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Microsoft's Xbox 360 HD DVD add-on gets put out of its misery

It looks as though Microsoft's Xbox 360 HD DVD add-on is the latest victim of HD DVD's failure in the marketplace. Microsoft announced today through its Gamerscore Blog that the Xbox 360 HD DVD player will no longer be manufactured.

The move to discontinue the Xbox 360 HD DVD player comes just weeks after Microsoft lowered the Toshiba-manufactured player’s price from $179 to $129.99 following mass defections to the Blu-ray standard. The drive was priced at $199 when it launched in late 2006.

Toshiba officially signaled the death of the HD DVD format on February 19 after it faced defections from Netflix, Best Buy and Wal-Mart. The company suffered an even bigger blow in early January when Warner Bros. decided to abandon HD DVD to focus on Blu-ray.

"We carefully assessed the long-term impact of continuing the so-called 'next-generation format war' and concluded that a swift decision will best help the market develop," said Toshiba Corp. President and CEO Atsutoshi Nishida earlier this week. "While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality."

Although Microsoft will no longer provide the Xbox 360 HD DVD player, the company is committed to continuing standard product support and warranty support for the add-on. Given the latest bit of news from Microsoft, expect a fire sale on Xbox 360 HD DVD players in the coming weeks as retailers rush to kick them off store shelves.

When it comes to the Xbox 360 platform, Microsoft simply stated, "We do not believe this decision will have any material impact on the Xbox 360 platform or our position in the marketplace."

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By therealnickdanger on 2/23/2008 8:48:14 PM , Rating: 5
I pulled that out of the air, but it wouldn't surprise me at all. Microsoft can't stand still on this, they can't let the PS3 be known as the only BD-capable console for too long. The only question is: will they go for a hybrid drive or a straight BD-drive? I would anticipate a BD-only drive in order to keep costs low and since people willing to have an external HD-DVD player probably won't mind another external drive to stack on it...

By Brandon Hill on 2/23/2008 8:51:03 PM , Rating: 5
Imagine the Sony advertising following THAT move.

"PS3: So good that even Microsoft admits the superiority of Blu-ray for its console."


RE: I bet we'll see a Blu-Ray drive in a month.
By Obsoleet on 2/24/2008 12:27:01 AM , Rating: 5
Nah, this is business. What's done is done. Ultimately, there's more to gain financially by having a BluRay addon than not.
If the market were so silly, MS's return tagline could be "PS3: A console so bad no one actually buys it to play games."

By Oregonian2 on 2/25/2008 3:22:58 PM , Rating: 2
It's probably not that big of a deal if they do nothing. They've sold about 18 Million Xbox 360's so far. They've sold something like 0.25 million HD-DVD add-ons.

In other words, more than 98% of Xbox 360's don't have a HD Disk, so it doesn't seem that big of a deal for it not to be replaced at all.

By sgtdisturbed47 on 2/24/2008 3:02:13 PM , Rating: 1
The PS3 isn't the primary support for Blu-Ray. Though Sony has a fat part in Blu-Ray, the PS3 console is in a different market than Blu-Ray players and movies. The PS3 is primarily for games (since its built-in Blu-Ray is sub-par compared to a standalone BR player), so Microsoft introducing a possible BR add-on won't effect the consoles themselves. It's an add-on. Microsoft was VERY smart in not having the HD DVD player built-in, because THAT would have affected the console sales.

I doubt Sony would go so far as to make such a statement as: "PS3: So good that even Microsoft admits the superiority of Blu-ray for its console", because the 2 consoles don't aren't focused primarily on what kind of movies they play, because like I said, nothing beats a standalone BR player.

By Deinonych on 2/24/2008 4:29:08 PM , Rating: 4
since its built-in Blu-Ray is sub-par compared to a standalone BR player

Upon what are you basing this claim? The PS3 is considered to be one of the better Blu-ray players on the market with its fast load times, excellent PQ and easily upgradeable firmware. The only real flaw it has regarding BR playback is that it won't output HD audio formats via bitstream.

By BansheeX on 2/25/2008 3:10:28 AM , Rating: 2
Microsoft was VERY smart in not having the HD DVD player built-in, because THAT would have affected the console sales.

But it would have given consumers a much quieter drive and developers far more space for their games. It also would have prevented a bunch of people who bought the HD-DVD add-on from getting screwed, because when integrated, the console still benefits from the aforementioned space and acoustic properties despite the movie format failing.

By lukasbradley on 2/23/2008 9:04:40 PM , Rating: 4
I'll take that bet. Let me know how much you wish to wager.

By Master Kenobi on 2/23/2008 9:20:25 PM , Rating: 1
Indeed. I would be highly surprised to see a Blu-Ray addon drive to the X360 at all. More likely Microsoft will put it in their next generation console.

RE: I bet we'll see a Blu-Ray drive in a month.
By doctat on 2/24/08, Rating: 0
RE: I bet we'll see a Blu-Ray drive in a month.
By Sandok on 2/24/2008 3:28:52 AM , Rating: 3
I seriously doubt that... Apart from Korea and Japan, no other country in the world has fast enough ISPs for BR sized downloads.

The day of digital downloads will come in a long long time because the internet simply isn't fast enough for a majority of people.

By Aloonatic on 2/24/2008 4:00:36 AM , Rating: 2

What most people tend to forget when talking about internet access and speeds is that the fast figures quoted are true for a very small percentage of the population.

It's going to take a long long time (and a lot of investememnt) or some major breakthrough for rural areas to get the sppeds that inner cities enjoy now, let alone the high speeds that would be needed to download a BD worth of data.

Also, whilst hte connection to your home (and everyone elses) may be ultra fast, it doesn't mean that Sony/MS's servers will be able to deal out the data as qickly we you would like when everyone else has no choice to to download their game either. Those internet pipes would burst when Halo 5 was realseased.

Personnaly, I like physicals media too though. I'm one of those old fasioned types who wants a physical copy of what I've paid for just incase my hard drive destroys itself or someone steals my PC/console.

RE: I bet we'll see a Blu-Ray drive in a month.
By Belard on 2/24/2008 4:30:32 PM , Rating: 4
Why HD-Downloads won't cut it for the videophile and in general.
- Bandwith. Lets say a typical movie download of 1080 quality = 25gb,
that would take me on cable, about 4-6hours to download. When I go to
BB, I may pick up 3-8 movies at a time. Watch them when I or the
family feels like it.

- Portability: People already complain about DRM in HDM. DRM in
downloaded content is far worse. The download is locked to you PC or player.
So what if you want to take your video to a friends house? OOPS!

- Rented costs: Some downloads are $2 for 1hr, $4-5 for a movie.
Rental time is a 24hr period or a month holding time. So you have to pay
for it again. Perhaps people are thinking of pirate downloads which
don't expire?

- Flexiblity: You have 2-6 TV/players in your home. What fun that
maybe if the kids want to watch a video in room B, while you watch
something else in room A. With a Disc, you can just pop it into a player and
let it go. Remember the DRM thingy?

- Storage costs: A 500GB HD = $100. That will hold about 20 movies
(about 25GB each) so lets do:

- Overall costs: You pay $5 to rent the movie, maybe $10~15 to KEEP the

So lets do some math here. Currenly the recent Harry Potter film is a
2.5GB SD download from Amazon. It'll take 55mins on AVG to download (I
could leave home and come back from a local store in 15mins) before I
can watch it. Every 24hr period = $4 or pay $15 for DRM rights that
works on 2 DEVICES only. A windows PC (sorry Mac & Linux) or certain
TiVo Units or an iPOD/etc. or gee, I could go to Walmart and buy the the
movie for $16 or $21(2 disc version) or $25 Blu-Ray version and with
these discs I can play it on ANY PLAYER I want at any home or in a car.

So, back to HD download. You pay $15 to download a HD movie that eats
up $5~7 of hard drive space. Total cost = $20~22 for a DRM locked to
your PC movie. Or buy a Blu-Ray disc for $0~10 more. (BTW, if you're
allowed to make backups - You'll need another 500GB drive to back up
the first one - so add another $5~7 per title)

So lets say Joe-Bob has 200 HD-DL movies (not hard to do), he would need 2 TB HardDrives (2000 GB) to hold them, and for backup - since HDs do fail... and to have a single HD fail means 50movies just bit the dust. That's about $1,200 in Hard drives... or about $20~25 per movie title.

By Pneumothorax on 2/24/2008 5:40:37 PM , Rating: 3
Agree with your points. It's funny that the press is so quick to declare "death of media on discs", when we don't have the infrastructure to be transferring >25gb of data within a reasonable amount of time. I'm lucky to have Fios, but for the majority of people out there they're quite limited on DSL/Cable speeds. The other issue is the encoding rate. Apple's Apple TV HD titles are way too compressed for me and the artifacts show up too easily on a 50" 1080p plasma. I refuse to continue to pay a premium for downloadable content until it's on par with BD/HD-DVD bit rates.

One other thing, it's funny that companies like comcast are SOOO ready to start digital downloads and consume huge amounts of bandwidth for it when they were recently as 1 month ago complaining that P2P is eating up all their bandwidth lol.

By NullSubroutine on 2/24/2008 8:27:54 AM , Rating: 2
To be honest, if MS would have given a time and date when they would release a BD addon drive I wouldn't have bought a PS3.

Personally, I bought the PS3 for maybe 1-2 games (MGS4, GT and maybe if it comes out a FFVII remake) at most a year, but mainly for BD and backward compatability with PS2/PS1 games (got the 60GB just recently).

I would love to use it more for a media center type thing but I cant get my Xvid videos to play and not be jerky (haven't spent that much time on it cuz dont have any videos right now to watch on there).

I mean MS really isnt losing my game business, I mainly play games on there or Computer, but those 1-2 extra games a year could have went to MS had they made an announcement and date (plus amount they make on the drive).

By mmntech on 2/24/2008 11:17:27 AM , Rating: 2
Try using TVersity's on the fly transcoding. The PS3 can't read XviD files despite claims that it does. XviD is a derivative of DivX but it's not the same thing. It will handle DviX fine though, even ones over 2gb. Use the open source Dr DivX encoder if you don't want to pay for their commercial one.

As for the topic at hand, was anybody really surprised by this? Of course Microsoft wasn't going to keep selling the add-on. They only sold some 269,000 units despite having 18 million potential buyers. I still believe that the format would have been more successful if Microsoft had put the HD-DVD drive in the 360 Elite. I also think, despite claims otherwise, that Microsoft will try to position the 360 as an Apple TV alternative through an improved digital downloading service. They're already testing the waters in the UK through the BT Video service. BT does mention the drawbacks though I'm sure Microsoft already has some HDD upgrades in the works.

By Chaotic42 on 2/24/2008 3:48:07 PM , Rating: 2
Same here. The *only* reasons that I bought a PS3 were its Blu-ray capabilities and its certain upgradability. I might play MGS, but there aren't really any games that pique my interest.

By mles1551 on 2/24/2008 11:01:27 AM , Rating: 2
My question is this: WHY? Other than to say they have one, why would M$ develop a bluray add-on?

This isn't CD vs Tape or VHS vs DVD. Bluray & HD-DVD aren't being seen as a superior format to DVDs and the majority of the public have absolutely no idea what they are and what they do.

Until the public (not DT'rs) shows a true interest in moving to the Bluray format M$ should feel no obligation to release a bluray add-on.

M$ should concentrate on trying to recoup some of that $1bil charge and not worry about people buying the PS3 for a bluray player.

Your (M$) game developers are making games using the DVD as their focus and continue to support the 360 over the PS3 in coding these games, so why worry with Bluray?

M$ worrying about the PS3's bluray player is like the Viper guys being worried about the Vette's mpg, sure it's better but thats not exactly what most people buy it for.

By ioKain on 2/24/2008 8:31:16 PM , Rating: 2
I hope so otherwise it'll be a long time before I go hidef. I doubt the price drop speculation on bluray players will happen in the near future. Hopefully Microsoft will come through with an affordable 2.0 bluray player.

I'm not THAT surprised, but that was fast
By VoodooChicken on 2/23/2008 8:30:57 PM , Rating: 2
The add-on was never as popular as it could have been. I use mine in a media center and not an xbox, so I haven't been able to access "web features" or updates, but except for getting one update, my movies have played well enough (like Blu-ray 1.1). I'm glad I never ponyed up for a hybrid drive or player.

Now maybe this is the final final FINAL nail in the coffin people have been talking about all week.

RE: I'm not THAT surprised, but that was fast
By Alpha4 on 2/23/2008 8:40:38 PM , Rating: 5
I was convinced that the HD-DVD format would linger a lot longer than it did since the Warner Bros. decision. I can't believe how fast things developed within the industry in general.

By MasterTactician on 2/23/2008 8:48:15 PM , Rating: 5
Props to Toshiba for admitting defeat and calling it quits as soon as they did, unlike certain manufacturers of other failed formats.

By daBKLYNdoorman on 2/23/2008 8:59:51 PM , Rating: 2
I agree.

RE: I'm not THAT surprised, but that was fast
By BansheeX on 2/23/08, Rating: -1
RE: I'm not THAT surprised, but that was fast
By daftrok on 2/23/2008 10:10:30 PM , Rating: 2
He never said Betamax vs VHS. He could have meant:
1. AC current vs DC current
2. cylinder records vs disk records
3. Vinyl records format war
4. 8-track vs compact cassette
5. compact disc vs minidisc
6. DVD vs DIVX (not Divx)
7. DVD+R vs DVD-R
8. Windows Media Video versus RealVideo versus Ogg Theora versus DivX versus QuickTime versus Xvid versus x264

And probably a lot more. Thanks Wiki!

RE: I'm not THAT surprised, but that was fast
By BansheeX on 2/23/08, Rating: -1
By eye smite on 2/23/2008 11:02:36 PM , Rating: 2
Banshee thinks he's right. He's reading into things that appparently aren't there. There are several industry conflicts over a standard in more than just the computer industry that he could have been referring to. For instance the ominous quote from an IBM Ceo decades ago now that stated " there will never come a time when people need a computer in their homes".

By overzealot on 2/25/2008 5:49:01 AM , Rating: 2
Personally, I thought it was a jibe at UMD.
If so, then I agree it deserves to die more than HD-DVD.
(not because it's a bad format, but because it has no market share, is confusing customers, and it's slowing down the uptake of HD Movies.) <-- Satire BTW

I wonder what the next excuse is going to be?

By lexluthermiester on 2/24/2008 4:33:37 AM , Rating: 1
BetaMax is still in use by many TV News studios. The format is anything but dead. VHS is dead. So really who won that format war? BetaMax simply went into the professional market. It only recently[past few years] is starting to be phased out by digital counterparts. And that is only because of the FCC... BetaMax was and still is high quality analogue recording media. Sony struck gold with it, just not in the consumer market.

And I agree with Bansheex, my guess would have been that MasterTactician was hinting at the VHS/BetaMax thing...

By eye smite on 2/24/2008 9:24:55 PM , Rating: 4
And your guess about what he was hinting at is pure speculation as you can site no evidence on the guess at all. Yes, most of us have known beta was in the commercial industry for all these years, yes vhs won the consumer market. Yes beta was widely used in most other countries, I don't think anyone is debating that. It seems you're all picking knits just to have something to debate about.

XB360 price drop
By phatboye on 2/23/2008 9:27:57 PM , Rating: 1
Now that the HD media format has been chosen and the winner is BD it really makes the PS3 platform much more attractive and we are going to start to see a large shift in console sales from the xbox360 to the ps3. I think it's high time that MS drops the price of the 360 to be more competitive with the ps3 instead of releasing an external BD drive.

RE: XB360 price drop
By ZaethDekar on 2/23/2008 9:53:00 PM , Rating: 1
Or MS is already in the works to create a new xbox with fully update where it plays all current 360 games but with a new design and new hardware, with a blu-ray drive in it... That way you can have HD, Blu, and DVD play back.

RE: XB360 price drop
By TerranMagistrate on 2/23/2008 11:31:13 PM , Rating: 2
0 chance of that happening.

Like MS would really abandon it's current installed base with such a drastic hardware upgrade. Never going to happen.

RE: XB360 price drop
By JustTom on 2/24/2008 1:49:12 AM , Rating: 2
Of course it will happen; the question is when? Or do you think MS will never produce another console?

RE: XB360 price drop
By eye smite on 2/24/2008 9:30:36 PM , Rating: 4
Hehe, you don't think MS will make the xbox360 Second Edition? lol

It's just a joke, don't get sideways on me.

RE: XB360 price drop
By robinthakur on 2/25/2008 8:30:57 AM , Rating: 2
Whatever, they screwed all the Xbox 1 owners without caring. It will happen again, and sooner than you think! Being seen as the market leader is far more valuable to them and the chance to absolutely crush Sony must be very tempting, having seen what kind of lead they got when they launched early last time. If not at the tail end of this year, then the beginning of the next, mark my words. If they can offer Full backwards compatibility this time, then why not do it?

IMO both PS3 and 360 are graphically deficient as neither is graphically powerful enough to run most games in hi-res (1080p) at 60 FPS, particularly the 360. Anything less than 60fps makes me miss the Dreamcast...which did 60hz on all but a couple of games. It seems we've gone backwards since then or just become less demanding.

There will be a new add on.
By Domicinator on 2/23/2008 9:58:15 PM , Rating: 3
According the usual "anonymous inside sources", MS already has a BluRay add on ready to go. You usually can't go by that, even though the gaming media seems to report things like that as fact, but I would actually be surprised if they DIDN'T release a BluRay add on, just so people know it's an option. It's not a bad thing to have, in my opinion. They could totally market it to their advantage if they did a price drop on the 360. With PS3, you're forced to pay the extra for the BluRay feature. With the 360, you're not.

I don't really care who "wins" the console war. How do you even judge that anyway? The PS3 fanboys really shouldn't be doing a victory dance right now. The PS3 is selling as a movie player to most people, not a gaming machine. It worked with the PS2 because there were actually good games for the PS2. It doesn't work for the PS3 because it doesn't have a very impressive catalog yet. If I were a non gamer and I was shopping for a BluRay player and saw that the PS3 was the cheapest one they had, I would probably buy it just for the movie playback. I don't know where we all de-railed and thought that movie playback was the most important part of a console. It's not. I want to GAME on my console.

Now for Microsoft, could they have picked a WORSE time to be short stocked almost everywhere on 360s? It's a good thing that they had a great GDC this year and built up some more buzz for the 360, but seriously, they're making it really easy for people to not buy the 360. You can't find one anywhere!!! The only current gen console you can find in stores right now is the PS3. The Wii is almost never in stock, and the 360 has had availability issues since the beginning of January. Sure, the online places are starting to get them back in stock, but you still can't find them in the stores. I even called some places today to see if it was back in stock yet. The answer was a resounding "no". Not even the Elites are in stock in most places I called.

My personal opinion: MS needs to get a BluRay player out there for the 360 and they need to make it coincide with a price drop on the console. Sony needs to add some games to their library, and their GDC showing was pretty anemic. I think the PS3 is in danger of going down in history as a BluRay player, not a gaming machine.

RE: There will be a new add on.
By BansheeX on 2/23/2008 11:12:17 PM , Rating: 5
The PS3 is selling as a movie player to most people, not a gaming machine.

Did you just say that over 50% of people who buy the PS3 buy it as a movie player only? That's utter nonsense.

It worked with the PS2 because there were actually good games for the PS2. It doesn't work for the PS3 because it doesn't have a very impressive catalog yet.

Fanboy alert. Subjectivity overload. You must believe that the 360 doesn't have a very impressive catalog of games either, considering that most games are CROSS-PLATFORM RELEASES and exclusives represent a very small number of games. Even then, reviewers everywhere seem to disagree with you, as the PS3's exclusives have gotten very high scores and the system lacks shovelware, making its overall library most impressive:

As for your odd perception that the PS2 did so much better, keep in mind that:

-the PS2 did only marginally better than than the PS3 in its first year (10 million vs 8 million) while being half as expensive at launch.
-First year PS3 sales MATCHED the 360's first year sales, and the PS3 accomplished its number WITH competition while MS accomplished theirs competition-free. Overall sales favor the 360 only because of its extra time on the market, and all present indications are that the PS3 is going to outpace it at some future point.

RE: There will be a new add on.
By jabber on 2/25/2008 5:31:48 AM , Rating: 2
Indeed, they will already have had one all made up and sitting in their R&D lab for proabaly the past year.

Remember folks all the HD-DVD drive is, is a standard PC data drive in a external case with a IDE/SATA to USB adapter. All MS has to do is buy in a load of BD data drives, maybe adjust the firmware, drivers and change the front tray logo and they are good to go hardware wise. Probably a weeks work!

This could also be bad news for Sony. After all then both consoles would have BD capability (though one wouldnt be able to take advantage of it for gaming but who knows). A lot of folks with a 360 may have been tempted to buy a PS3 as its a decent BD player for BD use, now they would have another option of the 360 specific vesion. However, the added bonus for the MS drive would hopefully be you could take it with you and plug it into your laptop etc. if you went away.

Personally I'm happy with DVD and can sit and wait the whole HD thing another couple of years at least.

By tenson on 2/24/2008 1:04:03 AM , Rating: 2
Time to repurpose the product as a laptop friendly external dvd reader...


RE: Redistribution.
By jabber on 2/25/2008 5:35:20 AM , Rating: 2
If the price drops to around £25 on Ebay etc. I may well get one for hooking up to older laptops/PC that I get to fix! External drives are always handy.

Oh NO! Oh NO!!!
By Belard on 2/24/2008 3:59:55 AM , Rating: 3
WHAT?! OMG!! The shock and awe!!

Wait, many people were actually surprised by this? Ugh! It was PUBLIC that Toshiba manufactured the HD-DVD drive for Microsoft. And when Toshiba announced on the 19th that they would end all manufacturing of HD-DVD products, that IT INCLUDED the HD-DVD add-on.

Anyone who has experience with consoles KNOW that ADD-Ons. While maybe nice – do not create a standard. Sega-CD drive for Sega16 bit console. The Voice for the Odyessy2 console, etc etc. The HD-DVD add-on was useless for developers.

Still – it was ALWAYS stupid funny when Microsoft would say “We believe in giving our customers a choice, which is why we support HD-DVD!” ugh… so the choice you give your customers is NO HiDef drive or HD-DVD, period.

Also, the simple fact that this add-on thingy stuck off the 360 like a tail… using more power, more cords and more weight to carry?

The HD-DVD add-on was built to fail.

Blu Ray Addon?
By rsasp on 2/24/2008 10:06:27 AM , Rating: 2
When it is gonna come out? and the price?(lets hope it's reasonable)

By OxBow on 2/24/2008 1:55:42 PM , Rating: 2
"concluded that a swift decision"

After they lost the game by a ridiculous margin and all the players are now in bed, MS decides to concede defeat. If that's a "Swift" decision no wonder Vista is such a pile of miserable bloatware.

Is The Xbox 360 Powerful Enough..
By griffynz on 2/24/2008 9:47:38 PM , Rating: 2
Is the Xbox 360 powerful enough to play Blu-ray?
I say this because I have been using my PC to play HD-DVD with VC-1 and used about 30-45% CPU.
When I tried to play Superbad Blu-ray disc with H.264 I have 100% often with dropped frames.

My PC is as follows:
Intel E4300 @ 3.2 mhz
3 gig of Ram @ 800 mhz
GeForce 8800 GTS 320 @ 635mhz/1900mhz/1500mhz
Latest drivers with Purevideo HD

and I'm looking to buy a NEWER Video card to offset the HD Decoding...

I've heard the Xbox has Generation 7 Video card ?

So would it be able to play the new Blu-ray movies? Because I can't...

Has anyone seen a h.264 movie test with a Q6600 chip?(website?) Would rather change CPU than Video card.

By ShadowZERO on 2/24/2008 11:34:52 PM , Rating: 2
Kinda looks like President Bush, but its way to small a pic for me to be sure.

I'd rather see MS add upconverting
By clovell on 2/25/2008 11:06:47 AM , Rating: 2
You can bet that if a BD add-on drive becomes available for the 360, that it's going to cost a pretty penny. I'd rather see some upconverting worked in for a nominal fee. I don't know much about it, but I imagine it could be accomplished using the existing hardware and possibly a software download.

A price point of $10 or $15 for upconverting capabilities on the 360 would go a long way towards blunting the edge that the PS3 has gained with BD winning the HD war.

By CuiBono on 2/24/2008 2:01:30 AM , Rating: 1
Allright, isn't this another lesson about console add-ons that so many fanboys fail to learn? NEVER buy an add-on for a console! Game consoles are about games, so if the makers hasn't put smth. into it from the beginning then it means they didn't have faith in it from the start and the fate of the add-on is anyone's guess. It ain't like a PC, you know. I pity the fools that fell for it and now calming themselves down w/whatever excuses they got - face it, fellas, it was not a good move. I didn't care who wins as long as there's a winner. After all, it's always about $$$ and behind the scenes deals. We as consumers benefit from competition, of course, but if you hold the urge and wait a bit you will save some money and bad feelings too. Now that this over, I want to ponder what is next in the storage medium - there's a lot of exciting new tech coming around.

OK so the question is....
By SiliconAddict on 2/24/2008 2:21:39 AM , Rating: 1
Will the price of the HD DVD 360 drive go down or up? I would love to get a sub-$80 HD DVD drive, rip it out, and throw it into my HTPC along with a BR drive someday.

By Ryl3x on 2/24/2008 4:18:45 AM , Rating: 1
can certainly afford High Speed internet. So that small percentage that would only benefit from high speed downloads seems to be right on track.

It never fails...
By elmikethemike on 2/24/2008 9:04:20 AM , Rating: 1
Why can you all just give credit where credit is due? Sony won the battle. MS/Toshiba failed miserably. Yet somehow, you all find a way to put down Sony. It's incredible.

Once a sucker.............
By kilkennycat on 2/25/2008 4:22:09 AM , Rating: 1
Under no circumstance buy a Blu-ray add-on for the Xbox360 unless you have money to burn. It will be as dead-end as the late-lamented HD-DVD drive. It will only play movies. It will need expensive internal smarts if it is to track the evolving Blu-ray standard - the PS3 drive gets these smarts "for free". And it will be dropped like a hot brick by Microsoft once they generate a version of the Xbox360 with an integrated Blu-ray/DVD drive. That version of the Xbox360 (Xbox720??) will be able to handle Blu-ray-size games while still being backward-compatible with current Xbox360 titles. Probably completely redesigned to eliminate the RROD and with a fully updated graphics core. (Remember that the core graphics design is now 3 years old...Dx9/SM3.0) Not long now to a product refresh if Microsoft wishes to continue to compete with the PS3. The Xbox360 hardware in its current form is effectively obsolete and carries the millstone of not yet properly addressing the RROD problems.

ps3 > xbox marketing.
By excrucio on 2/23/08, Rating: -1
RE: ps3 > xbox marketing.
By daBKLYNdoorman on 2/23/2008 8:58:43 PM , Rating: 3
you > me when it comes to fanboyism.

RE: ps3 > xbox marketing.
By excrucio on 2/23/2008 9:54:36 PM , Rating: 1
sorry, my brother owns a ps3 no me, i've played roughly 10 hrs on it if that...I like my pc better than those piece of garbage consoles.

RE: ps3 > xbox marketing.
By CuiBono on 2/24/2008 1:40:31 AM , Rating: 2
For god sake, why do fanboys compare PCs to consoles? Yes, they are all basically computers inside and all, but PC costs and flexibility were always, always high and thus pricey to follow for most folks. Consoles are closed systems dedicated to gaming (and now media w/updates) that are very cost-effective and efficient to the length of their lives (3-6 years, in general). Saying that consoles suck is stupid. If you are a PC-gamer that just hates the controllers then you can always use a keyboard/mouse combo w/some of the consoles (especially PS3 where it's supported). So there's no console vs. PC. It's all about where people's money at. Gaming should be about games, not the hardware they are running on.

RE: ps3 > xbox marketing.
By rudolphna on 2/24/2008 5:49:26 PM , Rating: 2
wow are you really that narrowminded? Have you noticed the volume of games for the PC as compared to consoles? Or, better yet... How many new games are there for the PC that arent out for the Console. Ill say 1 word, Crysis, and it is too demanding to run on either 360 or PS3 (though we will soon be seing a release for it. the PS3 is the only console remotely capable of handling Crysis. It may be just my opinion, as i am primarily a PC Gamer, but its not that we dont like controllers, we just like the upgradability, and multi-functionality of PCs. get yourself a good pc, and try some games.

RE: ps3 > xbox marketing.
By ZaethDekar on 2/23/2008 9:38:27 PM , Rating: 2
I don't know about you but I enjoy the X360 commercials more. I like how they float down from a hot air ballon and setup a X360 entertainment center ontop of a parking garage having everyone come over and play instead of looking at a white room with a PS3 leaking oil everywhere.

RE: ps3 > xbox marketing.
By Belard on 2/24/2008 3:22:03 AM , Rating: 3
I love the Euro Xbox AD that is banned in the USA... where this woman gives birth to the xbox baby - flying through the air. Look it up on YouTube, of course the title is: The Real Banned Xbox Ad

RE: ps3 > xbox marketing.
By rsasp on 2/24/2008 10:08:08 AM , Rating: 1
actually it won't cost Microsoft too much, I remembered I read an article saying Sony welcomes Microsoft to join the Blu Ray camp.

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