 Microsoft's booth at the Tokyo Game Show is impressive (Source: DailyTech, Marcus Yam)
Microsoft calls Xbox Live "the largest social network in the living room"
Microsoft has released a collection of statistics on the
Xbox 360 and the Live online service. Despite being recently overtaken by the
Nintendo Wii in worldwide sales, the Xbox 360 still holds the crown for
software sales.
According to U.S. NPD data, gamers have bought 24.3 million units of software
for the Xbox 360, which is more than the 19.8 million units software for PS3
and Wii combined. Furthermore, the Xbox 360 boasts the largest games attach
rate at 6.3 games sold per Xbox 360 owner, according to the company.
Microsoft was also proud to call its Xbox Live service “the largest social
network in the living room with 2.6 million IM, text and voice messages sent
over the service every day.”
Xbox Live has just recently broken the seven
million user mark, and the service is on track to hit a base of 10 million
by June 2008.
Microsoft added that Xbox Live Arcade has been a “huge hit” on the Xbox 360,
with nearly 70 percent of all Xbox Live users having used the service.
According to independent research, the remaining 30 percent of Xbox Live users
had never heard of Xbox Live Arcade, despite being connected to the service.
For those who are aware of Xbox Live Arcade, only 28 percent have purchased at
least one game, according to Frank N. Magid Associates.
For U.S.-based users, Xbox Live Marketplace is now the leading provider of
on-demand high-definition content in the country, providing more than twice the
number of hours as leading cable operators. Xbox Live Marketplace has yet
launch in full capacity outside of the U.S.
Perhaps most importantly; gamers are using Xbox Live to play online with their
friends. Since Xbox Live launched, 3.1 billion games sessions have been hosted
on the service – though it is unclear if Microsoft is also including original
Xbox games in that number.
Xbox Live users are also very popular, as the average Xbox Live Gold subscriber
has 23 contacts on their friends list. More than 1.2 billion cross-game invites
have been sent since the launch of Xbox 360.
Despite the high use of Xbox Live on the Xbox 360, the most popular game played
on the service is an original Xbox game. Halo 2 is ahead
of Gears of War and Tom Clancy's Rainbow Six Las Vegas.
Halo 3 launches on September 25
with hopes to overtake its predecessor as the most played game on Xbox Live.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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