Print 86 comment(s) - last by faster.. on Feb 11 at 9:59 AM

Microsoft's Scroogled campaign  (Source: CNN)
The campaign tells email users that Google scans all sent and received emails for advertisement keywords

Microsoft is taking a serious jab at Google's Gmail service in a new campaign called "Don't Get Scroogled by Gmail."

Microsoft's "Scroogled" campaign is an effort to draw new customers to its own email service, Outlook -- and plans to do so by informing Internet users nationwide of Gmail's practices.

Microsoft is telling the nation that Google scans each email that is sent and received through the Gmail service for keywords that can help it target users with more accurate advertisements. Microsoft even commissioned a study, conducted by GfK Roper, where 70 percent of users were unaware of Google's email scanning and 88 percent disapproved of it once they knew.

“Emails are personal — and people feel that reading through their emails to sell ads is out of bounds,” said Stefan Weitz, senior director of Online Services at Microsoft. “We honor the privacy of our users, and we are concerned that Google violates that privacy every time an user exchanges messages with someone on Gmail. This campaign is as much about protecting users from Gmail as it is about making sure Gmail users know what Google’s doing.”

Microsoft will spread the news and its new word "Scroogled" all over TV, Internet and print advertisements. It even launched a petition to stop going through user emails for the sake of ad sales, where it has received nearly 600 signatures of the required 25,000 at the time this article was written.

Microsoft was even nice enough to offer a few examples of Google's practices.

"For example, if you write a friend to let her know you are separating from your husband, Google sells ads against this information to divorce lawyers, who post ads alongside it," said Microsoft. "Or if you ask a friend for vacation suggestions, Google uses this information to target you with ads from travel agencies or airlines that want your business."

There has been some tension between the two tech companies, as Microsoft cried "antitrust" over a YouTube snub last month. More specifically, the Redmond, Wash. tech giant was upset that Windows Phone still could not get a full YouTube app while the competition (Android and iOS) were able. It added that the U.S. Federal Trade Commission (FTC) was not doing enough to force Google to conform to antitrust laws (Google got out of a two-year FTC investigation with only a slap on the wrist). 

Also, Google had filed a patent claim with the U.S. International Trade Commission (ITC) against Microsoft that would stop the Windows giant from applying video compression technology to the Xbox video game console. While it dropped this patent claim against Microsoft last month, others are still pending. 

You can check out Scroogled here.

Source: Microsoft

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Advertising facts is not smearing...
By tayb on 2/7/2013 11:33:02 AM , Rating: 4
A smear campaign involves false or dubious claims. "Craig James killed 5 hookers" is smearing Craig James. Advertising facts is not a smear campaign. Google does scan your email. Google does sell that information to advertisers. Google does target ads to users based on the content of their emails. Google is not up front about this policy and if they were more people would be aware of it.

This campaign is not going to convince me to stop using gmail but I do hope it convinces google to stop scanning my emails. I do consider this an invasion of privacy even if I use adblock and never see the ads.

RE: Advertising facts is not smearing...
By Reclaimer77 on 2/7/13, Rating: -1
RE: Advertising facts is not smearing...
By maugrimtr on 2/8/2013 8:45:25 AM , Rating: 1
Microsoft throwing money out the door at Bing must be one of the greatest investment jokes going. Billions of cash and it's still unreliable compared to Google which can pinpoint the exact page you need and put it top of the list. There's simply little to no reason NOT to use Google Search and Gmail outside of business considerations and the fact that Bing is made the default engine on Windows so it's "hard" to switch. If Hotmail is any indication, having an Outlook account will be swamped with spam. Gmail is practically spam-free with the best spam filtering around.

Also, who paid for those user awareness statistics? Why pick this particular time to worry about users' privacy? How is Microsoft monetizing their alternative service without user privacy data?

By spamreader1 on 2/8/2013 9:52:34 AM , Rating: 2
I use both quite often. Have Bing as home page on 2 machines, and Google on another. I tend to get better (less erroneous) results with Bing.

RE: Advertising facts is not smearing...
By nafhan on 2/7/13, Rating: -1
RE: Advertising facts is not smearing...
By NellyFromMA on 2/7/2013 12:28:58 PM , Rating: 2
Not that I feel eager to research whether or not what you think is a fact but ad supported is a far cry from personalized ads based on email contents.

Could be true, but that alone is not enough at all.

Ad supported means an ad is displayed and its revenue supports the service directly or indirectly.

Finally, it is a privacy concern whenever anything you do is aggregated and used without your opt-in. They are my actions.

Maybe people should start aggregating there own non-identifying info and sell it to third parties instead. Might patent that idea actually.

RE: Advertising facts is not smearing...
By Reclaimer77 on 2/7/13, Rating: -1
By ianweck on 2/8/2013 11:16:24 AM , Rating: 2
I use gmail and I like it. I just read through their privacy page for the first time:

I don't see anywhere in there about scanning my email and using the results for ads. Sure, there is a lot mentioned about collecting various information for ad purposes but nothing specifically related to scanning my emails. So by using their service I'm opting in for these scans? Not sure about that. I think the whole point from Microsoft is that they are doing these scans covertly evidently. Also I can't opt out if I wanted to, not using there services notwithstanding.

Interestingly, their Prohibited actions page lists data mining to find email addresses as prohibited by the user, although it's ok to data mine emails for ad purposes by them. There are a lot of double standards like this one in these EULA-type pages if one cares to find them.

One last one, from the legal notices page:

"Google does not claim any ownership in any of the content, including any text, data, information, images, photographs, music, sound, video, or other material, that you upload, transmit or store in your Gmail account. We will not use any of your content for any purpose except to provide you with the Service."

You can probably read that one either way, yes we can scan your emails or no we won't scan them.

I like gmail and will continue to use it, although I would have liked to have known about these scans from the start. I don't think just because my data rests on someone else's server that they have the right to comb through that data.
My 2 cents.

RE: Advertising facts is not smearing...
By nafhan on 2/7/13, Rating: 0
RE: Advertising facts is not smearing...
By Flunk on 2/7/2013 1:04:49 PM , Rating: 4
Where can I find these "squirrel slippers"?

RE: Advertising facts is not smearing...
By InsGadget on 2/7/2013 1:24:35 PM , Rating: 3
Where is it stated that MS know what's in your email?

RE: Advertising facts is not smearing...
By GotThumbs on 2/7/13, Rating: 0
By nikon133 on 2/7/2013 3:41:48 PM , Rating: 3
Of course they have access.

But are they taking advantage of it, remains to be seen.

MS tossed a gauntlet by accusing Google to actually analyse emails and target adds based on emails content. Google will retaliate, if they find any ground to do so.

By inighthawki on 2/7/2013 3:41:36 PM , Rating: 4
You do realize that simply being on their servers does not mean they go through and read/analyze them, right?

By nafhan on 2/7/2013 1:55:48 PM , Rating: 2
Do you use an MS webmail service?
If you answered yes to that, they know* what's in your email. To be clear, I'm not sure what you mean by know, but in this context I would define know as "have that info stored and readily accessible".

RE: Advertising facts is not smearing...
By nikon133 on 2/7/2013 3:17:41 PM , Rating: 4
I tend to have more trust in Microsoft.

Not because they say Google scans your emails and they don't.

But because Google lives from advertising, and everything they do is, in a way, bent around advertising.

Microsoft's bread & butter is selling software. Advertising is not their priority, so I think there's more chance that they do keep my emails private. They also play catch up, so they might be trying harder.

Also... I live in Windows ecosystem. I already use SkyDrive and other MS services (Skype, Messenger...). It is kind of natural for me.

Finally and completely personally, I prefer the look of web portal to Gmail.

By kleinma on 2/7/2013 4:46:34 PM , Rating: 2
To paraphrase you:

The problem here is Microsoft maybe does the same thing, i think, but im not sure i dont use it, but im going to say they do because i like to make uninformed comments not based on any true fact, but on my assumption that I came to by guessing something which may or may not be true, because I simply don't know.

Does that sum it up?

By NellyFromMA on 2/7/2013 12:25:52 PM , Rating: 2
How DARE you offer an honest user assessment. Surely all of Dailytech will implode over this.

By ppardee on 2/7/2013 1:24:35 PM , Rating: 2
You're correct, but by now I thought all but the most novice user of the internet would realize that if the service is free, then YOU are the product. This goes for Bing, Yahoo, Ask, or any other service that doesn't try to get you to pay them money directly.

Google won't stop what they're doing because that's what allows them to provide you the service. And why should they? How is it detrimental to you?

RE: Advertising facts is not smearing...
By GotThumbs on 2/7/2013 1:39:11 PM , Rating: 2
Let's be fair here. Google is not the only company that does this. Facebook is one of the largest collections of marketing pools and its users don't pay one cent to use it. They make their money from marketing. Providing marketing opportunities to is users, is how these companies make money. Personally, I have not given goggle one cent for using their email service.

Your an ignorant twit if you really think you should get these services for free. Now if Google and FB allowed the option to pay a monthly fee to opt out of any/all marketing, then you have your option.

Revenues are what allow a company to pay its employees and buy the hardware to support its service. Revenues are why investors choose to invest in successful companies. Nothing is free people so stop lying to yourselves if you have a problem with companies using you a as a revenue resource. You can stop using their service any time you choose.

RE: Advertising facts is not smearing...
By nikon133 on 2/7/2013 3:33:34 PM , Rating: 2
These companies, yes. But MS is in a bit different business, which is exactly my point.

Microsoft has openly accused Google of scanning emails and using content to target adds. If Microsoft is doing the same, what are the chances Google will not respond and accuse MS for scanning emails - AND hypocrisy?

I'm not aware it happened yet.

RE: Advertising facts is not smearing...
By nafhan on 2/7/2013 4:52:19 PM , Rating: 2
According to this:

MS explicitly states that they do targeted ads in Hotmail (but not their newly rolled out I would say that's enough to call MS's ad hypocritical. They're essentially saying "Google is bad because they scan your email for keywords! We plan to stop doing that..."

Also, they're scanning your email. They're just not serving you ads based on that scanning. Doing any kind of keyword search in a reasonable amount of time means that an index has been built up by scanning your email.

RE: Advertising facts is not smearing...
By nikon133 on 2/7/2013 6:48:07 PM , Rating: 1

But upgrade from Hotmail to Outlook is free and really simple, so there is no reason not to upgrade.

Besides, MS is comparing Gmail to in their little assault. Is it completely honest - maybe not, but technically it is correct.

Look, I'm not saying MS is being led by holly forces of heaven, while Google is fronted by Satan himself. Both companies are over there to make money, simple as that. But nature of their core business is why I trust MS more... until proven differently.

By nafhan on 2/7/2013 11:11:02 PM , Rating: 2
The point is that MS is singling out Google for a practice MS is actively doing now, and has been doing for years.

Opt out is good! No argument there.

By Trisped on 2/7/2013 7:50:57 PM , Rating: 3
A smear campaign involves false or dubious claims.
So you do not think it "dubious" to present the truth in a way you know will be miss understood? Google collects the words used, but not the meaning. Are people really worried that the word "pizza" or "Coke" was in one of their emails?

This is basic fear mongering. Microsoft's services are crap and have been for years. When Gmail came out with its gigs of storage I was using Hotmail, stuck at 5MB. How many years did it take Microsoft to catch up? Oh wait, I still can't use POP3 to import my emails from Hotmail into another email client which I have been able to do since I got on Gmail.

And oh yeah, I have caught Microsoft "scanning" my emails to provide targeted adds on my Hotmail account, so their hands are as dirty or clean as Google's on this issue.

By bug77 on 2/8/2013 7:39:48 AM , Rating: 2
Then what about a campaign informing users their email is sent unencrypted all over the internet? How many would be aware of that and how many would approve, once they found out?

By Integral9 on 2/8/2013 9:50:02 AM , Rating: 3
Ummm... I'm pretty sure Google was up front about it from the beginning. It was the OMG thing about gmail when it came out. They'll scan your email so they can provide ads that might actually be something your interested in. It's very similar to placing ads next to newspaper articles that are related.

By ResStellarum on 2/8/2013 11:40:04 AM , Rating: 3
Microsoft is trying to make Google look bad by scaring people with claims of privacy invasion among other things, but instead it's actually backfiring because all it does is make Microsoft look desperate and weak, and unable to compete with Google on product merit alone, and thus all we have coming out of Microsoft are PR stunts (Bing it on - haha), smear campaigns like this, and antitrust cries. Time to call the whambulance for Microsoft me thinks lol.

And Microsoft does conduct smear campaigns and antitrust lobbying efforts in secret too using proxies to attack Google and FOSS.

Exhibit A:

Exhibit B:

So yes Microsoft is constantly trying to smear Google and other threats such as GNU/Linux, which Microsoft regularly boasts it could destroy on a whim with its patent arsenal.

By Piiman on 2/9/2013 10:45:32 AM , Rating: 2
So ask yourself why does Microsoft want to give you free email? Just for fun? I'm guessing they pretty much do the same thing.

If you aren't paying for a service YOU are the product.
At least the ads I see these days are something I may want, until last year I never clicked an ad since they seldom where anything I wanted or needed.

Most people don't know
By mattwallaert on 2/7/2013 12:06:05 PM , Rating: 5
(NOTE: I work as a behavioral scientist at Bing, so please view my comments accordingly.)

The nice thing about science is that we can actually look at what average people think, instead of having to assume. And it turns out this isn't as dead of an issue as some journalists seem to think.

More than 60% don't know that GMail scans their email to target ads.

Almost 90% disapprove, feel it is an invasion of privacy, and think it shouldn't be allowed.

We forget sometimes that those who work with technology professionally don't always have the same views as everyday people. And we shouldn't get to make decisions wholesale for everyone else. Free options that don't scan emails exist (yes, like and people should know they exist and be allowed to choose.

Why would anyone argue against people making an informed choice?

RE: Most people don't know
By synoptic12 on 2/7/13, Rating: -1
RE: Most people don't know
By NellyFromMA on 2/7/2013 12:31:10 PM , Rating: 3
This sounds like something that would be said when someone does like the outcome of a given study. I don't ever really see anyone apply this logic otherwise.

no disrespect here either, just saying its ironic.

RE: Most people don't know
By synoptic12 on 2/7/13, Rating: -1
RE: Most people don't know
By pfloyd09 on 2/7/2013 12:25:50 PM , Rating: 2
No argument about people making an informed choice. In that spirit, please inform the public about how Microsoft obtains details about people to use targeted ads, just like Google. Please also tell us what Microsoft does with all the data mined from Bing. Please also tell us about how Microsoft provides a plethora of free, robust services that are only there to serve mankind without any desire or motivation to profit from such endeavors.

You are just wanting to inform people, right? No intention of slanting things to make your employer look better, right?


RE: Most people don't know
By Reclaimer77 on 2/7/13, Rating: -1
RE: Most people don't know
By nikon133 on 2/7/2013 3:29:21 PM , Rating: 2
Let him reach 2 first...

RE: Most people don't know
By gmyx on 2/7/2013 1:03:26 PM , Rating: 3
He would but he can't find the results in the Bing search.

RE: Most people don't know
By nafhan on 2/7/2013 12:50:51 PM , Rating: 2
Sounds like you'd be the perfect person to answer this question then: Does MS webmail use targeted ads? In other words, does MS "scan" email as well?

I assume some amount of scanning takes place in order to enable inbox search (I understand that data wouldn't necessarily get used for advertising purposes).

Anyway, thanks for commenting and noting your possible conflict of interest and providing relevant info! I appreciate it. Very cool.

RE: Most people don't know
By sprockkets on 2/7/2013 1:21:54 PM , Rating: 4
The fact that Google scans email is quite clearly stated. It says so when you click "why these ads." In fact you can opt out of it very easy.

Face it. People ditched hotmail caused it royally sucked. Only due to gmail did anyone else give anyone decent email storage and sending limits.

RE: Most people don't know
By Rukkian on 2/7/2013 2:02:41 PM , Rating: 2
Not that I regularly look at the ads, but would rather have ads that may be relevent to me, then with other services where you see male enhancement or female weight loss all the time, neither of which are relevent to me and what I have in my inbox.

RE: Most people don't know
By inperfectdarkness on 2/9/2013 5:52:59 AM , Rating: 3
I've been using hotmail for 15 years. I've never had complaints about it...other than having to re-adjust to the interface every couple of years. I don't trust google at all.

RE: Most people don't know
By sprockkets on 2/11/2013 12:02:10 AM , Rating: 2
I actually left hotmail for yahoo - at the time their spam filters actually worked. And they could be easily used on the old PalmOS platform via pop.

I left yahoo for gmail since I didn't have to pay for pop/imap access. I still have it but don't use it.

RE: Most people don't know
By GotThumbs on 2/7/13, Rating: -1
RE: Most people don't know
By majorpain on 2/7/2013 2:30:43 PM , Rating: 2
So MS didn't use MSN or windows live messenger to spy on users and give them those gorgeous adds at the bottom of the contact list? Weird, everytime i visit some kind of ecommerce i get a similar product on the add.
Everybody hates corruption, everybody knows who does it and just can't do or wont do anything about it.
Really don't care if google is using information or not, as i don't care that MS is doing it also. But coming to public with this kind of campaign, is very poor, as is your comment.
I used for more than 14 years, but is the worst thing MS did in the last years, and like someone said here, i get inbox spam and phishing everyday, something i really get in spam box with gmail. So, sorry, but i feel safer with gmail, and keep my eyes from bleeding with spam and phishing. will be a no go for me, sorry.
P.S.- Information is there, but everyone seems to work hard to hide the things they think it should be underground, MS does it too. No argue there.

The Ads are Meaningless Diatribe
By synoptic12 on 2/7/13, Rating: 0
RE: The Ads are Meaningless Diatribe
By NellyFromMA on 2/7/2013 12:34:16 PM , Rating: 2
Are you speaking on behalf of the world?

RE: The Ads are Meaningless Diatribe
By Wererat on 2/7/2013 12:59:51 PM , Rating: 4
Yep, synoptic writes as the royal 'we.'

RE: The Ads are Meaningless Diatribe
By synoptic12 on 2/7/13, Rating: 0
RE: The Ads are Meaningless Diatribe
By Wererat on 2/7/2013 2:15:54 PM , Rating: 2
Sorry, the body of Christ (Yahshua if you prefer) isn't involved with issues of Bing or Google, and you don't speak for all of Christendom.

RE: The Ads are Meaningless Diatribe
By synoptic12 on 2/7/2013 3:19:33 PM , Rating: 2
† Matthew 7:5

5 You hypocrite, cast out first the beam out of your own eye; and lo, the beam is in your own eye?

RE: The Ads are Meaningless Diatribe
By Wererat on 2/7/2013 5:02:54 PM , Rating: 2
Not sure you're quite clear on the meaning of that quotation. I'm absolutely sure I'm just *a* Christian and don't refer to myself in the plural. If the Pope posted here ex cathedra I'd ask him the same.

Exactly what does this have to do with Google or Bing, anyway?

By synoptic12 on 2/7/2013 7:25:28 PM , Rating: 2
† Matthew 7:5

5 You hypocrite, cast out first the beam out of your own eye; and then shall you see clearly to cast out the speck out of your brother's eye.

By synoptic12 on 2/7/2013 1:09:41 PM , Rating: 1
† We walk in the world, but are not part of the world. Our spirit remains with One, Yahshua the Messiah, the Son of Yahweh. There are many members in the office of the body, but all are from one Spirit.

RE: The Ads are Meaningless Diatribe
By gmyx on 2/7/2013 1:12:28 PM , Rating: 2
I see you've moved on from ARSTechnica...
He or she was a bit strange. A new poster who, in his second post, started complaining about a couple of down-votes against his first post. Then he started quoting proverbs (one appeared to be a threat) and even wrote a post in Hebrew. He or she also used "we" consistantly in reference to him- or herself. I looked up his or her or profile (before he deleted it) and learned he claimed membership in "The Assemblies of Yahweh" (a biblical literalist organization) -- I follwed the wikipedia article to their home page and then to their Statement of Doctrine which had an apparent malware pop-up. I guess he or she didn't feel welcome because of all the down-votes he or she was getting and deleted the account.

Change your username next time...

RE: The Ads are Meaningless Diatribe
By synoptic12 on 2/7/13, Rating: -1
RE: The Ads are Meaningless Diatribe
By sprockkets on 2/7/2013 5:31:55 PM , Rating: 2
Dude, you have no clue what you are talking about.

Stop posting before...oh wait we already know you are a retard.

predatory advertising
By Nortel on 2/7/2013 11:38:57 AM , Rating: 1
I tested this myself by sending test emails with "hockey stick" over and over and bam, ads about hockey crap.

Google offers tons of free services and products but at the end of the day they are all used to push ads. Don't like it? The easy answer is to not use google search, gmail, android, finance, translate, Chrome, DNS servers, etc... Problem is most users have no idea Google is even collecting your data to use it against you.

RE: predatory advertising
By synoptic12 on 2/7/2013 12:00:55 PM , Rating: 2
We believe that the adept are aware of the ads.

RE: predatory advertising
By NellyFromMA on 2/7/2013 12:33:28 PM , Rating: 2
The adept? That runs counter to the entire point which is that (for lack of a better term) the non-adept tend to not know by a large margin.

RE: predatory advertising
By synoptic12 on 2/7/2013 1:17:21 PM , Rating: 2
† Your demeanor is somewhat precocious, as your bitterness is most visible. We urge that you seek knowledge before attaining wisdom.

RE: predatory advertising
By nafhan on 2/7/2013 12:36:00 PM , Rating: 3
Google is collecting your data because it's going through their servers. Pushing you ads (at least the type that show up in Gmail) doesn't impact your privacy any more than if they just stored your old emails on their servers.
Don't like it? The easy answer is to not use google search, gmail, android, finance, translate, Chrome, DNS servers, etc.
Also, make sure not to use any "free" web service, and avoid most of the paid ones as well. In some cases, you will need to roll your own web services and definitely put the time into knowing what you are doing if you really want your stuff to be completely "private" online.

Don't take the above to mean that I'm a big fan of current online privacy practices, but singling out Google is a bit disingenuous. I'd actually trust Google more than many of the other "free service" vendors. They have a better than average track record regarding protecting user info from third parties.

RE: predatory advertising
By Breakfast Susej on 2/7/2013 2:45:38 PM , Rating: 2
The ad's don't bother me much, because I adblock everything I can, and make a concious effort to ignore what isn't blocked.

One thing that does annoy me is the youtube suggestion videos. I clicked a link to some random video from one of Gordon Ramsays cooking / stupidity programs and after that it was like the bloody Gordon Ramsay extravaganza. I could be watching a video about the merits of the wonder bra and Gordon Ramsay videos were popping up in the suggestions area for ages.

RE: predatory advertising
By ResStellarum on 2/8/2013 12:11:44 PM , Rating: 2
Yeah, that was annoying me too. Fortunately, there are greasemonkey scripts on that take care of that.

It's nice of Microsoft
By elnardo on 2/7/2013 12:19:31 PM , Rating: 3
It's nice of Microsoft to care about us this way. Probably the only reason they don't scan E-mails is because they didn't think of it first.

RE: It's nice of Microsoft
By majorpain on 2/7/2013 2:38:33 PM , Rating: 2
Best of the day! Cheers

RE: It's nice of Microsoft
By nikon133 on 2/7/2013 3:47:24 PM , Rating: 2
You seem to have very slow day.

RE: It's nice of Microsoft
By ResStellarum on 2/8/2013 12:13:27 PM , Rating: 2
Probably the only reason they don't scan E-mails is because they didn't think of it first.

And the fact that so few people use Microsoft's crappy services that it wouldn't generate any money for them lol.

Truth, and does it matter?
By pfloyd09 on 2/7/2013 12:20:49 PM , Rating: 3
There is a difference between a human READING your emails, and an algorithm SCANNING your emails. If a human were actually reading my Gmail messages, I may actually care about this, but this is not the case.

Google is able to provide a tremendous amount of 'FREE' services to the public via advertising. They have NEVER been deceptive about this, and they are indeed up-front about their practices, they just don't take out multi-page spreads in your local newspaper to advertise it. Why would they? Who else does something like this, except Microsoft, who only does it to 'smear' other companies because their products don't stand on their own merits.

If you are concerned about your 'privacy', then stop using the internet! Nothing on the internet is truly private, get over it.

RE: Truth, and does it matter?
By synoptic12 on 2/7/2013 12:38:17 PM , Rating: 2
† Every 'key' is recorded. Very good synopsis.

RE: Truth, and does it matter?
By Wererat on 2/7/2013 12:58:11 PM , Rating: 2
Actually, the solution, if one cares about being used by a company whose livelihood is to aggregate data about people, is to not use their services.

I am a gmail user and will continue to be one; I'm *also* an user and will continue to be one.

I wouldn't want to tie myself entirely to one company's ecosystem these days. I don't think it's wise to let any one organization, private or public, have a complete picture of an individual through its data collection.

Recall that Google caved to the PRC on censorship, so we know that they'd do so to other governments' pressure. Not that any other corporation has done differently, but keep this in context; Google's whole system is all about knowing everything about your electronic life.

If power corrupts, and absolute power corrupts absolutely, then consider: these days, information is power.

By poxc2006 on 2/7/2013 12:15:14 PM , Rating: 3
I joined an industry association 5 years ago that I ended up getting a job through. How did I find it? From a Gmail text ad across the top of my screen. What's so wrong with that? I love that Gmail has a sustainable business model / is able to invest and create great product by use of targeted ads instead of charging me a fee. If you don't like that, use Outlook or another email service, but to criticize Google for using an advertising-based model is ridiculous. Microsoft is just angry because Google is eating their lunch. I hope Google Docs take down MS office within a few years.

I was Scroogled by the big "G"
By Ixax on 2/7/2013 12:29:09 PM , Rating: 2
Google closed my gmail account without explanation. I combed the terms of service for some likely reason and found nothing. I had my livelihood tied up in that email. I submitted a complaint begging them for my email back and was reinstated only to have the same thing happen, again without explanation, a few weeks later. As if this were not bad enough, I then found that Google was giving away my copyrighted ebook — an entire book mind you — in Google Docs. This was material that I sell (I am a professional writer) and they had taken from a non-public area of my website and were giving away for free. Again, I was force to register a complaint and wait. Although they withdrew the material, twice Google has significantly damaged my ability to make a living. Yes, I've been Scroogled. Don't let it happen to you.

By synoptic12 on 2/7/2013 12:42:55 PM , Rating: 1
† We write as well, and maintain 'copyrighted' material, in which we have allowed access to Google. We see no harm in this respect. If you are concerned with any loss from profit, simply do not post any copyrighted material. Please read Google's policies, and stipulations before posting.

By JasmineGibbs22 on 2/7/13, Rating: 0
RE: !!!!!
By max_payne on 2/8/2013 8:18:37 AM , Rating: 3
Speaking of that I wish Dailytech was scanning their posts to clear out all that spam/scam too.

The Bottom Line
By synoptic12 on 2/7/2013 11:50:43 PM , Rating: 3

All major free webmail services carry advertising, and most of it is irrelevant to the people who see it. Google believes that showing relevant advertising offers more value to users than displaying random pop-ups or untargeted banner ads. In Gmail, users will see text ads and links to related pages that are relevant to the content of their messages. The links to related pages are similar to Google search results, and are culled from Google's extensive index of web pages. They are selected solely for their helpfulness and are not paid advertisements.

In Gmail, ads appear alongside messages, in the same way that ads appear next to search results on Google. Ads are clearly identified as 'Sponsored Links.' They are displayed in a way that doesn't interrupt users as they read their messages and ads are never inserted into the body text of either incoming or outgoing Gmail messages.

Ads and links to related pages only appear alongside the message that they are targeted to, and are only shown when the Gmail user, whether sender or recipient, is viewing that particular message. No email content or other personally identifiable information is ever shared with advertisers. In fact, advertisers do not even know how often their ads are shown in Gmail, as this data is aggregated across thousands of sites in the Google Network.

By offering Gmail users relevant ads and information related to the content of their messages, we aim to offer users a better webmail experience. For example, if you and your friends are planning a vacation, you may want to see news items or travel ads about the destination you're considering.

To ensure a quality user experience for all Gmail users, we avoid showing ads reflecting sensitive or inappropriate content by only showing ads that have been classified as "Family-Safe." Gmail's filters also block ads from running next to messages about catastrophic events or tragedies, erring on the side of not displaying an ad if the content is questionable.

Many people have found that the search-related ads on can be valuable--not merely a necessary evil, but a welcome feature. We believe that users will also find Gmail's ads and related pages to be helpful, because the information reflects their interests. In fact, we have already received positive feedback from Gmail users about the quality and usefulness of our ads and related pages

Not trustworthy
By DT_Reader on 2/7/2013 1:29:33 PM , Rating: 2
Frankly, I don't trust either Microsoft or Google to keep my email private. At least Google is transparent about their bots scanning my email for keywords and delivering targeted ads. Gmail was ad-supported from the get go, and they were very up front about it. Given Microsoft's past behavior we can only wonder what, if anything, they're doing with our email. All we know is that they claim they're not reading it for the purpose of delivering targeted ads. While that may be true, it doesn't mean they're not reading the email at all.

"FREE" doesn't mean free
By bebimbap on 2/7/2013 1:31:53 PM , Rating: 2
Almost nothing today is free, even the "clean" air you breathe is paid for to be clean. The "free" radio you get is paid for by the ads you have to listen. I received a coupon for a free burger at wendy's IF i buy a drink and fries which is slightly cheaper than buying the #1 combo. So "free" but not free is old news.

If someone is offering you a "free" service it almost always has strings attached. In this case yes, they scan your email for your purchasing habits or sell that info to someone else to pay for your "free" service. But google has been doing this for YEARS, and is practically common practice as Amazon also does this with their Kindle line, so again old news.

And more to the point, I believe most Americans prefer being told what to like, for instance when it comes to cell phones the average American will walk into the store not knowing what they want and come out with an iPhone because the sales rep said it's the best device for their needs, but independent of what they really will use it for because the sales rep makes the biggest commissions on the iPhone. So an email service that "filters" content and tells people that they would more than likely prefer certain products or services such as the divorce lawyer example, would be welcomed by most. It is also ironic that Microsoft would comment on this as the "bing" search engine also attempted at doing this. In the end Google is giving most people the service they prefer, so again old news.

To recap, people like "free" as long as they don't have to pay real $$$ out of their pocket, they like being told what to do and what to like. Most people don't care how much of their private life that becomes public, evidenced by certain types of posts on facebook, twitter, youtube, etc.
So Microsoft really has no justifiable reason to "Scroogle" google. Other than being a troll.

By CristinaGibbs22 on 2/9/2013 9:26:00 PM , Rating: 2
If you think Howard`s story is shocking,, last pay cheque my friend's dad also earned $9627 workin 20 hour's a week from home and there neighbor's ex-wife`s neighbour has done this for 4 months and easily made over $9627 part time On there computer. follow the tips on this web-site. Great60.comTAKE A LOOK

By VeronicaGibbs22 on 2/10/2013 7:14:01 PM , Rating: 2
Ian. although Stephen`s stori is impressive... last saturday I bought a great Mitsubishi Evo since I been earnin $9534 this-last/4 weeks and-a little over, $10 thousand this past month. it's by-far my favourite-work I've had. I began this 9-months ago and immediately made myself over $86, per/hr. I follow this great link, Great60.comTAKE A LOOK

By faster on 2/11/2013 9:59:10 AM , Rating: 2
I am going to start using my hotmail account again. Too bad I'm locked into google with my chromebooks.

"Folks that want porn can buy an Android phone." -- Steve Jobs

Most Popular ArticlesSmartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
UN Meeting to Tackle Antimicrobial Resistance
September 21, 2016, 9:52 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM
5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Update: Problem-Free Galaxy Note7s CPSC Approved
September 22, 2016, 5:30 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki