news sites reported that Microsoft latest mobile effort might truly
be sibling of the miserable Kin. They claimed that sales of the
Microsoft smart phones were
poor at best. Other sites, however, were a bit more
cautious to prophesy the platform's doom, instead citing cautious
optimism about sales.Well, the first official sales numbers
are out at last, and while they aren't anywhere near the mega-success
of Apple or Google, they look to be quite promising. According
Achim Berg, Microsoft’s vice president of business and marketing
for Windows Phones, Microsoft moved 1.5 million Windows Phone 7 units
in the platform's first six weeks on the market. Those sales
look particularly impressive given Microsoft's past struggles,
including the abysmal Kin, which sold somewhere between 6,000 and
10,000 units over its lifespan, by the estimates of most.The
sales are also pretty impressive considering that the Microsoft
platform made its debut on only two U.S. networks -- T-Mobile and
AT&T. With a pair of big
OS updates reportedly coming, and with Verizon
and Sprint preparing to launch WP7 handsets, 2011 looks to
be a very bright mobile year for Microsoft.Mr. Berg, in an
interview posted on Microsoft's Press Center expressed a
great deal of enthusiasm about the public response. He states,
"We believe that to succeed in mobile you need, first of all, a
great product, and we think we have that. What we’re hearing from
our customers is that they’re thinking the same way. Additionally,
early customer survey data on the overall software experience is very
positive and the willingness to recommend our phone is very high.
That’s really good for us. "One of the most compelling
storylines emerging following this news is what changes Microsoft's
success will yield on its competitors. On the one hand,
Microsoft's phone is quite unique and may be attracting new
smartphone customers. On the other hand, Microsoft's success
this year and next may come at either Apple or Google's expense.
Which outcome dominates, and which competitors will see an adverse
sales impact is a great unknown.It is clear, however, that
Microsoft did something right this time around. Whether it was
billion dollars it poured into advertising the platform or
interface, Microsoft appears to be showing early success in
capturing public attention for its new platform. Now if it can
just pull of a similar turnaround in
the tablets sector, it might finally win over its skeptics.
quote: Second of all, I'm not sure what they license WP7 for, but if it is in line with Windows mobile (and it probably is) we are talking about 8-15 dollars a pop.. Which for all intents and purposes could actually be less than Android manufacturers such as HTC when you start counting how much they paid for patent licensing.So licensing probably won't be their bread and butter. My opinion is that they will follow a route similar to Google.In my opinion they will make their money from their cut from the marketplace and prospective ad revenue, with a little bit of licensing fee's sprinkled on top to round it out.
quote: How much does Google make for each sale? This is an important question as well. Clearly they have a business model. Could it be that there are other benefits aside from the clearly obvious?
quote: And Microsoft makes less per license than Apple does per Mac. Seriously, what's your point?Your posts are just a constant loop of the same topic, based on your ideals, predictions and small-minded outlook of the technology world.