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Microsoft received a high amount of criticism for a recent ad, forcing the company to remove it

Microsoft has received negative criticism for a recent Internet Explorer 8 advertisement that has led the software giant to remove the ad from its website.  

In the ad, which also features actor Dean Cain, a husband lets his wife use his laptop, who discovers an internet site in the browsing history so disgusting that she actually vomits.  The husband returns into the room, slips on the pile of vomit, then is actually vomited on several more times while on the floor.

"While much of the feedback to this particular piece of creativity was positive, some of our customers found it offensive, so we have removed it," Microsoft said in a statement.  The company also said the ad was just "tongue-in-cheek" and was designed to promote a bit of "irreverent humor."

The ad, of course, can be found on YouTube, but won't be shown on any of Microsoft's web sites any more, the company said.  Microsoft launched the ad to promote IE8's InPrivate feature that allows IE8 users to erase their browsing history, hiding the fact when they were on the Internet.

Anyone interested in viewing the ad can see it by clicking here.

Even though Microsoft pulled the ad because of the amount of criticism it received, some YouTube users and people who saw the ad on the Microsoft website said the video ad was rather amusing.

Tech companies traditionally attempt to promote their latest products by either poking fun at competing products or using celebrities in ads.  Rather than poke fun at a rival company, Microsoft aimed to create a bit of controversy, but ended up causing a bit too much controversy.

Microsoft will make IE8 available as an update rollup starting on August 25, 2009, and continues to heavily promote the latest version of its internet browser.



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After listening to the general public...
By Golgatha on 7/6/2009 10:00:51 AM , Rating: 5
Microsoft found their commercial showed a lack of taste, decided to hurl the commercial out the window on a moments notice, and sent out PR release before any of the rumors were regurgitated by the press.




By optarix12 on 7/6/2009 10:09:27 AM , Rating: 2
I lol'd when I read that. Kudos.

---Mike


RE: After listening to the general public...
By captainBOB on 7/6/2009 10:12:21 AM , Rating: 3
I couldn't help but laugh at that.

But I bet it was pulled because concerned mothers would hate for their kids to find out that they can look at all the pr0n they want and the parents would never know. Unless of course, Win32.HardcoreLesbos is detected by Norton.

Just because it makes a couple of people a little queasy, doesn't make it offensive. It would be like saying ExLax is offensive because it makes you have the craps....


RE: After listening to the general public...
By smackababy on 7/6/2009 10:25:19 AM , Rating: 2
I am offended that ExLax somehow makes me poop more than I should, thereby insinuating I am full of crap. I will be contacting my lawyer and a suit will be filed.


By Moishe on 7/7/2009 11:08:09 AM , Rating: 2
hahahaha...

I think the video is damn funny. This is my kind of ad.


RE: After listening to the general public...
By just4U on 7/6/2009 10:42:00 AM , Rating: 5
It's funny though isn't it? Take the ad off the official sites and put it up on youtube that way no onus is on Microsoft. The kicker is, it will get a ton of hits and views just because of the nature of the video so it's a win/win situation for the ad team. Half a Million views already and climbing by the minute.

Automatic success for the creative team behind the Ad as they just love to have people actively seek out their comercials. Slick move (pun intended!)


RE: After listening to the general public...
By MrBlastman on 7/6/09, Rating: 0
By captainBOB on 7/6/2009 11:12:48 AM , Rating: 2
quote:
The people who can't stomach this tasty ad are probably the same people who have never seen:
Tubgirl
Goatse.cx
Two Girls One Cup
urinalpoop.com


That would be about 70% of the IE userbase.


RE: After listening to the general public...
By randomposter on 7/6/2009 11:38:44 AM , Rating: 3
quote:
Tubgirl

Heard it described, and subsequently decided I have little desire to go witness the real thing.

quote:
Goatse.cx

Visited by accident, after falling for a very well-constructed troll. Once is enough thanks.

quote:
Two Girls One Cup

Heard it described, and subsequently decided I have little desire to go witness the real thing.

quote:
urinalpoop.com

Not familiar with this one, but thanks for the heads-up.

I guess I'm just not the kind of person who goes out of my way to view gross-out material. This MS ad was worth a chuckle or two, but not three.


RE: After listening to the general public...
By ebakke on 7/6/2009 11:56:07 AM , Rating: 2
Where's your sense of adventure?!


By murphyslabrat on 7/7/2009 12:15:28 AM , Rating: 2
It's been pouting in the corner ever since it's fallout with his sanity.


RE: After listening to the general public...
By MrBlastman on 7/6/09, Rating: 0
By Moishe on 7/7/2009 11:10:24 AM , Rating: 2
The thing is... our culture is such a nanny culture (staffed by whiny babies) that we can't even have something slightly gross without idiots flipping out and trying to force their opinion on others.

it's a shame.


By aharris on 7/6/2009 3:37:53 PM , Rating: 5
A detection of Win64.HardcoreLesbos will be the first sign that the world is actually embracing the 64-bit platform.


Offensive?
By eldardude on 7/6/2009 9:53:11 AM , Rating: 2
What's so offensive about a woman vomiting? Are they too gentle to engage in bodily functions?




RE: Offensive?
By elgueroloco on 7/6/2009 10:14:00 AM , Rating: 2
I didn't find it offensive. I thought Microsoft was actually funny for once. And not old and stuffy.

You have to remember, though, that MS deals with a lot of customers like prudy old grandmas and lame old business types who will get offended by anything you couldn't air on TV in 1955.


RE: Offensive?
By MonkeyPaw on 7/6/2009 11:39:19 AM , Rating: 2
Honestly, when I saw it I thought it was a spoof ad from SNL or something. I'm actually pretty surprised MS made it. It just doesn't seem like their type of ad when you look at their past offerings. It's not that it so much offended me as much as it just seemed very low-brow.


RE: Offensive?
By lennylim on 7/6/2009 1:50:56 PM , Rating: 2
I agree - I think the whole ad would be better if they suggested vomiting rather than showing it.


RE: Offensive?
By stubeck on 7/6/2009 6:59:31 PM , Rating: 2
Its like the brilliant Xbox 360 ad they had where people were all pretending to shoot each other. It was showing people could have fun and all (what you do with video games) but still, people found it offensive for no reason.


RE: Offensive?
By BailoutBenny on 7/6/2009 8:06:45 PM , Rating: 2
It's like my daddy always said, women don't have assholes until they get married.


I wonder who...
By GPSnoopy on 7/6/2009 9:53:15 AM , Rating: 2
It seems some people are easily offended. I wonder who has enough influence on Microsoft to get the ads removed after complaining.

I'm not even going into the debate whether it's a good or a bad ad. What offends me is not the advertisement, but the general politically correct attitude that has led Microsoft to censuring what is otherwise a harmless advertisement.

What's the point of being controversial if you back down every time it offends someone?




RE: I wonder who...
By ice456789 on 7/6/2009 10:14:34 AM , Rating: 5
How better to make a big advertising splash than to remove one of your own commercials, calling it 'controversial'? Let's see... we'll remove it from our own website where it will barely be seen but we'll keep it on Youtube where millions will look at it because it was too off-color to be on Microsoft's website.

Good marketing is what I'd say.


RE: I wonder who...
By nvalhalla on 7/6/2009 10:25:06 AM , Rating: 2
Exactly! I think you have the right of it! I hadn't heard of the commercial, until now. Now that it's "too hot for TV" so to speak, people will watch it.


RE: I wonder who...
By grandpope on 7/6/2009 7:17:12 PM , Rating: 2
quote:
I wonder who has enough influence on Microsoft to get the ads removed after complaining.

My money is on Steve Jobs.


This is why the US doesn't get funny ads.
By astralsolace on 7/6/2009 10:10:20 AM , Rating: 1
Asshats complaining about anything that isn't sterile and boring is why we don't have funny commercials in the US.

Microsoft has had a number of funny commercials in recent times, and they're always pulled. Like the Xbox 360 commercial where people "kill" each other by pretending they're holding guns. Search for "Banned Xbox commercial" on Youtube.




RE: This is why the US doesn't get funny ads.
By Regs on 7/6/2009 11:02:23 AM , Rating: 1
I think their critics did them a favor actually. It's rather senseless and I don't exactly find it funny. I'm not a fan of censorship nor am I taking sides, but that commercial was lame.


By bety on 7/6/2009 7:54:38 PM , Rating: 2
Agreed. It's just....witless...like a amateurish attempt at an SNL skit. Not offensive, just incredibly lame...


By CatfishKhan on 7/6/2009 1:12:43 PM , Rating: 2
Well the ad is ok, but nothing too exciting. But too many of the commenters here seem to think that the less sanitary something is, the more funny everyone ought to find it


Definitely offensive
By AlsoPenCover on 7/6/2009 6:53:34 PM , Rating: 2
I'm offended that Microsoft would dare advertise IE as if it was a browser worth using. Do you know how much time and effort people take to make their websites (that are otherwise perfect) IE compliant? No other browser gives web developers so much trouble. It's the only browser that attempts to define its own standards because it refuses to conform to the w3c ones.

As for the ad itself, I loved it.




RE: Definitely offensive
By BailoutBenny on 7/6/2009 8:16:39 PM , Rating: 2
How DARE Microsoft pursue their own business plan and product vision. How DARE 70% of the browsing population obviously not care enough about web standards to switch from IE to something else. How DARE anyone say to hell with standards because they bring everyone down to the lowest common denominator instead of allowing everyone to pioneer new things. How dare anyone do anything that isn't standardized.

The problem with standards is that after you spend the time and money gaining standards compliance, there is little left over for innovation.

Also, people don't need to waste the time and effort making their websites W3C compliant. Cutting out about 30% of the viewing population isn't something most businesses want to do, however.


By Saist on 7/6/2009 1:05:15 PM , Rating: 2
The first time I saw the first ad and the site Browserforthebetter I, and many of the other people I showed those too, were convinced that it was a parody funded or backed by the likes of Mozilla or Google. If anything, the first ad and the site linked from the ad were filled with reasons NOT to use IE8. The discovery that the site, and the first ad, had been backed by Microsoft, lead to many "no, you've got to be kidding" moments.

Now, with this ad... even though it's been officially pulled... I'm still almost shocked for words. This is supposed to be an advertisement to get people to USE Internet Explorer 8? I'm sorry, but even a cursory look at the title resulted in many of my friends and coworkers saying something to the effect of "Yeah, Internet Explorer would make me vomit" followed by "who did Microsoft sue anyways to get the ad dropped?"

I presume that the likes of Google, Mozilla, and Opera are glad for these stunts emanating from the bowels of Microsoft and their ad contractors. How does the saying go... "With Friends like these? Who needs Enemies?" : With ads like these from Microsoft, the number of users stampeding to anything else can only increase.




I once used IE8
By blwest on 7/6/2009 8:10:22 PM , Rating: 2
It made me vomit, just like that lady...




Anyone can do lip reading
By AnnihilatorX on 7/7/2009 5:41:32 AM , Rating: 2
I wonder what the narrator had said the web adress of that OMGIGP website is :)




How to make A GOOD Barf Video
By Belard on 7/11/2009 12:27:17 AM , Rating: 2
This is how MS should have made thier IE8 AD.

Contains fowl language and barfing.

http://www.truveo.com/Fudge-Daddy/id/2260986251




MS ad on Youtube (Google)
By Jimbo1234 on 7/6/09, Rating: 0
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer











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