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Nokia logos will continue making their way onto phones despite the acquisition

The fate of the Nokia brand and its Lumia-labeled phones has been in question since Microsoft's acquisition of the Finnish company, but it looks like both will retain their original brands.

According to CNET, a Microsoft spokesperson has confirmed that Microsoft will hold onto the Nokia and Lumia brand names once the acquisition is complete. Previously, only the Lumia brand was deemed safe.

Greg Sullivan, Director of Windows Phone, said at Mobile World Congress that Lumia was good to go under Microsoft, but wouldn't mention anything about Nokia. This led some to believe that Microsoft would do a bit of rebranding once the acquisition was complete. 

But Microsoft will supposedly hold onto Nokia as well, although we'll probably have to wait and see once the acquisition is done within the first three months of 2014.


Microsoft acquired Nokia's Devices and Services Unit for $7.2 billion ($5 billion for D&S, $2.2 billion to license Nokia's patents for 10 years) back in September 2013. 

While Microsoft may not be getting rid of the Nokia or Lumia brand names, it certainly is making some changes when it comes to device leadership within the company. It was recently announced that Julie Larson-Green, head of Microsoft's Devices and Studios Group who recently led Microsoft hardware development, will become chief experience officer for the company’s Applications and Services Group. This means that Larson-Green will work with products like Bing, Office and Skype.

The Devices & Studios Group will be taken over by Stephen Elop, who is the former CEO of Nokia. Elop will take on this role as soon as Microsoft's acquisition of Nokia is complete. 

Source: CNET



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Is Elop the right man for the job?
By atechfan on 2/27/2014 3:38:19 AM , Rating: 2
After all, Mr. "Burning Platform" didn't exactly do wonders for the Symbian ecosystem. Sure, Nokia recovered quite a bit when the finally got Window Phone devices, but by then, tremendous damage was done.

I had assumed that Elop was deliberately sabotaging Nokia to make it easier for MS to buy, but then he just released that slow, pointless Windows-Android bastard child of a phone. Now I think that Elop is just an idiot.

The insiders I have spoken to tell me that MS is not very happy about that, but since they don't own the handset division yet, they couldn't stop it. Until the acquisition is complete, they can do nothing about it. I don't expect it to have a long life ahead of it.




By drycrust3 on 2/27/2014 10:35:21 AM , Rating: 2
quote:
but then he just released that slow, pointless Windows-Android bastard child of a phone.

My sentiments exactly. I could understand him creating this mutant OS several years ago, or going the whole hog and releasing Android phones as an interim measure way back when Windows Phone wasn't ready for market, but to suddenly, on the cusp of being acquired by Microsoft, to release a phone that appears to be meant to antagonise both your new employer and one of your new employers major competitors does seem like you don't want to be employed. Now Microsoft is going to have to go through a whole lot of legal patent battles and licence that it could have otherwise avoided.
And why the 10 year patent licence agreement? I thought patents had a 15 year life, so why not 15 year licence agreement on the current patent range? Does this mean in 5 years time there will be another bun fight over licence fees?


RE: Is Elop the right man for the job?
By Mitch101 on 2/27/2014 11:42:46 AM , Rating: 2
Whatever anyone thinks of Elop it provided Nokia with a limitless supply of capital to become a competitor again and Nokia is an awesome hardware manufacturer. Its very rare to hear of anyone who wasn't happy with Nokia Hardware.

The Microsoft Android phone is kind of an act of brilliance. They basically took away the argument of lack of Apps as an excuse. The real money is not in the phone sales its in App sales and Microsoft could potentially steal the app store right from under Googles feet or take a chunk out of it while introducing people into the Microsoft eco system of Outlook, Here Maps, Cloud services. Microsoft could actually allow for both Android and Microsoft Phone apps to run on the same device. Its sort of like Microsoft running blustacks on a Windows Phone.

Microsoft is excellent for providing updates well beyond the life of a device.

ACLU asks feds to probe wireless carriers over Android security updates
UNABLE TO POST URL

Civil liberties advocates have asked the US Federal Trade Commission to take action against the nation's four major wireless carriers for selling millions of Android smartphones that never, or only rarely, receive updates to patch dangerous security vulnerabilities.

But everyone has the latest Android right?
UNABLE TO POST URL
73% still under the 14 month old malware exploits and many of these devices still being sold will never get updates.

Queue the fanboi anger and denial in 3-2-1...


RE: Is Elop the right man for the job?
By sprockkets on 2/27/2014 12:15:13 PM , Rating: 2
What about all the wp7 devices that will never get wp8? What about the other wp8 phones that just got the black update?

Microsoft selling an Android phone doesn't do them any favors, in fact, it pretty much tells the world their OS sucks. The fact is, MS already has all their apps on the android play store, so this isn't really doing them any favors.


RE: Is Elop the right man for the job?
By Mitch101 on 2/27/2014 12:39:05 PM , Rating: 3
WP7 devices can still get updated plus Windows Phone 7 devices arent still being sold like old version of Android devices. Plus there is no 14 month old malware exploit like there is going around on Android devices that nobody is addressing. If an exploit like that came out for a Windows Phone 7 device Microsoft would man up and provide updates.

Consumers aren't geeks. They buy an Android phone because someone told them too. Interesting enough for the right price it might come from Microsoft.


RE: Is Elop the right man for the job?
By sprockkets on 2/27/2014 12:44:05 PM , Rating: 2
FYI android devices get updates for security issues and that doesn't require a new version update to get it.

What is this 14 month issue you keep referring to? The one that was patched 14 months ago via android 4.2? The one that also got patched via an update to google services?


RE: Is Elop the right man for the job?
By Mitch101 on 2/27/2014 12:54:05 PM , Rating: 3
73% of Android devices run a version under 4.2 and many of those devices are still sold today with no plans from the carriers to have or receive updates. The lawsuit is targeting that these carriers are well aware of the obsolescence and exposing clients to these threats of vulnerability.

Try Google search its not hard to find. I had links but DT doesn't allow them even through TinyURL.


RE: Is Elop the right man for the job?
By sprockkets on 2/27/2014 1:01:02 PM , Rating: 2
I saw that, but that is irrelevant. Google play services can patch phones with the issue anyhow.

Plus, even with that issue which I feel you are referring to, due to Android's built in sandboxing and security protocols, issues from it can't hurt other apps anyhow.

quote:
While the vulnerability is potentially serious, there are several limitations that minimize the damage attackers can do when exploiting vulnerable apps. Chief among them is the fact that Android's permissions and sandboxing mechanisms prevent most Android apps from installing other apps without explicit permission from the end user. That will probably prevent the technique from being used to install malicious apps in most cases. As a backup, the "Verify Apps" setting available in all versions of Android could also be updated to stop malicious installations should attackers find a way to bypass the permissions and sandbox protections.

What's more, Tim Wyatt, director of security engineering at smartphone security provider Lookout, said some researchers may be exaggerating the threat of attackers obtaining root privileges unless they can exploit a second, unknown vulnerability in Android's permissions and sandbox protections.


http://arstechnica.com/security/2013/09/attackers-...


RE: Is Elop the right man for the job?
By Mitch101 on 2/27/2014 1:05:56 PM , Rating: 2
And how many people say yes to all access so they can play their game or app?


RE: Is Elop the right man for the job?
By sprockkets on 2/27/2014 1:13:01 PM , Rating: 1
What does that have to do with anything?


RE: Is Elop the right man for the job?
By Mitch101 on 2/27/2014 1:27:59 PM , Rating: 2
The measure of security is hoping that users know enough that the game/app they loaded probably doesn't need access to their contacts and other information in the device yet everyone I see clicks YES right on through. If they had 4.2 or later stupid users YES take my info wouldn't be an issue because the exploit is fixed in 4.2 and later. You can argue that users get what they deserve for not thinking but then why not just stop selling devices that don't have 4.2 or later especially devices that have no upgrade path that provides users a way of protecting themselves from their own stupidity? Your setting users up for disaster because lets say they work around the YES those devices being sold today wont ever get updates because there is no intention of updating them.


By sprockkets on 2/27/2014 1:50:22 PM , Rating: 2
Your understanding of the flaw is wrong - this has actually nothing to do with the OS, but instead, the api level of android 4.1 or older. Anything app built with 4.2's sdk doesn't have the flaw.

Patching the OS doesn't do anything or is required on the phone end, as phones not on 4.2 or higher support the newer api levels via google play.

The issue of whether or not a game wants a contact is irrelevant because that's a permission of android, not due to any flaw. Same system exists in WP by the way.


RE: Is Elop the right man for the job?
By Reclaimer77 on 2/27/14, Rating: -1
By Mitch101 on 2/27/2014 3:51:33 PM , Rating: 2
Cut and paste the text I lifted from the article and put it into google and youll easily find the source links.

Sorry Im not you and need to make stuff up.


By nikon133 on 2/27/2014 3:58:31 PM , Rating: 2
Coming from iPhone 3Gs, I'd rather keep WP7.8 on older devices, than shove WP8 on them and kill the performance.

My old 3Gs had days of it's life back in iOS4 days, iOS5 started showing a bit of lag here and there and iOS6 was really slow on that hardware - even simple things like texting on occasion would slow to crawl.

In addition, most new features were not available for 3Gs, so basically I kept same set of features but lost a lot of performance in the process. How is that good, beside givving some ammo for Apple's Phil Schiller bragging about availability of updates?


RE: Is Elop the right man for the job?
By Reclaimer77 on 2/27/2014 12:29:55 PM , Rating: 1
quote:
Microsoft is excellent for providing updates well beyond the life of a device.


I can't believe you just said this, while at the same time trotting out that same old "Android fragmentation" nonsense the market doesn't care about.

How many Windows Phone 7 users got the Windows Phone 8 updates? Oh, oops!!

Enjoy your Windows Phone 8 devices. Guess when happens when WP9 drops?

But yeah I guess slow updates on Android phones is way worst than the PLANNED OBSOLESCENCE of the Windows Phone ecosystem.


By Mitch101 on 2/27/2014 12:41:47 PM , Rating: 2
Where do they sell Windows Phone 7 devices? Also if a vulnerability threat was released for Windows Phone 7 Microsoft would provide a patch.

The lawsuit is surrounding that there are Android Phones still being sold that will never get patches to protect against the exploits. Some are 14 months old yet devices are still being sold that can be exploited.


RE: Is Elop the right man for the job?
By inighthawki on 2/27/2014 1:04:45 PM , Rating: 2
Windows Phone 7 users didn't get Phone 8 because there was a hardware difference and 8 was built off the NT kernel which didn't support that hardware. Now that they've moved to the NT kernel I suspect most devices will remain compatible with future updates.

Also maybe you don't recall but Microsoft was nice enough to give 7 users the 7.8 update when 8 was released - something they absolutely did not have to do. Supports his statement that they support devices beyond the life of the device.

Let's also not forget that that applies outside of the phone world too. Microsoft only recently stopped supporting XP, a 13 year old OS.


RE: Is Elop the right man for the job?
By Reclaimer77 on 2/27/2014 1:27:10 PM , Rating: 2
By tying the software directly to the hardware, Microsoft guarantees planned obscelescence. A ton of Windows Phone 7 users feel they honestly got burned. I can see why.

Does Samsung tell you your Galaxy S4 "won't support" Android KitKat? No. The update may take longer than you'd like, but at least your phone isn't rendered obsolete overnight as soon as a new version comes out.


RE: Is Elop the right man for the job?
By Mitch101 on 2/27/2014 1:38:54 PM , Rating: 2
But there are no 14 month old exploits for Windows Phone 7 and they stopped selling them a long time ago. The same cant be said for Android 2.x device still being sold and many devices under 4.2 that the carriers have no plan or intention of updating with patches. Your multiple years obsolete in some of the current Android phone offerings today.

Windows Phone 7.8
83.5% of the apps available for Windows Phone 8 are also available for Windows Phone 7.8 (some may be different versions)


RE: Is Elop the right man for the job?
By Reclaimer77 on 2/27/2014 3:41:47 PM , Rating: 2
Oh still on the exploits bandwagon eh? When less than a percent of phones in America actually get infected. I think we'll be okay bro.

quote:
The same cant be said for Android 2.x device still being sold


I was just in T-Mobile yesterday, they weren't selling a single model that had less than 4.0 installed to it.

You guys are cherry picking numbers that are vastly inflated from countries like China and India. I haven't seen a freaking 2.x Android device actually being sold by a vendor still today.

I'll tell you what, when I actually have to BUY an Android device with 2.x installed on it, I'll give you a call.

Go back to your pinball machine or whatever you "quit" Daily Tech to go work on, liar. Come back with new material, getting tired disproving your same lies.

I've already pointed out how Google rolls updates and security fixes through their apps, so even if you don't get an Android update, you ARE getting updated. But you don't want to hear the truth.

quote:
83.5% of the apps available for Windows Phone 8 are also available for Windows Phone 7.8 (some may be different versions)


For a platform that's so tightly controlled by Microsoft, that's SHOCKINGLY bad. You are saying this like it's a good thing.


RE: Is Elop the right man for the job?
By Mitch101 on 2/27/2014 4:08:14 PM , Rating: 2
Its no matter Microsoft Android is here.

All your apps belong to us.


RE: Is Elop the right man for the job?
By Reclaimer77 on 2/27/2014 4:16:18 PM , Rating: 1
What's funny is that nobody buying that phone knows it's Android. They'll think it's a Windows Phone, and swear to never buy another one.

Because there's NO WAY the end user is going to have a good experience on that POS.


RE: Is Elop the right man for the job?
By Mitch101 on 2/27/2014 4:55:58 PM , Rating: 2
I love how you have a review for everything you've never used.


By atechfan on 2/27/2014 5:24:23 PM , Rating: 2
The reviews from people who got sneak peeks have been terrible. It is slow. The cheaper Nokia 520 runs much better. Windows Phone simply runs better on low end hardware than Android. To make things worse, this has basically the weakness of Android and the weaknesses of Windows Phone mashed together, with the strengths of neither.


By inighthawki on 2/27/2014 4:14:05 PM , Rating: 2
How does that guarantee anything? They aren't going to remove architecture support in NT. In fact it almost certainly guarantees an incredibly high level of backward compatibility with devices. Saying otherwise would be like saying that Windows 9 will suddenly drop support for anything less than a Sandy Bridge i7.


By atechfan on 2/27/2014 1:36:50 PM , Rating: 2
WP9 will most likely work on WP8 devices. They changed the kernel from CE to NT going from 7 to 8. 8 to 9 will still be NT.


By atechfan on 2/27/2014 1:34:48 PM , Rating: 2
Brilliance? He managed to piss off MS with this debacle. Of course MS isn't saying anything publicly yet, but this phone will be axed shortly after the Nokia acquisition goes through. I used to work for Bell Canada, specifically the MSN Sympatico web portal, which was a MS/Bell joint venture. I have quite a few MS contacts because of that. Internally, they are cursing Elop over this.


By Reclaimer77 on 2/27/2014 12:25:08 PM , Rating: 2
quote:
I had assumed that Elop was deliberately sabotaging Nokia to make it easier for MS to buy, but then he just released that slow, pointless Windows-Android bastard child of a phone. Now I think that Elop is just an idiot.


LMAO! Well said.


By ResStellarum on 3/2/2014 9:10:31 AM , Rating: 2
quote:
but then he just released that slow, pointless Windows-Android bastard child of a phone. Now I think that Elop is just an idiot.

While it's reasonable to assume that MS would have acquired Nokia's device unit eventually, it could be argued that the threat of an impending Android phone sped up that acquisition.

Let's not forget that Elop had a clause in his contract that meant he received a significant bonus if he managed to sell the unit to Microsoft. A very strange clause if you ask me. It meant that he was greatly motivated to destroy everything Nokia had built up in favour of Windows Phone, flood the market with cheap loss making devices like the 520's in order to capture most of the WP marketshare thereby making Microsoft reliant on them, lower the share price and weaken the company by selling off most of its assets including its HQ building, and finally threatening to release an Android phone. Well it worked, Microsoft took the bate, and Elop got his massive bonus. I think Nokia got the rough end of that deal though.

And while publicly MS might praise the selection of its services for the X phone, privately it must be a source of great chagrin.


Good choice
By rsmech on 2/27/2014 2:27:58 AM , Rating: 2
Nokia or Lumia have a better name than if they chose Surface Phone. Nothing against Surface but perception matters and MS seems to forget that sometimes.




RE: Good choice
By StevoLincolnite on 2/27/2014 3:09:05 AM , Rating: 2
Plus, "Lumia" simply sounds cooler than "surface".

Hopefully Microsoft renames their surface devices to Lumia in the future.


RE: Good choice
By inighthawki on 2/27/14, Rating: 0
RE: Good choice
By Mitch101 on 2/27/2014 12:51:01 PM , Rating: 2
Considering most people have to encase their phones in carbonite to keep them safe yet you can drop that plasticky Nokia all the time and it barely gets scuff marks. Adding a case to a slim phone negates the slimness of the design.

Ill take plasticity and nearly indestructible over easily cracks and breaks.

Maybe thats why some phone sales are high people need to buy replacements because it breaks too easily.


RE: Good choice
By inighthawki on 2/27/2014 12:59:24 PM , Rating: 3
Not everyone uses a case. Maybe some people are just extremely careless with their stuff but I have never cracked a screen or even slightly damaged one of my phones.


RE: Good choice
By StevoLincolnite on 3/3/2014 5:33:45 PM , Rating: 2
I haven't either.
But if I did, I wouldn't care.
My phone heals itself.


RE: Good choice
By Krinosy on 2/27/2014 6:13:41 AM , Rating: 2
Yeah, they should keep the Madonna style single word brands of Surface and Lumia - bringing in new device types into their existing branding (e.g. Surface Phone) would make them two word brands which just isn't as slick. Too bad they didn't snap up Vaio for a laptop/desktop brand!


RE: Good choice
By koenshaku on 2/27/2014 11:00:03 AM , Rating: 2
Vaio has been really sucking as of late I thought their tap 11 was the brilliant and I was ready to spring for one until I read about their battery life. The rest of their products just lack appeals I hate sliders etc. I think Lenovo is enjoying every min of this too I think they are the only company pushing out distinct and well designed devices.


RE: Good choice
By guacamojo on 2/27/2014 11:08:40 AM , Rating: 2
Hopefully they'll let the Nokia division pick the names. If MS does it, they'll probably end up with Microsoft Windows Live Surface Phone Professional Edition.


Reality Check Tiffany
By sprockkets on 2/27/2014 12:18:39 PM , Rating: 2
Microsot simply does NOT have the right to use the Nokia brand on smartphones . Sucks for them! They can use it on Asha phones but those obviously don't run WP8!




Lumia Fan base
By Matt G on 2/27/2014 4:39:51 AM , Rating: 1
Nokia Lumia already has a huge fan base that love its fascinating GUI and amazing camera functions among other things. Dropping Lumia would be a bad move by Microsoft. Maybe what they should think about doing is increasing application base to the level of Google Play store or Apple App store. That is one thing that most Lumia users desire, more options in apps.
Matt Grober
hireamobileappdeveloper(dot)com




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