 Microsoft's White Zune hit a low of $149 in late August
Microsoft cuts $50 from the Zune's MSRP
Everyone is waiting anxiously to hear
what Apple has in store for consumers tomorrow. Most expect a completely
revamped line of iPod Shuffle, iPod Nano and iPod players. Rumors range from
widescreen video playback for the Nano to WiFi and a 3.5"
multi-touch screen for the regular iPod.
Microsoft is looking to make some waves of its own tomorrow with
the announcement of a price drop for its also-ran Zune music
player. The price of the Zune will drop from $249
to $199.
The player, which was introduced
in November, features a 30GB HDD, 3" display, limited WiFi connectivity
and an FM tuner. The Zune was originally launched in White, Brown and Black,
but eventually expanded to include Baby Pink and Watermelon
Red. Microsoft also released two
special edition Zunes based on the Halo
franchise – and we can’t forget the 100 Pink Zunes
that Microsoft unleashed during the initial roll-out of the Zune.
It's still anyone's guess whether the lower price tag will
help to spur Zune sales. Many retailers have advertised Zunes at or
around the $199 price tag for months. Woot.com recently had
the White Zune on sale for $149 and it took nine hours for the Internet Ferengi
to purchase 6,300 units.
"If they're going to pirate somebody, we want it to be us rather than somebody else." -- Microsoft Business Group President Jeff Raikes
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