Wiis are for kiddies according to Microsoft

When it comes to taking jabs at the console competition, Sony is usually in the spotlight. Shortly after the announcement of Microsoft’s new $479.99 USD Xbox 360 Elite, Sony responded by stating: “The PlayStation 3 is the only elite gaming system on the market. Microsoft is trying to catch up to us at this point.”

Sony execs have also traded words with Nintendo over its hugely popular $249 Wii. The Wii has been burning up the North American sales charts outpacing both the Xbox 360 and the PS3. But back in early February, Sony's Dave Karraker labeled the Wii an “impulse buy.”

Now it appears that it’s Microsoft’s turn to kick a little mud now that it has confirmed what everyone has been talking about for weeks.  Instead of going after its perceived chief rival, the PS3, John Rodman, group product manager for Microsoft’s Xbox platform and Xbox Live, took the opportunity to take a shot at the Nintendo Wii.

“We don’t feel like the Wii customer and the Xbox customer are the same thing,” said Rodman. “We think that as soon as the Wii customer turns 14 they want something else.”

Microsoft still sticks by the notion that the Xbox 360 is for serious gamers and points to the fact that six out of ten Xbox 360 gamers are tapping into the Xbox Live online service.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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