While about Twitter's value
is ongoing, with nearly 20
percent of people tweeting (slang for making Twitter posts), this
wealth of information is too attractive to pass up. Both Google
and Microsoft simultaneously scored new deals to allow searches of
Twitter content. Neither company revealed financial specifics
concerning the deals. The deals promise to improve the accuracy
of information searches on Twitter.
implementation, which will be attached to the company's new search
engine, Bing, was unveiled and demonstrated at the Web 2.0 conference
in San Francisco Wednesday morning. Not to be outdone, Google
blog stating that it also had an agreement and Twitter search
results would be added "in the coming months".
recently scored a deal to add Facebook
content to its Bing searches as well. However, Twitter, at
3 years old, was the most attractive target for both Microsoft
and Google. With celebrities and tens of millions of users
logging in daily, the potential for ad revenue -- the foundation of
the search business -- is enormous.
Twitter information is
available now on the beta section on Bing, and the Facebook search,
which covers public profiles, will be available at a later date.
You can check out the Twitter search here.
the new feature, writing, "If you want to keep an eye on this
topic, you can just watch the Tweets roll in. Or, click on “See
more Tweets about…” to go to a page full of Tweets. On that page,
you can change the ordering to “Best Match.” Here we arrange
Tweets differently. If someone has a lot of followers, his/her Tweet
may get ranked higher. If a tweet is exactly the same as other
Tweets, it will get ranked lower. For example, I saw a Tweet from ABC
News ranked pretty high in the Best Match mode during the “boy in
the balloon” fiasco. By the way, you won’t see any of your tweets
if you protected or deleted them, and tweets don’t last more than 7
days in our index."
Microsoft plans on using Twitter
results to rank the popularity of certain topics. One of the
biggest challenges for Microsoft and Google will be tuning their
Twitter filters, though, to improve accuracy. Popularity
rankings, can help with accuracy, but inaccurate stories can often
soar to relatively high popularity on Twitter.