When it comes to the next generation console wars, it
appears that the fiery
anger and chest beating is greatest between Microsoft's XBOX 360 and Sony's
PlayStation 3. Well, the heated war of words has been kicked up a notch as two
top Xbox execs have leveled attacks against Sony and its inclusion
of Blu-ray as standard equipment on the PS3.
Neil Thompson and Chris Lewis, both top-ranking executives
for the XBOX's European division, scorned Sony for including Blu-ray as
standard equipment and have likened Sony's inclusion of a Blu-ray drive to
Betamax. “Sony are now making people pay an extra few hundred pounds for a
Blu-Ray DVD drive which we don't know is going to be the standard in the
next-generation DVD formats. This is the company that brought out Betamax – we
don't quite know where they're going to go with this,” said Thompson.
Sour grapes maybe? Microsoft didn't have HD-DVD ready in
time for the XBOX 360's launch -- even if it did, the price point would have
jumped quite a bit if it were included as standard equipment. It remains to be
seen if consumers will flock to the PS3 in record numbers given its high price
of entry, but consumers can be a surprising bunch sometimes. gameindustry.biz reports:
Lewis also added that
the price positioning of PS3 removed any immediate pressure on Microsoft to cut
the price of 360 before year-end, commenting: “We're confident that we are at
the right price at the right time and will remain so, and nothing I've heard in
the last two days does anything other than frankly reinforce that view.”