Microsoft Fought to Place Bing Search Engine in AMC's Walking Dead
October 12, 2011 4:49 AM
Perhaps they should have instead pushed zombie Ballmer?
More dead than alive, its life is an endless search as it unable to sustain itself in a natural fashion. It is oft outwitted by its crafty foes. And there seems little hope that it can be cured.
We're talking about the flesh-hungry antagonists
's hit zombie themed drama "The Walking Dead", of course. But the description could perhaps be applied to Microsoft Corp.'s (
) Bing search engine, which has seen
in market share over the last year. With Microsoft recently announcing that the service may never be profitable, it
continues to pour its fiscal flesh
in trying to keep this site walking.
Part of that effort is in advertising the site, and ironically it selected none other than "The Walking Dead" to try to pitch a pricy product placement. Sean Carver, one of Bing's marketing directors, in
The New York Times
, recalls, "We pitched them last year where maybe the characters could find a library with a generator and do a Bing search."
Bing's effort to take a bite out of AMC's show time was beaten back, though, when Melissa Wasserman, the vice president of advertising sales marketing at AMC informed Microsoft that the survivors of the zombie attacks were living in a world without computers or smart phones -- hence making a data center-driven search engine an unacceptable plot departure -- even if that search engine happened to be the walking dead of the search world.
But Bing didn't go away empty handed. It instead brokered a deal to air a joint ad promotion, which it's dubbing the "
Stagger on Role Sweepstakes
". One lucky winner will get to appear as a zombie in Season 3 of the show, along with travel expenses paid for the trip and $500 cash.
Like the zombies in The Walking Dead, it seems unlikely that Bing will ever be able to enjoy a peaceful, prosperous life. But at least Microsoft is keeping occupied coming up with creative new ways to try to insert "Bing" into the "Google" (Inc. (
)) dominated discussion.
Here's the promo:
The New York Times
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