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Microsoft also says it plans to be #1 in the enterprise wireless market

While it's still working to crystallize its new devices unit's plan for upcoming Windows Phone releases and adjust its marketing message for the platform, Microsoft Corp. (MSFT) is already making bold predictions for the future.  In London this week, it held an event called "Business Transformed" looking to sell business on Windows Phone 8.1 and give them a peek of what's to come.
Microsoft's Windows Phone UK director Leila Martine laid out her vision of how Microsoft can beat out Google Inc.'s (GOOG) Android and Apple, Inc.'s (AAPL) iOS in the business sector.  Microsoft sees the enterprise wireless devices market as a crucial sector for its growth, as it's perhaps the most universally embraced enterprise workstation and server vendor.  And with BlackBerry, Ltd. (TSE:BB) currently riding into the sunset, the fittest challenger looks poised to inherit a lucrative series of enterprise device contracts.
Speaking to the UK publication Mobile News, Ms. Martine said that iOS trails Windows Phone in price and choice, while Android trails it in security.  She comments:

Our ambition is to be number one in the business market and my ambition is to achieve that within the next year.  We want to be taking share from across the board.

When you think of Apple, how many CEOs and CIOs really want to pay for their employees to use an expensive premium device when they can choose from a full range of devices?  With Android, Apple and BlackBerry, there are continued concerns about the fragmentation of the ecosystem, the segmentation of the experience and also the level of malware.

Leila Martine
Leila Martine, Microsoft's Windows Phone UK director [Image Source: Mobile News UK]

Windows Phone currently sits in third place in the global smartphone market.  In January 2014, one survey -- Kantar Worldpanel ComTech -- indicated Microsoft had risen to an 11.5 percent stake of new smartphone sales, however its inevitably rocky integration of Nokia Devices has depressed that stake slightly to 9.5 percent.
Ms. Martine acknowledged to the UK publication that Windows Phone 8.1 rolled out a bit slow, but she vowed that Microsoft would spend heavily to push the platform higher, now that Windows Phone 8.1 devices are at last shipping to customers.  She states:

The industry is hyper-competitive, the growth is slowing down and that is putting a lot of pressure on manufacturers.  The fact that we were the fastest growing OS last year gives us a really good platform to build on our momentum.

In the next year, Ms. Martine says Microsoft is also targeting twenty percent global share in the market -- a number which would likely propel it past Apple.

Source: Mobile News UK

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OK so MS wants to climb to the #2 spot...
By retrospooty on 6/18/2014 12:36:44 PM , Rating: 2
What are they going to do to get there? All I see WP8.1 which isn't going to do it.

No initiatives, no price drops, no plans, no improvements, just get there? How is this going to happen?

RE: OK so MS wants to climb to the #2 spot...
By danbob999 on 6/18/2014 12:49:17 PM , Rating: 1
Windows Phone didn't succeed because so far they adopted a "me too" strategy.

If they released better and cheaper phones before the competition they could have a chance.

RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/18/2014 12:59:32 PM , Rating: 2
"Windows Phone didn't succeed because so far" - That part stopped right there is correct. Not that it isnt pretty good. It has potential.

"If they released better and cheaper phones before the competition they could have a chance."

See, now that is a realistic plan to go from a distant 3rd to 2nd place. Release better phones at a better price. That doesn't seem to be part of the plan though. AT least not announced. So far they have caught up and are releasing comparable phones at a comparable price with a lesser app library. Reasons to switch? Not seeing it. Not for a consumer and not for a corporate IT department either.

By Mitch101 on 6/18/2014 1:58:28 PM , Rating: 3
There are so many rumors flying about that its difficult to tell what direction Microsoft is going in.

Windows Phone 8.5 which the only thing known is that it allows devs to update tiles every minute instead of every 30. But there must be more to the story because of the version jump to .5 or just the last version before 9.

Windows Phone 9 which the date is unknown some say 2015 and some say 9 has moved up to this year just before holiday season.

Final rumor which I don't think will happen is either an Agreement with BluStacks or Microsoft adding in the Android API's to Windows Phone allowing you to use a large portion of Android apps on the Windows Phones with little to no porting. We know there is a Microsoft Android with its own services built in so there could be some truth to seeing Windows Phone with Android API's that allow it to run most APK's. PC's run emulators why not phones?

RE: OK so MS wants to climb to the #2 spot...
By BRB29 on 6/18/2014 1:59:53 PM , Rating: 4
don't know what everyone is talking about!

All I read was LEILA!

RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/18/2014 2:22:00 PM , Rating: 2
Also... She's kind of hot. Kind of alot hot. LOL.

But she is either being week on details, or she is just dreaming.

RE: OK so MS wants to climb to the #2 spot...
By Motoman on 6/18/2014 2:26:07 PM , Rating: 2
Seconded. Someone needs to get on Photochopping us some naughty pictures of her.

RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/18/2014 2:43:51 PM , Rating: 2
LOL... "girl next door" hot is the hottest kind of hot IMHO.

By fic2 on 6/18/2014 7:40:57 PM , Rating: 1
+ British accent hotness added

By Jeffk464 on 6/18/2014 4:10:53 PM , Rating: 2
yeah, pretty hot

By HardwareDufus on 6/18/2014 6:01:44 PM , Rating: 2
there was a phone in the article?

By HardwareDufus on 6/18/2014 6:03:41 PM , Rating: 2
maybe Microsoft is just figuring allot of technie nerds would buy a phone from her.

Okay, all joking aside... someone mentioned Windows Phone 8.5? I've not even heard so much of a rumor of it until I saw mention of it in this article.

Any details?

By poi2 on 6/20/2014 6:32:43 PM , Rating: 2
it's called Leila

By Piiman on 6/21/2014 11:01:27 AM , Rating: 2
"maybe Microsoft is just figuring allot of technie nerds would buy a phone from her."

They should have included a shot with cleavage then.

RE: OK so MS wants to climb to the #2 spot...
By Motoman on 6/18/2014 2:07:20 PM , Rating: 2
Microsoft doesn't have any control over what phones the OEMs make, or what prices they ask for them.

They can make their OS free to make the phones cheaper...and that's about it.

Unless you think they're actually going to pay the OEMs subsidies to make their phones ridiculously cheap, I don't see it happening.

Especially with phones like the Moto G at $99 and the Moto E at $129. If they could convince the OEMs to make phones with specs like those and sell them for $50, then sure...they might make a run at it.

Something tells me though that that isn't going to happen.

RE: OK so MS wants to climb to the #2 spot...
By DanNeely on 6/18/2014 2:10:39 PM , Rating: 2
MS actually has a lot of control over what OEMs can or cannot make. All WP8 drivers are written and maintained by MS (to prevent OEMs from deciding not to do the work needed to allow new OS versions from running on their hardware); so the hardware makers can't use any parts that MS hasn't approved of and decided to support.

RE: OK so MS wants to climb to the #2 spot...
By Motoman on 6/18/2014 2:17:26 PM , Rating: 4
MS actually has a lot of control over what OEMs can or cannot make.

OK I probably didn't state that the way I intended. As you note, MS does exert some control over what hardware is supported by their OS...the concept I intended to convey is that ultimately the design and price of any given phone is up to the OEM - granted that MS may be leveraging some control over the available parts list.

At the end of the day, the OEM can put together any phone they want that will work with that OS, and charge whatever price they want for it.

RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/18/2014 4:20:39 PM , Rating: 2
OK, but MS is in the hardware business. The have made phones before (Kin) and they make the Surface... Also, they bought Nokia, a fairly well known phone maker.

RE: OK so MS wants to climb to the #2 spot...
By Motoman on 6/18/2014 6:02:03 PM , Rating: 2
Yeah, the Kin was a big hit.

Let's just think about this for a second...let's say that MS uses Nokia to build a nice quad-core, Moto E/G-esque phone that they then sell for $50 a pop. Which as far as I know is under cost. Or at the very least, with essentially no profit.

Now that MS's set the bar for a solid mid-range Windows phone at $50, how do you think HTC, Samsung, Sony, et al are going to feel about that? Are they going to be happy that MS's pulled the rug out from under them? Or are they likely to just abandon making Windows phones at all...remember, maybe MS makes money in the long run on loss-leader phones, but the OEMs sure as hell wouldn't.

RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/18/2014 6:11:35 PM , Rating: 2
My point above is that MS has to do something. Something different then they have been doing for the past decade. Dont forget, Windows phone 5,6 were out competing with Palm OS years before the iPhone existed... MS has TONS of experience here and simply stating "we are going to be #2 in 2015" is a HUGE goal. One that needs huge effort, and simply continuing on the current path wont do it. I am not saying the OS isn't worthy, and I am not saying it cant be done, I am just saying it will take a radical rethink from the MS mobile strategy that has fluttered over the past decade (right up to current date).

RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/18/2014 6:18:30 PM , Rating: 2
Also, they are gonna need a 2560x1440 phone ASAP ;)

RE: OK so MS wants to climb to the #2 spot...
By Motoman on 6/18/2014 10:44:37 PM , Rating: 3
Imma kick you in the nuts.

By Spuke on 6/19/2014 10:36:36 AM , Rating: 2
Imma kick you in the nuts.

By retrospooty on 6/19/2014 1:59:51 PM , Rating: 2
LOL. I thought you would like that comment

By tonyswash on 6/25/2014 1:27:28 PM , Rating: 2
My point above is that MS has to do something.

Why bother? seriously why does Microsoft have to have a phone OS? what advantage does it bring to the Microsoft business? Windows phones could take a 100 % of the phone market and if Microsoft is not charging a license fee then it would make exactly nothing from achieving that. It could buy market share by selling hardware at cost but it would make exactly nothing from doing that. Where is the money in this game?

Microsoft is a software company, it needs to develop a profitable footprint in the massive mobile device software market. That will be difficult, and the margins will be much, much lower than it's old desktop PC software business, but it's doable especially if they develop platform agnostic productivity solutions for enterprise mobile. It's in enterprise integration that Microsoft has some remaining high value assets from it's legacy business capable of leveraging mobile market penetration. But I cannot see why they need an OS, especially one that is never going to be the majority platform, in order to be the world' leading purveyor of mobile enterprise software.

RE: OK so MS wants to climb to the #2 spot...
By NellyFromMA on 6/19/2014 10:28:05 AM , Rating: 2
MS decision to offer the OS for free is a very recent development by the industries standards.

It will take at least another 8-12 months at least before the effects of that decision can be assessed in any meaningful way.

Saying they need to pay OEMs to develop devices with the OS is jumping the gun to say the least.

MS prerogative IS to best the competition. If they didn't say so, that would be consigning itself to also-ran. They haven't "lost" until they have gone bankrupt or quit competing in a particular sector. Just ask Apple.

That said, its a tall order and proclamation.

By haukionkannel on 6/22/2014 4:16:21 PM , Rating: 2
MS is going to best competition with corporate features. Corporate can control what apps are in corporate phones, those apps work nicely together with MS desktop apps, MS phones can share the same corporate intranet as desktop computers... etc.
So very big deal to corpotares, not to normal users.
So they are really going to best competition with their own weapons. But how usefull will that be to nornal customers? In short run, not so, but in long run they can use same apps with their home phones as their work phones can be a big thing. Why "everybody" uses MS office, while Lipbre office is free? Why everyone use Windows in their home computer, while Linux is free? The MS is trying to do the same with windows phones.

RE: OK so MS wants to climb to the #2 spot...
By hughlle on 6/18/2014 2:12:24 PM , Rating: 2
I think they also really need to push with their budget lines. I've not met one person with a high end windows phone, imo largely because when paying for high end, people tend to be easily swayed by marketing and trends. However i have come across countless people who walked into a phone shop and bought a lumia 520 because at the budget end, people just tend to buy the first thing that jumps out at them from the shelf regardless who makes it or what OS it runs. Those 520 owners all seemed very happy; they got solid hardware, and an OS that did as they needed.

By HardwareDufus on 6/18/2014 6:08:23 PM , Rating: 3
I have a 920. My wife does too. So that's two 920s in the house.

However, we also keep a 520 in the house for visitors/company. (we live in Mexico and receive allot of visitors.. and we need a way to keep in touch with them while they are here.)

Personally, the 520 is a GREAT phone. Good size, lightweight and isn't crippled by Windows Phone 8.1 at all. (I've put the Dev Release of 8.1 on every phone).

By villageidiotintern on 6/18/2014 12:51:06 PM , Rating: 2
Automagically. The same method used to make 8 a best seller.

By tng on 6/18/2014 12:54:45 PM , Rating: 2
Sounds ambitious, probably wont happen in 2015, but Apple has started a very long downhill slide and they just can't seem to break out of it. WP could probably be #2 by 2017, IMO.

By amanojaku on 6/18/2014 1:38:16 PM , Rating: 4
1) Create Phone OS
2) ???
3) Profit

What part of this do you not understand???

RE: OK so MS wants to climb to the #2 spot...
By Reclaimer77 on 6/18/2014 1:47:37 PM , Rating: 2
Well it only took them 5 years to pass Blackberry. I'm sure they can pass Apple by next year because...uhhh..because they want to?

Not that I wouldn't love it if they did. But I'm not sure how they can possibly actually believe this will happen.

Also Apple buyers being Apple buyers, if MS came out with products and an ecosystem 50 years ahead of everyone, those idiots would STILL buy iPhones.

RE: OK so MS wants to climb to the #2 spot...
By arazok on 6/18/2014 2:39:29 PM , Rating: 2
I would think they’re looking at pushing Apple to 3rd globally by primarily displacing them in emerging markets and Europe where people are more price sensitive. Apple is already getting killed in many of those markets and Win Phone is doing very well thanks to the 520’s. People in those markets don’t buy high end phones – they just get the cheap ones. If MS can get enough share of those markets, they can claim #2 globally without much penetration in N.America.

They hit 10% in a year after launching Win8. I can see them doing 20% in another year and a half, but almost none of it will come from N.America.

Here, it’s all high end phones. The only people I know with Win phones are IT guys. I can’t see MS ever gaining any share here unless they improve their marketing, which MS has always been terrible at. 8.1 will help – I think the transparent tiles are key to giving people that wow factor when they first pickup the phone – but really people generally prefer to follow the crowd and stick with what they know unless there’s a truly compelling reason to change, which 8.1 doesn’t have.

By Reclaimer77 on 6/18/2014 3:48:14 PM , Rating: 1
But Apple does have a budget phone. It's made up of two year old internals, has a plastic shell, and is $700. What more could developing markets ask for!!??


RE: OK so MS wants to climb to the #2 spot...
By BZDTemp on 6/18/2014 6:28:06 PM , Rating: 3
I'm curious - what makes you think that Europe is a more price sensitive place?

Of course if you by Europe actually mean the geographical area that includes places like Russia and some of the poorer countries that used to be behind the Iron curtain, then I suppose some of those countries are price sensitive.

However if you're doing what seems to be the rule and confuse the EU and Europe then I think you're mistaken about the price thing. At least I know for sure that the vast majority of those buying smart phones go for the nice ones. If anything I think that the reason WP are taking off quicker here is that people are less inclined to be iSheep.

PS. The WP platform has some very nice advantages in a business environment. Just a silly little thing like Nokia Beamer can be very handy.

RE: OK so MS wants to climb to the #2 spot...
By arazok on 6/18/2014 9:01:01 PM , Rating: 2
Yeah, I'm referring to Europe as the EU block. Sorry, in N.America, don't really differentiate much. It's all just crazy land to us. ;)

I don't know the market breakdown by country, but I'm making the assumption that it's countries where contract pricing isn't available or affordable to most. All I know is they hit 10% in the EU as a whole, which is miles ahead of where they are in N.America.

It's funny, just suggesting to my Android friends that they look at a Win phone gets me the strange stare, like I'm trying to sell herbal medicine.

By BZDTemp on 6/21/2014 5:01:25 AM , Rating: 2
Fair enough, but please do not keep doing it:-)
The EU is a union of countries that are all democratic and also pretty high standards with regard to human rights, having low corruption (although not all members are top notch in that regards), where as if you say Europe that includes fx. a part of Russia(Moscow is geographical located in Europe) and other places where Human rights, Democracy and so on is severely lacking or worse.

On the why WP has a bigger market share here then it's all speculation, but my guess it's not about price but rather it could some of these factors.
- Some are not buying a WP they are buying a Nokia.
- Nokia has perhaps bigger recognition there than in the US. For sure Nokia has been very big here and it is a EU company.
- Android, Google, Motorola, Blackberry, Apple and more have bigger recognition than Nokia in the US ie. that could mean less people going for a Nokia.
- Some of the more informed buyers may fx. find the Nokia navigation software above Google and Apple offerings. Fx. supposedly the map data from Nokia are of higher quality for this region than what the others offer.

I work at at a company based around IT and get people asking me if I'd recommend getting a WP, but there are also some which were making jokes about it however that stopped when I showed them what it is. I'm in no doubt that the WP market share will go up - at least in my mediate surroundings. Some will get it because they have had enough of Apple, others because they can see the advantages.

By Jeffk464 on 6/18/2014 4:07:59 PM , Rating: 3
I want to date 3 super models, whats your point microsoft?

By p05esto on 6/18/2014 4:27:30 PM , Rating: 3
Well, Windows Phone is pretty awesome just the way it is (especially with latest developer build). After using the live tiles and clean UI you just can't go back to icons and clutter. Each to his own of course. If more people just tried WP they would be very tempted to switch.

RE: OK so MS wants to climb to the #2 spot...
By atechfan on 6/19/2014 5:50:35 AM , Rating: 2
She actually did state how. MS is going back to their traditional strength, enterprise. MS has way more weight in the enterprise sector than Apple or Google. They wasted a lot of time chasing fickle consumers when they should have been focusing on what they do best. Instead of chasing Apple, they should have been swallowing the market Blackberry was losing. Now it appears that they are realizing that.

I also think Windows Phone 7 was a mistake. They took Windows Mobile, kept the same kernel, but chopped most of the features, then killed it shortly after releasing it. I know they wanted something simpler out there quick to respond to iOS, but they should have just waited until Windows Phone 8 was ready. Abandoning Windows Phone 7 left a bad taste with early adopters. If they had waited, it would have been better, even if it meant being a bit later to market. It would have avoided people buying new phones with an OS that lost support not long after it was released.

RE: OK so MS wants to climb to the #2 spot...
By Reclaimer77 on 6/19/2014 8:33:00 AM , Rating: 1
So you're saying Microsoft's strategy has been wrong entirely from the start. Windows Phone 7 was handled poorly and turned people off. And that Microsoft has just now figured out what it's doing, sorta, when it comes to mobile.

Wow...I have been roasted alive and called a Microsoft "hater" by you and Mitch for saying the same things you're saying here.

But I guess when you view a company as your family, it's okay to criticize them. Only "outsiders" can't...

RE: OK so MS wants to climb to the #2 spot...
By atechfan on 6/20/2014 6:00:18 AM , Rating: 2
Yes, that is exactly what I am saying. I don't see Microsoft as "family", I see them as a large part of my investment portfolio. When they take actions that have the potential to drive share price down, I am critical. I would have agreed with you if you had said this. I only respond negatively to bogus criticism, like when people say that Windows 8 doesn't work with keyboard and mouse, which makes no sense.

You, on the other hand, are the one with attachment issues involving Google and Samsung. You have no logical reason to defend them as ferociously as you do. There is no financial attachment that you have divulged, so it looks like rabid fanboism. You go on the attack whenever someone criticises either company.

You completely ignore the fact that I have praised things like the Google satellite company purchase, and the drone company purchase. These were both very smart decisions that tie completely into Google's overall strategy. Unlike you, I can see when a company whose products I use does poorly and when a company whose products I don't use does well. There is no emotional attachment for me, they are just corporations.

RE: OK so MS wants to climb to the #2 spot...
By Reclaimer77 on 6/20/2014 4:34:25 PM , Rating: 2
You, on the other hand, are the one with attachment issues involving Google and Samsung.

Uhh they aren't part of my "Investment portfolio", fool.

How is it that in your head I'M more biased than you? You sit here and cheerlead for Microsoft because you're financially motivated to do so. Know what that makes you? A shill!

Your logic here is...amazing. You've admitted you only criticize Microsoft when the share price might go down. And that somehow makes you LESS biased than me? Just..lmao! That's the OPPOSITE of impartial you nitwit!

There is no emotional attachment for me, they are just corporations.

You can lie to me, that's fine. But don't do it to yourself, that's just sad. Denial is bad.

By Reclaimer77 on 6/20/2014 5:41:35 PM , Rating: 2
So basically what you're saying here is that even if MS screws over the consumers, even if they do some horrible evil stuff, you're fine as long as the stock price stays up.

And you seriously question my wow.

You're a sociopath.

RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/19/2014 12:14:32 PM , Rating: 2
"She actually did state how. MS is going back to their traditional strength, enterprise."

That isn't anything... I mean, I agree that is their strength, but "going back to our strength" isn't an actionable plan, more of a motto. What are they going to do to win back enterprise mobile customers? Strength or not, in mobile, MS enterprise footprint is less than Apple, and even Google.

RE: OK so MS wants to climb to the #2 spot...
By Reclaimer77 on 6/19/2014 2:56:26 PM , Rating: 1
Saying we're going back to "enterprise" is more nebulous hot air than a solid strategy.

Plus it isn't like there's some well-defined "enterprise" market for smartphones you can go get. And even if you do, it's simply not large enough to propel MS past Apple even if they got 100% of it.

In 5 years or so, BYOD will rule the enterprise landscape entirely. Then you ARE right back to chasing "fickle" consumers.

RE: OK so MS wants to climb to the #2 spot...
By retrospooty on 6/19/2014 3:54:24 PM , Rating: 2
"Saying we're going back to "enterprise" is more nebulous hot air than a solid strategy."

Yup, it's like saying our plan is to "dig in" and "put our noses to the grindstone" and "focus on our core values" Those are phrases, they are not plans. Plans have actionable items and tasks to accomplish that will hopefully produce the targeted goal.

"In 5 years or so, BYOD will rule the enterprise landscape entirely"

It's already here... Even if it's not BYOD, where we are its' CYOD. The company pays and orders it, but each person chooses any smartphone and/or tablet they want.

By Reclaimer77 on 6/19/2014 5:54:14 PM , Rating: 2
Lol yeah, in other news Apple announced their strategy to "keep making lots of money".

The importance of apps.
By drycrust3 on 6/18/2014 12:54:12 PM , Rating: 3
Speaking to the UK publication Mobile News, Ms. Martine said that iOS trails Windows Phone in price and choice, while Android trails it in security.

A point which Martine overlooks is that most smartphone users have a list of "must have" apps, apps that they simply cannot do without. If those apps, or good equivalents, aren't available for the Windows Phone x phone then it won't be on the shopping list.

RE: The importance of apps.
By kleinma on 6/18/2014 12:58:36 PM , Rating: 4
Trying to win over businesses to adopt Windows Phone for their employee issued smartphones is not going to be dependent on apps. Any legit company who issues phones to employees would be smart to lock them out of installing apps at all, iOS, Android, or Windows Phone.

RE: The importance of apps.
By Rukkian on 6/18/2014 2:30:43 PM , Rating: 3
I think many companies are going the route that my company is, and allowing many different devices (a byod policy is in the works), and then using a product which segments the phone (and the user's personal data) from work data via a secure app. Our company uses one from Good technology, which works on IOS and android (possibly win phone, not sure).

They don't really care what you install on the phone, as it is separate from the corp data, and is unsupported. We have the option to wipe, reset passwords, etc on the fly inside the app.

To me this is a better approach as many people already have a personal phone, and very few are happy carrying around another device just to get work email.

RE: The importance of apps.
By YearOfTheDingo on 6/18/2014 3:05:39 PM , Rating: 2
The absence of apps on the WinPhone platform is an advantage in a way. It keeps you from wasting time on utterly pointless activities (say, Star Trek trivia).

RE: The importance of apps.
By Aloonatic on 6/18/2014 5:16:02 PM , Rating: 2
Absence of nonsense apps, you're right, they don't matter, or matter very little really but they do add a little more "fun" to the experience for some I think.

However, I think that the OP is correct when Windows phone either lacks certain apps or is always the last to the party for more "grown up" apps. Examples I'd give are (for the UK at least) are apps from the BBC where iOS and Android (usually in that order) are always first, or for products like my Pebble smart watch where I don't think that there's an official release for Windows phone at all. I'm not sure what it's like in the USA (or elsewhere) but in the UK its not uncommon to see adverts on TV where a shop or bank or whoever show an iOS and Android logo for the app for their store, with no MS/Windows phone logo to be seen.

And that's where MS are really failing. I really like Windows Phone, I have for a long time but I'm not going to shift over until I'm confident that I wont be left waiting all the time (although in reality you always are, but you know that you'll be waiting longer with WP) or be left with no app at all.

How MS get over this? Companies already (probably) struggle enough to support 2 operating systems, so how MS are going to get them to support another OS version of their app, quickly and reliably, is beyond me. It may be possible with large companies (such as the BBC and the like) but a lot of apps are from small companies that tend to pop-up from nowhere, who are going to want to get to the most people as soon as possible and have limited resources. So why are they going to choose to support the small market that is WP and how are MS going to be able to target them to try to convince them to support WP, even if there is a chance that MS might be able to talk them around?

Ok MS, you want to sell phones?
By CaedenV on 6/18/2014 2:48:22 PM , Rating: 4
Keep in mind, I love my WP, and in spite of my complaints here I am a pretty firm believer in the Windows platform as a whole.... but if they want to out do apple then there are quite a few things that they have to do asap:

1) For goodness sake, fix xbox Music. Across the board, scrap it and start from scratch to make a great music player, not make a mediocre closed garden and build a crappy music player around it! And for that matter, fix the integrated podcast player to be useful as well. Both of these apps are a major black eye for the platform.

2) We need a proper file picker built into the OS so that we can attach things to emails other than pictures, and more easily download files.

3) Expand on Kids Corner and have it work with the family safety settings. This would be awesome.

4) Support BT keyboards (and other devices)! I often use my phone to respond to work email, and when an email turns out to be more involved it would be nice to be able to use a real keyboard as I do not like using my personal computer for work. Also, Bt keyboard support and OneNote would make WP a great school platform for simple note taking without the need to lug around the laptop.

5) More crossover between WP8 and Win8. I know that this will be coming with WP9 and Windows 9, but it cannot come soon enough. The ability to have more preferences and features sync across devices would be great. The ability to natively use the phone as a controller/remote for computers that I am signed into would be awesome. Being able to manage files on WP via WiFi instead of needing to plug in directly would be cool. The ability to have more universal apps, universal chat, to be able to receive calls via my computer's headset (technically possible right now through Bluetooth, but the process could be simpler)... there is a lot that could be done to make the desktop/laptop and phone ecosystems much more natural extensions of each other.

6) We need Windows Phone 8.1 (and future updates) to actually be released. I have enjoyed WP8.1 for some 2 months now, and we are still 2-3 months from it really being deployed to existing devices that are not on the dev preview. And in Sep/Oct we are expecting yet another sizeable update to be released, which most people will not get until WP9 is out. Now, I do understand the polotics involved with device manufacturers and service providers to delay distribution of updates for the sake of selling devices, but if MS wants to stand out compared to Android, then there is no better way than to push out updates across the board without device or carrier consideration.

7) We need more devices. In the Lumia line, not including carrier or regional variants, you have the 52x, 62x, 72x, 82x, 92x, 1020, 1320, and 1520 from the current generation. With local and carrier variants then you are talking about a massive 20+ devices from one single manufacturer, all in what is considered a single generation of devices. And yet, so far as I am aware, there is not a single carrier who offers more than 4 lumias. There is no point to having a diverse ecosystem if people cannot buy the devices that they want on the carriers they want. Outside of the Nokia devices then you have 1 offering from Samsung, and 1 offering from HTC, nether of which is well supported. Hopefully we will see a much more diverse ecosystem now that MS is finally doing the right thing in sucking up to other phone manufacturers... but right now the selection is pitiful.

8) We need better devices. Sure, the $60 Lumia 520 (saw it for $40 recently... which is amazing!) is an amazing device for it's price point, and in general WP does great in the low to midrange categories. But on the high end WP has a problem. When the 920 was released as the flagship device it was already over a year behind the competition in terms of acceptable weight, thickness, and chipset used. Later iterations improved on the weight and thickness issues, but the chipset continued to be a problem. Fast forward to the 1520 and Icon/930 which were a huge performance boost; but within a month of the 1520 release the next gen chipset was announced, and now that the 930 is finally seeing the light of day it is once again a generation behind the competition. None of these are outright bad devices... but they represent the overall issue of WP being too slow to the punch at supporting modern hardware.

9)Which brings me to my next point in that sales people don't like selling Windows Phones. Take your pick on the reason why; late on features, behind on hardware, low on apps, etc. But the fact of the matter is that most people don't care what they buy, so long as they feel good about buying it, and sales people are not going to be able to put the effort into selling a platform that they themselves don't really believe in. MS needs to find some way to educate the sales people on what WP has to offer, and financial incentives on occasion never hurt either.

Now, with all of my ranting done, I think I can say that WP will outsell Apple in time... but it simply is not going to be in the next 18 months. MS needs to address these issues (and surely many others) first, and then get people to buy into their product, and that is going to take time.
But that said, it looks like Win9/WP9 (or perhaps Windows One and WP One?) will have some neat things in store which will bring some great improvements to the table. There is a flood of new devices coming to market near the end of the year, and not all of them are cheap budget devices which is good. MS is doing some great work with home automation which will be a huge thing next year when investors finally give up on the gimmick of wearables. On top of that Android is a mess and in a quagmire between Google and various manufacturers, while Apple has managed to fail to innovate since their only innovator died. It looks like there is a ton of momentum headed in MS's direction simply due to the failures of Google and Apple alone, and MS seemingly needs to show up and not screw it up... but this is MS, so that is certainly no guarantee of success.

RE: Ok MS, you want to sell phones?
By kleinma on 6/18/2014 3:23:48 PM , Rating: 2
with regards to #2, download the "files" from Microsoft app from the store since you said you are already running 8.1

While I think it still needs a little work, it does bring functionality you don't otherwise get. For example, as you said you can only attach pictures in email when you click "attach" when composing an email. However if you did need to email a document, you can go into files, pick a file (pdf, doc, whatetever) and select share, and pick your email and it will attach it. They just need to integrate that directly into the mail app, instead of making it a share charm link.

Wrong thinking... again
By Dug on 6/18/2014 2:02:05 PM , Rating: 2
"When you think of Apple, how many CEOs and CIOs really want to pay for their employees to use an expensive premium device when they can choose from a full range of devices? With Android, Apple and BlackBerry, there are continued concerns about the fragmentation of the ecosystem, the segmentation of the experience and also the level of malware."

Actually the trend is changing from company's buying phones to just including an allowance. It offers a better tax incentive, less liability, and less infrastructure cost.

Now if you are buying phones, then everything she described as a problem, is why Apple is successful. With a $500 mac mini with server on it, you can configure and deploy every phone to your specification with ease. Keep track of how and when apps are installed, location of phone in case it's lost, security settings, etc. You can't do mass deployment easily with a Windows phone.

RE: Wrong thinking... again
By Avatar28 on 6/24/2014 11:49:02 AM , Rating: 2
>You can't do mass deployment easily with a Windows phone.

Actually, you sort of can. Mobile device management is built in to WP8 and improved in 8.1. It can be managed through EAS or there is an app that provides more powerful management tools. It also supports management of Windows RT devices. As a bonus, it is very similar to AD in a lot of ways as I understand it.

Now if MS REALLY wanted to get serious, they would have WP and RT support group policy and joining domains.

Stunning lady
By Chaser on 6/18/2014 2:22:49 PM , Rating: 2
And with brains. :)

I'll buy a Windows 7 phone for a date :)

RE: Stunning lady
By peterrushkin on 6/18/2014 8:49:42 PM , Rating: 2
Ha, I was thinking exactly that. What a gorgeous woman!

Microsoft VS Apple $$
By Gunbuster on 6/18/2014 2:59:11 PM , Rating: 1
Hmm lets see, a Lumia 520 for $40 or an iPhone 5c for $549.

Not hard to see how they are figuring on displacing apple.

RE: Microsoft VS Apple $$
By rudder on 6/18/2014 11:52:03 PM , Rating: 2
I have a Nokia 520 and it is an awesome phone for $59 (bought it about 6 months ago). However, the app store sucks and as long as this is the case... Microsoft will never gain. I really like the windows phone but because of key apps I need not being available... my next phone will be an android.

MS wants...
By drlumen on 6/18/2014 4:01:43 PM , Rating: 3
lol. People in hell want ice water but that don't mean they will ever get it.

By fic2 on 6/18/2014 7:42:27 PM , Rating: 1
My daughter wants a pony...

RE: wishes
By fic2 on 6/18/2014 7:58:50 PM , Rating: 2
What?! We're not doing that? Sorry, my bad.

By scbundy on 6/18/2014 7:43:58 PM , Rating: 1
I'm a big fan of WP, I was about to form my argument against the supporters of the other side, then I saw her picture... And now I couldn't give a shit.

RE: Wow
By peterrushkin on 6/18/2014 9:30:45 PM , Rating: 2
Yeah, me too. I would do so many illegal things to her too, well unless we were in Thailand, then they would be perfectly legal then :)

By Strk on 6/18/2014 1:34:34 PM , Rating: 2
As long as they continue carrier exclusivity I don't see that ever really happening.

By seraphim1982 on 6/20/2014 10:38:47 AM , Rating: 2
With BBerry losing marketspace YoY, especially in their primary corporate and enterprise marketspace, Microsoft definitely can do this.

Although, I strongly believe it will all hinder on Win9 and WPhone,Xbox, WinRT, Win8 integration. Most corporate 95% infrastrutures are already on Windows based backbones with exchanges servers as well. Doing everything required on a tablet/phone would make life so much easier.

Imagine something like the ASUS Padfone with Win9. Jesus, you wouldn't need a laptop going forward.

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

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