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Hopefully it will have better sales there than in the consumer market

Microsoft's Surface tablet hasn't had the best of luck with consumers, so Microsoft is hoping the device will fare better with the enterprise. 

Panos Panay, Microsoft's corporate vice president of the Surface tablet unit, told an audience at the U.S. Public Sector CIO Summit in Redmond that the Surface will now expand beyond the consumer market and into the enterprise. 

“Granted, for your organizations … it wasn’t our primary target at launch, but please understand that when we designed these products, we designed them with you in mind,” Panay said. “We did design them to get the consumer market first, or retail. No doubt. But we’re right on the cusp of turning that corner and bringing these products into the market where we really want to be.”

Microsoft has already started allowing enterprise customers to order the Surface with Windows RT and Surface with Windows Pro through its volume ordering program.

Panay made the argument that Surface RT is designed more as a tablet while the Surface Pro is a PC that is powerful enough for the enterprise. 

“Surface RT was designed as a tablet first,” Panay said. “I want to be super-clear on what we designed Pro for. Very easy to understand. This should be the fastest PC you pick up. Period. People get confused because of the form factor. … It was designed as a PC. We often get judged as designing a heavier tablet and not enough battery life. Be very clear: What we designed was a PC.”

Surface with Windows RT made its way to the public on October 26, 2012. It features the Windows RT operating system and an ARM processor for a starting price of $499. Surface with Windows Pro was released February 9, 2013 and features the Windows 8 Pro operating system with an Intel processor. It starts at $899.

Back in December, Boston-based brokerage firm Detwiler Fenton said that Surface's main problem was distributionCustomers could only buy the Surface with Windows RT tablet at Microsoft Stores, and the issue with that is there's only 31 of them, with another 34 smaller Microsoft kiosks around the U.S. The lack of exposure at places like Best Buy and Staples was hurting the tablet after its Oct. 26 release.

This was resolved later in December, when Microsoft started allowing third-party retailers to sell the Surface -- near the end of that quarter.

Earlier this month, a Bloomberg source anonymously revealed that Microsoft had sold 1.5 million Surface tablets to date. More specifically, the company had sold a little over a million Surface with Windows RT tablets and about 400,000 Surface with Windows Pro tablets -- missing analyst expectations. 

Source: GeekWire

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So market it as such!
By Falacer on 3/29/13, Rating: 0
RE: So market it as such!
By Fleeb on 3/29/13, Rating: 0
RE: So market it as such!
By Argon18 on 3/29/13, Rating: -1
RE: So market it as such!
By Da W on 4/1/2013 2:04:38 PM , Rating: 1
RE: So market it as such!
By AntiM on 3/29/2013 1:06:28 PM , Rating: 2
Yes, that's the first I've heard of it being a "PC". I would imagine there was some meeting where the topic of discussion was the lackluster sales figures. Someone jumped up and said, " tell them it's a PC! " It's not a tablet, it's not a laptop, it's a PC dummy!
I personally haven't had any interest in the Surface, nor Windows 8, but now that I find out it's a PC, well golly gee, now I have to get me one!

RE: So market it as such!
By TacticalTrading on 3/29/2013 3:18:57 PM , Rating: 4
Seriously, The first time you have considered the Surface Pro being a PC.
With an Intel i5 processor and an SSD for storage (read: no painfully slow flash) you didn't already Know it is a PC in a remarkably small form-factor?
In fact, with an i5 processor, right out of the box, it is more powerful and faster than (guessing, anyone want to correct me on this) about 80% of all existing PC hardware, (video GFX not withstanding) and better than over well 50% of PC/Laptop devices on the market today.

To compare, call, or classify it with and or in a netbook, is an injustice. It has a 10" screen, but it is a 1920x1080 screen.

Note: Personal bias, I had one to setup for 3 days and am most confident my next device will be a Surface Pro.
Because, when was the last time you picked up your Android/iDevice to find some information, and then quickly decided (because it was taking longer than you wanted) to do it when you were at your PC/laptop/Mac-book?

Well, I can assure you, you will not put the Surface Pro down because it is making you wait longer than you should have to or expect to... Because it is a real computer.

Can they make improvement? Yes, but that has more to do with Windows 8 than the device. And Windows 8 actually works on the Surface. After a day with one, it suddenly all made sense.

RE: So market it as such!
By Nutzo on 3/29/13, Rating: 0
RE: So market it as such!
By Mitch101 on 3/29/2013 1:36:00 PM , Rating: 3
I like the idea of it being both and to me that's what it should be the power of a laptop with the ability to act as my tablet without me requiring two devices.

You see everyone trying to have phones with the power of their desktop computer so why not a laptop/tablet.

RE: So market it as such!
By kleinma on 3/29/2013 1:59:06 PM , Rating: 5
I can tell you don't own one, so you are just making judgments based on perception.

I own a surface pro, and I love it. Even my skeptic friend who loves his nexus tablet and iPad mini was extremely impressed when he messed around with my surface and was running some desktop apps using his finger and the pen.

This thing is both a tablet and an ultrabook. I use it constantly with or without the keyboard. The fact that I have keyboard + touchpad + finger + pen + wedge mouse means I have a plethora of ways to provide input. Sometimes I just find tapping the screen is easier than using the mouse, sometimes the mouse and keyboard rule the task I am doing.

The point is it really is a no compromise machine. No I don't think Windows 8 is perfect, but its a hell of a lot better than people are making it out to be, largely because they simply dismiss it without using it. Microsoft should have done a better job in its marketing and commercials to show some of the new interface navigation. It would have let people know how to use the thing better out of the box, like apple does. I am a Windows guy, but I will still admit the have no idea how to market anything there.

The OS storage thing is nonsense. It does not take up half the storage of your machine. Likewise, you can pop in a 64GB microSD and you have an instant bump in storage for media. You can get a small form factor USB3 hard drive or thumb drive for more storage. iPad owners just get to wait to buy a new one with more storage.

I have Windows, Office Professional, Steam (handful of games), Visual Studio 2010, Visual Studio 2012, SQL Express 2008, and a couple of other daily use apps on my surface pro. I am no where near filling my hard drive.

RE: So market it as such!
By The0ne on 3/29/2013 2:55:04 PM , Rating: 2
I agree with you. Most people that complain have not explored it enough or don't use it differently enough to like the new "features" that Windows 8 bring. For engineers I understand completely that even with dual screen setup you do want the real estate to be very productive. At the same time it doesn't hurt and does provide benefits if you were to use it, with multiple screens if you choose.

I want to buy a Pro but am waiting for the price to be lower. I tend to use it for both work and play. Heck, even our company is considering dumping all laptops and going Pro, for business and in production. I can't wait.

RE: So market it as such!
By corduroygt on 3/29/13, Rating: -1
RE: So market it as such!
By Mint on 3/30/2013 11:17:56 PM , Rating: 2
What ultrabook can you get that's IPS, 1080p, and under 2 lbs?

And why would you even mention the 1024x768 ipad mini?

RE: So market it as such!
By corduroygt on 3/31/2013 2:45:41 PM , Rating: 2
1080p on a 10.6" on windows (which means either text too small or text is 150% size and is overflowing from the sides of buttons and other UI elements) is a waste. You can get a proper 13" 1080p screen that's easier to read without blowing up the fonts with an Asus ultrabook for less than 3 lbs.

The ipad mini is a much better tablet than the surface pro because of the number of touch friendly apps it has. If you don't like Apple, fine, get a Nexus 7. Both will get 10+ hours battery instead of 4+ hours and won't be a thick 2 lb brick like the Surface pro when using it as a tablet by holding it in your hands.

RE: So market it as such!
By Da W on 3/31/2013 7:05:24 PM , Rating: 2
Why do i give a damn about 10 hours of battery life on a sissy-ass plastic low-res tablet that doesn't do anything more than my phone does? My surface pro got 5 hours battery, which means that when my battery is down i should probably stop using it and go outside do something ELSE!

I got ONE machine that does it all.
My alienware rig, gone.
My desktop, gone.
My phone: used as a Wi-Fi hotspot for my surface pro.
I upgrading my HTPC with PS4-like component to fill the gaming duty. Yes it has Windows 8 too.

I think apple mini is for girls. I won't even talk about nexus 7 which is for gays.

RE: So market it as such!
By hopsandmalt on 3/30/2013 9:14:29 AM , Rating: 2
COMPLETELY agree with everything you say. I own one.. one of the best hardware purchases I have bought in a long time.

Work - Outlook, One Note (all meeting notes taken by hand), Excel and Powerpoint....All constantly working.

Home - Outlook, Guild Wars 2 (play that on your ipad or android tablet), Beer Smith 2(enter data about my homebrews).

If I need anything Android.. well I have imported that as well with Bluestacks.

I dont think I sit at my desktop anymore. The Surface Pro is hands down probably one of the best devices out there.

RE: So market it as such!
By FXi on 3/30/2013 12:31:43 PM , Rating: 2
You are correct on the device. It is a LOT better in practical day to day use than people realize. But that's why the PRO sold out so fast.

RE: So market it as such!
By damianrobertjones on 3/30/2013 12:16:37 PM , Rating: 2
It is a pc.
It is a laptop.
It is a tablet.

Better than most people give it credit for
By dgingerich on 3/29/2013 1:01:24 PM , Rating: 1
Windows RT is better than most people will admit. It's a tablet OS running on tablet hardware with near the full capability of a PC. I own a Dell XPS 10, and I love it. I use it for all sorts of things. Of course, I go to my main machine, a desktop, for things like editing documents and gaming, but I use the tablet more often these days. It's far ahead of the iPad or Android tablets for functionality, yet uses the same, or near the same, hardware.

I haven't tried it on an enterprise level, but I believe it can be joined to a domain and issued group policy security settings. It doesn't need or even have 3rd party AV because it is not susceptible to the viruses of regular Windows.

It's not a full blown PC, but it is a very capable tablet.

RE: Better than most people give it credit for
By Argon18 on 3/29/13, Rating: -1
RE: Better than most people give it credit for
By kleinma on 3/29/2013 2:01:01 PM , Rating: 2
clearly you don't live your life in Microsoft Office like a huge chunk of corporate America does.

Do you know how many people's jobs consist of them working in Word and Excel all day long?

RE: Better than most people give it credit for
By Argon18 on 3/29/13, Rating: 0
By steedsrva87 on 3/29/2013 5:02:37 PM , Rating: 2
Sales and Medicine. I know a few doctors, who have had their lives made infinitely easier thanks to apps on their phones that list medications, and pages of information on a single medication... time, which was spent pouring over books is now spent better saved for patient care.

Any hospital could be made infinitely easier with such a device (assuming software/applications exist in concert with it), but I completely agree, if my boss gave me a Surface and told me that it was my new company computer, I know what I would go crazy

RE: Better than most people give it credit for
By dgingerich on 3/29/2013 5:22:31 PM , Rating: 5
I work in IT, but we have zero Microsoft products here. 100% UNIX and Linux shop, even the desktops.

I feel sorry for your users. I've supported MS products for 16 years, and started supporting Linux and Unix server products over the last 4. Linux and Unix are such a HEADACHE. Everything has to be done the hard way. AIX and HP-UX being the worst by a large margin.

I asked one of the Linux admins here why it's all command line and all unautomated. His claim is that "you have to know how it works in order to support it." Yeah? I know a lot about the inner workings of Windows servers and how to troubleshoot and fix a great many issues, yet I have nice guis that let me add things quickly and easily, and gives me warnings about invalid data entry and helpful hints about what I need to enter by labeling the boxes I fill in.

A person does not become a better driver just because they learn to engineer a car from the ground up, just like a person isn't a better computer user just because they learn how to program.

I detest Linux and Unix. They're antiquated crap being held up by people who only want to secure their own jobs by keeping the people who know how to use it and support it to a bare minimum. They prevent or remove gui controls specifically to keep people from having and easy way to do things. (RedHat version 6 is a prime example. They took out several gui control panels that were highly useful in version 5. DNS, for instance, had a gui that allowed someone to add a record in seconds, and it would automatically add the reverse lookup record. Now we're back to editing text files, deep in /var/named/chroot/var/named/zone, is a very specific format, with a horrid text editor that is about as intuitive as a De Dion-Bouton, as well as adding the reverse lookup record separately. What took <15 seconds in RHEL5 now takes several minutes in RHEL6, and is a hundred times as annoying for someone who has fingers that won't type right, like me.) I just wish it would all go away, but stupid people keep bringing them back.

RE: Better than most people give it credit for
By Reclaimer77 on 3/29/2013 5:33:45 PM , Rating: 2
Yup. I've said it for years. The only thing stopping Linux from being ready for prime time is a disjointed minority of elitists who are stuck in the 1990's, desperately clinging to this weird power trip about being better than you because they can do everything you can, but through the "magic" of command lines! Wooo hoooo.

The older I get, the less I can tolerate pains in the ass like Linux/Unix.

Great post man.

RE: Better than most people give it credit for
By Tony Swash on 3/29/2013 7:01:56 PM , Rating: 1
The older I get, the less I can tolerate pains in the ass like Linux/Unix.

You should try MacOSX, all the power of industrial strength UNIX wrapped in the best UI money can buy :)

By Reclaimer77 on 3/30/2013 9:54:08 AM , Rating: 2
I said the older I get the lazier I get. I didn't say I'm getting dumber :)

RE: Better than most people give it credit for
By nrhpd527 on 3/30/2013 8:56:39 AM , Rating: 2
To further this thread, let me explain my dilemma. I am a technology liaison for a campus with 230+ teachers, administrators, counselors, and other staff. We have numerous iPad carts with 30 iPAds each. While I am by no means an IT expert, I am better with technology than 99% of the teachers I know, including many of the business teachers who teach webmastering, etc.

Overall, the iPads are useful. However, these things are major pain in the butt for the following reasons:

1) No real way to update iOS all at once. Yes, you can download the update on the master Macbook and try to install it that way, but it fails more times than it's successful. Thus, you basically have to pull each iPad out and go through the update process one at a time...we're talking about 2 hours, IF everything goes smoothly, to do a 30 iPad cart.

2) No way to set up the apps in folders a specific way on one iPad and have that cloned to the other iPads like a Windows PC can be "imaged."

3) No "user" accounts. Thus, if one student uses an app and leaves data there while working on a project, the next kid on it can use that data to cheat, or can overwrite, delete, or damage the first student's work if it's one of the apps that does not require signing in, like Pages or Keynote.

Thus, I think that if they can get the prices down a bit on the Surface Pro, with at least half of it's 64GB of storage useable AND the chance to use real user accounts and other Windows features in addition to a REAL MS Office experience as opposed to the MS Office clones like CloudOn on the iPad, it at least has a place in education. If I could set one up, clone that image to 39 other tablets with ease, and use the advanced computer management properties of Windows to control updates / etc., then life would be far better for us.

However, the problems as I see it is there is no education / volume licensing program for apps right now, so we as a large district would never make the switch. Right now, the iPad's cost of about $640 for a 32GB version with the warranty our district buys is high enough that we could easily argue for the Surface Pro if we could get one w/ about the same useable storage (28+GB) for apps and data for $699-799 WITH the keyboard, full Office app, and a decent app store volume licensing agreement.

By fiveohfour on 3/31/2013 5:24:49 PM , Rating: 2
have update days, at start of class plan for non iPad using tasks and start off by having each kid grab an iPad and check for update and apply.

RE: Better than most people give it credit for
By 91TTZ on 3/29/2013 2:50:46 PM , Rating: 2
But the people who use MS Office all day are most likely going to be using a desktop or a laptop, not a tablet. Why would you buy tablets for employees when they're doing tasks optimized for mouse/keyboard?

By dgingerich on 3/29/2013 5:39:08 PM , Rating: 2
Voice recognition has come a long, long way in recent years. Win8 has voice recognition built in, but I haven't tried it yet. I haven't even seen if they have it in WinRT. In my opinion, that is the perfect user interface, and it doesn't cause carpal tunnel problems.

I use my main machine for editing documents and responding to email. (My "main" machine depends on where I am. At work, I have a laptop, which stays at my desk all the time, and at home I have a big gaming desktop.)

I use my WinRT tablet for many things that I just can't do comfortably with my main machine: read ebooks, watch Hulu or Netflix in bed or on the couch, or read news while eating breakfast, or at work I administer servers through remote desktop for Windows or SSH for Unix or Linux, look up documents for config information, record inventory information of systems coming in or going out, or look up web sites for info on how to fix or set up some things in Linux or Unix. I find I use the tablet more often than my main machines.

Surface Pro
By hood6558 on 3/29/2013 6:14:14 PM , Rating: 2
Brilliant! But why didn't they market it to the enterprise sector from the beginning? Seems like a no-brainer; $1000/unit is chump change in a corporate environment, and nobody's limited by their slow phones, tablets or laptops. I expect it will eventually replace the office desktop, especially as wireless display technology (WiDi) becomes more prevalent. It's kind of a new ball game when you have a powerful, fully connected PC paired with this kind of portability. It will show up as increased productivity and decreased overhead on the IT side. What's not to like?

LTE and Haswell
By FXi on 3/30/2013 12:30:26 PM , Rating: 2
If the current model had a Verizon LTE option, we'd have a bunch of them already. It does not so we don't. Portable devices, today, need to operate both on Wifi and on LTE (ATT and Verizon both because businesses are not limited to one or the other), in order to qualify as portable. Haswell will help with the other element of the equation is that they need to receive pushed email in the background. To be fair most laptops can't do this without being "on" so it's not as much of a fault. Haswell will fix this as well as add battery life (7-8 hours is the max I'd try to attain. Beat that and I'd put more effort into increasing performance.) But lacking LTE as at least an "option" puts many other tablets higher in pecking order, even if they are less good at being business machines. Businesses analyze data, send information back and forth, ask key questions all from the most remote locations and businesses who value security don't let their people just use the local wifi internet café.

Win 8 enterprise dream
By mike66 on 3/31/2013 8:01:21 AM , Rating: 2
Last employer I worked with had a 100,000 user capacity, takes about 2 years to approve the use of a new OS on our network, the transition from XP to win7 required very little training for staff, win8 would be a massive effort as the user interface is quite different from what they are used too, not even mentioning new methods for securing those new devices. MS can dream on all they want, they are not going to make one sale to them. Oh yes no ipads either as our employees are not that stupid.

By Motoman on 3/29/2013 3:31:28 PM , Rating: 1
Surface is ready to "take on the enterprise" like Justin Bieber is ready to "take on" Mike Tyson.

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs

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