backtop


Print 15 comment(s) - last by HardwareDufus.. on Jun 5 at 11:24 AM

New phone will reportedly draw features from the Android HTC M8 and/or A9, be dubbed "HTC W8"

HTC Corp. (TPE:2498) has dabbled with Microsoft Corp.'s (MSFT) Windows Phone.  The HTC Radar was an early Windows Phone 7 device, released back in late 2011.  That release was followed by the HTC 8X and 8S in Sept. 2012.  Since then HTC has fallen quiet, but that could soon change.

At the 2014 Computex show in Taipei, Taiwan, Microsoft VP of OEM Partners Nick Parker commented to reporters:

I'd love to break some news here [about HTC Windows Phones] if I could.  But instead I'll just say that Microsoft will continue to have a great relationship with HTC. New things are coming, so get excited.

Microsoft VP Nick Parker
Microsoft VP of OEM Partners Nick Parker [Image Source: CNET]

The new Windows Phone 8.1 device is reportedly dubbed the HTC W8 (or possibly the HTC One W8).  It will allegedly incorporate the Duo 3D cameras found in the latest HTC One M8, as well as the M8's BoomSound speakers.  Some say the new Windows Phone will be similar hardware-wise to the M8, while more sources seem to be leaning towards the device packing a mid-range spec, analogous to the upcoming HTC A9, an Android smartphone.

Microsoft recently dropped licensing fees for Windows Phone, making the platform much more attractive to OEMs.  Using Windows Phone over Android can save OEMs up front anywhere from $5 to $15 USD, due to the cost of licensing Microsoft patented software features found in Google Inc.'s (GOOG) Android OS.

These perks have drawn a number of new OEMs onboard in recent months.  However, many of these OEMs seem rather disinterested in pushing large volumes of Windows Phone product, treating it as more of an experiment.  Microsoft remains largely the singular flagbearer of the Windows Phone platform with its acquired Nokia Devices unit.  Windows Phone is currently sitting in third place in the global smartphone market, behind market-leading Google and second-place Apple, Inc. (AAPL).

Source: CNET



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

MS needs more partners
By Motoman on 6/4/2014 12:31:45 PM , Rating: 2
Clearly MS needs more partners to get marketshare in the phone business. And they need those partners to make products that can compete with stuff like the Moto G. Which is kind of an amazing phone that can be had for $99 without a contract.

That's where the growth market is. Good phones in the $100 range.




RE: MS needs more partners
By Motoman on 6/4/2014 12:32:41 PM , Rating: 1
Of for that matter the Moto E, which apparently can be had for like $129 without a contract, and is a considerably better unit (at least it has a SD slot).


RE: MS needs more partners
By Reclaimer77 on 6/4/14, Rating: -1
RE: MS needs more partners
By Gunbuster on 6/4/2014 1:27:57 PM , Rating: 2
HTC could have been competing in the Windows Phone market against Nokia and a half-hearted effort by Samsung. One competitor for all intents and purposes...

On the other hand they seem to be doing soooo well currently competing against a thousand different android handset makers.


RE: MS needs more partners
By Reclaimer77 on 6/4/14, Rating: -1
RE: MS needs more partners
By chµck on 6/4/2014 2:59:33 PM , Rating: 4
Nokia didn't collapse because of windows phone though; they collapsed because of a ex-microsoft exec. Elop prematurely executed the symbian OS, which at the time had the largest market share. It has nothing to do with the devices or Windows Phone.


RE: MS needs more partners
By atechfan on 6/4/2014 1:37:25 PM , Rating: 5
Meanwhile, outside of reclaimerville, tons of new Windows Phone handsets are being launched. The relaxing of stringent hardware requirements and the slashing of the licensing fee has manufacturers interested in the platform finally.


RE: MS needs more partners
By themaster08 on 6/4/2014 1:48:28 PM , Rating: 2
So much irrational hatred and exaggerated falsities, as per any article involving Microsoft or Windows Phone. You can guarantee that Reclaimer will be there spouting his ignorant opinions.

But still, that's better than actually using the OS and having an informed opinion.


RE: MS needs more partners
By Reclaimer77 on 6/4/2014 2:36:35 PM , Rating: 1
I wasn't bashing the OS, or 'ignorant opinions'. I'm stating facts.

Windows Phone is just not a big seller, going by any objective measure. Like it or not, it's a fact.

The idea that HTC should further invest into it is just crazy in my opinion.


RE: MS needs more partners
By Reclaimer77 on 6/4/2014 1:53:26 PM , Rating: 1
Tons? lol okay, meanwhile outside of Atechfanville, a handfull isn't equal to "tons".


RE: MS needs more partners
By atechfan on 6/4/2014 3:28:27 PM , Rating: 2
There are over a dozen partners recently interested, including big names like Lenevo. MS screwed up before by making it much harder and more expensive to make a Windows Phone than an Android one. They have largely fixed that, so now more companies are launching Windows handsets.


RE: MS needs more partners
By Reclaimer77 on 6/4/2014 4:14:09 PM , Rating: 2
Being a partner doesn't necessarily mean we're going to see a flood of handsets from those companies, just saying.

quote:
MS screwed up before by making it much harder and more expensive to make a Windows Phone than an Android one.


Agree, and I salute them for finally coming to their senses about that.

But this does nothing to combat the fact that when you walk into a mobile store, there's usually NO Windows Phones because they just take up shelf space and lose the owners money.

MS has a long, uphill road to go.

P.S How exactly is Lenovo a "big name" when it comes to smartphones?


RE: MS needs more partners
By nikon133 on 6/4/2014 5:23:05 PM , Rating: 3
I believe Lenovo is already quite big phone name in China, and definitely big name in IT worldwide. I can see companies traditionally using Lenovo ThinkPads and such to look at Lenovo smartphones as well.

WP - hardly a secret - was late to the game, thus of course they still have uphill road. But I think they have established reasonable beachead, and that with basically only one really dedicated brand, Nokia. If they manage to get more REAL partners involved (Samsung and HTC were mostly symbolic so far), that can only make things better for them.

On the other hand, if Samsung continues with their growing focus on Tizen, Android might be in trouble in not so distant future. Sure others will try to step in if Samsung really goes full Tizen, but those others are so behind Samsung with Android sales that their focus on Android might not be as exclusive as Samsung's. Especially with Android costing them more than Windows Phone.

Interesting times.


RE: MS needs more partners
By someguy123 on 6/4/2014 9:38:24 PM , Rating: 2
That's a retarded correlation. HTC makes some great android devices and yet they're still struggling to move units compared to the big sellers like samsung and apple. Does that somehow equate to android and HTC being awful? Personally I don't think the UI performance differences between WP and android really matter, but some people are scrolling instagram 24/7 and notice the smoother UI on WP (and some android builds. moto E is smoother than the S5 in regular use)

These types of partnerships usually mean joint advertising. Good marketing is something HTC needs BADLY as phone quality alone is clearly not going to move units. Samsung has been insanely aggressive with advertising and it works. Even with a marginal loss on some overstocked phones (they aren't going to make 100 million of these things in one quarter) the ad presence alone would be worth the partnership.

Also I see nokia WP sections in cellphone stores all the time. When I got my s4 at the verizon store there was a whole wall of lumia products the same size as the apple wall, though there was also a section dedicated entirely to the note for some reason.


By HardwareDufus on 6/5/2014 11:24:21 AM , Rating: 1
Traditionally, Microsoft has been late to the game on most fronts. They study the market, miss it at first, regroup, relaunch and dominate.

We saw this happen with:
Lotus123 vs Excel
Internet Explorer vs Netscape
Windows XP was huge because they finally brought their entire OS strategy under 1 core. (win16 vs NT core was painful for developers, esp... games)

Microsoft didn't just miss with Windows Phone... it missed with Mobil period (much the way it initially missed the internet).

However, Microsoft is moving in a direction that is very attractive to developers and manufactures. Unifying the OS, common feel across platforms, full integration of devices. It's basically becoming an Apple experience.... Only... instead of just one vendor participating... all can participate... and for almost next to nothing in terms of licensing fees.

Everyone says, it's too late... they've missed the bus. Not true... Most folks buy new mobil every 2 to 3 years (some much more frequently). If Microsoft's vision of Universal Apps, Unified Windows9 (Desktop, Portable, Phone), and almost free licensing (WIndows with BIng is super cheap... Windows Phone may become free or < $5 a handset) is properly developed, why couldn't we see folks begin to migrate over to it during their next mobile device replacement cycle?

Disclaimer: We have 4 Windows Devices in our house: 2 * Lumia920 and 1 * Lumia520 and 1 * Lumia2520. (Now if they would just add the Cisco VPN client.)




"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer














botimage
Copyright 2015 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki