Ad wars are in full swing. First there was Microsoft's "Laptop Hunters", with Lauren, Giampaolo, Lisa, and more. Then there was rival Apple's irate response, followed quickly by a new round of "Get a Mac" commercials. Next, Microsoft lobbed back equating the iPod's cost of ownership (with enough music downloaded to fill it) to $30,000. Now the two are back at it again, with three new "Get a Mac" commercials which seem to obviously poke fun at "Laptop Hunters".
First up is "Customer Care", which sees PC (Jon Hodgeman) reminiscing with Mac (Justin Long) about his past customer support call antics. This ad again, reiterates the same old "Get a Mac" theme -- PCs are buggy, virus-laden, and crash all the time. It's more of the same with "PC Choice Chat", which has PC moonlight as a radio DJ. He begins to take calls, only to have to hang up on customers irate with their PC problems. Mac looks on awkwardly.
The last commercial is drawing the most attention, though. With Microsoft stealing internet geeks' hearts worldwide with its Laptop Hunter Lauren, Apple tries to do the same with Megan. Megan debuts in the commercial "Elimination".
She begins by saying she's looking for a PC. PC has brought along a long row of guys -- "PCs" -- and offers to find the right one for her. She first says that she wants a large screen; a bunch of PCs leave. Next she says wants a fast processor; more leave. Finally, she says she wants a computer "… without crashing, viruses or a ton of headaches." At this point the rest of the PC guys leave, and Jon Hodgeman begrudgingly tells Mac "she's all yours."
Megan walks over to Mac, and he delivers his catch phrase "Hi I'm a Mac." She wittily responds "I'm a Megan." Cue fireworks.
For TV watchers these commercials, like Laptop Hunters, are best viewed as entertainment. While some come with grains of truth -- PCs are cheap and have more memory, Macs while expensive, do tend to have high quality screens -- they ultimately devolve into the commercial version of name-calling. The Microsoft spots feature vague aspersions about Macs, while the Apple commercials go even farther, making PCs out to be a crippled platform, which is obviously far from the truth.
It'd be good to see commercials which focus on the real advantages of each platform, including some that haven't been mentioned much in the commercials -- battery life (Mac) and graphics/gaming (PC) (Disclaimer: Laptop Hunters does mention gaming, but the models shown have low end graphics -- not exactly the best PCs have to offer). Until that happens, though, we'll have to sit back and enjoy the ad wars between "Laptop Hunters" and "Get a Mac".
quote: Both Mac and PCs have notebooks with 14 / 15 and 17" screens, USB ports, keyboards, touch pads, intel Core2Duo CPUs, ATi or Nvidia graphics chips, hard-drives.... not rocket science.
quote: Okay. I priced two high end notebooks. An Apple Mac Pro 17" with 2.9Ghz Core2Duo 4gb / 320GB HD vs. Thinkpad 17" with 2.8Ghz Core2Dup 4GB / 320GB HD. Botth have wireless and bluetooth. Thinkpad W = $2380 Mac Pro 17 = $3150 Thinkpad W with WACOM Digitizer = $2500. Thats a good $800~700 price difference.
quote: I doubt anyone in their right mind buys Apple products thinking they offer a better value or more features.
quote: Macs are white and show off dirt and scratches easily.
quote: Use to be, the videos would PLAY in Opera / IE... now they demand Quicktime to be installed. Argh!
quote: who needs quicktime anymore
quote: A lot of digital cameras (like my 2008 Lumix) that record movies in MOV format that only QuickTime can play.
quote: MS's Lauren still looks like a bang-bus girl when they hand her cash.
quote: which are two generations old
quote: Same thing over and over again, and it's everywhere, not only in the computer world.
quote: I'd rather leave my laptop permanently plugged in than pay out on a limb for a few hours extra battery life
quote: If I win the lottery, I wouldn't buy a 10 bedroom house
quote: I'd rather use high-end hardware for a short amount of time than mediocre hardware for a long time
quote: You can tell hardware is mediocre from the specs
quote: you can get a similarly sized and similarly powered laptop as a Macbook Pro, and it would still be much cheaper
quote: Price out a Studio XPS 16
quote: It's popular and stylish
quote: P.S. I work with industrial PLC software and that means that windows XP must be used. Apple is not even a consideration in this market.
quote: You have to keep the right balance between price, specs and comfort.
quote: lol....if swearing off PC's for a Mac would grant me Megan Fox as my girl --- i'd switch teams in a heartbeat....;) quote: I believe switching teams would make you no longer interested in Megan Fox...unless of course you are gay now?
quote: I believe switching teams would make you no longer interested in Megan Fox...unless of course you are gay now?
quote: [...] a side of me said "nah they should understand what I meant
quote: they can't all be that juvenile
quote: lol....if swearing off PC's for a Mac would grant me Megan Fox as my girl --- i'd switch teams in a heartbeat....;)
quote: My PC doesn't crash very often but applications do crash and frequently enough to frustrate me and I am an IT guy and only use WHQL drivers and applications from MS, HP or cisco to do my job.
quote: However Windows workstations do crash and I wouldn't have a job even they didn't. They crash and crash hard. Even with top Vendors like HP and MS helping shape our software environment they still crash.
quote: To say that PCs crash more than Macs is retarded and misleading.
quote: And remember that I still BUILD MY OWN PC. Which runs Linux.
quote: without crashing, viruses or a ton of headaches."
quote: It'd be good to see commercials which focus on the real advantages of each platform