Mac users and Mac-loving analysts often use phrases like “the
halo-effect” to explain increased sales of Mac computers and OS
X due to iPods and iPhones. Now, the stock market site The Street
has created a humorous
video analysis that offers up a new explanation for this and more
commercial phenomena -- the "snob"-effect.
In the video, The Street says that on average Mac users surveyed were
discovered to be “self centered, arrogant, conceited” and truly
"snobs". The site says this has many real commercial ramifications,
so all jokes aside, the "snob"-factor warrants serious attention.
Mac users, apparently concerned with self-image, were found to buy
tooth-whitening products at a far greater rate than PC users. Mac users
are also more likely to visit
Starbucks, buy organic food, and own
hybrid cars. Furthermore, Mac users buy on average 5 new pairs of
sneakers a year, well above the average for non-users.
Mac users prefer notebooks to desktops, station wagons to
SUVs. Perhaps unsurprisingly, Mac users prefer
"green" products, even at a higher cost. Perhaps more
surprisingly, Mac users are quite law abiding and are more likely than not to
pay for music -- perhaps more due to the popularity of iTunes than their
moral inclinations. Mac users are more satisfied with their purchase
than PC users.
Interestingly, people surveyed with an "open personality" were found
to be 60% more likely to buy a Mac. Some of the more esoteric
observations on Mac users character are flattering, others aren't. Mac
users were found to be more liberal, socially and politically. Mac users
are also less modest and more assured of their own superiority.
The interesting part about The Street's video, is that while obvious
poking a bit of fun at the Mac crowd, it does illustrate some practical market
trends that can be exploited for the benefit of more effective advertising and
marketing to the growing
crowd of Mac, iPod, and iPhone "snobs".
Hopefully there won't be too many hurt feelings, and await a
possible comment from Apple Inc. CEO Steve Jobs.
quote: Mac users buy on average 5 new pairs of sneakers a year
quote: ...85% of Mac owners are so smug they enjoy smelling their own farts.
quote: 92% are happy they purchased their Apple product days before an unannounced price cut.
quote: Don't know if Mac people have more money than others, but they surely do spend more than tech savvy users, and specifically, they spend more to get things with the right looks than to get things with the right functionality.
quote: Well there *are* those of us, like myself, who don't use a Mac but really believe Apple is a trend-setting firm that's helped other consumer electronics firms with UI, focus on the consumer, ease of use, etc.
quote: I really think there would be less Apple-bashing if Jobs and his crew would simply make OS X independent of their hardware and available to the broad base of x86 users across the globe.
quote: The absolute best part is that we don't provide any official tech support for mac. So the user is 100% on their own. It gives me no end of joy to relay that information.
quote: more like 4x cost of ownership, no more reliability
quote: 3. (i didn't know this and am not sure about this) apparently you can run windows and windows programs in a transparent manner, without having to deal with the windows. this maybe refering to vmware type virtualisation or maybe something else.
quote: Chuck Norris wanted a laptop ; he chose the Macbook Pro.They say Chuck was walking down the street one day when he came across a thief. Chuck just reached into his shoulder bag and revealed his Macbook Pro.The thief is now a priest at the local monastery.
quote: After 5 or 6 months is macbook was barely working because it was badly infected and he ended up just buying the new OS and wiping everything on it.