Company tries to set the record straight after former exec airs critical op-ed piece
Dick Brass, a former Microsoft VP was a millionaire before he ever set foot at Microsoft. He joined Microsoft with a singular passion and focus -- developing and marketing successful tablets and e-Book readers. Ultimately, he saw those efforts collapse due to lack of inter-divisional cooperation at Microsoft.
In the wake of the iPad release, the former executive vented in an op-ed published in The New York Times. While praising Microsoft's past and current success, he warned that Microsoft's lack of creativity and "clumsy" structure were leading it down a road to shrinkage and mediocrity.
Now Microsoft has fired back, sharing its own views on its degree of creative success. In its MSDN blog, Microsoft Corporate Vice President of Corporate Communications, Frank X. Shaw, pens a response. He comments:
Former Microsoft employee Dick Brass has an op-ed in the NYT arguing that our better days are behind us, (“clumsy, uncompetitive innovator; . . . ouch!) and using examples from his tenure to make the point that the company can no longer compete or innovate. Obviously, we disagree. :) But his piece does represent a good opportunity to touch briefly on how we think about innovation.
At the highest level, we think about innovation in relation to its ability to have a positive impact in the world. For Microsoft, it is not sufficient to simply have a good idea, or a great idea, or even a cool idea. We measure our work by its broad impact. He refutes Mr. Brass's claims that Microsoft stifled the progress and release of ClearType, though declining to specifically debunk any of Mr. Brass's particular allegations about divisional managers. He instead points out that ClearType ships on every Windows PC today. He also refutes the Office allegations, pointing to OneNote -- however, this product
did not come out until 2003, around the time when Mr. Brass left the company.
He points to Project Natal for Xbox 360 as another example of Microsoft innovation. Microsoft purchased the technology for Project Natal partially from 3D camera technology by Israeli developer Prime Sense. While not released yet, many are looking forward to the interactive motion controller, set to release in Q4 2010.
Mr. Shaw also brags that the Xbox Live service current boasts 23 million active users -- the largest console gaming network user base.
A response from Microsoft seemed inevitable following the stinging nature of the remarks of the veteran insider, Brass. What is somewhat surprising is how Microsoft chose to respond. Rather than focus on perhaps its biggest innovations -- Windows 7 and its unprecedented public testing program, it instead focused on its Xbox 360 console, which still trails the Nintendo Wii. And while Mr. Shaw discusses ClearType and Office for tablets extensively, he does not specifically refute Mr. Brass's claims (it's easy to note that OneNote is still grossly inferior to a full-featured touch-driven office suite).
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
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