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A look at Bing  (Source: Wired)
The public launch of Bing.com will take place soon

Microsoft officially launched Bing, a new rebuilt search engine that was previously spoken about and tested under the code name of Kumo.

Microsoft designed Bing to replace Live Search, and it will become Microsoft's default search on June 3.  Until then, it'll remain closed to the public, though on June 1 some Bing results will be shown when people use Live Search.

Along with being a search portal, Bing makes it easier for users to purchase items, purchase airfare and other travel arrangements, and to help find fast, relevant medical information.

There are a handful of different features users can look forward to while using Bing, with a Wired.com review revealing the pros and cons of the service.  

In addition to search for relevant links after a user enters a search query, the engine also retrieves and processes data, before rendering it in a way that's easy to read.  Bing monitors search history and displays it when a user is typing something, though this feature is somewhat easy to use -- unlike Google at the moment.

Wired seemed impressed by Bing, but remained wary that a lot of the best features Microsoft put into its latest search engine may be missed by casual users.

Learning from past marketing mistakes, Microsoft will invest up to $100 million to help make sure people browsing the internet know about Bing.  Live Search -- though never really able to take off -- wasn't marketed very well, which caused Internet users to forget about the search portal quickly.

"We want to do better," Microsoft CEO Steve Ballmer said during the All Things Digital Conference.  "There are times in our history where we've felt a little bit like Rocky.  It takes persistence in this stuff.  You don't always get things right."

Even though Microsoft and Yahoo are reportedly talking regarding a possible merger or buyout of Yahoo's search technology, Microsoft will rely on Bing until that deal takes place, if ever.

Google lead's the way with 64 percent of search queries in the U.S., with Yahoo trailing in second place at 20.4 percent, and Microsoft coming in third with just 8.2 percent.  Google continues to be able to charge premium amounts to advertisers, while Microsoft and Yahoo have struggled to keep advertisers interested.



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By therealnickdanger on 5/29/2009 10:17:56 AM , Rating: 2
I'm sorry, it's gonna take something miraculous to get me to stop "googling".




By Luticus on 5/29/2009 10:22:10 AM , Rating: 4
I think the "noun to verb" thing was probably exactally why they picked it. Personally if it's even remotely better then google I'll switch. I've been looking for way to stop using google so much for a long time now.


By xsilver on 5/29/2009 10:52:12 AM , Rating: 4
A reason to stop using google? Did it run over your dog?

And I think more important than the "noun to verb" is the onomatopoeia.
Here's to hoping its more bing.com than plop.com


By Luticus on 5/29/2009 11:12:33 AM , Rating: 5
Yes, it ran over my dog and then flipped me off as it drove away...

Really though, I just didn’t like how they were whining about Microsoft and yahoo trying to merge. Just like how I’m probably going to be uninstalling Opera from my Nix machine because they were whining about IE being stock in windows... If I remember right Google was wining about that too, I just can t handle all the whining and I’d rather not support it. Unfortunately for now though Google has the best search engine, though I like live maps better. :)


By guy007 on 5/30/2009 7:14:02 PM , Rating: 1
stop whining.


By crystal clear on 5/29/2009 11:28:11 AM , Rating: 2
I say “Bing me” but Ballmer says "Dont Bug me"

It’s going live on June 3.


By Oregonian2 on 5/29/2009 2:56:03 PM , Rating: 3
I already can "Bing" a cherry!

So sweet and red!


By crystal clear on 5/30/2009 1:14:56 AM , Rating: 3


I remember dining in a restaurant called "Bada Bing" !


By Lifted on 5/30/2009 12:26:04 AM , Rating: 2
I think they consulted all the Tony Sopranos from NY & NJ about the name. If anything at least the Guidos will be happy as they have a reason to say bing again since Sopranos went off the air.


By kattanna on 5/29/2009 4:18:23 PM , Rating: 5
i find it funny that someone has already figured out what bing stands for

But
Its
Not
Google

made me laugh


By JoeBanana on 5/30/2009 3:45:31 AM , Rating: 3
Recursive definition is better:

Bing
Is
Not
Google


By danrien on 5/30/2009 3:19:55 PM , Rating: 3
I thought recursive acronyms were only for the linux comunity.


By Smilin on 6/2/2009 10:06:29 AM , Rating: 2
+1 that's what it is.


Should rename this site YesterdayTech...
By mikecel79 on 5/29/2009 10:21:48 AM , Rating: 2
You're about a day late on this news. Microsoft demoed this yesterday at the D7 conference.




RE: Should rename this site YesterdayTech...
By acase on 5/29/2009 10:32:50 AM , Rating: 5
Haha yah but in all fairness, it can take up to a day to copy and paste a news article and add in gramatical errors. Generally I read the news stories on other sites and then just come here the next day to see what the more technical people are commenting about them.


RE: Should rename this site YesterdayTech...
By mikecel79 on 5/29/2009 10:36:33 AM , Rating: 4
Same reason I visit this site. It's more about the comments from other people than the articles themselves.

Every once in a while you get a real gem here.


By lotharamious on 5/29/2009 12:35:27 PM , Rating: 2
quote:
It's more about the comments from other people than the articles themselves.

Agreed. I spend at least 5x the time reading and posting comments than I do reading the article, especially from Jason since he blogs a bit more... how should I put this... "controversially".


By bhieb on 5/29/2009 10:45:40 AM , Rating: 3
Don't forget it takes a few hours to figure out how to best mislead your readers with the title. Officially launch means hay you can use it now. Subtitle cracks me up, how exactly is this a launch?

In other "news" GM officially launches the Volt.


By crystal clear on 5/30/2009 12:29:48 AM , Rating: 2
You got to bing it to get the best review available (12 pages)-

Microsoft Bing: A visual tour of what's new
Microsoft's rebooted Live Search is now called Bing. Here's a tour of the new search engine and what it has to offer

http://www.computerworld.com/action/article.do?com...

A search engine simply rebranded with a new name & a new packaging & ofcourse with a huge marketing budget.


RE: Should rename this site YesterdayTech...
By crystal clear on 5/30/2009 1:03:11 AM , Rating: 2
But you heard/read about it on 5/20/2009 on D.T.(comments)-

By crystal clear on 5/20/2009 9:47:48 AM , Rating: 2

Microsoft Corp is likely to show a new version of its Internet search engine publicly for the first time next week, the Wall Street Journal said, citing people familiar with the matter.

The software giant has been testing a new version of the service internally under the name of Kumo.com and it may become part of the firm's attempt to catch up with Internet search leaders Google Inc and Yahoo Inc.

Microsoft has hired JWT, a unit of WPP Plc, to develop an advertising campaign for the product, the paper said, citing people familiar with the matter.

The search engine is expected to be unveiled at the "D: All Things Digital" conference.

Microsoft was not immediately available for comment


By crystal clear on 5/30/2009 1:52:25 AM , Rating: 2
One for the future-"launch event for Silverlight 3"

Microsoft's Silverlight 3 due on July 10....


Way to get my hopes up...
By Luticus on 5/29/2009 10:12:42 AM , Rating: 5
I saw this headline and the FIRST thing I did was go to www.bing.com only to get some Bing coming soon stuff... Disappointed I read the article to figure out what was going on only to learn I have to wait till June to see the site. Bit misleading of a headline there I think, and I’m not usually one to complain about such things. :(




RE: Way to get my hopes up...
By TomZ on 5/29/2009 10:38:44 AM , Rating: 1
I guess you overlooked the subtitle: The public launch of Bing.com will take place soon


RE: Way to get my hopes up...
By Luticus on 5/29/2009 10:39:36 AM , Rating: 2
Yup, looks like it ;)


RE: Way to get my hopes up...
By crystal clear on 5/29/2009 11:58:46 AM , Rating: 2
make or break
By smackababy on 5/29/2009 10:35:47 AM , Rating: 2
Browser integration will make or break this thing. If, for example, the new default search for IE becomes this Bing and no longer Google, well they score marketshare there. I know a few people who don't bother going to search engines and just type it in the search box. Granted, they are some of the less tech savy people, but still, marketshare is marketshare.




RE: make or break
By GWD5318 on 5/29/2009 11:53:36 AM , Rating: 2
Maybe my memory is defective, but the last few IE installs I performed had Live Search as the default in the search box. Of course, IE gives the option to change the default search to something else later.

Personally, I wonder how many user actually bother to do so.


RE: make or break
By KamiXkaze on 5/29/2009 10:22:24 PM , Rating: 2
Hopefully the EU doesn't call foul, and try to say how unfair Microsoft is again.

kXk


RE: make or break
By crystal clear on 5/30/2009 2:11:30 AM , Rating: 2
The EU is now ready to try the opposite measure: Forcing a bunch of browsers into Windows, thus diluting Microsoft's advantage.

In a similar fashion- Forcing a bunch of search engines into Windows,thus diluting Microsoft's advantage.


imitating not innovating
By poohbear on 5/29/2009 10:15:11 PM , Rating: 1
is it me or is this just a blatant and ridiculously obvious imitation of google?? to the point where even a 4 yr old would think its someone trying to be accepted by immitating the most popular kid on the block and its just so seethrough. I'm not gonna make a verb of your new search engine, if it works, word will get around, if it doesnt, i dont care if u call it the "screw" search engine, and i ahve to "screw it" to find it, its just not gonna catch on.

innovate MS, stop imitating.




RE: imitating not innovating
By TomZ on 5/30/2009 7:10:21 PM , Rating: 2
Did you even read the article? Here, I'll copy-and-paste some relevant sections for you.

Along with being a search portal, Bing makes it easier for users to purchase items, purchase airfare and other travel arrangements, and to help find fast, relevant medical information.

There are a handful of different features users can look forward to while using Bing, with a Wired.com review revealing the pros and cons of the service.

In addition to search for relevant links after a user enters a search query, the engine also retrieves and processes data, before rendering it in a way that's easy to read. Bing monitors search history and displays it when a user is typing something, though this feature is somewhat easy to use -- unlike Google at the moment.


I know you're probabably an anti-Microsoft (M$ for you) zealot, but you really should at take a moment to learn about what you're criticizing before you jump down their throats and make a fool of yourself.


RE: imitating not innovating
By Smilin on 6/1/2009 1:47:25 PM , Rating: 2
I don't think you would recognize innovation if it high-fived your face.

Google has been complacent thinking good results on "ten blue links" would be enough to make everyone happy for a decade. Bing does the 10 blue links just as well as Google (some better, some worse, but overall better) plus adds tons of other features that make the search experience better.

Imitation would be just returning search results.

If you could go ahead and start typing Microsoft as "M$" we would be able to see your bias without reading your blather. Any chance you could start doing that to save us some time?


BiB
By v1001 on 5/29/2009 12:51:36 PM , Rating: 3
Bing it Bi***




Eh?
By Spivonious on 5/29/2009 10:15:04 AM , Rating: 2
I just went there and it still has the preview stuff up. Not exactly "launched".




I'm switching
By Smilin on 5/29/2009 1:51:28 PM , Rating: 2
I got to play with it and I think it's better. The "10 blue links" is getting to be about a decade old and it saves time with other relevant information so you just click instead of doing a reworded search.

Fancy stuff aside though if the search results are no better then it's not much use. Well, they're better.




By foolsgambit11 on 5/29/2009 3:00:52 PM , Rating: 2
quote:
"We want to do better," Microsoft CEO Steve Ballmer said during the All Things Digital Conference. "There are times in our history where we've felt a little bit like Rocky. It takes persistence in this stuff. You don't always get things right."
There's another ballsy Ballmer quote for ya. Comparing Microsoft to Rocky? About the only similarity I can come up with is that they're both the whitest guys in the ring.




By PrinceGaz on 5/31/2009 6:49:59 PM , Rating: 2
I was hoping to see what search results would come up with Bing if I searched for "white christmas", but Bing isn't available here yet.

It'll take a lot for Bing to make me have that as my homepage instead of Google; possibly if they integrated better / more-accurate p2p share results than Google then I'd be tempted to switch, but as I see it, Google has the whole search thing in the bag.




Not too bad
By unrated on 6/3/2009 4:01:27 PM , Rating: 2
Just gave Bing a try and I’m surprisingly impressed (wasn’t expecting much). Its very fast, seems to give good results and I’m already lost without the preview feature. I’ve been a Google fanboy for years, but Bing is now my default search engine.




"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007

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