 Windows 7, with Release Candidate box art from a Chinese Windows event shown here, will air to public on October 22. But to take advantage of the back to school shopping season, Microsoft has announced plans to offer upgrade bundles with new machines. (Source: Redmond Pie)
Upgrades will help to fill the gap of uncertainty for computer buyers
In the computer hardware and operating system business, there's two crucial times of year -- the holiday season in November-December and the back-to-school season in August-September. Major product releases early in the year are few and far between -- most releases aim to hit at least one of the lucrative periods. Microsoft yesterday officially announced its Windows 7 release date: October 22. The announcement revealed that while it would make the holiday shopping season, it would miss the back-to-school shopping season.
New information from a senior Microsoft official reveals that Microsoft hopes to still cash in on back-to-school computer sales via Vista-to-Windows 7 upgrade packages. The move should also lessen confusion and buyer hesitance by providing customers with a clear path to get the hot new OS, as soon as it comes out.
At Computex in Taiwan, Steve Guggenheimer, corporate VP for Microsoft's OEM computing unit, announced the upcoming program, stating, "Microsoft has been working closely with our partners to help our mutual customers be able to enjoy the many benefits of Windows 7. With that in mind, we're excited to say that there will be a Windows 7 upgrade program available. Consumers can buy that new PC, whether for a student heading off to college or just because they need a new one, and know they'll get Windows 7 as part of the deal."
The deal will likely be fairly straightforward -- the computer will start with Window Vista, but an extra fee will be front-loaded into the unit's cost, so it will also come with a Windows 7 license. As soon as Windows 7 is released, you should get it via an update and be able to install. Microsoft has yet to elaborate exactly how it plans to implement the update process.
Microsoft did not say whether the upgrades would be entirely free, but it seems likely that the fee will be minimal, and possibly rolled into the costs of new OEM products launching during the back-to-school season.
Also at Computex, Microsoft firmed up the release data of Windows Server 2008 R2, a much anticipated business OS. The company said it planned to release Server 2008 at about the same time as Windows 7, meaning a late October release was likely. States Mr. Guggenheimer, "With the release of Windows Server R2, companies of all sizes will get big improvements in virtualization, Web, and management. These areas, along with several features that improve scalability and reliability, help deliver a strong value proposition on the server side to complement Windows 7."
The other latest Windows developments were the recent announcement that Microsoft would "uncripple" the Windows 7 Starter Edition, removing the three application limit. It also recently announced a pack of touch software, to highlight the potential of touch functionality on the new OS. Finally, Microsoft reiterated at Computex that starting July 1, users of the Windows 7 beta will see their OS crippled, with reboots every two hours. Similarly, the Windows 7 Release Candidate will be crippled on June 1, 2010. These measures are meant to encourage customers to buy an official copy of the product.
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