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iPad 3  (Source:
The iPad 2 will also help due to its lower price

One of Apple's e-textbook partners believes the iPad 3 and the drop in price of the iPad 2 will bring in the era of mass e-textbook adoption.

McGraw Hill Education, which signed on as a top partner in Apple's e-textbook launch in January 2012, sees the iPad 3 taking the use of e-textbooks to another level with its high resolution and fast LTE connectivity. The tablet will give students a whole new learning experience with vivid pictures, videos, charts, etc. needed for school, as well as revolutionary features through iBooks that allows for note-taking.

"Extraordinarily high resolutions really unlock the potential of 'pinch to zoom' functionality," said Vineet Madan, vice president of McGraw Hill Education. "You can already see this to a large extent in iBooks and on Inkling's books, but the future will enable completely mind-blowing experiences for students. Imagine zooming in again and again on a cell structure in biology, for example, and seeing every level with the same crispness and clarity.

"Think about LTE. You could be anywhere and can immediately pull up all sorts of high-res, data-rich content. You can stream it instantaneously and you don't have pulling down gigs and gigs of content and storing it on the app locally."

The iPad 3, which was announced earlier this month by Apple CEO Tim Cook in San Francisco, offers 2048x1536 resolution as well as 4G LTE connectivity and a 10-hour battery life. Storage options include 16GB, 32GB, or 64GB.

In addition to the iPad 3, Madan praised the iPad 2 for its lower price, which will allow students to adopt the device and e-textbooks much more easily. The iPad 2's price fell to $399 for 16GB when the iPad 3 was announced.

"The iPad 2 is still a phenomenally powerful device," said Madan. "Our content performs incredibly well on that device. At the same time, we can build better things for new iPad."

Madan explained that simply using textbooks on the iPad is not all students can look forward to with these devices. Through several different apps, the iPad 2 or 3 can be used to record college lectures and perform other academic functions as well.

In January 2012, Apple announced a new textbook and publishing initiative with iBooks 2 and iBook Author, which aim to put more e-textbooks on Apple devices and easily deliver them to students.

Source: TPM

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Pinch to Zoom and Resolution?
By UlricT on 3/14/2012 7:55:24 AM , Rating: 4
I don't think the guy knows what he is talking about. The ability to zoom into an image would not be constrained by the display resolution

RE: Pinch to Zoom and Resolution?
By Apone on 3/14/2012 12:51:28 PM , Rating: 4
I agree; Also, I find it odd that ONLY now high resolution is being considered fantastic since Apple says so. I've been using ultra-high resolution monitors (WUXGA) since 2001 (while also recommending it to others) and people around me have always thought I was weird/crazy/stupid for having a notebook (and 25" LCD monitor) with super-crisp resolution and tiny print and icons. Yet now people around me are praising the iPad 3's 2048x1536 high resolution.

(Not trying to be an Anti-Apple troll; just saying it gets a little annoying when friends/family finally agree with my hardware recommendations because Apple only now declares the same hardware recommendations as a must-have.)

RE: Pinch to Zoom and Resolution?
By BillyBatson on 3/14/2012 3:12:51 PM , Rating: 1
People think you're weird/crazy/stupid because you use a monitor on your laptop?!?! You must know some weird/crazy/stupid people because I've only seen people and their amazement when they first realize such a setup is possible. I've never owned a laptop without owning a high res monitor, keyboard/mouse, and even speakers to go with it even if I owned a desktop of at the same time! At home I've never needed to move around with my laptop so once home it's nothing more than a SFF PC.
Also any time someone asks me for recommendations on a new pc/laptop as an upgrade to an old one I ALWAYS suggest they get their OS cleaned up AND a new high res HD monitor if they happen to be using junk or an old monitor. Why? Honestly maybe 8/10 times there is nothing wrong with their PC but simply their perception of it being slow or old that forces them to buy a new pc. Changing to a better brighter crisper monitor immediately breathes new life to the hardware as is the PC internals are new but it's all about perception and when it comes to interacting with computers most important things are Monitors keyboard and mice (or whatever you use to interact).
You can own a $3000 core i7 beast but try using a 15 year old monitor mouse keyboard and speaker combo.... 5 mins into it you will want to shoot yourself.

RE: Pinch to Zoom and Resolution?
By Apone on 3/14/2012 4:46:40 PM , Rating: 2
@ BillyBatson

- Sorry, to clarify, people thought I was weird/crazy/stupid for having ultra-high resolution on both my notebook and home desktop computer. I agree with you, I think computing CPU utility has since peaked to a point where even a 3.2GHz Pentium Dual-Core CPU can easily handle the most mundane tasks such as email/Facebook/iTunes. Therefore, the next step really is to opt for more screen real estate space where multiple windows/tabs/spreadsheets can be displayed side-by-side for more efficient research and/or comparisons.

- Also I share your pain since I've dealt with customers who preach to me that their new Core i7/6GB/1TB/15"-HD LCD notebook is crazy powerful even though it's running at 1366 x 768 resolution (ugh).

By scrapsma54 on 3/14/2012 3:22:22 PM , Rating: 2
I get where you are coming from on this one and I think what apple gets to brag about is the resolution of content can be 4x as detailed due to increased ram and Gpu speed. Its probably an independent bullet point from the retina display, but most apple sheep wouldn't be able to understand what ram and gpus are.

Well no wonder he is going to say that.
By dark matter on 3/14/2012 8:20:04 AM , Rating: 3
He has a vested interest. Look, you don't become a "top partner" and then come out with "e-textbooks are going to sell well on the iPad 3".

Now, if he said "due to the lowered costs of transport, printing and that you can't sell the fucking e-textbook after you have finished with it, we are going to sell them at 50% you would find them in a store".

But it's highly unlikely that is to be the case. So go ahead, spend hundreds of $$$'s on a display that will ruin your eyesight, requires charging, is shit at flipping from page to page" and then go right ahead and pay the same price you would do as a normal textbook and as a bonus get less usage rights. No lending. No resale.

It's fucking awesome. Spend more, get less...


RE: Well no wonder he is going to say that.
By Boissez on 3/14/2012 9:18:31 AM , Rating: 2
You seem to dismiss that you loose some features but that you do get some added functionality in return. Being able to look-up a term quickly and add annotations and notes is a good thing.

Also I can't see how having a good large resolution display with good contrast and gamut would ruin your eyesight - usually it's other way around.

By bigdawg1988 on 3/14/2012 4:53:06 PM , Rating: 3
I have to agree with dark matter on this one. You can read the stupid books on a Nook or Kindle, why is the iPad so freakin' special that it's the only thing that will help people move towards e-text books?
There must be some special deal they'll cut with Apple that will keep their OUTRAGEOUSLY HIGH margins on the e-textbooks. Otherwise, why not just put the files out there for everyone, AT A REASONABLE PRICE!! There is no reason for textbooks to cost $100 for a REQUIRED class! I think the DOJ ought to do an investigation into this crap; it's as bad as the Bank of Evil and Madoff combined.

Students have had digital textbooks for years.
By troysavary on 3/14/2012 10:46:44 AM , Rating: 4
Scanned textbooks, converted to PDF, and used on a laptop. They have the added benefit of being free. sure, it might break copyright laws, but how many students care about that?

By Apone on 3/14/2012 12:39:17 PM , Rating: 2
Yep I agree, scanned textbooks have been around for years. I just finished my MBA at Phoenix and all my textbooks were PDF files (with encryption that required my academic log-in credentials). My only gripe is that you would have to be willing to sit in front of your (desktop or laptop) computer to read chapters for class and/or study which, I found it to be very annoying considering my day job already involves sitting in front of a computer for 8+ hours.

Childhood dream
By bibinpb on 3/14/2012 7:41:27 AM , Rating: 2
This was my childhood dream, to have a device which can include all the textbooks and notes so that I dont have to carry bulky bags. Now thanks to the tabs and digital publishers, its becoming real.

RE: Childhood dream
By Lord 666 on 3/14/2012 11:14:48 AM , Rating: 2
It is still frustrating that much of my graduate work material is not ebook or if it is, has some ridiculious 180 day usage policy and needs to be connected to the Internet.

However, market demand will force the hands of companies that use unfair DRM to change or eventually fail. The Nook model works well for me.

iPad 3?!?
By jskjsk on 3/14/2012 4:44:25 PM , Rating: 2
Just out of curiosity, what, exactly is an "iPad 3?" is it related to the "iTouch?" ;-)

No such Apple product exists. You mean "the new iPad" announced earlier this month.

RE: iPad 3?!?
By Bateluer on 3/15/2012 3:26:23 PM , Rating: 2
I intend to continue calling it the iPad 3 in order to distinguish it from its predecessors. As we all should. To slap Apple for their idiotic naming.

Honestly, almost as bad as Moto's 'XyBoard' name.

And if they like paying more...
By Trisped on 3/15/2012 4:31:26 PM , Rating: 2
"Think about LTE. You could be anywhere and can immediately pull up all sorts of high-res, data-rich content. You can stream it instantaneously and you don't have pulling down gigs and gigs of content and storing it on the app locally."
So instead of downloading the whole book to my 500GB Laptop HDD from my WiFi at home (while I sleep), I am going to pay 2-3x the cost of my home internet and use LTE to get what I need when I need it. Of course, if money runs out I can not cancel my LTE service, because otherwise I cannot use my books. Also, I have to worry about data caps.

No thanks, I think I will keep my Laptop which lasts 2-3 years (probably longer now) rather then spending the same money on a tablet I will need/want to replace next year.

“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith

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