backtop


Print 26 comment(s) - last by FaaR.. on Apr 10 at 2:12 PM

Some Devs say Microsoft is paying them to build apps for Windows Phone

Developing apps for smartphones is very expensive. Depending on the complexity of the app, development cost can run as high $600,000 according to some app developers. That means if a smartphone platform isn't one the most popular, devs tend to stay away.
 
That fact has been a problem for Microsoft and its Windows Phone operating system. Developers still typically support only iOS, Android, and surprisingly BlackBerry when it comes to app development. That leaves Windows Phone in the dark for some of the most popular apps. Microsoft is looking to change that by writing checks to developers to cover the cost of developing the app.
 
Some major developers report that Microsoft has paid them to build their apps for the Windows Phone platform. The latest push for apps appears to coincide with the pending launch of the Nokia Lumia 900. That smartphone could be a make it or break it device for Nokia and Windows Phone.

Among the developers that claim Microsoft paid them to build an app for Windows phone are Ben Huh, the cat meme loving owner of the Cheezburger Network, and Foursquare.
 
Holger Luedorf is head of business development at Foursquare. He says that while the company has in-house engineers and developers working on its app for the iPhone, Android, and BlackBerry smartphones if Microsoft hadn't offered to pay for the development costs for Windows Phone, the company wouldn't have developed application.
 
“We have very limited resources, and we have to put them toward the platforms with the biggest bang for our buck,” he said. “But we are a social network and it is incredibly important for us to be available on every platform."
 
Microsoft hasn't officially announced the names of any of the apps it has financed. According to Microsoft's senior marketing manager for Windows Phone Casey McGee Microsoft has offered incentives for developers, but he didn't name those incentives.

Source: NYT



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Stop the bloat!!!
By BigEdMan on 4/6/12, Rating: 0
RE: Stop the bloat!!!
By GoodBytes on 4/6/2012 12:59:44 PM , Rating: 5
While I agree with you.. sadly people goes "Oh I don't have this and that on Windows Phone"...

Already Microsoft has another challenge, it's to convince people who already have lot of apps on their iOS/Android phone to switch to the Windows Phone 7, loosing everything, and needs to have all their apps repurchased. Mix that with "The WP7 doesn't have some/many of my apps" now you have a nice tall wall for Microsoft to surpass.

Microsoft tries avoid another Zune story. Where you have the best MP3 player around, excellent music service, unlimited download, with high-quality music, easy to use, wireless sync, descent earphones provided, and good built-in sound chip. Yet, it failed to work. Zune HD failed especially because it didn't have apps, despite having some serious power and battery life under it's hood at the time of release (Nvidia Tegra processor). It had everything to crush the Apple iPod Touch, but no one cared, because it didn't have apps. Even review sites bashed the Zune HD like no tomorrow, because it had hand full (literally) number of apps.


RE: Stop the bloat!!!
By Mitch101 on 4/6/2012 1:25:22 PM , Rating: 2
MetroRadio is an excellent Pandora replacement probably better than Pandora. So what if Pandora doesn't come to Windows Phone its not like there isn't an alternative.

Pandora is just allowing someone else to take the spotlight and who knows eventually people start saying well it doesn't have MetroRadio well you can use Pandora as an alternative.

Its like Siri for Windows Phone users they use AskZiggy but I find that more of a gimmick than a die hard app.

With 80,000 apps there is something in every category and if a few developers haven't ported their particular app to the Windows Phone yet then its open game to something else possibly even better than the popular app on another device and who knows maybe some young developer will get his comeuppance.


RE: Stop the bloat!!!
By lamerz4391 on 4/6/2012 1:13:21 PM , Rating: 5
Seriously? The platform needs to have the apps that will draw the user base, including Angry Birds. Otherwise, the platform dies. Simple as that.

If you want to cull the Marketplace for simplicity target the obvious knockoffs, the near-porn apps, and the crap apps.


RE: Stop the bloat!!!
By TakinYourPoints on 4/6/2012 8:39:53 PM , Rating: 1
WP7 has Angry Birds and it is getting Angry Birds Space.

The "Angry Birds" and shovelware argument is a ridiculous strawman. WP7 is a great base platform, I much prefer it over Android and think it is better than iOS in some ways. That said, developer support matters, apps matter, that's the bottom line.

With a greater number of apps you get a lot of garbage, but you also get a greater number of high quality apps. There is TONS of trash on Windows and OS X, but that's the byproduct of being a popular operating system, and it doesn't negate all of the high quality apps that go with it. iOS has lots of garbage but it also has more high quality apps than any other mobile OS at the moment by a wide margin. It isn't even close. I'd love nothing more than for WP7 to get embraced by developers in the same way, it deserves it.

Saying "we don't want apps" is some nerd-hipster BS, I've heard the same rationalizing by people who choose to only use Linux on their desktop.


Popular game engine SDKs still lack on WP7
By Devenish on 4/6/2012 12:56:51 PM , Rating: 2
Still the tools are a barrier of entry as of now no proper support for Unity3D or UDK on WP7, that eliminates many of the game developers.




RE: Popular game engine SDKs still lack on WP7
By Mitch101 on 4/6/2012 1:46:31 PM , Rating: 2
3D Graphics for Windows Phone 7 Using the XNA Framework
http://www.codeproject.com/Articles/176162/3D-Grap...

App Hub Develop for X-Box and Windows Phone
http://create.msdn.com/en-US/education/catalog/?de...

Windows Phone SDK 7.1
http://www.microsoft.com/download/en/details.aspx?...
The Windows Phone SDK includes the following

Microsoft Visual Studio 2010 Express for Windows Phone
Windows Phone Emulator
Windows Phone SDK 7.1 Assemblies
Silverlight 4 SDK and DRT
Windows Phone SDK 7.1 Extensions for XNA Game Studio 4.0
Microsoft Expression Blend SDK for Windows Phone 7
Microsoft Expression Blend SDK for Windows Phone OS 7.1
WCF Data Services Client for Window Phone
Microsoft Advertising SDK for Windows Phone


RE: Popular game engine SDKs still lack on WP7
By Devenish on 4/6/2012 6:18:30 PM , Rating: 2
Thank you for citing your sources, but none of those links offered the right solution to the problem stated.

http://www.unrealengine.com/platforms (WP7 not supported)
http://unity3d.com/unity/publishing (WP7 not supported)

Microsoft needs to work with these authoring tool developers if they want the WP7 ecosystem to succeed, until then I don't see many wanting to jump threw hoops for a minority market share.

http://www.develop-online.net/news/39036/Windows-P...

http://www.develop-online.net/news/39120/Unity-wil...

http://www.wpcentral.com/microsoft-so-far-not-allo...


By someguy123 on 4/6/2012 10:09:19 PM , Rating: 2
I see nothing running either of those SDKs that are platform sellers, except maybe infinity blade.

Considering the type of experience you're expecting on a phone, I'd say this is a nonissue. If you can't produce a working game engine for your fart app then the problem lies elsewhere.


How often WM7 app are updated?
By dtaustin on 4/6/2012 12:29:38 PM , Rating: 2
It's not just the initial payout. If the users are limited, do developers update their app on the less used platform?




RE: How often WM7 app are updated?
By Mitch101 on 4/6/2012 1:08:23 PM , Rating: 3
Yes they do. I use many Windows Phone apps and they get updates.

The opposite can be said when you have 500,000 apps and your revenue is diluted because there are 30,000 other apps that do the same thing as your app is there any incentive to update your 1 in 30,000 app?


RE: How often WM7 app are updated?
By FaaR on 4/10/2012 2:12:44 PM , Rating: 2
So what then do you do when any platform hits a mature state, toss it all away and start over from scratch?

Your attitude is startlingly irrational from a logical standpoint. The PC platform is in of itself a great example that diversity through software brings prosperity, for everyone.


Windows Phone
By mchentz on 4/6/2012 11:31:22 AM , Rating: 2
I don't mind Microsoft spending their own money to do this. I do plan on buying a windows phone within the next year, so I just look at this as a positive thing




RE: Windows Phone
By Alexvrb on 4/7/2012 10:02:07 PM , Rating: 2
I *might* if Verizon gets something nice like the Lumia 900.


By arnold123 on 4/6/2012 3:22:53 PM , Rating: 2
On my smart phone i keep up with my social network , find/search, play/edit/generate content, play games and share info.

SOCIAL (No Apps required)
WP7 has the best social network integration Facebook , Linked In and Twitter , and coz it integrated it works better than stand alone apps eg : all my contacts get updated automatically with their latest info , can text or fb chat at the same time and calender gets updated from all accounts i am looged in (google ,outlook ,and even fb Events), also can do all my checkins.

Search/Find (No apps Required)
Just hit search and find everything from local businesses, eat/drink, web, songs, songs that's being played, bar code , magazines , cds u name if it finds it and again its integrated in the OS so works better than any apps out their
Eg : if i call a restaurant to order food, next time i wanna order I dont even have to search for it , its in my call log with the name of the business

Share (No apps required)
There is a share button for every thing so if i find a place i can share it with my friends without having to copy paste, also it aware of all apps i have installed which i can use to share.

(Apps)
play/edit/generate
The OS is aware of the Apps that i am installing and automatically arranges them under pics, videos, games etc and keeps track of my history on all i have been doing with these apps and gives a much more easy way to access installed apps.

There there u go 75% of the things ppl do on their smart phones can be done on WP phones without having to install any apps and even when u do have to install they are more tightly integrated to the OS than any other platform




Buying their way into the market
By jnemesh on 4/6/12, Rating: -1
By Mitch101 on 4/6/2012 11:43:35 AM , Rating: 3
Its smart Microsoft paid the top apps on the other platforms to develop the app for the Windows Phone. That just makes sense to do instead of waiting for marketshare to be high enough to interest them into developing for the Windows Phone. Win Win for both.

There are 80,000 Apps for the Windows Phone already. Its a pay service so you dont get as many crap apps like 40,000 fart and flashlight apps so you can make commercial or brag about the number of apps. Oh look another 300 flashlight apps well be at 500,000 in no time.

Realistically we all use at most 20-30 top apps and the rest are probably games.

Cue jealous Android and IOS fanbois that a third competitor with deep pockets and a super stable Mobile OS has entered the arena in 3..2..1.

If your phone is so superior what are you so worried to post negative comments about the Windows Phones?


RE: Buying their way into the market
By GoodBytes on 4/6/2012 11:47:43 AM , Rating: 2
Microsoft was late to enter the market. They kinda have no choice. Unless it has a built-in teleporter... and even then.

It's like if you, right now, decide to a new OS from scratch. Not a Linux distro.. I mean a full OS from the ground up. After years of working on it, and while is packed with revolutionary features and security measures, and ease of use, while having excellent flexibility and power offered to the user. It will flop. Why? Because nothing runs on it. The only thing you can do, is pay company to convert their app for it.


RE: Buying their way into the market
By clownwhisperer on 4/6/2012 11:49:56 AM , Rating: 1
this is still dipping your feet in for Nokia and MS.
When the entire windows 8 platform comes online - Same UI in Xbox, Win8 desktops/laptops, Win8 tablets and WP8...

Nokia pureview WP8 phones with higher screen res, dual core, 41 mp camera... plus all the other phone manufacturers making wp8 handsets.

This fall should be a MS explosion lol. Can't wait! Until then, getting a Lumia 900. :)


By Articuno on 4/6/2012 12:28:35 PM , Rating: 1
Oh, it'll be an explosion all right. Just not the kind that leaves a lot of survivors.


RE: Buying their way into the market
By wordsworm on 4/6/2012 3:17:03 PM , Rating: 2
Apple was also a bit late to the market. It's never too late to enter a market. It just seems that Microsoft has been doing it the hard way for a long time. But, I guess now the Xbox is seeing a return, IE is no longer the piece of cow pie it used to be...

But, now that Jobs is gone, I don't think Apple will be quite as good. He left a road map, but when will that road map be a liability? As ingenious as he was, inevitably following it religiously will be as problematic as following an ancient constitution or Bible.

But, that's the way it's supposed to be, right? When Apple and Microsoft and all those others start to lose touch with what people really want, that's when the little guys get a chance at becoming the next Gates, Jobs, Musk, etc.


By Mitch101 on 4/6/2012 3:29:49 PM , Rating: 2
Read not long ago IE gained a few points in market share recently and Firefox recently lost a few points.


RE: Buying their way into the market
By mondo1234 on 4/6/2012 11:49:34 AM , Rating: 2
MS has to do something. The WP7 platform was announced over two years ago and handsets shipped nearly 18 months ago. But MS isnt the only one throwing cash at the platform as ATT is giving the handsets away.


By Alexvrb on 4/7/2012 10:31:54 PM , Rating: 2
Don't be silly, AT&T still gets paid. They wouldn't give away their OWN money just to push some new platform (that isn't even theirs), when they have other devices to sell. AT&T isn't losing a dime - if anything they're making out like bandits. All you see is the "price tag", you don't know what kind of money they make behind the scenes on each subsidised phone. This isn't exclusive to AT&T, Nokia or MS, either, this sort of thing happens a lot.


RE: Buying their way into the market
By lamerz4391 on 4/6/2012 1:10:01 PM , Rating: 2
Cue angry anti-MSFT fanbois, who's best insult dates back from 1997.

That's "M$", for those of you that didn't get it.


By kmmatney on 4/6/2012 9:21:09 PM , Rating: 2
1997? It goes way before that! We were using M$ when I was still in college back in 1991.


"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki