Mac vs PC: The Next Generation

Apple’s MacBook Air family of notebooks is incredibly popular, especially in the tech journalist community. You can’t go to a press event without noticing that roughly 75 percent (or more) of the audience is tapping away on either 11” or 13” versions of the notebook.
This was even apparent during the May launch of the Surface 3 Pro.

MacBook Airs are very popular with general consumers as well, and Microsoft is looking to extoll the positives of its professional tablet series compared to its rival from Cupertino in new commercials. As expected, all three commercials play up the fact that the Surface 3 Pro:
  • Is just as powerful as a MacBook Air, despite the fact that it’s a tablet
  • Its primary tablet form-factor gives you standard multi-touch and pen support that the MacBook Air lacks
  • Its keyboard cover easily turns the Surface Pro 3 into a “full” notebook

Microsoft wants to keep drilling this into the minds of consumers so that they can realize that tablet’s don’t have to be primarily “consumption” devices — a charge that is often leveled against the Apple iPad.

This isn’t the first time that Microsoft has targeted the MacBook Air and its users. When the Surface Pro 3 was originally launched in late May, Microsoft made it a point show that the Surface Pro 3 is not only lighter, but also thinner than the MacBook Air. Microsoft’s Panos Panay even went so far as to “interrupt” his presentation to hand journalist Joanna Stern a Surface Pro 3 to replace the MacBook Air that she was typing on during the keynote.
In late June, Microsoft stepped up its efforts against the MacBook Air by offering users up to $650 to trade their notebooks in for a Surface Pro 3.

Sources: YouTube [1], [2], [3]

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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