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"HD better start giving out those $120 million dollars checks to stay alive. Maybe they can give me some so I can give it to my Make-A-Wish charity, just to shut me up."  (Source: michaelbay.com)
Michael Bay gets back on his soap box

One of the most vocal persons in the Blu-ray vs. HD DVD format wars has been none other than “Transformers” executive producer Michael Bay. Bay is known for his high-flying, over-the-top blockbusters with monstrous explosions, over-dramatic slow-motion sequences and chest-thumping, American flag waving patriotism.

Bay first dipped his toes into the whole debate when Paramount and DreamWorks decided to side with Toshiba and go solely with HD DVD. The move caused Bay to blow a few gaskets.

"I want people to see my movies in the best formats possible. For them to deny people who have Blu-ray sucks! They were progressive by having two formats. No Transformers 2 for me," said Bay in late August.

The very next day -- no doubt after taking his blood pressure medicine -- Bay offered a more calm reaction to the move. "Last night at dinner I was having dinner with three blu-ray owners, they were pissed about no Transformers Blu-ray and I drank the kool aid hook line and sinker," remarked Bay. "As a director, I'm all about people seeing films in the best quality possible, and I saw and heard firsthand people upset about a corporate decision. So today I saw 300 on HD, it rocks! So I think I might be back on to do Transformers 2!"

Two months later, Bay was once again singing the praises of Blu-ray and expressed his support for the standard. “It's short-sighted and it has delayed consumers' moving to HD (home video). As a director, my critical eye is that Blu-ray is where my money is. Consumers are smart, and they are going to wait it out.”

In early December, Michael Bay turned his sights towards Microsoft and blamed the software giant for attempting to sabotage both HD DVD and Blu-ray.

“What you don't understand is corporate politics. Microsoft wants both formats to fail so they can be heroes and make the world move to digital downloads. That is the dirty secret no one is talking about,” exclaimed Bay. “That is why Microsoft is handing out $100 million dollar checks to studios just embrace the HD DVD and not the leading, and superior Blu Ray. They want confusion in the market until they perfect the digital downloads. Time will tell and you will see the truth.”

With the latest turn of events sparked by Warner Bros., we all knew that it wouldn't be long before Bay would step in and offer his own insight on the decision. Lock clockwork, Bay was ready to deliver: 

Well another studio down. Maybe I was right? Blu ray is just better. HD will die a slow death. It's what I predicted a year ago. Now with Warner's down for the count with Blu Ray. That makes it easier for Wal-Mart to push Blu Ray. And whatever Wal-Mart pushes - wins. Hd better start giving out those $120 million dollars checks to stay alive. Maybe they can give me some so I can give it to my Make-A-Wish charity, just to shut me up. Have faith people Transformers will come out in Blu-ray one day!

Why Bay is so concerned about who wins when regular DVDs account for the bulk of the sales anyway remains a mystery to me -- "Transformers" sold 190,000 units on HD DVD during the first week while the standard DVD version raked in sales of 8.3 million during the same period.

Bay should just leave the bickering to Sony, Toshiba and the movie studios and get back to producing kickass movies.





"And boy have we patented it!" -- Steve Jobs, Macworld 2007






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