 (Source: compixels.com)
Microsoft has decided to focus on programming packages for cable subscribers via Xbox
After taking a closer look at costs, Microsoft has decided to put its Netflix-like online subscription service on hold for now.
Ever since Netflix hit it big with its video streaming service, many have tried to follow suit with similar services. For instance, Amazon launched Amazon Prime in 2005, which offers a library of movies and TV shows that can be streamed to various devices over the Internet for an annual fee of $79.
While launching such a service is an ambitious effort, it can be expensive. For example, Netflix had to raise prices and change its plans last summer in order to pay for costly licensing rights from movie studios and television networks. In the first three months of 2011 alone, Netflix spent $192 million on streaming rights. It spent a total of $406 million in 2010, and costs are expected to jump to as high as $1.4 billion this year.
Microsoft's Web TV service is a little different than Netflix's model, but they seem to be alike in the cost department. In addition to offering a programming package to users for a monthly fee, Microsoft also wanted to provide current shows and live networks.
After talking to programming partners over the last year, Microsoft recently caught a glimpse of what it would cost to roll out its service and it turns out the addition of current shows and live networks put costs over the top.
Cable companies and program makers are likely offering their content for sky-high prices to either get a huge cut of the pie, or thwart potential Web partners all together in an effort to stay relevant.
While Microsoft is currently putting the idea on hold, it isn't giving up. Microsoft is still working with those in the TV industry to bring programming packages to existing cable subscribers via their Xbox systems.
Source: Reuters
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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