Microsoft Digs Into Its Piggy Bank to Pay Developers for Windows Phone Apps
April 6, 2012 10:37 AM
Some Devs say Microsoft is paying them to build apps for Windows Phone
Developing apps for smartphones is very expensive. Depending on the complexity of the app, development cost can run as high $600,000 according to some app developers. That means if a smartphone platform isn't one the most popular, devs tend to stay away.
That fact has been a problem for Microsoft and its Windows Phone operating system. Developers still typically support only iOS, Android, and surprisingly BlackBerry when it comes to app development. That leaves Windows Phone in the dark for some of the most popular apps. Microsoft is looking to change that by writing checks to developers to cover the
cost of developing the app
Some major developers report that Microsoft has paid them to build their apps for the Windows Phone platform. The latest push for apps appears to coincide with the pending launch of the
Nokia Lumia 900
. That smartphone could be a make it or break it device for Nokia and Windows Phone.
Among the developers that claim Microsoft paid them to build an app for Windows phone are Ben Huh, the cat meme loving owner of the Cheezburger Network, and Foursquare.
Holger Luedorf is head of business development at Foursquare. He says that while the company has in-house engineers and developers working on its app for the iPhone, Android, and BlackBerry smartphones if Microsoft hadn't offered to pay for the development costs for Windows Phone, the company wouldn't have developed application.
“We have very limited resources, and we have to put them toward the platforms with the biggest bang for our buck,” he said. “But we are a social network and it is incredibly important for us to be available on every platform."
Microsoft hasn't officially announced the names of any of the apps it has financed. According to Microsoft's senior marketing manager for Windows Phone Casey McGee Microsoft has offered incentives for developers, but he didn't name those incentives.
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