Print 30 comment(s) - last by noirsoft.. on Aug 25 at 6:26 PM

Vistors to MTV's URGE website are greeted with the above message
MTV joins RealNetworks and Verizon Wireless to form Rhapsody America

Microsoft and MTV Networks launched the URGE online music service last May to little enthusiasm from the online community. URGE was built directly into Microsoft's Windows Media Player 11 software and offered users the ability to download tracks at a cost of 99 cents apiece or through a monthly subscription service priced at $9.95 ($15.95 monthly for the ability to download songs to a PC and transfer songs to a media player).

With Microsoft pouring a lot of resources and attention into its Zune music player and accompanying Zune Marketplace, the URGE service has been largely neglected for the past year.

As a result, MTV Networks is closing down URGE to embark on a new venture. RealNetworks, MTV Networks and Verizon Wireless announced today that they have created a new company to "create a single, integrated digital music experience that consumers can access via their PC, portable music device or mobile phone."

The new company is called Rhapsody America and combines the best parts of RealNetworks' Rhapsody with MTV's URGE to form a newly invigorated Rhapsody music service -- Verizon Wireless' V CAST will serve as the mobile wing of Rhapsody.

"With RealNetworks and Verizon Wireless, we’re creating a unique and engaging experience that also reflects our own strategy of allowing fans to go narrow and deep into the musical genres they love," said MTV Networks chairman and CEO Judy McGrath. "Any time we can partner with industry leaders like this to create a new music proposition, everyone wins, especially the audience."

Rhapsody is no doubt going full steam ahead in its assault on the market-dominant iTunes Store. Apple serves its full range of iPod media players and iPhone with the service as well as Mac and PC users that listen/view content on their computers.

The new Rhapsody service, however, looks to reach a much broader audience with the inclusion of V CAST integration. "Together, our three companies will provide a new, unbeatable digital music experience that will give every consumer a way to get music quickly and easily -- whether sitting in front of a computer screen or on-the-go with a mobile device," said Verizon executive vice president and chief marketing officer John Stratton.

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By Chadder007 on 8/21/2007 2:28:46 PM , Rating: 5
I thought MTV had nothing to do with Music anymore. Considering how they don't play any music videos AT ALL.

RE: Wait...what?
By Brandon Hill on 8/21/2007 2:31:47 PM , Rating: 3
Yeah, threw me for a loop as well ;-)

I miss the MTV from the 90s. You know when they played actual music most of the day... Yo MTV Jams and the like.

Now it's just a bunch of "reality" TV BS

RE: Wait...what?
By Griswold on 8/21/2007 2:50:38 PM , Rating: 3
Mmmhmm Headbangers Ball... good times.

Yo! MTv Raps was always good for a laugh. :D

RE: Wait...what?
By nilepez on 8/22/2007 2:07:13 PM , Rating: 2
that must have been the EARLY 90's. By 97, there wasn't much music left.....there was MTV2 on satellite, but once it went to cable, it pretty much quit playing music.

Your best bet now is to get a highdef package. I can't remember the name of the station, but takes music content from MTV, VH1, CMT (and presumably any other music networks Viacom owns) and plays music.

What little I've seen is at least as good as MTV in the early 80s. Not many commercials and lots of music. However, there are more concerts on this network, which I think is a plus.

RE: Wait...what?
By The Boston Dangler on 8/22/2007 8:06:16 PM , Rating: 2
it's called MHD. too bad it's only a matter of time before quantity overtakes quality once again

RE: Wait...what?
By omnicronx on 8/21/2007 3:06:03 PM , Rating: 2
Considering how they don't play any music videos AT ALL.
Thats not true! They still play videos on MTV16!


RE: Wait...what?
By FITCamaro on 8/21/2007 3:15:20 PM , Rating: 5
Is that like ESPN 8? THE OCHO!

RE: Wait...what?
By Bioniccrackmonk on 8/21/2007 3:53:30 PM , Rating: 2
With the way music is heading now a days, they could use the same headline. If its almost a sport/music, catch it here on the OCHO!!!!

RE: Wait...what?
By Kefner on 8/21/2007 4:04:21 PM , Rating: 2
When I flip through the channels, I see about 5 or 6 different MTV channels playing Music videos.

RE: Wait...what?
By Brandon Hill on 8/21/2007 4:16:39 PM , Rating: 3
Well, we have cable and only one MTV channel. And it only has reality TV crap on it. The Hills and whatever other crap they put out there these days.

The last time I saw TRL, it was a disgrace. They plaid like a 10 second clip of the song, then showed about 20 seconds of some Teenie Boppers screaming "OMG, I love them WOOOOOOOOO." Before the host cut them off and went to the next 10 second music video clip.

VH1 isn't much better. Do they even still have Pop Up Video? I used to LOVE that.

RE: Wait...what?
By lufoxe on 8/21/2007 4:36:28 PM , Rating: 2
VH1 isn't much better. Do they even still have Pop Up Video? I used to LOVE that.

Me too, I actually found some of those things interesting.

RE: Wait...what?
By RamarC on 8/21/2007 9:37:27 PM , Rating: 2
you need to get the digital package. mtv and vh1 have about 8 channels among them and most of the 'extra' channels do indeed play music videos almost 24/7. pop-up video comes on vh-1 classic.

RE: Wait...what?
By therealnickdanger on 8/21/2007 4:07:53 PM , Rating: 2
There just aren't enough +1s in the world for this thread.

RE: Wait...what?
By Gul Westfale on 8/21/2007 11:45:25 PM , Rating: 2
yeah man... that girl from headbangers ball europe was hot... vanessa warwick. mmmm.

now the M in MTV stands for marketing... commercials
interrupted by some asinine "reality" show... pathetic man.

MTV is gone
By viperpa on 8/21/2007 8:00:30 PM , Rating: 2
I remember back in high school which was the 80's, MTV use to be a household name. Converse with your friends about seeing that new video on MTV. Now MTV has turned to crap.

When Van Halen first came out with there Hot For Teacher video, now that was a music video.

RE: MTV is gone
By Brandon Hill on 8/21/2007 8:08:30 PM , Rating: 2
Or A Ha, Take on Me

RE: MTV is gone
By Brandon Hill on 8/21/2007 8:09:52 PM , Rating: 2
RE: MTV is gone
By Seemonkeyscanfly on 8/22/2007 5:44:39 PM , Rating: 2
Ahhh…Hello anyone best video ever J. Gielesse Band (hope I spelled the name right) “Centerfold” song and video about your high school girl become the playboy centerfold come on now. It had guitar, whistling, drums, girl in bras and panties, girls in tight fuzzy sweaters, who could ask for anything more???

By Staples on 8/21/2007 6:54:39 PM , Rating: 1
We see how well MSN Music has done and now we see how the Zune store is doing so terrible. Why would anyone in their right mind partner with MS for selling music? Licensing their DRM is where it should stop. That part has been successful but their selling of music has been nothing but a failure.

By sdsdv10 on 8/21/2007 9:50:09 PM , Rating: 2
Licensing their DRM is where it should stop. That part has been successful...

Yeah, Plays4Sure that was a big success :P

I'm not an MS hater, but they have pretty much screwed everyone who worked with them in digital music arena.

By Christopher1 on 8/22/2007 1:32:11 AM , Rating: 2
They shouldn't even license Microsoft's DRM. Microsoft's "PlaysforSure" DRM scheme has been debunked as "Doesn'tPlayforSure!"

It's time for DRM to go bye-bye, and for the corporations to realize that all that money they are spending on DRM is being WASTED in the most egregious fashion, because all DRM's have been cracked.

By gramboh on 8/21/2007 7:44:23 PM , Rating: 2
I'm surprised no one has pointed out the comedy that Real is involved. I don't think I've ever met anyone who has actually enjoyed using their godawful systems.

RE: Real
By Xerio on 8/21/2007 7:50:34 PM , Rating: 2
Have you tried Rhapsody? Rhapsody is a million times better than the worst media player on the planet, Real Player.

Give the 14-day trial a wirl.

Media Player
By pattycake0147 on 8/22/2007 9:29:00 AM , Rating: 2
URGE was built directly into Microsoft's Windows Media Player 11 software

So does this mean that MS is going to make another release in the near future for Windows Media Player. I use WMP 11, but I've hated the fact that URGE is a part of it. Now that URGE doesn't exist anymore will MS create a patch to remove it.

RE: Media Player
By noirsoft on 8/22/2007 2:12:22 PM , Rating: 2
The only reason why I signed up for URGE was its integration with WMP11. I hated using the buggy Rhapsody software to search for music and (when it worked) sync with my player. The WMP integration was the top selling feature for me with URGE. If it goes, so does my subscription.

By totallycool on 8/21/2007 3:22:08 PM , Rating: 2
I had bought some songs of it. What happens to that now. Was anything announced regarding it. There are no links in the article. The only links are dailytech articles regarding launch of urge and zune, and links to zune and itunes store.

Can we have some link to the announcement or something.

Maybe I'm alone...
By Locutus465 on 8/21/2007 5:45:09 PM , Rating: 2
But I really liked the MS/MTV urge network... Much happier with that v. iTunes. Unfortunetly I'm not a real player fan, so I hope this doesn't mean urge will start sucking.

Any other Rhapsody users out there?
By Xerio on 8/21/2007 7:47:52 PM , Rating: 2
I have been using Rhapsody for about 4 years now and have loved it. I just hope that this new joint-venture will only make the service better. I also happen to be a Verizon Wireless customer (with a V CAST phone), so I really hope this works out, especially if I can buy tracks on my phone for the same price I can buy them on my computer. Right now it costs around $2 a track through V CAST. A freaking rip-off if you ask me.

By ZombieRitual on 8/22/2007 2:54:08 AM , Rating: 2
Yes, because music videos are the epitome of music......

By noirsoft on 8/25/2007 6:26:26 PM , Rating: 2
as far as I can tell from my emails with customer support, the bottom line is that URGE is shutting down, Rhapsody bought out the subscriber base, and nothing will change to Rhapsody whatsoever (except maybe adding songs to their catalog if they were in URGE and not in Rhapsody)

This really sucks, since the Rhapsody software sucks. (How many times did it fail to re-authorize subscription songs to my player? Oh that's right, EVERY FRIGGING TIME)

I just cancelled my URGE account. Now I need a new music store. Does anything else integrate with WMP?

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