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Print 16 comment(s) - last by Warp9.. on Sep 18 at 11:09 PM

Microsoft says Bing has not yet been fully marketing internationally

Microsoft is fighting hard to win marketshare from Google and the other players in the lucrative search industry. Google remains the top dog with over 60% of the search market, while Microsoft brings up a distant third place to the Google juggernaut.

Microsoft says that Bing has yet to be fully pushed on the international market. According to Microsoft's Charles Songhurst, Bing has been available internationally, but has had no marketing to this point.

Songhurst said, "We haven’t launched Bing in International. It’s active and usable, but it hasn’t had the marketing push behind it. And what we’ve found is that that marketing push makes a huge difference."

He continued saying, "I think the other thing we’re beginning to find is that the search market is more differentiated, and less homogeneous than we thought. What we’re increasingly seeing is that different consumers have different styles and tastes. And Bing is about particular tastes and styles, it’s more focused results, you get more information per result, you get more details."

After the introduction of Bing in America, Microsoft reportedly spent in the area of $80 to $100 million in advertising to promote the new search site. So far Bing has racked up some growth in search for Microsoft. EWeek reports that in August Bing has 10.7% of searches in the U.S. while Google had 64.6%. Yahoo had 16% of searches in America for the same month. Bing was able to post a growth rate of 22.1% compared to the previous month.

Microsoft feels that Bing has the potential to grab another 10 to 20 points in market share for search across the global search space. The Yahoo search deal will also help Bing grow significantly. Between the search traffic that Yahoo generates and Bing's own traffic, Microsoft has the potential to grab as much as 30% of the search market. That is still a bit less than half the total search market that Google enjoys.



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The more I use Bing the more I like it.
By mikefarinha on 9/17/2009 11:11:50 AM , Rating: 3
I'm also looking forward to the Bing 2.0 refresh that is coming in the next week or two! Plus the visual search seems really interesting.




RE: The more I use Bing the more I like it.
By Mitch101 on 9/17/2009 11:34:10 AM , Rating: 3
I do all my shopping through Bing now.

If I find something on e-bay before I purchase I go in through Bing to get the cash back. TigerDirect and NewEgg purchases I also go through Bing first.

Cashback is a big plus for me.

Its growing on me.


RE: The more I use Bing the more I like it.
By Motoman on 9/17/09, Rating: -1
By bhieb on 9/17/2009 1:48:47 PM , Rating: 2
On the flip side I don't trust any service that costs millions to develop, but I use for "free".

Either angle is fishy, but we all know what pays the bills ads, ads, and more ads.


By mfed3 on 9/17/2009 2:19:13 PM , Rating: 2
are u kidding me, webcrawler is the slowest piece of crap ever


RE: The more I use Bing the more I like it.
By metaltoiletry on 9/17/2009 11:57:39 AM , Rating: 2
As do I.

I tried it when it first came out and have been enjoying it since then. I really like the image search on Bing, especially how you never have to click "next page" or how you can choose to filter images based on wallpaper size.

Another nifty feature of the video previews (by hovering) so you don't end up clicking and loading up some fake video - I want to see the real Kanye West intervention, not some 12 year old talking about it.


By headbox on 9/18/2009 2:20:26 PM , Rating: 2
Nice to know Bing is Wigger Approved.


Cool
By Spivonious on 9/17/2009 11:08:48 AM , Rating: 3
Bing already has 10% share. That's more than Live Search ever had, I think.

For the most part I'm happy with the results Bing returns. They seem to indeed be more "focused" than Google's results. But sometimes it seems to not understand what I'm looking for and I have to go to Google where I usually find what I'm looking for in the first 5 results.

Where Bing really shines is it's support for web slices and page previews.




RE: Cool
By eddieroolz on 9/17/2009 2:01:43 PM , Rating: 2
Agreed with you there.


Search feature
By Digimonkey on 9/17/2009 12:36:31 PM , Rating: 1
Is their an option in Bing to search narrow the searches by date? I haven't been able to find it, so I've stuck with google. Otherwise bing would be my default browser.




RE: Search feature
By Digimonkey on 9/17/2009 1:30:29 PM , Rating: 2
minus a "search" and replace "browser" with "search engine".


Bing Travel FTW!
By sciwizam on 9/17/2009 11:27:30 AM , Rating: 2
Bing Travel : Two Thumbs up




try it side by side
By Mels on 9/18/2009 5:18:12 PM , Rating: 2
Try it side by side to see the different results

http://www.furia.com/code/bg/bg.cgi?q=spam




Better for porn!
By sleepeeg3 on 9/18/2009 10:32:05 PM , Rating: 2
MS embodies capitalism and salaciousness and Bing's porn results seem to be much better! The image/video options are also an advancement over it's competitors (imagine that - MS innovating). The search engine is garbage, though. It's still Live Search rebranded. Only reason it's search share is as high as it is, is because of the cashback. I hope MS continues to delude themselves that it is working, because I'm enjoying the free money!




If this trend continues.....
By Warp9 on 9/18/2009 11:09:58 PM , Rating: 2
I haven't really heard anyone say this yet, but think about this for a moment: If Bing continues to gain marketshare at the current pace (which may or may not happen, but they are definitely innovating at a faster pace than Google right now), they'll be in pretty good shape in 5 years.

Bing has gained nearly 1% marketshare each month since it debuted. If this trend should continue, Bing could end up with well over 50% of the search market within 5 years, which would make Bing the #1 search engine. And that would just be through the existing organic growth. Factor in the Yahoo-Bing deal, and that timeframe could potentially be shortened just a bit, although Bing's existing growth is currently coming more at the expense of Yahoo and others instead of Google.

If anyone thinks that Microsoft isn't in this for the long haul, and to win, they're crazy. When you think about it, 5 years isn't that long. Microsoft has the money, the talent, and I believe the willpower and the vision to win at search. When Microsoft gets a vision, and puts its full resources on a problem/market, watch out!

Winning at search will be about out-innovating the competition and about producing a better product. And right now, Microsoft is out-innovating Google.




Market share claims look premature
By Mokey on 9/17/09, Rating: 0
"It seems as though my state-funded math degree has failed me. Let the lashings commence." -- DailyTech Editor-in-Chief Kristopher Kubicki














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