Print 17 comment(s) - last by theapparition.. on Jun 17 at 10:11 AM

Attendees to major technology in education conference to get free Surface RT

Apple learned a long time ago that one of the best ways to get the next generation of consumers hooked on your technology is to get that technology into schools around the world – in other words, get ‘em hooked early.

Microsoft is apparently set to take a page from that book by offering a free Surface RT tablet to teachers that are registered to attend the International Society for Technology in Education convention set to kickoff this week. There are 10,000 attendees registered for the conference and registration is open until June 18. The conference is held in San Antonio, Texas and a free tablet could be just the thing to lure teachers into braving the Texas summer heat.

“Access to meaningful technology for all learners is at the core of ISTE’s mission, so there’s tremendous synergy between our goals and Microsoft’s generous investment in our 2013 conference attendees,” said Brian Lewis, ISTE CEO. “This bold move is illustrative of Microsoft’s commitment to the effective use of technology in education. It’ll be fantastic to watch attendees take their conference learning experience to the next level through the power of their new Surfaces and to hear about the ways they use them with their students.”

Microsoft will be training teachers to use the tablets in the classroom with hands-on workshops and sessions in the Microsoft Learning Lounge at the conference. Microsoft's stated goal is to help teach educators how Windows 8 touch devices can make learning in the classroom more fun for students. The move can also help Microsoft's bottom line by getting more schools to purchase tablets and exposing students to its Surface tablet line at a young age.

“Educators using Surface RT have the best of both worlds: the wonderful experience of a tablet combined with a no-compromise experience of a full-functioning laptop that includes Office and allows for creation and collaboration, and not just consumption,” said Margo Day, Vice President, U.S. Education, Microsoft.

The Microsoft RT tablet hasn't had the sort of sales success that Microsoft hoped. Microsoft is reportedly ready to cut the price of the tablet to spark interest from consumers.

Source: ISTE

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If you can't sell them
By Shadowself on 6/14/2013 9:00:46 AM , Rating: 3
Give them away.

At least it might be better than Apple did way back in the day when they couldn't sell a ton of Lisas and buried them in a landfill in Utah.

RE: If you can't sell them
By Lord 666 on 6/14/2013 9:11:21 AM , Rating: 2
Just wait until they start giving surplus Xbox One's at college's.

RE: If you can't sell them
By Mitch101 on 6/14/2013 5:05:35 PM , Rating: 2
Never count out Microsoft they are opening 600 stores soon or basically taking over a portion of 600 best buy locations.

The space will be huge in comparison to the Apple and Samsung spots, 1,500 to 2,200 square feet, Microsoft said. The bulk of the employees, some 1,200, will be Best Buy workers trained by Microsoft. The latter will add 100 or so of its own field workers to the mix.

RE: If you can't sell them
By MrBungle123 on 6/14/2013 7:25:12 PM , Rating: 3
I don't see how having an army of douche bags propagandizing about Win8 is going to help MS sell more crap. They should focus on making things their customer base wants instead of expanding their retail presence, its not like people don't know where to go to buy MS products.

RE: If you can't sell them
By Mitch101 on 6/15/2013 5:41:19 PM , Rating: 2
It worked for Apple and do you think the morons working for BestBuy can explain their way out of a paper bag? A lot of traffic goes through BestBuy and its a plus to have actual trained people explaining Microsoft products.

RE: If you can't sell them
By bsd228 on 6/14/2013 9:06:11 PM , Rating: 2
How much did MS pay for those insipid synchronized clicking Surface ads? To promote the Zune? And is an army of Best Buy workers really what you want to storm the beaches with?

MS has repeatedly proven that throwing a lot of money into marketing won't make crap succeed.

RE: If you can't sell them
By Belard on 6/15/2013 2:14:21 AM , Rating: 2
In April 2014, 500+ windows stores close in Best Buys across the USA.

In reality, think about it... MS is renting the space that is already used to sell windows PCs... With more MS marketing. The area will be just as empty as they are today.

RE: If you can't sell them
By Jeffk464 on 6/15/2013 3:19:53 PM , Rating: 3
How does MS think they can possible make a profit when best buy couldn't at these locations? Best buy sells all the MS products plus a whole lot more.

RE: If you can't sell them
By theapparition on 6/14/2013 9:26:42 AM , Rating: 1
While sensationalist headlines like burying Lisa's in a landfill, or GM crushing EV1s, make for great "Stupid big business" news, there's a reason for it.

As a company, if you want to scrap something, you have to destroy it. You can't give it away, you have to render it completely inoperable.

Next answer, why "scrap" something rather than donating it, give it away, etc? That's because you are able to write off almost the full value at tax time. So faced with taking a loss on a project they find unfeasible or recouping some of the value, most companies chose to take the tax break of scrapping items.

RE: If you can't sell them
By BRB29 on 6/14/2013 9:34:58 AM , Rating: 2
You can write off the full value by donating it.

RE: If you can't sell them
By theapparition on 6/17/2013 10:11:39 AM , Rating: 2
Wrong, corporations are prohibited from writing off the full value on donations, unless it's cash. There are limits.

RE: If you can't sell them
By DukeN on 6/14/2013 10:04:57 AM , Rating: 2
But you're acting like complete dickbags when you destroy products consumers *want*, like the EV1.

Also, burying Lisas in a landfill isn't exactly a nice thing to do either.

Not sensationalist, just common sense.

Late again?
By BRB29 on 6/14/13, Rating: 0
RE: Late again?
By Lord 666 on 6/14/2013 9:07:56 AM , Rating: 3
Its never just the software, but the content. With Microsoft's interest in Barnes and Nobles, they have the opportunity to compete for the textbook market at all levels. If they can tie in LMS features with the content to engage both teachers and students, they have a chance. Combine that with Office 365 features at an .edu price, schools would be hard pressed not to.

Speaking from my experience as a published author and adjunct college instructor. The technology available to instructors amounts to iPad connectors to the projector and Prezi accounts. There is much room to improve. Started packing the Apple TV just for presentations/lectures to do it wirelessly.

biggest problem
By lolmuly on 6/14/2013 10:55:21 AM , Rating: 3
biggest problem with the surface tablets is the lack of accessories.

1. laptop style keyboard (that actually holds the tablet in place)
2. an accessory dock, Ethernet, audio, USB, power.
3. a spot in the device to slide the pen into
4. an adapter for the wierd power dongle so the thing can be used with standard dc power sources (external batteries, etc)

Samsung 700t1c has all of these things with the same specs as the surface pro. I bought the samsung, and my friend bought a surface pro, guess who uses theirs all day every day? In fact I'm typing this up on the bus as we speak

flip out keyboards seem nice around the office where there's desk space everywhere, but try that on a train, in a car, or in an awkward chair at the doctors office... it's just no bueno

Well when you can't sell them...LOL
By TheJian on 6/14/2013 4:29:23 PM , Rating: 2
You act like a humanitarian and GIVE them away cause you're such a nice company...ROFL.

RT is underpowered (put a T4i or T4 in at same price ok, great seller), and at least needs to be upgraded to T3+ @1.7ghz which is what they should have released to begin with.

Surface pro is just overpriced for what you get, windows isn't worth their price. Android will kill them until they figure out x86 doesn't mean a whole lot on a PUNY screen with lacking power; you do this on a PC. It's a toy (portable, roadwarrior toy or not's not for work yet, maybe at 14nm?), you don't design content or something on this. It's the same overpriced concept of an ultrabook. A very FEW people have a need for super-light-thin (ultraexpensive) crap. The rest of us would never touch something so underpowered at those prices. You will never sell either in volume until they are price competitive and unfortunately they are competing with $20-40 socs and a FREE OS. Nice try though.

Yep, it's time.
By jmarchel on 6/14/2013 6:43:57 PM , Rating: 2
Yes Microsoft. It's time to give it away for free. I need handy door stop. And who knows, with some luck maybe some hacker will discover how to jail break it and install Android. The it will become an instant hit.

"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook

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