guy, and we could not have him so we had to end it.

In other words, having a yearly Bill Gates keynote was okay by Mr. Shapiro's reckoning, having his successor Steve Ballmer every year would not be.  Mr. Shapiro didn't appreciate the way Microsoft broke its pullout, commenting, "How they chose to release that to the public would not have been our first choice."

But here we are with the 2014 CES not that far off and with Mr. Ballmer soon to be in the rear view, Microsoft appears to be returning to the fold -- or at least is offering up enough of a commitment to create confusion.

Gary Shapiro 
Gary Shapiro this week ignited controversy when he announced Microsoft was "back" at CES.  Microsoft contends it never left. [Image Source: Jason Mick/DailyTech]

Mr. Shapiro told BBC News in an interview this week:

Microsoft is officially back in the International CES.  They are taking out significant space in meeting rooms - it's actually a larger presence than I believe they have ever had.

But before you can say not so fast, a Microsoft spokesperson told The Verge

We remain good partners with CEA, and as we did last year [January 2013] have reserved a substantial set of rooms for meetings with partners.

What is unclear is whether Microsoft will deliver a keynote at CES 2014, after taking 2013 off.  Part of that may hinge on whether Microsoft can find a new CEO by then.  Ford Motor Comp. (F) CEO Alan Mulally and former Nokia Oyj. (HEX:NOK1V) CEO Stephen Elop are considered two top contenders for the job.  If a CEO is appointed by January, he or she should have plenty to talk about -- Microsoft will have just released Windows 8.1/8.1 RT/Windows Phone 8.1, as well as the Xbox One.

Sources: BBC News, The Verge

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Microsoft who cares.
By mike66 on 10/4/2013 11:46:02 AM , Rating: 3
Maybe Microsoft will explain their failures with -

Windows 8
X Box 1
Windows RT

Maybe they will explain how they are going to fix their failures -

Release Windows 8.1 update which of course has fixed nothing because you still have to use the ugly start menu screen.

X Box 1 Nothing at all as Sony has made the better and cheaper machine by listening to it's customers.

Create a more powerful platform with surface 2 so that windows RT will run faster but still lack apps and features that come with the real Windows.

Dismiss another Top level exec ( farewell Bill, they already got Steve so your next )

Maybe Microsoft announce it will start listening to it's customers. FAT CHANCE

RE: Microsoft who cares.
By ianweck on 10/4/2013 2:48:08 PM , Rating: 3
Kind've early to call the Xbox 1 a failure isn't it? At least let it get released first.

RE: Microsoft who cares.
By mike66 on 10/4/2013 7:10:40 PM , Rating: 2
Not really when you think that Sony has already said that you can use their's with no internet connection, is more powerful and will cost you less. That's 3 strikes your out.

RE: Microsoft who cares.
By Unspoken Thought on 10/5/2013 4:57:43 AM , Rating: 2
Delusional might be the appropriate term for your comments.

Xbox offers a greater user experience with Xbox Live, Kinect, Dashboard, TV, Apps, Cloud processing, better launch titles, all while NOT requiring an internet connection for single player gaming. Sony is playing catch-up with features. If you can't afford the extra $100, then don't buy it.

Wasn't the PS3 the more powerful system last gen? Put some context into your assertations.

You also have no clue about RT, development cycles, and developer support. Get over your start menu issues. If you don't know how to use Microsoft products, go buy something else. You do know you have other options?

RE: Microsoft who cares.
By mike66 on 10/5/2013 2:15:50 PM , Rating: 2
all while NOT requiring an internet connection for single player gaming

Get your facts right Xbox 1 requires you to register your game to be able to play it even in single player the first time you use it.
RT is useless, if you want to wait 2 or 3 years before some apps are developed for it then go ahead. Metro and touch screens are for the tablets and phones, forget it for a laptop or desktop machine.
The option is don't waste money on products that aren't what there supposed to be.

RE: Microsoft who cares.
By Chubblez on 10/5/2013 8:36:31 PM , Rating: 2
Microsoft listened to the loudest sub-set, and made changes to the XBOX One. Due to changes made, features had to be dropped. There was an even louder out-cry after that.

So now there is huge amounts of play-testing, feature re-working, and systems development running, trying to bring features back.

Do you have any idea how much engineering actually goes into a product? How many man-hours? Meetings? How much investment?

Yes, Microsoft will make miss-steps. It happens. But trashing everything announced is really just ignorant.

But you can't reason with fanboys, so please, go back to Sony.

RE: Microsoft who cares.
By mike66 on 10/6/2013 8:46:54 AM , Rating: 2
I pretty much think that your defending a company that is famous for not listening to the paying public, Sony on the other hand knows where it's bottom dollar is, who would not want to own a Sony product, many of there products are high end and attract a higher price for that reliability and style with good features. Between them and apple they make Microsoft look nasty with there products.
There was an even louder out-cry after that

It fell on deaf ears as proven by there half arsed concessions.

RE: Microsoft who cares.
By Unspoken Thought on 10/7/2013 2:16:48 AM , Rating: 2
Well, if you think Sony nor Apple made any mistakes, even recently, you are sorely misinformed.

PS3 was overpriced, late and DRM infected, poor online and nooo additional software features. They also lost a huge portion of TV and portable audio market. They continued their development and made their product better over time.

Apple has had numerous software and hardware bugs throughout their products: failed maps, antenna issues while blaming the consumer they were holding it wrong etc.

To be honest, troll comments weaken Sony and Apples image when defended by naive fans. They deserve better.

National Inquirer?
By NellyFromMA on 10/4/13, Rating: -1
RE: National Inquirer?
By retrospooty on 10/4/2013 10:11:23 AM , Rating: 4

NellyfromMA BLASTS Jason Mick article for being intentionally provocative and pummels him for creating drama where none exists.

RE: National Inquirer?
By Unspoken Thought on 10/5/2013 4:59:32 AM , Rating: 2
Maybe she/he is new here...?

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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