Print 31 comment(s) - last by iliketothinkik.. on Oct 5 at 2:54 PM

Seagate keeps Maxtor brand

Seagate yesterday announced the Maxtor brand would live on with new products. Maxtor’s acquisition by Seagate was finalized last May and left the future of Maxtor branded drives uncertain. Instead of retiring the Maxtor brand, Seagate has decided to take the brand off life support and restructure it as a new value brand. The new dual branding strategy will position Seagate branded models in the high end while Maxtor drives are positioned towards the more value conscious customer.

There will be very little product differentiation between the two brands. Maxtor branded hard drives will be based on Seagate models, though newer technology on Seagate drives will take a little longer to trickle down to Maxtor products. Seagate branded drives will retain its longer five-year warranty whereas Maxtor branded hard drives will only have a three-year warranty.

Seagate also announced a refresh of Maxtor’s current product lineup in addition to the dual branding strategy. New Maxtor products include a refreshed DiamondMax 20, 21 and MobileMax products. Maxtor’s latest DiamondMax 20 is based on Seagate’s Barracuda 7200.10 hard drive that features perpendicular disc platters for increased platter density. Due to Maxtor being a value brand, DiamondMax 20 drives will only be offered in sizes up to 320GB.

The new Maxtor MobileMax drives will be Maxtor’s first-ever notebook hard drives. MobileMax drives will be available in capacities up to 80GB and spin at 5400RPM. Maxtor expects mainstream and white book systems to feature MobileMax drives.

There’s no mention when Seagate-based Maxtor DiamondMax and MobileMax products will be available, though it shouldn’t be too long.

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Smart move
By bribud on 10/3/2006 6:55:28 PM , Rating: 5
I think it's a smart move to keep Maxtor's name. Many users see the name Maxtor and can relate to it right away. The average person does not know that their quality has not been up to Seagate's standards. They look for a bargain price and say, "well, I can either buy the CompUSA hard drive, or I can buy this name brand Maxtor drive." It is an obvious decision for the buyer. The Maxtor name is too large to just throw away.

RE: Smart move
By archcommus on 10/3/06, Rating: 0
RE: Smart move
By RamarC on 10/3/2006 7:52:01 PM , Rating: 2
RE: Smart move
By hughlle on 10/3/2006 8:44:24 PM , Rating: 1
i don't know about you but currently advise people to stay away from maxtor like the plague and until they openly and publicly show that they are cheap seagate drives rather than maxtor drives, i'll continue to d so as maxtor suck!

No More Maxtor For Me
By qdemn7 on 10/3/2006 11:27:21 PM , Rating: 2
The only drives I've ever had problems with have been Maxtors. From now on it's Segate all the way for me. You can't beat that 5 year warranty.

RE: No More Maxtor For Me
By Christopher1 on 10/4/2006 1:10:38 AM , Rating: 2
Well, maybe now that Seagate has acquired Maxtor, you will see hard drives from Maxtor with that 5 year warranty.

It's at least possible, if not plausible that Seagate will do that.

RE: No More Maxtor For Me
By johnsonx on 10/4/2006 1:35:33 PM , Rating: 2
It's odd how everyone has different experiences and opinions on hard drives. I've used a lot of Maxtors over the years, and only rarely had any problems. For me it was always the Seagates that sucked. Particularly there was a time about ten years ago (ancient history, I know) where EVERY time a customer had a computer with a hard drive problem I'd say 'Seagate' before even opening the case... I was never wrong. I've had more recent bad experiences with Seagate as well.

But of course all the manufacturers have had their bad batches. About a year ago I purchased a set of 5 Fujitsu SCSI hard drives for a server. All 5 failed within 4 months (two of them failed within 2 weeks). All were replaced with the same model Fujitsu drives, and all the replacements have been perfectly fine for nearly a year now, without a single media error reported (the RAID controller counted up dozens of errors on the original 5 before they failed)... go figure...

Quality issues
By pertsa on 10/4/2006 5:02:31 AM , Rating: 2
IMO you can't tell if a hard drive manufactured today is good or sucks, you'll see it in a year, maybe two. Of course the 5 year warranty does tell something.

RE: Quality issues
By Master Kenobi on 10/4/2006 8:48:35 AM , Rating: 2
I've had to bury several Maxtor hard drives over the years. The first one was a 5GB model, and it went up from there. These days I'm purely into WD/Seagate.

Old brands
By Alphafox78 on 10/4/2006 9:34:14 AM , Rating: 2
Maybe they will bring back the bigfoot drive! remember that?! boy, was that thing slow..

RE: Old brands
By sxr7171 on 10/4/2006 7:15:27 PM , Rating: 2
Ha Ha!

I Heart Maxtor!
By SuperSix on 10/4/2006 11:29:21 AM , Rating: 4
Most of the drives I have ever owned have been Maxtor, and none has failed with any more frequency than any other manufacturer's drive that I have owned.

I have also been a wholesale hardware sales rep for over 8 years, and overall, failure rates across the board are very close, with Seagate failing more as of late.

I love the "I've only owned one drive and it failed so I condemn the whole company" posts...

Nothing wrong with Maxtor...
By INeedCache on 10/4/2006 1:43:18 PM , Rating: 2
Maxtor had some manufacturing problems in some of their earlier DiamondMax lines, but the 10 series has done well. As far as their enterprise drives, they have, and continue to be superlative. Our business has had more trouble with WD lately than Maxtor. I think they don't deserve now the reputation they seem to have acquired.

RE: Nothing wrong with Maxtor...
By sxr7171 on 10/4/2006 7:17:13 PM , Rating: 2
Well WD acquired a good reputation and now they stand to lose it. Maxtor was pretty bad until Diamondmax 10 which are good drives IMHO. Then Seagate really made a come back and announced a 5 year warranty to go with it, but they seem to be slipping. It's hard to stay at the top all the time.

Maxtor quality comparitively
By RMSe17 on 10/4/2006 9:14:45 AM , Rating: 2
So what is going to happen with MaxLine III drives? They had 5 year warranty... Perosonally, I would use maxline III drives for all my drives at this point.
Of the 7 WD drives that I have had in the last 4 years, 4 went bad. Of the 7 Maxtor drives that I had in the last 6 years, 3 drives went baq (They were the same model, 40Gb 7200RPM. Bought drive, it died in a year, got RMA, replacement was the same model, died in a month, got RMA, replacement drive started being flaky after 6 months)

On the western digital side, I had a 100Gb and two 120Gb drives go bad, and my 200Gb drive acts flaky, sometimes losing partition information.

I quit buying Maxtor drives
By ReblTeen84 on 10/4/2006 10:47:56 AM , Rating: 2
i have a 60 gig maxtor thats been spinning along almost non-stop for going on 6 years of the best drives i've had. Every other maxtor i've bought has died out of the box or not long after..i had a drive literally burn when i turned it on the first time. I'm gonna stick with seagate and WD now.

Is HEAT the real problem?
By Mike Rupertus on 10/4/2006 8:51:07 PM , Rating: 2
It is common to see garden variety pc's and name brand pc's (Dell, etc) that are very very warm to the touch on the outside pc case...Heat is enemy #1 of solid state electronics in my opinion...Today's PC's are all about SPEED SPEED SPEED of CPU's -dual core quad core and all that!! All of this alleged performance means more heat inside laptops and pc cases. Most of which have a teeny-tiny fan which is questionable at best and poor ventilation in general...A little better engineering may go a long way to get the most out of hard drives and motherboards, etc. Many laptops have very small "feet" under them that permits air-flow around the unit...How about some real engineering changes? Don't get me started on all the flimsy plastic used today..!! I'm showing my age, whoops!

Ego driven branding might backfire?
By Beenthere on 10/3/06, Rating: -1
RE: Ego driven branding might backfire?
By Samus on 10/3/2006 8:19:02 PM , Rating: 5
Maxtor might have a good reputation for high performance, but their track record has been erratic, recently being horrible. DiamondMax 7 (non-plus) drives had a 12.5% failure rate within the first 12 months according to SR's drivepoll, and I have never seen a Maxtor-branded Quantum (Fireball LCT20-series especially) spin for more than a few years, at best.

The name isn't so synonymous with 'reliability'

RE: Ego driven branding might backfire?
By shiftomnimega on 10/3/2006 8:31:44 PM , Rating: 2
My personal experience goes along with that statement.

Of all the hard drive brands I've had I've only had to RMA Maxtor drives. To their credit I have had absolutely no trouble with Maxtor customer service. Not so sure if those guys were absorbed or cut off during the acquisition.

RE: Ego driven branding might backfire?
By Xavian on 10/3/2006 8:59:02 PM , Rating: 2
its strange, Maxtor used to be pretty good for reliability, now they are pretty bad. In the other side, IBM/Hatchi Drives used to be bad, now they are pretty damn reliable.

RE: Ego driven branding might backfire?
By daniel1113 on 10/3/2006 9:45:28 PM , Rating: 2
I actually think it's quite the opposite. Many years ago they had some quality issues, but in more recent years, they got their act together and put out some quality drives. Unfortunately, the reputation never quite went away.

By sxr7171 on 10/4/2006 7:09:22 PM , Rating: 2
It keeps changing, but the Diamondmax 10 was a good drive based off the Maxline III. Those were good drives at a good price, and now it seems we have one less choice in HDDs now.

RE: Ego driven branding might backfire?
By breethon on 10/3/2006 10:21:55 PM , Rating: 2
Is that why Seagate has been offering a 5 year warranty for some time now? Maxtor had what, 1 year? Proof is in the pudding. If a company has such good product, why not warranty it for as long as other brands or longer?

Another thing, hopefully they do better with the rebate system than Maxtor did. I got screwed out of $100 in Maxtor rebates about 5 years ago.

RE: Ego driven branding might backfire?
By Randalllind on 10/3/2006 11:06:08 PM , Rating: 2
Every maxtor drive I ever had on reboot one day just disapear from bios. I also seen this on other people machines.

I never had an issue of a hd just disapearing or dieing for just rebooting with WD. Only time I had to replace a wd is when the power went off and ruin my hd.

By Etsp on 10/4/2006 12:05:21 AM , Rating: 2
I've experienced something similar, sometimes when I reboot my maxtor hdd isnt detected in bios. If I turn the computer off and then back on, it shows up again with no problems... not dead, probably not dying (it's been this way for over 6 months and the complete shutdown ALWAYS fixes it) just an annoying little bug.

RE: Ego driven branding might backfire?
By retrospooty on 10/3/2006 11:09:16 PM , Rating: 3
"their track record has been erratic, recently being horrible"

Maxtor has always had quality problems, nothing new... beenthere is a troll. Not sure what he is trying to accomplish by saying Maxtor had good quality and Seagate bad (the opposite is true) but that is what he does.

By mindless1 on 10/5/2006 2:43:00 AM , Rating: 3
The interesting part is that some people have problem after problem with them but then others have no particular problems year after year (myself included).

Something is funny about it all and I don't think it's the brand of drive. I have over a dozen Maxtors in fileservers right now, they're not problematic at all and a few are due to be retired from old age, routine replacement.

RE: Ego driven branding might backfire?
By Christopher1 on 10/4/2006 1:09:01 AM , Rating: 2
Well, I don't know about quality on hard drives being poor lately. I bought a Maxtor 20GB hard drive for my old Windows 95 system 6 or 7 years ago, and it is still alive and well in my new system, that is only 4 years old.

Actually, the hard drive that CAME with the system is having more problems than the Maxtor Drive, and that is a Seagate 40GB.

I'm actually thinking that I am going to have to toss the Seagate soon, because it is randomly losing data.

By sxr7171 on 10/4/2006 7:14:04 PM , Rating: 2
As has been said, it's up and down with these companies. When talk about 20GB and 40GB, that's 5 years ago and in those days it was all WD at the top. Seagate those days was the cheap OEM drive (as was Maxtor). IBM/Hitachi was close to WD or even supplied some of the WD models, then came deathstar. Today Seagate has gone back to being a premium brand with high quality. They worked hard at it and succeeded. The sad thing is that Maxtor was getting good also with those Maxline drives.

By iliketothinkiknoweverything on 10/5/2006 2:54:30 PM , Rating: 2
Maxtor has always produced superior performing HDs compared to Seagate and other brands.

Whatever you're smoking, pass it over.

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