These supporters got a little more ammo to back their arguments thanks to
a comical experiment put on by Microsoft. As part of its new
PR efforts, which include "anti-Mac Guy" commercials, Microsoft
conducted a top secret
experiment known as the "Mojave" Experiment.
Inspired by an employee email from Microsoft's David Webster, the Vista team gathered
over 120 XP
users in San Francisco who were critical of Windows Vista. After
being questioned on video about their Vista impressions, Microsoft told them it
was giving them a stunning opportunity -- the chance to view their secret
operating system they had been cooking up, codenamed "Mojave".
The excited users showed great enthusiasm for the new operating system, with
over 90 percent giving positive feedback of the 10 minute demo of the system.
The comic twist is that there is no "Mojave" and it wasn't a
pre-release version of Windows 7. "Mojave" was simply a
fictitious title applied to a standard Windows Vista install.
Interestingly, the XP users seemed utterly unable to recognize Vista or its
features, despite criticizing it. Remarked one user on the new features,
While it has been pointed out that the experience neglects to consider
installation and networking setup, the "Mojave" experiment provides a
strong case for the upsides of Vista analogous to the classic blind taste test
advertising gimmick. While Microsoft is still deliberating on how to
incorporate the footage into its advertising campaigns, suffice it to say, it
is coming soon.
Windows unit business chief Bill Veghte says big efforts are needed to step up
Microsoft's image against competitors like Apple and Google. He states,
"We have a huge perception opportunity. We are going to try a bunch
Mr. Veghte points to the "Assurance" campaign for Vista launched
earlier this month which offers free technical phone support for the first
time. While the move will likely cost Microsoft in the millions, many
believe it will help Microsoft show that it is willing to support Vista fully,
including when users encounter trouble.
Footage for the campaign was first revealed last week. The site which
they will be featured on is here. The footage
will be released to the public on Tuesday of this week.
However, trouble in Vista Mr. Veghte asserts, is a rarity and the main problem
for the OS is perception. Mr. Veghte is known to stew over Apple
commercials on his morning jogs. His decision to encourage Microsoft to
commit to the massive new PR effort was finally solidified when he decided that
Apple had "crossed a line" from factual to fallacious
accusations. Marketing vice president Brad Brook echoed similar sentiments,
stating that Microsoft would be "drawing a line in the sand'
Steve Ballmer, Microsoft CEO also shares these feelings, stating, "In the
weeks ahead, we'll launch a campaign to address any lingering doubts our
customers may have about Windows Vista. And later this year, you'll see a
more comprehensive effort to redefine the meaning and value of Windows for our
However, at the end of the day the Mojave ruse may prove a more valuable
marketing tool than anything Mr. Ballmer or Mr. Veghte could say or do on their
own, as it’s the voice of everyday users.
With rival Apple
showing strong signs of hardware growth, fueled by its virulent advertising
campaign, which many call factually questionable, Microsoft has decided to step
up to the plate to challenge its assertions. Mojave should be a key
effort in this new campaign. Mr. Veghte believes that the Vista team cannot
wait for Windows 7 to change their fortune; they must attack now. He states,
"I've got to start having that discussion in the marketplace. I've
got to start driving that now. People feel guilty (about Vista). It's
Don't be surprised if you start seeing Microsoft "Mojave" commercials
coming soon to a television near you.
quote: Show a website full of geeks statistics with no backing, and they'll rip your credentials out of your spine >: )
quote: Well I'll bet if anyone did a real study they would find that business adoption of VISTA is no worse than any other version. Companies simply do not upgrade operating systems, they phase things in by hardware attrition where the cost is simply not an issue (you have always gotten more for the same price over the last two decades). The custom apps are a problem but they simply do not make up the majority of the computers in most enterprises.
quote: Compare that with XP being 7 years old and then Vista coming out, that puts it into a totally different light because the reason behind the slow adoption is different.
quote: I think you are doing a little bit of a bait and switch. You don't think XP's slow adoption rate had anything to do with Win 2K launching in 2000 and XP launching in 2001 under a year later? I don't care how big a business is no IT Dept or business budget can move that fast. What would be the point?Compare that with XP being 7 years old and then Vista coming out, that puts it into a totally different light because the reason behind the slow adoption is different.
quote: "Mojave" was simply a fictitious title applied to a standard Windows Vista install
quote: of your level of expertise.
quote: none of the extra features of vista really matter to you
quote: True, it's no excuse for sloppy code, but do you really know if the code is sloppy?
quote: You don't know my level of expertise. So because you don't like my opinion on a product (which by fact, is a memory & CPU hog) you feel the need to insult me?\
quote: A 500K program would give me a functional "Vista" Start menu (even transparent)in XP... which is one of the good neat features of Vista.
quote: Yeah, great $40 for another 2GB is cheap. But its stupid to require 4GB of RAM just to open a web-browser and word-processor at the same time.
quote: A $500 computer nowadays has 4GB of RAM. The only PCs with 2GB come with Vista BASIC and cost $400 with a monitor.
quote: PS: Its rather stupid to see microsoft employees or vista panty wetters vote me down for voicing my views on a product. I'm not calling it a total POS or cursing.
quote: So because you don't like my opinion on a product (which by fact, is a memory & CPU hog) you feel the need to insult me?\
quote: What features are so earth shattering or not available for WindowsXP.
quote: A $500 computer nowadays has 4GB of RAM.
quote: You don't know my level of expertise.
quote: Most of those UAC popups have been removed since SP1
quote: I've seen a reponse someone on Dailytech saying "the UAC only shows up because software developer didn't make their program right and Vista is protecting the end-user" -er, uh no. Because UAC pops up with the most basic computer functions such as :
quote: It gets old very quickly and killing the UAC is the easist way to make vista USABLE.
quote: There is a simple solution to this (And MacOS has its own "UAC" like tool), its called a check-box. A checkbox that says "remember this action/program" - OMG, that is SOOOO hard!
quote: Stupid stuff like this is why vista sucks. Its a thrown together skin-job loaded with DRM and bad memory management. Explain how we go from a 512/1GB OS to a 4-8GB OS for basic users?
quote: I can prove that the BASE Vista computer is 4GB now because you can WALK INTO BEST BUY and buy a 4GB PC for $500~550! 2GB is the new 256mb! 3GB is new 1GB.
quote: This is NOT impressive... to more sloppy code and DRM control of a persons computer. And if Windows7 is more of the same - then why bother with that OS as well?
quote: With themes, UAC, and Windows firewall off, it works no different than my XP box.
quote: So 2 problems, and other then that 99% gravy. Oh and the fact that it can handle the 4 gigs of ram I have is great, you'll never get XP 32 to use more then 2 gigs properly.
quote: You're an end-user... so you're not having the problems that those in IT or business have with Vista.
quote: Sp1 has fixed many reliability problems with Vista.
quote: But it's still a skin-job.
quote: Come-on, even Intel isn't wasting their time with Vista... and I think they can afford to add a few sticks of RAM per computer.
quote: Trust me... When I upgraded my computer, I would have prefered to install the newest OS. But I saved about $50 on memory and have a solid running system.
quote: Yeah, but unlike Vista - over 95% XP users don't need more than 2GB of RAM!
quote: Those few workstations and servers are using XP64 or Server2003.
quote: Vista needs 4GB for basic operations and that is sad.
quote: For $50 you could have had a better solid running system, your loss.
quote: As a network admin, I'd love to roll Vista out to my office. Combined with all the new group policy upgrades to server 2008, it would make my job easier.
quote: I made the comment about UAC, and I'm going to call you on it.
quote: 1) Yep, hardware device manager is a SYSTEM TOOL
quote: 2) Wrong on both counts. I can copy, paste, rename, delete, restore files and shortcuts to those locations without any prompt other than "Are you sure you want to delete this?".
quote: 3) Wrong here, unless your trying to copy a file or folder in a SYSTEM directory, in which case you had better get a UAC prompt. Nice try though.
quote: Kind of defeats the purpose of UAC if you can make it remember your action and away it goes. Then any EXE per se would run without a prompt, yea thats fun when a virus comes through.
quote: I have heard DRM and Vista thrown together a few times, but have yet to find anyone that can prove to me that there is any more DRM in Vista than there was in XP.
quote: 4GB. Not to mention that most Vista installs are 32-Bit so you would be wasting about 800MB from each system anyways.
quote: Point is, you said it was a failure of software programmers not doing correct code. Not the UAC being a PC cop.
quote: So what? Its not right there on the desktop. And if you were to REMOVE a piece of hardware - it XP/Vista would only re-detect it.
quote: Er... why should that require a UAC to stick its nose in the air to move a jpg file? Not everyone lives in the "MY DOCUMENTS" folder. So to resolve this issue, Disable one of the most important features of Vista turns your PC into XP, again.
quote: Wrong-O. New notebook computer, Vista SP1 installed. Wanted to copy some JPG files from one folder to the next. UAC UAC
quote: Oh come on! I didn't say any such thing and YOU KNOW better than that. Even XP has a POP up with certain programs like Space Monger that'll ask for permission to run. And guess what - it has a CHECK BOX to remember that program.
quote: So yeah, since when has renaming a desktop item been a OMG security threat? If something so simple as that is a danger - then you shouldn't even be using a computer.
quote: Stupid stuff like this is why vista sucks. Its a thrown together skin-job loaded with DRM and bad memory management. Explain how we go from a 512/1GB OS to a 4-8GB OS for basic users?I can prove that the BASE Vista computer is 4GB now because you can WALK INTO BEST BUY and buy a 4GB PC for $500~550! 2GB is the new 256mb! 3GB is new 1GB.
quote: And so here is the choices of the user: (A) Live with it and get used to clicking YES, no matter what it says - which defeats the purpose or (B) Disable UAC which defeats the purpose of a "more secure" OS...
quote: by masher2 on July 28, 2008 at 4:34 PM Show 100 people anything you call "new and revolutionary" and 90% of them will say they love it. Show 100 random people a petition and at least half will sign it, even if its a request to remove womens suffrage or something equally silly.
quote: Show 100 random people a petition and at least half will sign it, even if its a request to remove womens suffrage or something equally silly.
quote: told me that Vista was too
quote: and is
quote: I don't even read them.
quote: A blog about Microsoft doing the Mojave experiment could have been very positive.
quote: Like I said in some other posts - I'm 100% certain that Mojave was Windows Ultimate paired up with competent hardware, rather than Windows Basic paired up with par performing hardware.
quote: The bad press over Vista is well deserved. Not because Vista sucks, but because Vista Basic basically sucks. It's kind of like getting trial software. (If you don't like the underperforming version, just pay $150 more for something that's worth using!) Unfortunately, for MS, most people get upset by that crap. I think they really shot themselves in the foot because of Basic.
quote: What Apple should do now is take their minimal configuration and pair it up with MS's minimal configuration to see which one is better.
quote: I know that Vista Basic will only recognize 1 GB of memory and 1 core (even though almost all CPUs these days are dual core).
quote: I kind of see AnandTech as 'investigative reporting' on some matters. Sometimes, though, their reports seem more like commercials. I'm only thinking of their digital camera stuff though. Though, I've gotten that feeling a lot less since their first major article.
quote: But seriously, can you think of a news source that doesn't exhibit bias? CNN, CBC, NBC, ABC, BBC...
quote: how does DT really differ in the fact that its authors exhibit biases?
quote: Perhaps that is the difference between bloggers and journalists. Journalists may try to avoid bias yet fail to do so, but at least they tried. Bloggers are driven by their passion to report information, and their reports are colored by that passion. The difference is the passion that drives them.
quote: I think this is an extremely good point and that everyone needs to take in the "news" and actually think about it and try to understand any story beyond the story.
quote: While it has been pointed out that the experience neglects to consider installation and networking setup,
quote: Agreed, I just can't justify spending $250+ on Vista...
quote: I tried it in beta and it was "OK". UAC was annoying but I guess they improved it after beta, and there was another bug that made the HDD spin 100% all the time, again I assume they fixed that too.
quote: I went through the Extras CD and installed everything and rebooted the machine. I was right back to square 1, everything was beyond slow again.
quote: Turns out some of Vista's strongest critics may not even know what they're criticizing.