McDonald's eliminates Wi-Fi fees, and looks to go head-to-head with Starbucks
McDonald's has confirmed it will
eliminate the current $2.95 fee customers must pay for two hours of
internet service when they visit a local restaurant. The fee will be
waived starting sometime next month, with 11,000 McDonald's
restaurants currently offering Wi-Fi supported by AT&T.
The restaurant has 14,000 domestic
restaurants, and is the largest Wi-Fi network among restaurants in
the U.S.
"We're not
just about hamburgers," said Dave Grooms, McDonald's CIO, in
an statement to the AP. "We are about convenience
and all kinds of value. McDonald's is about value -- value in
our food, value in our services. It's a natural fit."
Company
officials hope free Wi-Fi will help draw customers to visit a local
restaurant during less crowded times, and will purchase McCafe coffee
drinks or regular meals. Over the years, the restaurant has
tried to transform from a traditional fast food restaurant into a
local hangout -- and free Wi-Fi is the company's latest
step.
McDonald's is preparing to engage in a Wi-Fi battle with
Starbucks and other major chains that offer Wi-Fi access -- it's not
uncommon to see coffee drinkers sitting in Starbucks and Peet's using
their laptops while sipping on coffee. Starbucks offers two
hours of internet service for $3.99, and has around 11,000 locations.
"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone
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