 "Host Your [Windows 7] Party" videos -- a series of commercials from Microsoft partner House Party -- have taken on viral status. Web users are mocking and ridiculing the overacting and comical nature of the clips. (Source: Maximum PC)
 In one of the videos one of the "party hosts" remarks, "Can you believe that Microsoft put the launch of Windows 7 in our hands? Are they nuts or what?" (Source: Guardian UK)
 You can sign up to host your own Windows 7 launch party -- and get a free copy of Windows 7 (Source: House Party)
"The only thing worse than being talked about is not being talked about." -- Oscar Wilde
Windows 7 may be the hottest upcoming
OS, but Microsoft's advertising acumen hasn't always been stellar and
its commercials have earned a mixture of reactions. A series of
commercials with comedian
Jerry Seinfeld were obtuse and largely considered a flop.
These commercials were succeeded by the the "I'm
a PC" series of commercials, a definite step up. Then
came Microsoft's most successful commercials to date, the "Laptop
Hunter" commercials, which launched
with red-headed Lauren, a PC-lover who captivated tech
enthusiasts across the web.
However, after that high note,
Microsoft has apparently posted another flop. In an unusual
move Microsoft has enlisted the help of a company by the name of
House Party to try to convince people across the country to hold
Windows
7 themed parties to commemorate the product's launch. House
Party is a company that typically builds buzz for kitchen product
launches. Among its currently promoted clientele products are
Hunt's canned tomatoes, Martha Stewart's line of craft tools and
avocados from Mexico.
Under House Party's plan, individuals
from 12 different countries -- including the U.S., Mexico, and India
-- can sign up to host "Windows 7" launch parties.
Hosts will receive a copy of Windows 7, plus items like
Windows-branded napkins, a table centerpiece and tote bags for guests
-- as well as helpful tips to keep their Windows 7 house party in
full-effect.
To help educate party hosts Microsoft has aired a
set
of videos with actors posing as party hosts chatting about their
parties. The ridiculous ads features such dialogue jewels as:
"When everyone was there and settled, I led an overview of some
of my favorite Windows 7 features. I showed my guests things from two
of the Windows 7 orientation videos, and it took like 10 minutes.
Oh, and you know what was great? It was totally informal. Like,
everyone just kind of crowded around the computer in the
kitchen."
Those lines, delivered by a bubbly blonde are
met by knowing smiles and chummy laughs of party guests.
Overacting and underpaid, the commercial stars aren't afraid to lay
on the enthusiasm about Windows 7 on thick. States one guest,
"Can you believe that Microsoft put the launch of Windows 7 in
our hands? Are they nuts or what?"
Nuts indeed. The
commercial is quickly drawing ridicule as has become a viral video
and web laughingstock. While the video is earning Microsoft
publicity -- millions of views -- it's not exactly the kind of
publicity Microsoft likely intended.
It should be noted that
Microsoft didn't supervise, design, or approve the commercials.
They were entirely the work of House Party. Kitty Kolding,
House Party's CEO, defends the commercials' shortcomings saying that
they were put together "quickly". She says that they
did succeed in getting hundreds of thousands of applications to be
party hosts. She states, "Make fun all you want.
Microsoft got an incredible global response."
She also
bemoans the task of creating a Windows 7 party plan, somewhat
insulting her client in the process. She states, "Keep in
mind that what we are trying to create an experience around in
people's homes is an operating system. It's not a cool gadget,
it isn't a new potato chip, it's an operating system."
You
can sign up to host a Windows 7 House Party here.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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