Microsoft's new product looks to provide a socially equitable, affordable marketplace, and and also to expand Microsoft's influence into a developing market
Information and communications technology (ICT) has been a
critical part of the foundation on which the economic successes of countries
such as India has been laid. However, one of the most populous
regions of the world, Africa, remains woefully behind in terms of developing
tech industry potential. Products such as the OLPC
initiative and Intel's
Classmate PC have looked to bring laptops to underprivileged children in
Africa.
Now Microsoft is launching a more capitalist
fair-trade solution. Microsoft in 2007 entered into a partnership
with the United Nations Industrial Development Organization (UNIDO). Now
Microsoft is launching Uganda Green Computers Co., a new
fair-trade computer refurbishing business, which will bring affordable
computers to Africa.
The new business should be key to Uganda, which has an economy built upon small
and medium-sized enterprises (SMEs) such as coffee growers and clothing
makers. Typically these businesses have had trouble finding affordable
software and hardware. The new service center hopes to do its part to fix
these problems as it will aim to offer 10,000 refurbished PCs at $175 (299,000
Ugandan shillings), about a third of what a typical new computer costs in
Uganda. The computers will come with an impressive one year warranty, and
feature Windows software.
The president of Uganda, Yoweri Kaguta Museveni, represented by his prime
minister joined director-general of UNIDO and the corporate vice president of
the Microsoft Unlimited Potential Group in an opening ceremony.
Ham-Mukasa Mulira, minister of information and communications technology of
Uganda praised Microsoft for trying to make a difference.
He states, "The opening of the PC refurbishment centre in Kampala marks a
major step forward for the economic opportunities available to SMEs, the
majority of employers in Uganda. Access to affordable PCs will help SMEs
increase their productivity, share information, grow their business, create
local jobs and ultimately help make Uganda a more competitive, knowledge-based
economy."
Patrick Bitature, chairman of Uganda Green Computers Co., says the business
while having altruistic foundations makes economic sense. He states,
"There is a significant market in Uganda for refurbished PCs, but until
now no one has addressed the issues of affordability, training and recycling in
a way that makes sense long-term. The centre in Kampala has created 22
new jobs already and is expected to grow to over 50 within a year. It will help
develop a local and regional industry for responsible and profitable PC
refurbishment and recycling for the future."
The main center will source work to 6 smaller distributors. By the end of
the year, this number is expected to grow to about 20. The central
location will provide staff training on customer support and marketing.
The network will work closely with the District Business Information Centres, a
series of computer cafes set up around the company by UNIDO to provide free
access.
The new center is not only equitable, but also
green. RAM and circuit boards will be recycled. The copper and
other valuable components will be sold. Steel and plastic will be locally
recycled. And toxic substances such as lead glass will be carefully
disposed of in an environmentally safe fashion.
Will Poole, corporate vice president of the Unlimited Potential Group at
Microsoft is thrilled to work on the project. He states, "We have
been working with UNIDO over the last two years to help create business
opportunities for SMEs in Africa. Our investments in sustainable PC
refurbishment practices and programmes in Uganda are all the more rewarding
given the potential we see for ICT to foster innovation, create jobs and
accelerate the competitiveness of local SMEs."
Microsoft and UNIDO aren't setting their sights low. Their goal is to bring
technology to 1 billion more people by 2015. And for all its good
intentions, you can bet Microsoft has another good reason to support the
initiative -- it surely hopes those billion people will be a billion new
Windows users.
"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
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