 RIP Family Pack discounts, we hardly knew thee...
Is company playing the Grinch or just sticking with the gameplan -- and is there still a chance the discounts could be reinstated?
Windows 7 is the hottest operating
system of the holiday season. It has seen significant traction,
besting Windows Vista by as
much as 234 percent in initial sales. One key factor that
contributed to this success was the plethora of deals offered.
From Windows
parties (which gave you a free copy of Windows 7 Ultimate
edition) to the pre-order
program, there were plenty of ways to get a free copy of Windows
7, or at least one at a bargain.
However, one of those
bargains has just now unexpectedly terminated, just as the holiday
shopping season was picking up. In the U.S., the
"Family Pack" -- a special bundle deal that offers
three Windows 7 Home Premium upgrade licenses for $149.99 -- is now
listed
as "sold out".
Many customers are confused as
they expected the deal would last longer. Microsoft did,
however, initially indicate that the deal would only last for a
limited time, "until supplies last". Apparently in
each country where the family pack was offered, Microsoft allotted a
set number of units, and once that number was sold the deal was
pulled. Still, that hasn't stopped holiday shoppers from
stating that the discontinuation is ruining their holiday shopping
plans.
Other countries that have received or will be receiving
the offer include "Austria, Canada, France, Germany, Ireland,
Japan, Luxembourg, The Netherlands, Sweden, Switzerland, and the
UK." Australia also is receiving the Family Pack, which
has only now begun shipping, a month and a half after sales started
in the U.S. and elsewhere.
The discontinuation is triggering
an influx in sales of priced up backstocked or imported packs (from
countries where there's still availability). While legitimate
retailers like Amazon.com, Buy.com, and Newegg.com aren't having a
part in such nonsense, on smaller sites, packs are being offered from
between $250 to $290 with shipping to the U.S. That's still a
good deal, considering three normal upgrade licenses of Home Premium
will cost approximately $360.
Competitor Apple has
traditionally offered permanent bundled license discounts on its
operating systems, including
its new OS Snow Leopard. Of course, Apple updates on a
shorter cycle, meaning that you'll by more OS upgrades over a five
year period, and its operating systems lack certain features, such as
the ability to play most modern video games. Microsoft had
raised some people's hopes of a permanent bundle discount, though,
when Windows 7 team members said that they would consider making the
deal permanent based on feedback and response to the temporary
offer.
It's still possible that the deal could be reinstated
at some point. The Windows 7 team has not commented on the
discontinuation on their blog yet, but they've always urged users to
voice their mind, so feel free to leave a comment for them here
if you have an opinion.
Students can still pick up a single,
much cheaper license of Windows 7 Home Premium or Professional
for only $29.99 via win741.com.
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