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Intel says competitors to Apple can use the CPU found in the MacBook Air; 45nm CPU refresh coming this Fall

When Apple unveiled the MacBook Air most every technophile stifled a lustful moan.  However, the paltry specifications included in the Air leave something to be desired -- even to the most ardent of Steve Jobs protégés.

PC manufacturers expect to fill the gap. InformationWeek reports that two PC makers will release similarly size Windows systems using the miniaturized Core 2 Duo processor found in the svelte MacBook Air. 

The low-voltage Core 2 Duo processor found in the MacBook Air is not present in any other computer to date.  Some would claim Intel designed the processor specifically for Apple, though Intel roadmaps designate the ultra-low voltage processor as "publicly available" to any system integrator. 

The low-voltage Core 2 Duo played a big part in the ability for Apple to make the Air so thin. The processor is built on the older Intel Merom processor family, though the "mini" version is 60% smaller that other Merom processors.

The 1.6 GHz Core 2 Duo certainly won't set any speed records.   In fact, the 65nm processor first got its debut at 1.8 GHz in 2006.  Similar performing 65nm Yonah processors at 1.8 GHz debuted almost a year before that. 

Intel announced its 45nm processor line last month, just a week before the MacBook Air announcement.  However, those interested in sacrificing performance for slim footprints won't have to wait long: Intel's corporate roadmap claims 45nm versions of Penryn, the current processor generation, will be available this fall.

Even if PC manufacturers incorporate the mini Merom processor in upcoming notebooks before this Fall,  Apple will certainly opt for the 45nm processor in the next-generation MacBook Air. 

Intel has not released the names of the PC manufacturers anticipating to release slim PCs based on the "mini" Merom processors.


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Why so slim?
By Zoomer on 2/1/2008 8:13:49 PM , Rating: 1
What's the utility of having such a slim laptop?

It doesn't make sense. Thin yes, but this thin? It's not like it's going to be stuffed into your shirt pocket.




RE: Why so slim?
By DigitalFreak on 2/1/2008 8:52:38 PM , Rating: 3
It's a Mac. Form over Function.


RE: Why so slim?
By audiomaniaca on 2/3/2008 11:21:14 AM , Rating: 2
It's a Mac. Useless.


RE: Why so slim?
By qt on 2/4/2008 12:48:38 PM , Rating: 2
You have to give it to Apple, they continue releasing products that consumers want. Only an electronics consumer would buy a cell phone with an internal battery that needs servicing to be changed. My guess is that an electronics consumer will also buy a laptop with an internal battery that will supposedly need servicing to be changed.

But then again an electronics consumer is not a real user, they are a wannabe. Real users will not accept a compromise that puts form over function. Real users have our convictions in place and we demand that our computers meet our minimum specifications.

But then again, this is just my opinion and I could be wrong. Better still, I'll let my money talk for me and it won't be a Mac in my backpack and there will be no iphone in my pocket.

Disclaimer: Owner of a 5G 80GB iPod and a CRT iMac.


RE: Why so slim?
By SoCalBoomer on 2/6/2008 6:55:00 PM , Rating: 2
If it would run Windows (so I could run OneNote - haven't found a Mac equivalent yet. . .) I'd get one in a hurry.

I use a similar Dell X1 right now specifically for OneNote at meetings, etc. and I find it indisposable. . .glad the X1 is very similar in size and weight to the Mac Air. . .but was also quite a bit less expensive. . .

so maybe I wouldn't get it. But I'd want it!


RE: Why so slim?
By oab on 2/8/2008 9:22:35 PM , Rating: 2
Parallels: http://www.parallels.com/
Apple Boot-Camp: http://www.apple.com/macosx/features/bootcamp.html
VMware Fusion: http://www.vmware.com/products/fusion/

Why, three programs that will let you run OneNote on a mac.


RE: Why so slim?
By PandaBear on 2/1/2008 8:54:11 PM , Rating: 2
It helps if you need to bring it around in a back pack, but I think people that need to bring a laptop around in a back pack won't spend $1800 for a laptop.


RE: Why so slim?
By 9nails on 2/1/2008 9:00:14 PM , Rating: 5
For $1800, I think I'll just get 2 or 3 regular laptop's and leave them all over the places that I go!


RE: Why so slim?
By MADAOO7 on 2/2/2008 3:29:14 AM , Rating: 2
quote:
I think people that need to bring a laptop around in a back pack won't spend $1800 for a laptop.
change the word "back pack" in that last phrase to "briefcase" and you'll realize exactly who this laptop targets.


RE: Why so slim?
By mcnabney on 2/2/2008 1:38:03 PM , Rating: 2
Oh yes. The business market is definitely going to ditch everything and go with an Apple. Ultralightweights, and yes even thin and wide laptops like this, have been around for a long time. Nothing new here except Steve Jobs.


RE: Why so slim?
By oab on 2/8/2008 9:23:31 PM , Rating: 2
Not that thin.


RE: Why so slim?
By tjr508 on 2/1/2008 9:36:39 PM , Rating: 2
I agree. I have always hated bulky laptops, but I believe the original 12" and 15" powerbook g4s were just about the perfect size. Any smaller... you start to wonder if pressing a book against it will break it in two.


RE: Why so slim?
By Protozero on 2/2/2008 12:42:00 AM , Rating: 3
Hey, this anorexic labtop makes all the others look obese. This can't be good for the labtop population.


RE: Why so slim?
By AntDX316 on 2/4/08, Rating: -1
RE: Why so slim?
By BikeDude on 2/3/2008 12:42:31 PM , Rating: 2
Slim is good in a few cases. I have two different backpacks: LowePro NatureTrekker and the PhotoTrekker (neither of which are very cheap btw). I use the big one when going on safari (with my 500mm lens) and the other for lesser adventures. But both backpacks have one thing in common: After fitting my photo equipment inside, there's really not much space left for a laptop. Unless the laptop happens to be _thin_.

Luckily, the standard MacBook Pro will just about fit. Not comfortably, but I cannot live without a DVD burner, so the MacBook Air doesn't matter to me.

That said, these days I'm probably better off carrying my laptop outside the backpack anyway, seeing as airport security makes this a requirement. Still nice to fit it all inside the backpack though, at least until I've checked in my other luggage.

But IMO, a better question is: Why does a laptop have to be so thick?


RE: Why so slim?
By Calin on 2/4/2008 3:59:22 AM , Rating: 2
Because all the internal components have a certain volume. Also, when using heat-producing equipment, you must have air channels over to their heat sinks. Again, fans in the laptops occupy a certain volume.
Batteries also have volume (and usually comes a quarter of an inch thick). Add space for the keyboard, for the hard drive (2.5" per a quarter inch thick).


RE: Why so slim?
By joemoedee on 2/4/2008 8:26:52 AM , Rating: 5
quote:
What's the utility of having such a slim laptop?


Apple is targeting a specific market with it. Just listen to the music in the commercial, do you think it's targeted to the hardcore gamer/tech?

It's a niche market, which Apple is really good at targeting. Inasmuch as an Alienware, Falcon NW, Velocity Micro, etc target the gamer market. Lenovo targets the business consumer.

Dell/HP try to be all things to all people, which is not the approach Apple takes. (Outside of the iPod, I suppose)

The business market is pretty entrenched, as is the gamer market. The market that has a lot of growth room is the casual user. (Teens/Females/Starbucks patrons/etc) Apple, traditionally, has done well in this market since the first iMac. It's only logical that they bring out a product like this.

This is a great laptop for the casual market. Style matters to them, as well as the "wow" factor. It has both, I don't think many people could deny it that. Would I buy it for myself? Probably not. Would I buy one for my wife? Maybe.

We're not the market. Get over it. =]


RE: Why so slim?
By xti on 2/4/2008 3:59:02 PM , Rating: 4
quote:
We're not the market. Get over it. =]


That needs to go near the top of every article right next to 'dont forget to comb your hair today'


RE: Why so slim?
By chrisld on 2/5/2008 10:26:12 AM , Rating: 2
I find it incredible that so many people complain about this product, declaring that they won't buy one, it's not powerful enough, too expensive etc..

In the first place. If you are so disinterested in the product why do you take the time to tell us so?

Secondly, no-one claimed this product is a panacea. If you don't care about style, have shallow pockets or need more power then no-one is forcing you to buy one.

When the iPhone was announced everyone said it was too expensive and incorporated no new features and they were largely right. My HTC device from 2 years previous has virtually the same hardware features. Did the iPhone sell though? Yes, it did. Why is that? A certain group of people want products that look stylish and have a good interface. Those people are willing to pay a premium for such products.

Where I live a lot of people drive pick-up trucks. I don't like pick-up trucks and will not buy one but I don't find it necessary to approach people on the street and explain to them why they should get something else instead. It is a narrow-minded person who doesn't understand that other people have different needs and desires to themselves.

As much as I can appreciate your intellectual argument that this product is not for everyone, the fact remains that there is a market for it. This is not a product anyone needs but it is one they want.


RE: Why so slim?
By Scware on 2/6/2008 12:05:10 AM , Rating: 2
I think I know why apple like to all their products so sleek and small. Because about the only good use for them is to shove them up your @**!


RE: Why so slim?
By INeedCache on 2/6/2008 11:01:03 PM , Rating: 2
I can't help but think about the first picture of one these that gets sat on and cracked in half.


Isnt this backwards?
By retrospooty on 2/1/2008 4:45:50 PM , Rating: 5
didnt thin PC laptops get an Apple competitor when the Macbook air came out?




By Possessed Freak on 2/1/2008 4:51:15 PM , Rating: 4
This probably is a Yakov Smirnoff joke somewhere.


RE: Isnt this backwards?
By Randum on 2/1/2008 5:06:00 PM , Rating: 5
yeah it is backwards...apple is always been just re-releasing existing products... its a trend not a technology with apple


RE: Isnt this backwards?
By retrospooty on 2/1/2008 5:22:35 PM , Rating: 5
"apple is always been just re-releasing existing products"

Ya, but they were the frst to do that ;)


RE: Isnt this backwards?
By daftrok on 2/2/2008 3:00:42 AM , Rating: 2
Indeed. I actually don't consider the Air an ultra portable laptop, I consider it an ultra thin laptop.

Ultra portable: small width and length
Ultra thin: small depth (thickness)

I was actually hoping that they were introducing the 45nm Intel processors for their notebooks and desktops and maybe even the introduction to a 12" touchscreen Macbook. Knowing Apple they would have made that as thin as possible in all three dimensions.

But since 13" laptops are made by other companies and have been for a while, I don't see how introducing a laptop with the same screen size and making too many sacrifices (battery life the Macbook has more than the Air, speed, optical drive, inputs, PRICE, hard drive space) just for a few perks (two pounds lighter, 1/4" thinner, multi touch pad, backlit keyboard, bluetooth 2.1, LED screen).

I would have rather seen a new 13" Macbook with an LED screen, 45 nm C2D, bluetooth 2.1, backlit keyboard, maybe new aluminum casing and maintain a similar price point. Only time can tell what the future of the Air will be (I'm predicting it'll flop) and an upgrade in the Macbooks.


RE: Isnt this backwards?
By bigboxes on 2/2/2008 9:04:35 AM , Rating: 3
At first I found myself disagreeing with you, but then I thought about it and must admit that you are right. If you gotta lug a ton of periphials around just to make it functional then it's really not portable. Let's see, to make this product useful you'll need a usb ethernet adapter, an external battery, a keyboard, mouse, dvd burner, possibly a monitor. But it is thin...


RE: Isnt this backwards?
By Polynikes on 2/2/2008 11:08:14 AM , Rating: 2
I agree, it'll be OK for people who for whatever stupid reason want to buy a laptop for use at home (I'd prefer a desktop any day) but it definitely won't be as portable or useful as a thicker laptop.


RE: Isnt this backwards?
By psychobriggsy on 2/3/2008 10:16:34 AM , Rating: 2
Well all but the Ethernet issue apply to other ultra-lite computers as well, except that arguably they have more need of a separate keyboard due to having more cramped keyboards whereas the Air does have a full sized laptop keyboard. It's not like the USB Ethernet adaptor is that bulky either. Guess we also need to factor in the size of the power supply as that has to be transported as well.


Yonah
By imperator3733 on 2/1/2008 5:33:27 PM , Rating: 4
quote:
Similar performing 90nm Yonah processors at 1.8 GHz debuted almost a year before that.


Yonah was 65nm.




RE: Yonah
By daftrok on 2/1/2008 7:52:17 PM , Rating: 2
This is true:
http://en.wikipedia.org/wiki/Intel_Core

I guess is hard to believe that 65nm chips have been around for over three years.


RE: Yonah
By Master Kenobi (blog) on 2/1/2008 11:42:56 PM , Rating: 3
Not if your AMD.


RE: Yonah
By Spoelie on 2/3/2008 10:29:07 AM , Rating: 2
"I guess is hard to believe that 65nm chips have been around for over three years."

Yonah & Cedar Mill were released in january 2006. 2 years and 1 month is not really 'over three years'.


RE: Yonah
By graynote on 2/3/2008 3:39:29 PM , Rating: 2
"Yonah & Cedar Mill were released in january 2006. 2 years and 1 month is not really 'over three years'."

Well .. in his defense he did say it was hard to belive :)

graynote


RE: Yonah
By crystal clear on 2/2/2008 4:14:47 AM , Rating: 2
Some updates on Intel-

Intel has scheduled a series of old-style Core 2 Duo and Celeron M mobile processors for termination, the chip giant's latest message to customers has revealed.

The chips for the chop include the 65nm T5500, T5600, T7200 and T7600. The first two are 2MB L2 parts with 667MHz frontside bus (FSB) support. The T5550 will stick around - it's a T5600 with Virtualisation Technology support.

The T7200 and T7600 are likewise 667MHz FSB parts, but dropping them still leaves Intel with the T7400 as the last remaining 667MHz FSB, 4MB L2 mobile Core 2 Duo. It's probably not long for this world either. Indeed, its boxed version is due to be dropped.All other T7xxx Core 2 Duos run 800MHz FSBs.

Intel also called time on the 1.33GHz Core 2 Duo LV T7200, and the Celeron M 520 and 530.

Orders for any or all of the discontinued chips can't be cancelled after 25 March. After that date, Intel knows exactly how many of them it needs to make to satisfy demand, and once that's done it can formally kill the chips off. It won't take any orders from 26 May

http://www.reghardware.co.uk/2008/01/29/intel_eols...



You dont need a Lan card
By electriple9 on 2/1/2008 10:40:48 PM , Rating: 1
This a wireless laptop no need for a gigabit buildin. Its allready got pre-n, and can get the usb card if needed. And for the battery, most people who can afford a mac can afford to get a new one before they need to change the battery.




RE: You dont need a Lan card
By robbyjr on 2/3/2008 3:24:27 AM , Rating: 2
Gigabit? It doesn't even come with 100mbps ethernet.

USB card for ethernet?? You mean, using the only USB port one is has? I used to do that with a Toshiba Tecra back in the 90s.


RE: You dont need a Lan card
By psychobriggsy on 2/3/2008 10:33:01 AM , Rating: 2
I'm not really sold on how bad not having an Ethernet port is right now. The only time it is useful is in corporate settings - they're not buying Airs anyway. At home - oddly enough I don't have Ethernet cables hanging around the place, I use wireless. It's more than fast enough for even the best broadband speeds. Sucks for file transfer on the local network though, as will the 10/100 USB dongle. Since Apple is selling that NAS Airport device now, this is something they clearly intend people to do - you'd better hope your wireless strength is good!

The biggest flaw with the Air is the limited number of USB ports, and not having an ExpressCard/34 port. Difficult in the form factor, yeah. But when you need to add that 3G card, or Wimax, you'll be stuck with the external dongle fun.

I can see the long time sensibility of the Air. Pervasive Wireless is the future, and Apple have a nice, but costly, set of options to build a good system with today's technology.

The Air is also a product that gets people into stores, even if they end up buying something else.


RE: You dont need a Lan card
By audiomaniaca on 2/3/2008 11:19:32 AM , Rating: 2
What about no cd drive and no removable battery?

Usually, computers without drives rely on fast connections to copy file from and/or access remote drives to install stuff like software.

Looks to me like a car without the backup wheel(you'll never use it at all, right)


RE: You dont need a Lan card
By Hare on 2/3/2008 11:36:44 AM , Rating: 2
quote:
Looks to me like a car without the backup wheel(you'll never use it at all, right)
And the award for the worst analogy for 2008 goes to...


RE: You dont need a Lan card
By frobizzle on 2/4/2008 9:13:31 AM , Rating: 2
quote:
Looks to me like a car without the backup wheel(you'll never use it at all, right)

What the hell is a backup wheel???


RE: You dont need a Lan card
By BikeDude on 2/3/2008 12:51:43 PM , Rating: 2
Think hotel rooms with a cat5 cable sticking out of the wall, where the only wireless you'll get is in the lobby area.

Me, I have cat5 cabling in my apartment. No messing about with slow (and expensive if you want the latest and greatest at all times) wireless, no security concerns, just plug'n'play.


RE: You dont need a Lan card
By AlphaVirus on 2/4/2008 11:33:05 AM , Rating: 2
quote:
I'm not really sold on how bad not having an Ethernet port is right now. The only time it is useful is in corporate settings

The only good time to have wireless is when you are at the airport waiting on your flight or when you are in starbucks schmuckin it up. I can list several reasons why people are more willing to stick with ethernet than following the wireless trend but I think you are already aware of them.

quote:
At home - oddly enough I don't have Ethernet cables hanging around the place, I use wireless.

Why not just get on a PC if you are at home?

quote:
Pervasive Wireless is the future

No, simplicity and automation are the future.
You try teaching your girlfried, mom, aunt, grandparents, uncles, step-parents, inlaws, how to hook up a wireless network and then you will see why wireless is not the future.


Technophiles stifled a lustful moan?
By DanoruX on 2/1/2008 5:20:22 PM , Rating: 5
Since when do technophiles, unless they have money to burn, buy Apple products?




RE: Technophiles stifled a lustful moan?
By SharkManEXR on 2/1/2008 6:23:43 PM , Rating: 2
seriously; and why would creating something more fragile be an something people want, I want durability when I buy a laptop, eg. toughbook.


RE: Technophiles stifled a lustful moan?
By Hare on 2/2/2008 5:14:50 AM , Rating: 2
quote:
seriously; and why would creating something more fragile be an something people want, I want durability when I buy a laptop, eg. toughbook.
Seriously. Why on earth do people buy small sports cars? I want something with durability and towing capabilities, like a huge truck!

Could it be that people have different needs and appreciate different features? Can't be...


By weskurtz0081 on 2/2/2008 2:19:57 PM , Rating: 1
What features other than thickness does the Macbook Air have?

It's thin, that's it. Anyone with a brief case has enough room for any number of other 13" and 14" notebooks available on the market for a lower cost with higher battery life, a network adapter, and an optical drive.

I doubt anyone but the Kool-aid drinkers are going to buy this. Don't get me wrong, it's "cool" looking, but has VERY little function.


By mcnabney on 2/2/2008 1:40:55 PM , Rating: 2
I agree. Our network people all have those indestro-Pannies. I would love for my team to have them too, but our budget only allows generic HPs.


By jtemplin on 2/1/2008 7:02:57 PM , Rating: 2
I would like to point out--that is a big unless!

(coming from a non-apple-product buyer FWIW)


Breath of Fresh Air
By hiscross on 2/2/2008 9:26:31 PM , Rating: 2
I don't know how many people posting here has seen and used a MBA, but I have and I have to say, I am impressed. The SSD is the way to go. As far as a internal burner, I seldom use the ones I have in my other machines, so I don't really need one. The USB Ethernet toggle is nothing new. All PC Laptop used some kind of toogle ustil the last 5 years or so. I do admit, the MBA is not for everyone, but either is there one laptop for all. For my needs, I will buy one shortly.




RE: Breath of Fresh Air
By Digimonkey on 2/3/2008 3:42:37 AM , Rating: 2
Really man, wait for the second generation of Asus EEEPC. Unless you can't make due with the limited screen size. It'll save you a boat load of money.


RE: Breath of Fresh Air
By hiscross on 2/3/2008 10:47:16 AM , Rating: 2
No Thanks. I've seen those things and they represent everything I never cared for in a PC. I know the MBA is not the laptop for many people, but they does people who respond to post, no matter the forum, have to be so, and let me say this as kindly as possible, be so hateful, crude, cruel, and classless? Unless I am using their money to make a purchase, I don't see it's anybody's business what how I spend my money. If people what to buy a Angus PC, then buyone. Just don't tell I should buy one. I know what I want, and that is that. Hope I didn't offend to many people, but I did, then so be it.


RE: Breath of Fresh Air
By AlphaVirus on 2/4/2008 11:41:58 AM , Rating: 2
quote:
I don't know how many people posting here has seen and used a MBA

I think it speaks for itself. Similar to a Camry and Mustang, you know which one is faster without test driving it.
quote:
The SSD is the way to go

I think this is a bunch of bs. Oh and please let us know the price of this, once you have the pricing then I rest my case.
quote:
As far as a internal burner, I seldom use the ones I have in my other machines, so I don't really need one.

So you never install new software or games, rip or burn cds, watch dvds/hddvd/bluray? If you answered No to all of these then maybe an internal burner is not for you.

quote:
For my needs, I will buy one shortly.

So who are you trying to impress with your $1,800 MBA? Well more than that since you are talking about getting the SSD included.


RE: Breath of Fresh Air
By hiscross on 2/4/2008 10:40:22 PM , Rating: 2
d Let me say this as kindly as possible, you are either hateful, crude, cruel, or classless? Unless I am using your money, I don't see it's your business how I spend my money. Now of the 4 choices above, which one are you?


By crystal clear on 2/3/2008 1:20:32 AM , Rating: 2
quote:
The low-voltage Core 2 Duo played a big part in the ability for Apple to make the Air so thin. The processor is built on the older Intel Merom processor family, though the "mini" version is 60% smaller that other Merom processors.

The 1.6 GHz Core 2 Duo certainly won't set any speed records. In fact, the 65nm processor first got its debut at 1.8 GHz in 2006. Similar performing 65nm Yonah processors at 1.8 GHz debuted almost a year before that.


Apple has targeted a specific segment of the market & not the whole notebook market in general.

The focus is on the high end buyers(not gamers) who need a laptop to suit their requirements in specific.

The focus is on-

Non technocrats who need a fashionable/elegant/thin portable model,who do NOT need those high speeds or high processing power or high performances etc for general use.

The emphasis being on styling & power efficiencies,packaged with the usual software developed by Apple.

The Apple concept of packaging its top of the line software inside an elegant hardware & ofcourse make it pricey.
Added on to it the updates/fixes/security features etc developed in 2007.

The same concept successfully used for iPhones.

Women in particular will like this model-its sleek & thin/light weight.
They are not YOU who seek high performances/speed/computing power etc.The price & performance formula not relevant here.

Another group of buyers will be those at the level of CEOs/directors/VP/chairmans etc at the highest management levels.
Plus those who have the money to spend on such luxuries-status symbols/fashion oriented etc.

Good to carry along for conferences/conventions & similar ocassions & ofcourse in flight use.

In short-
Its the looks.... for your eyes only.

Competitors for Apple in this market would be Sony- Vio & ofcourse Asus.

In fact Intel gave some hints/clues about the Mac Air-read this.

"The new products we're announcing today provide consumers and businesses with the benefit of sleeker and higher-performing laptops and more powerful and fashionable PCs that deliver for the most hard-core gamer, high-definition enthusiast and just about every other consumer demand ," said Mooly Eden, vice president and general manager, mobile platforms group, Intel. "And later this year, Intel will begin delivering the mobile Internet with much smaller, lighter and powerful Internet-enabled devices that ultimately will fit right into your pocket."

Intel Adds Mobile Processors to Line-up
Intel is shipping five new mobile processors, enabling breakthrough performance and improved battery life, providing consumers with the ability to be more productive or just enjoy their digital entertainment while on the go Helping to extend battery life is also a new Intel Core microarchitecture design feature for advanced power management state called Deep Power Down Technology that reduces the power of the processor when it's not running data or instructions to the laptop.


http://www.intel.com/pressroom/archive/releases/20...
Another hint-

One of the environments we like with machines like this is Adobe's Air*. Intel's been working with Adobe to port Air to our platform for the next generation of ultra low power, very high performance silicon that we've developed, and it can run on devices like I've shown here.
You'll see again – Air has a wonderful run-time environment that allows developers to develop powerful applications that are rich and engaging, and when it's paired with Intel silicon, Air is a complete platform and OS independent environment. It means that I can get the same experience on my desktop machine or on any mobile device.


http://www.intel.com/pressroom/kits/events/ces2008...

In short the notebook market is now graded into about every other consumer demand.

This is only the beginning for Apple this year,there is more to follow during the year 2008,focusing on 2 major seasons namely back to school & christmas.

You have UMPCs to MIDs to iPhone(upgraded) all on Intels -

Intel plans to ship its first low power processor and chipset platform designed for mobile Internet devices in the first half of this year. Codenamed "Menlow," it is comprised of a chipset with a single chip design, codenamed "Poulsbo"; and a processor, codenamed "Silverthorne," which comes in a package that is five times smaller and consumes 10 times less power than ultra low voltage mobile processors introduced in 2006.

Apple could claim to be the first but OTHER players from Tier 1 OEMs gradually moving into Tier 2 OEMs,all coming out with their product lines.

Each targeting a particular segment of the market,once they start releasing their product expect Apple to match them a with a new product release & a price cut.

Apple seems to have well researched the market from Notebooks to MIDs to UMPCs & accordingly planned a line of products with Intel technology targeting specific markets or consumer demand.




RE: The focus is on specific segemnt of the market
By robbyjr on 2/3/2008 3:27:41 AM , Rating: 2
What about the toxic parts? Fashionable?


By crystal clear on 2/3/2008 5:27:10 AM , Rating: 2
Ha thats funny ! Now it is fashionable to go GREEN....but serious indeed.

I did not have the opportunity to open up the Mac air-
but what I know -

Intel products are lead free -see press release for 45nm processors.Also this-

Intel Becomes Largest Purchaser of Green Power in the U.S.
Company Tops EPA Green Power Partner List, Vows to Drive for Greater Efficiency While Spurring Growth in Renewable Market

http://www.intel.com/pressroom/archive/releases/20...

Its green all the way now for Intel.

About Apple you have this-

The new MacBook Air embodies Apple’s continuing environmental progress with its aluminum enclosure, a material highly desired by recyclers; Apple’s first mercury-free LCD display with arsenic-free glass; and brominated flame retardant-free material for the majority of circuit boards as well as PVC-free internal cables. In addition, MacBook Air consumes the least amount of power of any Mac, and its retail box, made primarily from 100 percent post-consumer recycled material, is 56 percent smaller by volume than the previously smallest MacBook packaging.



http://www.apple.com/pr/library/2008/01/15mbair.ht...

Majoruty of Mobo manufacturers have gone lead free also.


By crystal clear on 2/3/2008 7:30:23 AM , Rating: 2
quote:
I did not have the opportunity to open up the Mac air-


But somebody else did just that-read on

See the pictures of each part with comments about it.

http://www.ifixit.com/Guide/First-Look/Mac/MacBook...


By crystal clear on 2/3/2008 7:39:43 AM , Rating: 2
See this high resolution image & click on the desired componnents to get a closer view of it.

http://www.ifixit.com/Guide/images/air_logic_top.j...


I don't know where you work...
By aliasfox on 2/3/2008 3:31:02 AM , Rating: 2
... but I can definitely see this working as a "niche" laptop. In my office/among my friends (most of whom know nothing about the computer business, though they bumble around a lot):

- lack of ethernet doesn't matter in the real world. my office is wireless, and it's really difficult to actually find an ethernet cable, and the ports in the rooms are all in the corners away from conference tables. for normal email/powerpoint transfers/web access, wireless is very sufficient. and on campus (i'm a recent grad), the only places that generally don't have wireless routers also don't have ethernet jacks.

- battery life. much as we all love having true 5+ hours of battery life, the fact of the matter is that most of the schmucks in the real world carry their adapter around with them all the time anyway. On a college campus, regardless of how long someone's going to the library, or at work, no matter how long the meeting's going to be, people carry around their power adapters. to these people, "battery life" gets them the 5 minutes walking between rooms/buildings. that, along with really bad charging/discharging habits, means that most laptop batteries are completely dead within a year anyway.

- external optical drive. most really thin laptops don't have one, not just the MBAir.

trust me, even as a longtime user of apple products, i wouldn't buy this - i like having my firewire, built in optical drive, and easily replaceable batteries, but i can definitely see the appeal. this might be apple's attempt to get into the corporate market - installing windows in a separate partition would make this the perfect compliment to a VP's padfolio (at least if he can live without carrying the power adapter around). if they like the machine, macbooks could eventually filter down the ranks.

lastly, have any of you actually *seen* the MBAir? i swung by the apple store before catching my flight today and i took a look at it - it's a damn slick looking laptop. despite the lack of firewire, lack of optical drive, lack of pop-out battery, lack of even a lock slot, i felt myself wanting one just by trying it for 5 minutes. and that alone will convince people to buy - besides, most normal people don't need geeks to validate them, they need the rest of the world to do so.




By Digimonkey on 2/3/2008 3:37:37 AM , Rating: 1
I'd never doubt Mac fiends buying into this. I'm just sure there will be tons of bitching after they buy it. ie. Iphone.


RE: I don't know where you work...
By AlphaVirus on 2/4/2008 11:24:45 AM , Rating: 2
I dont doubt anything you say or have commented on about your office but I must say the several office buildings I have worked on/visited, you are not about to worry about wireless connection.

Every conference room I have connected through had several ethernet cables to grab. Nobody has time to ask "What is your key" just to get on the network, especially when you have several meetings in a single day.

I can agree with the battery statement, most people plug in to the adapter no matter where they are. If there is an available plug then hook it up for sure.

The business world will never adapt to the MBAir simply because of that, they will not center their business model around a single laptop. If it can not be spread to multiple divisions then its a waste of time.

The fact is this, it does not have an optical drive, it does not have ethernet nor does it have enough usb ports. Whether it is an ultrathin or an...ultrafat laptop, its still a laptop and you will need to connect things to it.

The "niche" market you refer to is a VERY niche market, probably at most 50,000 people. Once you take into account the price, functionality, form(people scared they will break it), you will shoot down alot of possible buyers.


RE: I don't know where you work...
By aliasfox on 2/4/2008 12:52:35 PM , Rating: 2
You're also likely forgetting the market of spoiled girls between the ages of 14 and 25 who will have Daddy buy one for them. But yes, this is a niche market, just as all superthin/super small laptops are. Very few people want to type on a tiny Sony TX keyboard, for example.

As for the rest of your comment, it wouldn't be ideal for an operation with lots of client visits (in or out), but for a self contained office, there's no reason wifi wouldn't work for most people most of the time. And I'd assume that if a VP wanted a MBAir, there's nothing stopping IT from integrating it into the network - if OSX doesn't work (need Outlook support, for example), then they can install Windows (yes, using an external optical drive).

Actually, isn't this in some ways what some businesses/schools want? The lack of an optical drive is one more layer of security (prevention of external software getting on the network, just a little harder to take sensitive data out). Just expensive.

And as for all of you who are saying that people may be afraid to break this - actually go take a look at it - the metal case makes it feel no less sturdy than a MacBook Pro, and actually more durable than most plastic laptops I've used (typing on a Compaq nc6400 right now). Integrated latch, curved metal case (curves add stiffness), retractable ports (or maybe just port...), and thick screen border all lend themselves to a fair level of structural strength.

A docking port would be nice though...


By AlphaVirus on 2/4/2008 5:09:25 PM , Rating: 2
I know my fiance wants laptop and I was showing her some of the ultraportable laptops. She did not like most of them because they had such small keys/keyboards, that is one thing I have to give the MBAir credit for.

quote:
Actually, isn't this in some ways what some businesses/schools want? The lack of an optical drive is one more layer of security (prevention of external software getting on the network, just a little harder to take sensitive data out). Just expensive.

I think this is a yes and no. I can think of a system admin trying to install new software to the computers and it could work in both sides favor.
If there is an optical drive, he could just pop the cd in no problem and install everything.
If there is not an optical drive but rather a wireless connection, then he could download the software from the network then install.
So this point is pretty valid.

quote:
And as for all of you who are saying that people may be afraid to break this - actually go take a look at it - the metal case makes it feel no less sturdy than a MacBook Pro

To me its still a laptop no matter what the case is. Especially if you have kids, the #1 terror to electronics. The last laptop I had (HP) was dropped at least 20 times within a year. It hit concrete, rug, tile, and even tar grounds. It still worked but 1 of the usb ports stopped working for some reason.

I look at it like this, I spend thousands of dollars on this and never have any type of insurance on it. Anything that makes it seem more fragile is not good from my viewpoint.

You know what else I just thought about, how easy it would be for someone to steal this thing. If you are at Starbucks and you go up to the counter for another drink, someone could easily slip it under their shirt and walk off.
Now of course this situation is not typical but I am sure it would be easy to steal since its so small and 'folio' stuctured.


What if
By Digimonkey on 2/3/2008 2:44:47 AM , Rating: 2
no wireless is available? This is nothing more than a crippled laptop no one else wants to make. It'd be a different story if you could guarantee wifi access. At least make a port that can take an ethernet adapter. It's 4 pins man!




RE: What if
By BucDan on 2/3/2008 12:45:16 PM , Rating: 2
dude, it does have wireless, it is using the new wireless N standard. read a bit before you post. if you dont understand much of the MBA go wiki-ing or something.


RE: What if
By joemoedee on 2/4/2008 8:13:12 AM , Rating: 2
quote:
dude, it does have wireless, it is using the new wireless N standard. read a bit before you post. if you dont understand much of the MBA go wiki-ing or something.


Simmer down Beavis.

I think they meant if there isn't a WiFi AP where you are, then you're stuck w/o any connectivity.


RE: What if
By AlphaVirus on 2/4/2008 11:45:33 AM , Rating: 2
quote:
read a bit before you post.

Perhaps you can learn from your own posting. The OP was stating, "What if there is no wireless". Simply being, what if you are somewhere that does have have wireless connection then you do not have a useful laptop.

The MBA is trying to promote full wireless but what Apple fails to notice is the world is not ready to move to 100% wireless environment.


Hmm
By Digimonkey on 2/3/2008 2:40:33 AM , Rating: 2
It's a valid vision, just too soon. The biggest drawback is definitely that it has no ethernet port. Which will limit the use more than CPU capabilities goes. I'll just stick with a Asus EEEPC or a Cloudbook. Much less in price, but will probably be used for the same things.




RE: Hmm
By robbyjr on 2/3/2008 3:34:13 AM , Rating: 2
Agreed.

I was one of the first adopting wireless, but I'll definitely not be one of the first discarding ethernet.

Wireless is insecure, sometimes unstable and comsumes more power.


RE: Hmm
By JoshuaBuss on 2/4/2008 4:45:50 PM , Rating: 1
that's what i'm really surprised no one else is talking about.. forcing wireless really kills battery life.. an ethernet port would've done wonders for battery life :)

we're all suckers though.. you KNOW in a year or two the next-gen MBA will finally have an ethernet port, along with other missing things.. like probably wwan connectivity.


the two
By omfganewb on 2/1/2008 5:29:54 PM , Rating: 2
Isnt one of them the Lenovo X300 that was just announced?




RE: the two
By kkwst2 on 2/2/2008 12:17:07 AM , Rating: 2
I don't think it was announced, just leaked. Unless I missed something in the last day or two.


Nice!
By audiomaniaca on 2/1/2008 9:27:35 PM , Rating: 2
No ethernet? That's nice..

Why they just don't take off the keyboard
to make it even slimmer?

Go Folio, Go!




RE: Nice!
By SavagePotato on 2/3/2008 11:10:58 AM , Rating: 2
I can't understand why they would skip Ethernet, especially when you look at products like this from linksys.

http://ecx.images-amazon.com/images/I/31NPKBRVP6L....

Tiny flip out Ethernet port. Give apple a year and they will claim they invented this too.


What happened to May?
By loeakaodas on 2/1/2008 11:17:11 PM , Rating: 2
What happened to the 11 new mobile Penryn chips to be released in May with Montevina?

http://en.wikipedia.org/wiki/List_of_future_Intel_...




RE: What happened to May?
By crystal clear on 2/3/2008 2:26:47 AM , Rating: 2
Among the 16 new products, 12 are designed for new laptops and desktops products and four are for servers.

The above 16 are from the planned 32 processors to be released.

Current releases-

Core 2 Duo T9500 at 2.6GHz with 6MB of L2 cache
Core 2 Duo T9300 at 2.5GHz with 6MB of L2 cache
Core 2 Duo T8300 at 2.4GHz with 3MB of L2 cache
Core 2 Duo T8100 at 2.1GHz with 3MB of L2 cache



Just to remind you back to school buying season so expect during that time period & later the christmas buying season..


penryn IS 45nm
By 8steve8 on 2/3/2008 1:36:30 AM , Rating: 2
quote:
Intel's corporate roadmap claims 45nm versions of Penryn, the current processor generation, will be available this fall.


penryn IS 45nm, there is no non-45nm penryn...
what u mean to say is 45nm version of the core 2 duo?

i have a table of ultraportables at
http://steve8.selfip.info/?p=41




RE: penryn IS 45nm
By crystal clear on 2/3/2008 3:03:57 AM , Rating: 2
Intel's corporate roadmap claims 45nm versions of Penryn, the current processor generation, will be available this fall.


It should read as I understand it-

Intel's corporate roadmap claims 45nm versions of Penryn, the NEXT generation processors, will be available this fall.

Because if you read further-

Even if PC manufacturers incorporate the mini Merom processor in upcoming notebooks before this Fall, Apple will certainly opt for the the 45nm processor in the next-generation MacBook Air.




By Homerpalooza on 2/2/2008 10:40:50 AM , Rating: 2
Kinda stupid article. No names released, but because a processor is available, then there is competition? There's more to a laptop then it's processor.




My 2 cents
By psychmike on 2/4/2008 12:18:05 PM , Rating: 2
I understand that what doesn't work for me may well work for someone else but there are many things I don't get about the MacBook Air. I have played with it in my local Apple Store.

If it's meant to be a laptop that you take everywhere without a second thought, the footprint seems a little too big to haul out casually on a cafe table or an airline tray. Even if they stuck with the 13.3" screen (which is gorgeous by the way) there's some room around the bezel and the keyboard. I think this was a design choice so that they could taper the edges and keep the screen super thin. I think a laptop that was .8" all around but an inch less in width and length would be more portable but then there would less to promote from a marketing perspective.

Ars has also tested the battery life and has said it's about half of Apple's published specs even with the screen dimmed. Again, I would have accepted a laptop that was a little thicker but had a battery that could hold a decent charge.

When I was at the Apple Store, I started chatting with 3 other customers. Together, we were 2 Mac users and 2 PC users contemplating a switch to Macs. We all agreed that the MBA was pretty and incorporated some great design elements (LED screen, backlit keyboard, aluminum case) but seemed more like a work in progress (with it's slow 1.8" HDD, poor battery life, 1 USB port) than a computer that would appeal to a wide audience. I hope they incorporate some of the MBA's design cues in the next generation of MacBooks.

Mike




Lighter is Better
By Byakugan on 2/7/2008 12:36:49 AM , Rating: 2
Wouldn't making the laptop lighter be a better choice.

Weight>Thickness




Is this article like....
By daBKLYNdoorman on 2/1/08, Rating: 0
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch











botimage
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