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"Host Your [Windows 7] Party" videos -- a series of commercials from Microsoft partner House Party -- have taken on viral status. Web users are mocking and ridiculing the overacting and comical nature of the clips.  (Source: Maximum PC)

In one of the videos one of the "party hosts" remarks, "Can you believe that Microsoft put the launch of Windows 7 in our hands? Are they nuts or what?"  (Source: Guardian UK)

You can sign up to host your own Windows 7 launch party -- and get a free copy of Windows 7  (Source: House Party)
"The only thing worse than being talked about is not being talked about." -- Oscar Wilde

Windows 7 may be the hottest upcoming OS, but Microsoft's advertising acumen hasn't always been stellar and its commercials have earned a mixture of reactions.  A series of commercials with comedian Jerry Seinfeld were obtuse and largely considered a flop.  These commercials were succeeded by the the "I'm a PC" series of commercials, a definite step up.  Then came Microsoft's most successful commercials to date, the "Laptop Hunter" commercials, which launched with red-headed Lauren, a PC-lover who captivated tech enthusiasts across the web.

However, after that high note, Microsoft has apparently posted another flop.  In an unusual move Microsoft has enlisted the help of a company by the name of House Party to try to convince people across the country to hold Windows 7 themed parties to commemorate the product's launch.  House Party is a company that typically builds buzz for kitchen product launches.  Among its currently promoted clientele products are Hunt's canned tomatoes, Martha Stewart's line of craft tools and avocados from Mexico.

Under House Party's plan, individuals from 12 different countries -- including the U.S., Mexico, and India -- can sign up to host "Windows 7" launch parties.  Hosts will receive a copy of Windows 7, plus items like Windows-branded napkins, a table centerpiece and tote bags for guests -- as well as helpful tips to keep their Windows 7 house party in full-effect.

To help educate party hosts Microsoft has aired a set of videos with actors posing as party hosts chatting about their parties.  The ridiculous ads features such dialogue jewels as: "When everyone was there and settled, I led an overview of some of my favorite Windows 7 features. I showed my guests things from two of the Windows 7 orientation videos, and it took like 10 minutes.  Oh, and you know what was great? It was totally informal. Like, everyone just kind of crowded around the computer in the kitchen."

Those lines, delivered by a bubbly blonde are met by knowing smiles and chummy laughs of party guests.  Overacting and underpaid, the commercial stars aren't afraid to lay on the enthusiasm about Windows 7 on thick.  States one guest, "Can you believe that Microsoft put the launch of Windows 7 in our hands? Are they nuts or what?"

Nuts indeed.  The commercial is quickly drawing ridicule as has become a viral video and web laughingstock.  While the video is earning Microsoft publicity -- millions of views -- it's not exactly the kind of publicity Microsoft likely intended.

It should be noted that Microsoft didn't supervise, design, or approve the commercials.  They were entirely the work of House Party.  Kitty Kolding, House Party's CEO, defends the commercials' shortcomings saying that they were put together "quickly".  She says that they did succeed in getting hundreds of thousands of applications to be party hosts.  She states, "Make fun all you want.  Microsoft got an incredible global response."

She also bemoans the task of creating a Windows 7 party plan, somewhat insulting her client in the process.  She states, "Keep in mind that what we are trying to create an experience around in people's homes is an operating system.  It's not a cool gadget, it isn't a new potato chip, it's an operating system."

You can sign up to host a Windows 7 House Party here.



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Partytime
By Spivonious on 10/1/2009 2:21:13 PM , Rating: 5
My party is on 10/24. Be there or be square.

The videos may be ridiculous, but by being a host I got a free Windows 7 Ultimate and a whole lot of stuff to give away (t-shirts, mousepads, etc.). I think MS made the right move here.




RE: Partytime
By bighairycamel on 10/1/2009 2:39:09 PM , Rating: 2
"No longer accepting host applications" is the message I got... those bastards!


RE: Partytime
By monomer on 10/1/2009 2:45:10 PM , Rating: 5
"No longer accepting host applications"

Isn't that a Windows error?


RE: Partytime
By dice1111 on 10/2/2009 8:33:08 AM , Rating: 3
HA!


RE: Partytime
By GeorgeH on 10/1/2009 2:53:07 PM , Rating: 2
Yep. I spent too much time looking for the catch - but there doesn't appear to be one.

It really looks like Microsoft is paying "Houseparty.com" to distribute free copies of Windows 7 to random people with no ability to verify that said people will do anything but install Win7 on their PC and throw the rest of the "party pack" in the trash.

I'm no marketing genius, but why not just rent a van and drive around SF/LA/NY, throwing free copies of Win7 at random people. In the end it'd be the same thing.


RE: Partytime
By gunzac21 on 10/2/2009 2:20:26 AM , Rating: 2
got to disagree with you. I actually think that second scenario would actually be a much better marketing move. Imagine a video clip of people in the streets fighting over a free copy of windows 7 someone threw out of a car. that could be a great commercial.


RE: Partytime
By sviola on 10/2/2009 10:52:52 AM , Rating: 4
But then someone would get hit in the eye by a Windows disk and sue Microsoft for millions...Of course not counting a patent troll suing Microsoft for using the "Disk in Eye" weapon usage they patented.


RE: Partytime
By graaam on 10/13/2009 7:56:37 AM , Rating: 2
[<a title="????? ?????" href="http://games.graaam.com/c20-0.html">????? ?????</a>[<a title="????? ?????" href="http://games.graaam.com/c10-0.html">????? ?????</a>[<a title="????? ???" href="http://games.graaam.com/c13-0.html">????? ???</a>]


RE: Partytime
By Spivonious on 10/1/2009 2:55:10 PM , Rating: 2
Yeah the sign up was a couple months ago. Limited time only thing.


RE: Partytime
By arazok on 10/1/2009 3:10:27 PM , Rating: 5
Every party I go to is a Windows Party. I show up, and the host inevitably asks me, “can you look at my computer?”.

Nothing in life is better then waiting for a virus ridden PC to boot up while listing to your friends cheer on the guy doing keg stands downstairs.


RE: Partytime
By Mitch101 on 10/1/09, Rating: 0
RE: Partytime
By arazok on 10/1/2009 3:31:36 PM , Rating: 5
Dude, these are my friends, and I’m not that big of an asshole. You have a problem I can solve, I’ll try and help. It’s not that big of a deal (despite my rant), and it’s the price I pay for becoming a professional. It’s just like Doctors getting harassed about medical problems everywhere they go, and mechanics fixing their friends cars for free. People help each other.

I have recently started covering my ass. If the computer is toast and requires me to take it home, I tell them to buy anti-virus or I won’t fix it the next time. Now it looks like I’ll install this AV for them.


RE: Partytime
By Lord 666 on 10/1/09, Rating: 0
RE: Partytime
By messyunkempt on 10/1/2009 11:59:55 PM , Rating: 1
You're a dick


RE: Partytime
By Camikazi on 10/3/2009 9:37:12 PM , Rating: 2
you just said the same thing they did!


RE: Partytime
By aharris on 10/6/2009 12:44:07 PM , Rating: 2
But with proper grammar.


RE: Partytime
By Alexstarfire on 10/1/2009 4:51:31 PM , Rating: 5
I know what you mean. I hope some of the people on here end up needing the help of a friend for someone but they just flat out say NO to their face. It might be one thing if they are obviously using you, but helping people out if what friends do. I can only conclude that the people who have posted otherwise are terrible friends. They are probably the ones that just use people.


RE: Partytime
By seamonkey79 on 10/1/2009 9:14:46 PM , Rating: 4
People don't have friends anymore, they have mutually beneficent societal arrangements with other people... and when it's done being beneficial, they're gone


RE: Partytime
By Fireshade on 10/2/2009 6:33:46 AM , Rating: 2
Hey man, I'm sorry your reality is like that.
I have friends that are not into it for societal benefits or the like. They are true friends to me. We help eachother, even after decades.
There are people who may not be your type socially speaking, but they can turn out to be different than at first sight. But I guess, most of us just don't get past the first impression and pass by potentially true friends.


RE: Partytime
By Mitch101 on 10/2/2009 9:16:58 AM , Rating: 2
No but your friends are.

Friends should ask you if you can look at it another time but not at a party. If I go to a friends party they will hit me up to say My PC has a problem do you have any free time this week to take a look. There is a more proper time and place.


RE: Partytime
By Lord 666 on 10/2/2009 9:20:38 AM , Rating: 1
Well said.


RE: Partytime
By anotherdude on 10/2/2009 10:11:03 AM , Rating: 2
he he, don't know what it says about me but I'm actually happy to be the guy who fixes my friends PCs - if it's going to be a big job I'll charge them but making a few mouse clicks or giving them some advice is fun

Since I actually have a life outside of computers perhaps I am a little bit less worried about being the go to geek than some others would be.


RE: Partytime
By Lord 666 on 10/2/2009 10:26:47 AM , Rating: 2
More than likely you are not an IT professional in a large business environment as your day job.

However, what you said is correct... the fix is usually just a couple mouse clicks or self-inflicted due to stupidity of downloading crap. In other words, the barrier to correct the issue was not ability, just the lack of people applying themselves.

That being said, I'm not a fan fixing other people's mistakes especially when those errors are due to malware/viruses/trojans. No matter how much you tell certain people not to engage in risky behavior, they still do it anyway.

My help ends when they refuse to listen. And the way it usually works, its the same people who refuse to listen are the ones always asking for free help.


RE: Partytime
By Hieyeck on 10/2/2009 12:31:44 PM , Rating: 3
If people applied themselves, the economy would crash. AS AN EXAMPLE (which means NOT the only thing out there for you thickheads), if people applied high school math, there'd be no tax software or H+R Block.


RE: Partytime
By grandpope on 10/2/09, Rating: 0
RE: Partytime
By apriest on 10/2/09, Rating: -1
RE: Partytime
By Camikazi on 10/3/2009 9:39:58 PM , Rating: 2
You're at a party, they ask, you say sure I can check it tomorrow and go watch the guy doing the keg stand, you fix their problem and get to enjoy the party too! You don't have to miss the party to do somehting there are other ways of putting it off while not being mean and you should learn them or be doomed to miss all parties.


RE: Partytime
By snakeInTheGrass on 10/5/2009 5:37:49 PM , Rating: 2
I wouldn't recommend spending your time to fix those machines, though if you work in IT you're going to get the questions. But the 'idiot' that is getting infected was probably guided to that platform for 'compatibility, 'ease of getting support', and 'saving money' by 'smart' people around him.

But quite right, it's better to spend time drinking beer than dealing with that crap.


RE: Partytime
By HrilL on 10/1/2009 7:47:49 PM , Rating: 2
I'm in the same boat. Or every family event as well. They'll bring their laptops thinking. "I'm going to see my grandson and he can fix my computer."

O well life is like that. As for parties just bust the I'm too F'd up to do it now you should have asked a few hours ago.


RE: Partytime
By BZDTemp on 10/2/2009 7:55:11 AM , Rating: 2
Just tell them you will have a look at but it should at some other time and then suggest you stop by one of the next days.
Works for me.

Where I draw the line is when people I once knew call me out of the blue and want computer help. Then I either ask where to send the bill or ask if they call people they once knew to wood work.Of course it depends on the situation but but if I feel I'm being use I won't stand for it.

It is odd. For some reason many people think IT is just for fun but on the same time are perfectly happy to pay friends which are mechanics or carpenters or...


RE: Partytime
By LRonaldHubbs on 10/4/2009 7:52:59 AM , Rating: 2
You should just tell them the truth -- that the only solution to their problem is to buy a Mac.

/sarcasm


RE: Partytime
By e2d on 10/1/2009 3:27:24 PM , Rating: 4
I agree, laugh all you want but my copy of Windows 7 Ultimate will be free :)


RE: Partytime
By ExarKun333 on 10/1/2009 4:12:23 PM , Rating: 2
Sounds good to me. I host a party and invite people who, in turn, bring lots of drinks and/or beer to consume while we check a status bar every 20-30 minutes while doing something fun. We are all drunk before the OS install finishes, and then you actually explore the OS the next day after sobering-up. :)


RE: Partytime
By Alexstarfire on 10/1/2009 4:54:08 PM , Rating: 1
If you can get drunk before your computer can install Win 7 then you need to upgrade your Pentium III, or you're just a light weight. Shouldn't even take an hour to install. Even taking shots it'd take me longer to get drunk, and I'm a light weight.


RE: Partytime
By Parhel on 10/1/2009 10:13:17 PM , Rating: 3
quote:
Even taking shots it'd take me longer to get drunk, and I'm a light weight.


You're just not trying hard enough.


RE: Partytime
By Spivonious on 10/2/2009 9:27:42 AM , Rating: 2
Ha, that's not a lightweight. I'm a lightweight. 2 beers and I'm gone.


RE: Partytime
By walk2k on 10/1/2009 7:08:08 PM , Rating: 5
You got a free T-shirt but your dignity can never be bought back.


RE: Partytime
By sebmel on 10/1/2009 10:54:07 PM , Rating: 1
You're 'friends' are hard to contact at the moment, right?


Windows 7 Party? What?!?
By amanojaku on 10/1/2009 2:31:28 PM , Rating: 5
quote:
"Keep in mind that what we are trying to create an experience around in people's homes is an operating system. It's not a cool gadget, it isn't a new potato chip, it's an operating system."
Unlike SOME OS fans, most Windows users are pretty balanced. We don't run around showing off our pretty new OS as if it's cure for cancer. It's a means to an end, and I'm surprise this lady admits that. This type of "party" is better suited for the vapid fans of some other OS...




RE: Windows 7 Party? What?!?
By smackababy on 10/1/2009 3:01:00 PM , Rating: 5
You mean my spotty OS won't cure cancer? It sure cured someone's liver cancer.


RE: Windows 7 Party? What?!?
By Spivonious on 10/1/2009 3:00:32 PM , Rating: 2
Zing!


RE: Windows 7 Party? What?!?
By cabjf on 10/1/2009 3:07:46 PM , Rating: 1
Yeah, I know what you mean. How excited am I supposed to be while driving a minivan or a bland sedan compared to driving a car that really feels like it was meant to be driven? In the end they all get you from point A to point B. Just because you don't get excited by your ride doesn't mean other people are just "vapid fans" or unbalanced when they actually enjoy the experience of getting from point A to point B in theirs.


RE: Windows 7 Party? What?!?
By amanojaku on 10/1/2009 5:11:30 PM , Rating: 3
What gets you excited about your OS? Seriously, despite all of the OS advancements most of them are things we take for granted because they really aren't newsworthy. I got excited when the OS gained:

1) Graphics
2) Audio
3) Journaling file systems
4) Wireless
5) Plug and Play
6) 32 and 64-bit

Other than that the OS is just a tool, like a hammer or a copy machine. I get excited over the applications, and a good OS is basically transparent. Kind of like how you don't care what your TV looks like, as long as it has a great picture and a low price tag.


RE: Windows 7 Party? What?!?
By Ratinator on 10/1/2009 3:08:35 PM , Rating: 2
I could have sworn I saw an add somewhere that Snow Leapard can cure cancer, afterall their isn't anything that the I'm a Mac commercials don't claim to do. Or maybe there is an "app for that".


RE: Windows 7 Party? What?!?
By sebmel on 10/1/2009 11:00:42 PM , Rating: 2
Hey, we're holding parties to do the bidding of a rich multinational... with no girls... no life and our friends have suddenly disappeared...

but we aren't like fanboys of that other company who bug people about how much they like their new product.

Nope... completely different... we have no taste. =8-p


By snakeInTheGrass on 10/5/2009 4:33:45 PM , Rating: 2
quote:
Unlike SOME OS fans, most Windows users are pretty balanced. We don't run around showing off our pretty new OS as if it's cure for cancer. It's a means to an end, and I'm surprise this lady admits that. This type of "party" is better suited for the vapid fans of some other OS...


I've never seen OS parties no matter how 'unbalanced' the fans, only this campaign targeted at Windows users. Or have you been to launch parties where people said "Let's celebrate TOS 2.05! Have you seen the new Gnome menus, dude!? OK now everyone do a Time Machine shot!" No, I think the non-Windows world will leave this one to "you guys". :)

"The WTF!? Starts Now!"


House Party
By Inkjammer on 10/1/2009 2:30:31 PM , Rating: 3
While it's cheesy, it's not entirely Microsoft that's to blame. Most of the corniness factor comes from www.houseparty.com, the people who organize these things. Houseparty also has Hunt's Tomato garden parties (celebrate the majesty of Hunt's tomatoes with your friends!) and Ford Taurus parties (host parties to discuss just how AWESOME the Ford Taurus is with your friends while watching football). House Party even had events to shill medical pharmaceuticals for profit under the guise of "breast cancer awareness parties".

Look it up. It's all on their site.

House Party organizes these lame events and appeals to corporations as a new form of advertising. Microsoft had the right idea, I think, but House Party's advertising style turned in from "geek out with some buddies" to "invite grandma and the neighbors over and enjoy the relaxing atmosphere of burning files to CD!".

I'm not saying Microsoft is perfect, but if you disregard the "Windows 7 Launch Party" aspect and look at House Party as a whole they'll come off as the stranger turd in the porcelain BSOD bowl.




RE: House Party
By Mitch101 on 10/1/2009 3:04:37 PM , Rating: 5
There are worse things.

Could you imagine the Apple party. Bunch of Saturday night live sprockets looking people in black turtlenecks trying to one up each other with their smugness. There would be prayer sessions to Steve Jobs every 10 minutes. Everyone would gather around to play photoshop which isn't even a game. Every time you try to leave they pull the "Just one more thing" on you. The most exiting part of the evening would be playing Russian roulette as each of you holds an iPhone to your head and hope it doesn't explode but by this time your hoping it does.


RE: House Party
By Ratinator on 10/1/2009 3:20:36 PM , Rating: 2
quote:
The most exiting part of the evening would be playing Russian roulette as each of you holds an iPhone to your head


You wouldn't believe my amazement when I found out "There's an app for that!"

http://www.apple.com/webapps/games/russianroulette...


RE: House Party
By kattanna on 10/1/2009 3:49:34 PM , Rating: 5
quote:
Could you imagine the Apple party


dont need to imagine it, all you need to do is go to your local apple store to see that.


RE: House Party
By ersts on 10/1/2009 4:37:46 PM , Rating: 2
Exactly. The launch parties happen right outside the store as they wait for 12am to happen to buy the latest OSX version.


RE: House Party
By Hoser McMoose on 10/3/2009 7:59:15 AM , Rating: 2
Hmm.. Apple launch party:

- Stand outside in a line-up for 8 hours
- Freeze my nuts off
- Make small talk with the pimply-faced kid in front of me and the guy behind me that hasn't showered in 2 weeks
- Finally get to pay for my copy of the OS
- Go home and go to bed, wake up with a cold because I froze my nuts off standing in line for 8 hours

Windows Launch Party:

- Get a free copy of Windows
- Hang out at my apartment with a bunch of friends
- Eat food, drink beer
- Make a drinking game out of the idiotic videos that Microsoft/Houseparty sent, loser needs to chug a beer and wear the geeky Microsoft t-shirt and hat out to the bar
- Go out to the bar, laugh at the idiots standing in line in front of the Apple store

You know, I think Microsoft actually might have got this one right!


RE: House Party
By snakeInTheGrass on 10/5/2009 4:45:59 PM , Rating: 2
I remember Windows 95 hype machine - people lining up outside stores. (No, not me, OK, but it was being broadcast on the news - nice extra press, and this was in the days Microsoft could actually market stuff...) But anyway, I think getting a line outside your store for free t-shirts / etc. makes pretty good marketing sense.

If Microsoft had just said 'first 25/50/100 copies of Win7 are free at BB/wherever', they could have had some 'line mystique' (including other people seeing and asking what's going on) instead of some 'dork' videos & parties.

But... well, you can probably build a drinking game around Songsmith. :)


Viral is viral...
By SublimeSimplicity on 10/1/2009 4:09:23 PM , Rating: 5
Mock it all you want, the fact that I just heard about it (even though it was to report about how cheesey it was) means the campaign was a success. It also means that DailyTech is their pawn :)

There's no such thing as bad publicity.




RE: Viral is viral...
By Alexstarfire on 10/1/2009 4:59:28 PM , Rating: 2
You should tell that to Lindsay Lohan or Britney Spears. Ohh wait, they both suck and no one cares anymore. Ohh well.


RE: Viral is viral...
By JKflipflop98 on 10/1/2009 11:49:48 PM , Rating: 5
You still remember their names.

Mission accomplished.


Hundreds of thousands of parties...
By chmilz on 10/1/2009 2:24:27 PM , Rating: 5
...that no one will go to, and the host gets free stuff.

I'm signing up immediately.




By Icelight on 10/1/2009 8:31:31 PM , Rating: 2
Wish I would have heard about this sooner!


Windows 7 is as sh!tty as these parties
By ggordonliddy on 10/1/09, Rating: 0
RE: Windows 7 is as sh!tty as these parties
By StevoLincolnite on 10/2/2009 12:48:39 AM , Rating: 2
Get over it, Without Windows, computers wouldn't be what they are today, and with each new evolutionary update, the platform as a whole gets better. (Except for the occasional hiccup like M.E and Vista).

Also, please do yourself and everyone a favor, and that is talk English, and not idiot, you will probably be taken serious then.


By mindless1 on 10/7/2009 9:16:10 AM , Rating: 2
Well, "what they are" is an arbitrary position.

Fact is, without windows the world-wide development efforts for OS, apps and driver would've centered around Unix, most /sane/ people believe we'd be far more advanced today than with the windows monopoly.

Funny thing how it's popular to bash certain things, anyone worth half their salt could use WinME equally well as any other 9x, even better as it had more patches in place at deployment and the junk people didn't like could be disabled.

What was the real problem with WinME? Dumb people who picked it in fear of using Win2k, which turned out to be the best OS MS ever released due to being stable but not bloated beyond reason and not stupified for newbs with child-like colors and "help" menus to wade through to set up even the most basic and rudimentary of things.


By damianrobertjones on 10/2/2009 3:41:24 AM , Rating: 2
Not sure what operating system you're using, but I think you might have the wring keyboard settings. Try U.S English or U.K english.


Forgot a commercial...
By jonmcc33 on 10/1/2009 4:47:26 PM , Rating: 2
Currently Microsoft has a commercial of a little girl who makes (what seems to be) a PowerPoint presentation for Windows 7 showing all the positive quotes from reviews (CNET, Maximum PC, etc). So they don't exactly go directly to a flop with this House Party thing.




Install BEFORE the party
By Morphine06 on 10/1/2009 7:57:38 PM , Rating: 2
http://www.youtube.com/watch?v=1cX4t5-YpHQ

Anyone else notice the awkward editing moment when they talk about installing the OS before having the party. Then there is some out of place voice over about contacting customer support.

Such a bizarre piece of content. I can't imagine anyone at any company being okay with this being released. Are corporate types really THAT disconnected with the rest of the world? I don't expect much from people, and am rarely surprised by the stupid decisions I read about...but this is shockingly bad.




It's the CEO that's lame
By androticus on 10/1/2009 10:23:26 PM , Rating: 2
That last comment by the CEO was very telling, and explains why their marketing materials are so lame: she has contempt for her client and her client's product.

If they were smart, they would have figured out a way to make a cool online social game that would have taken place during the hours of the party, which would have required the guests to each briefly use the client app on Windows 7 -- that would have been "soft sell".




Use this picture!
By Ytsejamer1 on 10/2/2009 10:39:03 AM , Rating: 2
By myyshop9002 on 10/4/2009 8:27:34 AM , Rating: 2
http://www.myyshop.com
Ladies and Gentlemen weicome to my myshop.com.Here,there are the most fashion
products . Pass by but don't miss it.Select your favorite clothing! Welcome to come

next time ! Thank you!

http://www.myyshop.com/productlist.asp?id=s83 (Bikini)




I'm going to use Windows 7
By Sungpooz on 10/4/2009 9:53:30 AM , Rating: 2
to roll through those trippy stock wallpapers after we smoke... tobacco*.




Nice stuff
By akvezee on 10/5/2009 3:25:02 AM , Rating: 2
I hope it make my work easy and more interesting.i like this information.

http://www.goarticles.com/cgi-bin/showa.cgi?C=2041...




Hah
By aharris on 10/6/2009 4:18:50 PM , Rating: 2
Now if only they would've gone this route the first time around:

http://www.youtube.com/watch?v=gyas7BrbUFY




"Like, no."
By therealnickdanger on 10/1/09, Rating: 0
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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