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Facebook takes Dr. Phil's recommendation and gets cozy with Match.com

Match.com is working hard to connect its network of over 15 million users with social networking giant Facebook.com, which boasts 58 million active users.  Facebook is looking to put one foot in front of the other, and avoid mistakes after alienating its users by installing adware on their computers and posting their purchases online.

Fortunately, Facebook's approach with Match.com seems less nosy and more cozy.  Match.com with Facebook's help will implement a feature called "Little Black Book", which links Facebook profiles to Match.com daters.  Both companies are working to make this service unobtrusive, but helpful.  Users must sign up for the service.  After signing up, the service allows them to search profiles of Facebook users and non-Facebook users who want to date someone.  It will also send daily profiles to the user. 

Another feature being implemented is called "Match My Friends".  This feature allows a Match.com Facebook user's friends and family to create a profile of the person, to help let other prospective dates know more about them.  The feature is only usable if the Facebook user who the profile is about gives consent.

Always an online dating industry stalwart, Match.com has received many glowing recommendations and is even endorsed by Dr. Phil, of talk show infamy.   The web firm is Dallas based and is part of Barry Diller's New York based InterActiveCorp conglomerate, which also owns Evite, Ask.com and Citysearch.

The company hopes that its partnership with the fast growing Facebook will help its business reach even more users. 

Match.com general manager Craig Wax thinks that the move will help push users to test the online dating waters, stating, "There are a lot of people out there who are interested in online dating and just need that extra push, if you will."

The partnership between Match.com and Facebook is perhaps the most significant move for the the social network since its recent establishment of a partnership with Microsoft.  Facebook continues to have some hiccups, but continues to show exemplary growth and move along in its goal of social network domination.



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Busted!
By mdogs444 on 12/18/07, Rating: 0
RE: Busted!
By porkpie on 12/18/2007 10:47:47 AM , Rating: 5
quote:
Have you SEEN the people on match.com?

Well its 14M men and only 1M women, for one thing.

But its not as unbalanced as it sounds-- most of the women weigh 14X as much to compensate.


RE: Busted!
By OrSin on 12/18/2007 11:04:31 AM , Rating: 2
Those are some crazy numbers. I remember free online dating, and I know the numbers but when I searched online it was crazy easy. Almost too easy. And it was even easier to skip the uglos. Not going to bother to look for it, but i thought match had more women then men. Most probably are not very good looking but it I think thoses numbers are way off.


RE: Busted!
By masher2 (blog) on 12/18/2007 11:30:31 AM , Rating: 2
I don't know if the 14:1 figure is correct or not, but its trivially easy to implement a "random" browse that outputs any sex ratio desired, whatever the true ratio of men to women is. I think its a safe bet that Match.com and all other online dating sites are overwhelmingly populated by men.


RE: Busted!
By BladeVenom on 12/18/2007 12:43:54 PM , Rating: 2
Just do a search. It's about 3:2 if Match.com and ABC are to be believed.


RE: Busted!
By LogicallyGenius on 12/19/2007 11:08:22 AM , Rating: 2
Nothing can beat orkut search filters


RE: Busted!
By amanojaku on 12/18/2007 12:30:54 PM , Rating: 2
Heh heh... I'm on Match.com and I have a life. I happen to be a traveling consultant, so Match makes it easier to meet women if I'm in another state, or another country. I'm 29 and I've dated women as young as 20 and as old as 36.

And as for the women... All of the women I dated were hot, but plenty on Match are not. The last woman I dated was an actress in "American Gangster" and several Broadway plays. Body of a goddess and the voice of an angel. Unfortunately, she was just like most of the other women on Match: temperamental, inflexible and looking for the "perfect" man.


RE: Busted!
By mdogs444 on 12/18/2007 12:33:04 PM , Rating: 1
quote:
All of the women I dated were hot


Beer Goggles? lol. JK.


RE: Busted!
By amanojaku on 12/18/2007 12:45:21 PM , Rating: 2
A glass of 151, a shot of everclear, and tons of desperation. :-D


RE: Busted!
By BladeVenom on 12/18/2007 12:45:27 PM , Rating: 2
No, Coke bottle lenses. ;)


RE: Busted!
By amanojaku on 12/18/2007 1:48:09 PM , Rating: 3
8-)


RE: Busted!
By javiergf on 12/18/2007 2:02:37 PM , Rating: 2
Sure man, all of them were victoria's secret models...


RE: Busted!
By amanojaku on 12/18/2007 2:42:11 PM , Rating: 2
Victoria's Secret models? Why would I want to go out with a woman who needs to wear a padded bra and eats water? lol

But in answer to your comment: I live in NYC. There are a LOT of women out here who look good (not as good as Miami or LA, but I can't complain) and most of them are on Match. With a mix of actresses, dancers, and models you can bet they look good. And nowadays the doctors, lawyers and librarians are looking good! They couldn't make it in entertainment. ;-)


And Yet....
By UppityMatt on 12/18/2007 10:07:24 AM , Rating: 1
Just Another Reason To Make Me Stop Using Facebook.




RE: And Yet....
By AmbroseAthan on 12/18/2007 10:38:13 AM , Rating: 3
So you are annoyed by a completely opt-in service, which for some people may be helpful?

I could understand being annoyed by it if the two were suddenly merged together, but this is an optional service for people who are using Match.com & Facebook. So unless you are using both, and blindly sign up for the cross-platform service, I don't see how this affects you.


RE: And Yet....
By putergeek00 on 12/18/2007 10:47:07 AM , Rating: 2
So you don't want to use Facebook just because they offer a service that you Don't have to use? Good reasoning!


RE: And Yet....
By Archaos13 on 12/18/2007 11:42:43 AM , Rating: 2
I am leaning toward matt's direction on this one for a couple of reasons.

First, Facebook is already so cluttered with other annoying, pointless applications. They are also changing the site's layout constantly and that can be rather annoying and difficult for some.

Next, the addition of Match.com stuff could lead to even more of those sexual harassment situations such as on Myspace. There are already so many high schoolers and teenagers on facebook so I am almost surprised something like this has not happened already with Facebook.

But alas, I remember back in the day (like a few months ago) when Facebook was meant for keeping in contact with old friends in high school/college and such, when one could only join if they had a college email address...gonna miss those days...


RE: And Yet....
By UppityMatt on 12/18/07, Rating: 0
RE: And Yet....
By therealnickdanger on 12/18/2007 12:04:20 PM , Rating: 2
You know you can customize your Facebook account to ignore pretty much anything and everything, right? I only allow it to send me friend requests or event invitations... although I did opt in for iLike, because music is great to have. It's only as cluttered or annoying as you allow it to be.


RE: And Yet....
By rdeegvainl on 12/19/2007 5:25:54 AM , Rating: 4
Clicking the rating buttons is an opinion. You are saying something is worth reading, or not worth reading.
So why are you entitled to have an opinion and other people aren't?


RE: And Yet....
By cochy on 12/20/2007 11:33:34 AM , Rating: 2
I'd actually like some clarification on that. Cause where I come from when you moderate a forum you're not trying to smother someone's opinion you do not personally agree with, we are all entitled to an opinion and they are all equally valid. A proper moderator will only take exception to posts that violate the forums rules, are profane, hateful etc.

This forum is self-moderated, hence the rating features. When someone's post is rated to 0 it becomes hidden and smothered. Therefore doing that to someone's post is wrong (imo) unless that post is distasteful in some way, not because you do not agree.


Good move for match.com
By VahnTitrio on 12/18/2007 11:48:46 AM , Rating: 2
This will allow them to tap potentially millions of profiles. Whether or not people will choose to use the service remains to be seen.

On the other hand this seems like a rather unnecessary deal for facebook (unless of course facebook will be receiving revenue from match.com). There are already a number of applications that serve that purpose (Are you interested? comes to mind due to it's large number of users). However these applications are ineffective at best. It would be trivial for facebook to add an official dating application itself though. Enough information is already contained in most people's profiles, it's just a matter of finding a good way to connect person A to person B.

Off topic: Long time reader first time poster, if you are wondering who I am.




This doesn't add much...
By BigToque on 12/18/2007 12:05:19 PM , Rating: 2
This doesn't add much to the topic at hand, but having used a couple of the dating sites (E-Harmony and Plentyoffish), I'd say most of the people are using these sites for a reason.

Many times the people are either unattractive (to me at least),socially inept, or are flat out psychotic.

Now obviously there are going to be some nice, attractive, people on the site, but I've never met one.

Online dating removes the "in-person" aspect of first contact and I really think that is the most important part. You've got that one instant to look someone up and down, and get a feel for the vibe they put off. Those first few seconds are huge and just don't exist in online dating.




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