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This is Microsoft's first logo to feature color

Windows 8 isn't just a dramatic operating system overhaul for Microsoft Corp. (MSFT).  It also marks the first time in a quarter century that Microsoft has revamped its sacred logo, one of the most recognizable symbols in the tech world.

The new logo has a vaguely Metro UI-ish (now renamed Windows 8 style due to trademark issues) look to it and will be featured prominently on Microsoft's upcoming 10.6-inch Surface tablet.  Jeff Hansen, Microsoft's brand strategy manager tells The Seattle Times that the new logo is designed to "signal the heritage but also signal the future — a newness and freshness."

The "fresh" logo is actually the fifth in Microsoft's history.  During its first 12 years, Microsoft went through three text logos, before finally settling with the iconic black, bold/italic text logo.  The new logo is the first to feature color, though, with the inclusion of a Metro-like rendition of the iconic Windows symbol.  Mr. Hansen writes, "The symbol’s squares of color are intended to express the company’s diverse portfolio of products."

Microsoft logo
Microsoft's logo has evolved 4 times in the company's almost four decade history. [Image Source: Microsoft via The Seattle Times

Microsoft logo new size
The new logo [Image Source: Microsoft]

Here's a video Microsoft put out of the new logo animating in:

Microsoft's Hansen comments, "The majority of the items that people see from the company — websites, marketing, communications — people will be seeing the new logo pretty quickly."

Sources: TechNet, The Seattle Times

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By Manch on 8/23/2012 5:00:10 PM , Rating: 5
Looks like whoever influenced there 80-81 logo had the same influence on Metallica!

RE: Microtallica?
By Denigrate on 8/23/2012 5:18:16 PM , Rating: 4
I think they should go back to the 80-81 logo, it rocks!

RE: Microtallica?
By Manch on 8/23/2012 5:24:06 PM , Rating: 5
I'd be happy if they just had that font in word!

RE: Microtallica?
By EnzoFX on 8/23/2012 10:17:30 PM , Rating: 2
That font is pretty boring on it's own, it actually reminds me of Myriad Pro, which Apple uses a lot, albeit not next to such a bland logo.

RE: Microtallica?
By Old_Fogie_Late_Bloomer on 8/24/2012 10:10:38 AM , Rating: 3
The thing that gets me about this rebranding is the abandoning of the flag-like curves and replacing them with straight lines. The old logo is the definition of iconic. The Windows 8 logo is unbalanced and boring, the Microsoft logo is boring and uninspired, and what even is the Office 2013 logo? A box? A cubicle?

I'm no marketing expert; maybe this will all work out for Microsoft, but this feels like some bizarre mid-life crisis to me.

RE: Microtallica?
By NellyFromMA on 8/24/2012 11:42:02 AM , Rating: 2

RE: Microtallica?
By Belard on 8/24/2012 8:14:33 PM , Rating: 2
Its like a 3-tooth vampire.... you can easily paint blood dripping off the points.

Subliminal message?
By lightfoot on 8/23/2012 6:43:26 PM , Rating: 5
Anyone else notice a hidden phallus in the white-space between the "f" and "t" in this logo?

Nothing micro or soft about that.

Once you see it, it can never be unseen.

RE: Subliminal message?
By Solandri on 8/24/2012 5:56:45 AM , Rating: 4
It's a subliminal 'i', to make buyers of iProducts feel more comfortable buying a Microsoft product.

RE: Subliminal message?
By TSS on 8/24/2012 8:00:54 AM , Rating: 3
Really? when i looked more closely and noticed the F and T are connected i saw the Pi symbol. Don't see a penis.

Guess you see what you wanna see huh? :p

RE: Subliminal message?
By xti on 8/24/2012 7:13:39 PM , Rating: 3
its there, are you needing veins and stuff too?

RE: Subliminal message?
By Belard on 8/24/2012 11:40:57 PM , Rating: 2
If you cut off the out-side dashes of the F & T... it'll look more like penis, pointing up. The tail of the t is the beginning of the ball-sack. At the top, a pee-hole.

Great job Microsoft.

RE: Subliminal message?
By TSS on 8/28/2012 5:21:13 PM , Rating: 2

That's one messed up penis. I'm sorry but if your pee hole's to the side and you've only got one testicle, i feel for you.

Must be why i didn't see it at first. It's not how i would imagine a penis. Once again, people see what they wanna see :p

RE: Subliminal message?
By Arsynic on 8/24/2012 9:45:13 AM , Rating: 3
It's on purpose. They'll put it on every product licensing quote so you know that you're being screwed.

By Argon18 on 8/23/2012 5:08:00 PM , Rating: 3
The new logo looks so skinny and wimpy. It's terrible.

RE: bleh
By Tony Swash on 8/23/12, Rating: -1
RE: bleh
By Pirks on 8/23/2012 8:49:43 PM , Rating: 2
Says Mac fanatic who has not a slightest hint of real life experience with Win8. Yeah, a "solid" argument, suuure :)

RE: bleh
By Tony Swash on 8/24/12, Rating: -1
RE: bleh
By djc208 on 8/24/2012 8:32:11 AM , Rating: 3
Every time I hear this kind of thing it makes me laugh. Most of the world runs Windows, it even runs on Apple products now, how does that make it inferior to OS X which can only run on a small selection of hardware and doesn't always run well on even that.

How many people go out every day and build their own machines out of a huge selection of hardware and successfully install Windows on it and have it be stable and reliable. Probably most of the people here. I have four computers at home running three different Microsoft OS's on completely different types of hardware and all three are stable and reliable.

So bleh all you like but truth of the matter is millions of people do most of the worlds daily work (and play) on a Windows PC, and do so sucessfully. Many of the problems you probably experienced were due to either the user or crappy 3rd party hardware and software.

RE: bleh
By mocyd on 8/24/2012 11:55:43 AM , Rating: 2
Gates' net worth was far more the Jobs' for a reason: Microsoft products were able to achieve more for businesses than any of Apples ever was.

Even if you consider the claim that Windows is "bug ridden", it was still more valuable than OSX, it is still the gaming platform of choice, better supported by vendors, provided better support to developers and enabled a whole market of third party peripheral makers.

I'm wondering if any of these points sound familiar. Interesting you're not considering these when you talk about Windows.

RE: bleh
By Pirks on 8/24/2012 6:53:42 PM , Rating: 1
I can definitely say from personal experience that the experience was very, very poor
Did you ever think that the reason for this maybe was... PEBKAC? Hmm? ;)

By lolmuly on 8/23/2012 11:37:29 PM , Rating: 2
They should use the logo that's on the back of the surface tablet, that one looks spiffy. This just looks like they're a crappy brand of kitchenware sold exclusively at whatever-mart.

RE: lol
By Belard on 8/24/2012 9:03:25 PM , Rating: 2
That is a Windows Logo on the back the MS Tablet.

Product logo vs. Company logo... different things.

I wonder...
By Apone on 8/23/2012 8:42:01 PM , Rating: 3
if Microsoft just opened up a Word file, typed "Microsoft", and then started trying out different fonts to see which one would be good for the new logo. (By the way, I like the 1987-2012 over the new one).

By kleinma on 8/23/2012 5:08:20 PM , Rating: 2
Though shall not utter the M word.

They might as well call it purple rain, considering it is the interface formerly known as metro.

By drlumen on 8/23/2012 6:14:04 PM , Rating: 2
Reminds me of a Simon.

By BugblatterIII on 8/24/2012 7:47:34 AM , Rating: 2
They couldn't think of a fourth thing they do?

By iamkyle on 8/24/2012 11:40:20 PM , Rating: 2
It's a nice logo for sure, but the one it replaced is really timeless. They didn't need to change it at all.

"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive

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