Reuters reports Microsoft is getting cozy with Nintendo in an effort to take on Sony when it
comes to the next generation console wars. As has been pointed
out by many of our readers in previous articles concerning the
pricing structure of the PlayStation 3, Microsoft contends that you
can buy an XBOX 360 and a Wii and be better off than if you plunked
down that cash on a sole PS3 gaming system.
Microsoft VP Peter Moore pulled out all
the stops in promoting not only his company's XBOX 360, but also
Nintendo's Wii. From Reuters:
"Tell me why you would buy a $600
PS3?" Peter Moore, a Microsoft vice president, said in an
interview. "People are going to buy two (machines.) They're
going to buy an Xbox and they're going to buy a Wii ... for the price
of one PS3. People will always gravitate
toward a competitively priced product -- like what I believe Wii will
be -- with innovative new designs and great intellectual property
like Mario, Zelda and Metroid," Moore told Reuters.
Microsoft has its work cut out for it.
It is aiming to have shipped 10
million total XBOX 360 units by the time the PlayStation 3 makes
its first appearance on store shelves. Microsoft is going to need all
the help it can to fend off an attack from the PS3 so any outside
help is going to be welcome in getting gamers to side with its
strategy.