 2011 Chevy Volt (Source: Car Corner)
 Chrysler's Electric Roadster (Source: Inhabitat)
 Mascoma is building the nation's first commercial-scale cellulosic ethanol plant in Michigan's Upper Peninsula. (Source: Michigan Messenger)
The stakes are high, as are the rewards when it comes to hybrids and alternative fuels
In the 1970s or early 1980s many would
have laughed if they were told that GM and Chrysler would go
bankrupt and Honda and Toyota would ascend to the top of
automotive sales charts. After all, Toyota was still building
its reputation, and Honda was better known for its motorcycles.
However, thanks to a tireless dedication to small, fuel efficient
cars, and developing advanced technologies, that's exactly what
happened, and the rest, as they say is history.
The current
trend, both in the industry and in government mandates, is a push for
better fuel economy. This push was first championed by none
other than the Japanese automakers -- with Toyota debuting the first
mass produced hybrid with the Toyota Prius.
Now the Big Three
look
to seize the lead in green cars from the Japanese, and hopefully
kick of a new era of prosperity. GM next year will release the
2011
Chevy Volt in the the U.S. (Nissan will be releasing an
all-electric, the 2011 Leaf EV, but its only available in limited
markets). This will be followed shortly by
Chrysler, which is anticipated to debut its own electric plug-in
in 2010 or early 2011.
And Ford isn't going to be left
out of the show -- it's debuting
a battery electric next year and a plug-in hybrid for the 2012
model year. In short, the American's are about to be on top of
the green car market.
Part of this leadership has been thanks
to ambitious government guidance. With 71 percent of our
nation's petroleum -- including from unstable foreign sources --
devoted to the auto industry, and with our nation's vehicles
generating a fourth of our country's total emissions, the government
is determined to enact a change. Led by new President Barack
Obama, they've put forth a bold vision of reducing emissions by 80
percent by 2050, and upgrading
fuel economy to new heights while doing it.
Bruce
Belzowski, assistant research scientist at the University of Michigan
Transportation Research Institute describes, "Right now, the
attempt to find the best battery pack for vehicles is the equivalent
in the automotive industry of the moon shot in the '60s or
'70s."
With over $1.3B USD of the $2.4B
USD in battery grants going to the Big Three, the administration
is putting its money where its mouth is and hopes to see 1 million
electric vehicles on the road by 2015 as a result. Meanwhile,
6,800 new high-tech jobs have been created in Michigan, and an
estimated 40,000 will be created by 2020, according to state
leaders.
Another critical factor to the U.S. trying to regain
leadership is alternative fuels. Congress has set the ambitious
goal of 21 billion gallons of cellulosic ethanol (from organic waste)
be produced by 2022. Researchers at Michigan State University
and other institutions are hard at work trying to come up with new
methods to develop the fuel. And in the commercial sector
Coskata, based in Warrenville, Ill. and Mascoma Corp. in
Lebanon, N.H. are working to build series of commercial-scale
cellulosic ethanol plants. Mascoma is building one in
Michigan's Upper Peninsula, an ideal location given the location's
active wood industry (waste wood is one common organic matter
source).
If the U.S. regains leadership through the
alternative fuel and green car industry it will require a bit of
luck. President Obama, the automakers, and the fuel makers are
all betting that electric vehicles and cellulosic ethanol are the
short-term future of the automobile. Meanwhile foreign
competitors like Honda and Toyota are eschewing plug-ins and favoring
hydrogen. Toyota wants to release hydrogen cars in 2015,
despite the many obstacles to a U.S. launch. Ultimately, the
battle for global auto dominance may become a battle for consumer
dollars between cellulosic ethanol and hydrogen. If the former
wins, the U.S. may yet regain its place on top of the automotive
pecking order.
"The Space Elevator will be built about 50 years after everyone stops laughing" -- Sir Arthur C. Clarke
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