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Asus R2
New wave of designs to breathe life into UMPCs

Microsoft isn't backing down from its UMPC efforts despite a disappointing reception from many within the tech industry. UMPC devices have gotten off to a rather slow start with only Samsung's Q1 seeing any widespread availability in the US market thanks to Best Buy. Even though US consumers can easily snap up a Q1 if they wish, the $1,100 price tag is pushing away many potential buyers.

That high price of entry has been the #1 complaint from many reviewers and analysts in the industry and is a far cry from the original $600 base target that Microsoft boasted during the platform's launch. Even Asustek's recently announced R2 just barely comes under the $1,000 mark in base form.

Microsoft is hoping that it will be able to work with UMPC manufacturers to introduce a new wave of devices that come in a wide variety of colors, shapes and most importantly -- lower price points. "You'll see an additional wave of UMPCs available in the holiday timeframe. We are seeing a lot more Tier 1 players get a lot more interested in releasing the UMPC," remarked Mika Kramer, head of the Windows Client Mobility Marketing Team.

Lower price points may be achieved by using lower-cost components such as VIA's C7-M processor and VX700M chipset. These components would offer a much more cost effective solution compared to the more expensive Intel Celeron, Pentium-M and Core Solo processors used in existing designs. Other features that may be included to boost appeal with consumers include drop-down keyboards as seen on Sony's VAIO UX.  AMD will also sell Transmeta Efficieon processors specifically for UMPCs later this year.

The majority of the features being tossed about to help bolster the UMPC platform are being taken into consideration by OEM manufacturers now, but we won’t likely see the fruits of their labors or any significant pricing shifts until “Vistagami” UMPCs arrive sometime next year.



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Advertise UMPC
By kibets on 6/19/2006 9:12:48 PM , Rating: 2
I own the 1st generation Samsug Q1 and love it! Perfect size for travel. The next generation models need a small built in keyboard IMO because the dial keys software is too cumbersome for rapid text entry.

I think Bill got it right with this format, someone just needs to advertise and spread the word. They really are fun and useful toys!




RE: Advertise UMPC
By hondaman on 6/19/2006 11:41:40 PM , Rating: 2
I think you mistakenly nailed the reason why they wont catch on yet. You called them "toys"

Until ms and company can convince people they are _necessary_, they will flounder.


RE: Advertise UMPC
By archaea79 on 6/20/2006 1:41:18 AM , Rating: 2
Ipods are toys too. See how popular it has become.


RE: Advertise UMPC
By ToeCutter on 6/21/2006 8:56:19 AM , Rating: 2
I don't know anyone that would have paid a cool grand for an iPod.

The success of UMPCs will depend on price, price and price.

I've seen 10 inch Avertecs at Costco for $800. Where's the value of UMPC?

A penny over $800 is simply way too much for a slow, hobbled PC, no matter how small they make them.


UMPC will likely succeed with a little patience
By DallasTexas on 6/20/2006 8:26:27 AM , Rating: 2
The cost of the CPU is a mere 17% of the BOM (bill of material) after a thorough tear down. These vendors point to the CPU as the source of the high price and it is totally a lie.
These are costly tpday because of their lack of patience. They want an immediate ROI and burden the several thousand units they expect to sell with an amortized cost of R&D. It is all pre-computed to fail.

Apple will come out with a killer UMPC, price is right and kick start the whole market in 4Q of this year. As usual, everyone will follow.




RE: UMPC will likely succeed with a little patience
By kibets on 6/20/2006 12:51:58 PM , Rating: 2
quote:
Apple will come out with a killer UMPC, price is right and kick start the whole market in 4Q of this year. As usual, everyone will follow.


Would it not be Apple that is following? Afterall UMPC is a Microsoft format :>



By michael2k on 6/20/2006 4:52:43 PM , Rating: 2
Isn't the Apple Newton also an ultra-mobile PC?
http://en.wikipedia.org/wiki/Apple_Newton

Of course the Newton inspired the Palm, which inspired the PocketPC, which now inspires the UMPC.


By kibets on 6/20/2006 5:20:16 PM , Rating: 2
No, Newton was an overblown PDA..

It was Atari Portfolio who had the first handheld PC

http://en.wikipedia.org/wiki/Atari_Portfolio


Who will use an UPMC
By pixelslave on 6/19/2006 8:52:25 PM , Rating: 3
>> So whats the usage model for this?

If you recall a quote from the Origami team before the "launch", you will know that Microsoft's research showed that a lot of moms' are interested in such device. They are the kind of people who have to take frequent short trip, does a lot of waiting (for the kids). I did a non-scientific survery to a bunch of young mothers after I read that, and surprisingly, their research seems to be right. They are very very interested in such devices, but none of them are willing to pay for it if it's over $500. So, MS has a long way to go ...

That said, there are two things we can learn from this wave of UMPC:

1) Don't be surprised if you don't get the whole concept if you are a man.

2) MS research does not influence the marketing at all -- they are not marketing to the mothers as suggested by their own research. (Although, at the current price point, nothing can save the UMPC.)




RE: Who will use an UPMC
By TomZ on 6/19/2006 9:04:23 PM , Rating: 2
I think everyone is getting too caught up on the price point. A device introduced at a $1000 price point will soon cost $500 and eventually less. As price falls, more and more people will buy them.


RE: Who will use an UPMC
By rrsurfer1 on 6/20/2006 2:11:53 PM , Rating: 2
I agree with you.


Don't forget...
By DigitalFreak on 6/19/2006 6:05:56 PM , Rating: 2
much lower performance.




RE: Don't forget...
By AnnihilatorX on 6/19/2006 6:18:25 PM , Rating: 2
Well if there are entry level MPC with lower price point there would be many more adoptors
Not everyone sees performance being issue if they are priced low

Though I admit running transmeta on Windows XP with 5400rpm HDD = 5min start up time. It lags even with 640*480 Xvid playback. This is based on my Compaq TC1000 tablet PC


RE: Don't forget...
By tuteja1986 on 6/20/2006 12:27:43 AM , Rating: 2
I think they sold well ;( even if every one said it was crap ;(


Apple Newton, 2006 Ultra Dump Edition
By cnimativ on 6/19/2006 7:04:46 PM , Rating: 1
So whats the usage model for this?

It's certainly too big for a cell phone, 5 times the size of a blackberry, and only 50% smaller than a 8" notebook.

Price point is also extremely ackward at $1000, which is more expensive than the small cheap notebooks on sale at Fry's.




By archaea79 on 6/19/2006 9:02:56 PM , Rating: 3
The first cell phones were the size of a brick and weighed like one too. Give the designers some time, it won't be long before UMPCs are as ubiquitous as cell phones. Personally, the main reason why I would buy a UMPC is to be able to run a full-fledge winxp and the same apps as my desktop while on the move and no, a notebook no matter how compact is still too big and costly. If I only wanted internet capabilities and ultra-portability a PDA phone would suffice.


Wow......
By BaronMatrix on 6/19/2006 6:46:27 PM , Rating: 2
I wish they would just give me the money they waste on crap like this. I mean who would pay $1000 for a handheld?




M$ expected too much out of these
By Armorize on 6/19/2006 8:25:17 PM , Rating: 2
they expected consumers to jump all over these but cmon... maybe if they were about as big as maybe a PSP then they would be practical, but until then might as well get a notebook if you want something portable, ya you cant really walk around with your notebook but i cant picture anyone walking around with one of these gigantos.




umpc's ...
By 8steve8 on 6/20/2006 4:14:51 PM , Rating: 2
umpc's AS DESIGNED are not worthy of being purchased.

what might have a chance in the market is a

10GB FLASH hdd device
with almost no border around the screen which is on the order of 480p...

thin and light, like 15mm thick and <1lb.

even then i still dont see the point... but at least that would be considerable.

is there really a gap in the market between devices like the nokia e61, motorola q, and sony m600i and the 2lb 10.4" ultralight laptop?

I do not think so.




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