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MPAA head switching things up, trying to re-define a commonly used term related to file sharing

The music and movie industries have relied on misdirection and lies to help spread their view of internet piracy, and a commonly used phrase may have been misused.

MPAA CEO Chris Dodd has changed his mind on what theft really means when speaking about file sharing, saying his organization must become more focused on consumers.

"We're in a transformative [sic] period with an explosion of technology that's going to need content," Dodd recently said. "We're going to have to be more subtle and consumer-oriented. We're on the wrong track if we describe this as thievery."

Dodd didn't state that file sharing isn't a crime, but signals towards a different approach to deal with the problem.

Classifying downloaded music and movies as “theft” helps polarize file sharing, and some PC users believe file sharing is stealing. However, most PC users didn't consider file sharing the same as physical theft from a store or residence, and file sharing still prospers in an evolving market.

If a person downloads and shares copyrighted content online, they technically aren't depriving the owner of complete ownership of the material. Specifically, it's more of a legal issue dealing with intellectual property rights, and could be addressed in the future.

After Napster and other popular peer-to-peer networks were shuttered, internet users and copyright holders both adapted to a changing battlefield. The RIAA and MPAA will continue to focus more on targeting ISPs and trying to pass legislation, such as SOPA, which failed in early 2012, in an attempt to limit file sharing.

It’s interesting to hear Dodd switch gears, as his trade group continues anti-piracy efforts by lobbying in Washington, D.C.

This isn't a sign that the MPAA will suddenly leave behind efforts to stifle piracy, and a SOPA follow-up is expected in 2013.  In fact, the MPAA recently hired Marc Miller, a former Nintendo antipiracy counsel and computer crime deputy chief at the DOJ, to become MPAA Senior VP of content protection and Internet.

Sources: Mybroadband, Techdirt

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By StevoLincolnite on 5/24/2012 1:59:33 PM , Rating: 5
MPAA: Switching up Tactics to Fight Piracy

People: Changing tactics to get around MPAA's attempts to stop them from pirating.

/end joke.

They are wasting there time, pure and simple, you cannot stop Piracy.
But one of the best sure ways to reduce it is to offer low priced alternatives that are easily and readily available.

For example, Before Digital Distribution of PC games came along, I used to pirate everything, because there was no alternative in the medium I wanted.
Then Steam came along... Now when Steam has a sale my Wallet screams in fear. has seen a bit of money from me too.

Or.. Another reason is because they price gauge, media companies literally charge the maximum a market will bare.
I import allot of my Blu Rays from Europe/UK, even with the Shipping costs and the conversion of our dollar it still works out cheaper.

RE: .
By fic2 on 5/24/2012 2:03:43 PM , Rating: 5
Not to mention pirated stuff actually works without any restrictions vs buy it and take the chance that it doesn't work on your particular setup because of the DRM. I am not a gamer but I have read of multiple problems caused by DRM.

RE: .
By BZDTemp on 5/24/2012 4:08:49 PM , Rating: 5
and you do not need to be a gamer. Fx. if your car has a CD-player I bet that the copy protected CD's in your collection won't work on it (because they do not actually follow the Red book standard).

DRM is stupid and it alienates consumers and for instance my parents now no longer buy music.

RE: .
By Mitch101 on 5/24/2012 10:28:04 PM , Rating: 5
I totally agree Steam with its auto patching and friend system killed off anyone I knew who pirated games.

Has anyone presented to the movie studios why piracy runs rampant? Maybe an online petition because I doubt anyone is telling them why piracy runs rampant.

1- Forced to watch FBI Warning - Annoying keep it on Rentals but take it off Purchased discs. Why are you threatening your customers?

2- Forced to watch Promo's especially Disney DVD's - Again annoying keep it on rentals but take it off Purchased discs. Who needs to hear coming soon to dvd and home video 3 years later? Double problem because these are items that distract drivers as you put these movies on for your kids to watch.

3- Unavailable on Streaming services but available for rental? - As soon as its on disc its ripped and posted and cutting into both rentals and sales. It should be available for streaming the day its for sale. I dont buy movies Im a renter. If the movie has replay value I buy it at X-mas or Black Friday season when they are super cheap. Instead of dumping money in copy protection buy Netflix or make a streaming service. I hear Blockbuster went chap 11 buy their video streaming service if you want an instant startup to streaming with a direct access to rental revenue stream. $5.99 Direct TV rental is not a deal when there are two redboxes at my gas station.

Even then you cant stop someone who is going to pirate it but if you offer easy access without annoyances you will cut back significantly on the piracy. Keep screwing the consumer who purchased the disc with being forced to watch threats or cant get it the day it comes out and your asking them to download it instead.

RE: .
By Jeffk464 on 5/25/2012 9:52:54 AM , Rating: 2
3. yup, they definitely need to put all of their content on some kind of pay site pay per view or something like netflix. Its not good if the only place available is pirate bay. Most "grown ups" prefer to pay for content if available.

RE: .
By SlyNine on 5/26/2012 2:01:54 AM , Rating: 2
I agree. Steam just made it easier for me. I didn't really pirate anyways ( just ubisoft because of their DRM, ironic) But if it's on steam without the DRM. Then I'm likely going to pick it up.

I bought the tomb raider series for cheap. Havent played it. Probably would have never bought (or pirated it) it but it was easy to buy and a good price.

RE: .
By TheJian on 5/26/2012 7:57:05 PM , Rating: 2
LOL. I haven't bought a music cd in almost 20 years. Pretty soon I'll be able to say I haven't bought a CD in over half of my life. I'll be more than happy to say that still on my death bed. Even if I like the music I won't buy. Also note I haven't listened to the radio in over 5 years. I rarely hear a song any more that I actually want (only usually hear them in movies these days, and may seek a song). The last music CD I bought was a greatest hits album. I may have bought a few of those from amazon etc in the last 20...Thinking harder I may have - but it's so few I don't remember - Chicago, Foreigner, Journey - something like that. It was a LONG time ago for sure.

When they start selling music CD's for $3-4, or have at least 1/2 of the songs as hits, I'll buy again. NO CD is worth $15-17 for a song or two. Really, if I only like 2 songs why should I pay for the other 8 crap ones? Songs should be .99 and albums $4 tops. Make your money on tour, not from the album.

I haven't been to a theater in about that long either (umm, since some highlander movie long ago). But I did bring the theater home :) Actors are overpaid. Nobody should get more than $1mil for a movie (I'm talking stallone/arnold etc - tv episodes, no more than $50K per episode and that would be for Seinfeld in my book). I don't go to the movies because $30 for a 2hr experience for the family is stupid. A movie should go for $3-4 also in bluray or theater. In 2hrs its useless trash. I just don't believe there are many jobs that are worth more than a Mil/year (content jobs I mean - games, music, sports, movies). Now if you're talking a guy running a company that makes billions in income, maybe 1mil+ is reasonable. But that's like hall of famer financial/CEO stars I'm talking here. Nobody is worth this much. You may run a company, but it's the 10,000-100,000 workers that are making all that money, not some guy at the top who signs his name occasionally. Golden parachutes shouldn't exist at all. They've almost destroyed companies like HP etc. They shove the stock up and run before the wheels come off. Carly Fiorina comes to mind.

Sports? I wouldn't pay any player over $250K per year and that would be a hall of famer for sure (they do have 5-15yr careers - but it's a damn game for gods sake). These people are the reason I think TV, sporting events, movies, music etc are all not worth paying for. My dad used to take me to Seahawk games, and many minor league/college games etc. I would never do that at today's prices. I couldn't without calling myself an idiot immediately after the purchase. They've priced me out of pretty much everything.

I now seek every avenue but the one they try to sell me originally...ROFL. They are making me WORSE too. By 2020, I think I may actually label myself a Pirate if the laws keep pushing in the direction they're currently seeking. Today I'm still legit via bargain bins, Roku, netflix, amazon etc. I may temporarily break laws (until they remove the protection etc), but I'm legit in the end. However, I see that changing. I no longer believe it's wrong to pirate, I just don't do it. I feel they deserve it, but still have no problem paying what I really think something is worth reasonably.

In 5-10 years I will feel fully justified in paying nothing. I will have NO MORALS by then. I can guarantee that, if the experience as an honest person sucks compared to being a pirate. I crack every game I buy via gamecopyworld etc. I shouldn't have to put up with crashing because of DRM and hate digging for dvd's etc. So I choose not to. I don't believe in DLC either. Expansions are OK (only if they provide at least another 30%+ of gameplay - anything less forget it), but DLC needs to die. I will never PAY for DLC. I'll buy when it's bargin bin and ultimate/platinum etc version with all DLC, expansions, patches etc for $20-30 :) Less if they DLC the game to death. I'll wait even longer to buy it. I can miss Diablo3 and never care. Though I'm sure it will be cracked and emulated shortly (I know it's being worked on). There are too many other good games that I can't even find time to play as it is. Diablo3 could have sold another 6-10mil copies if it was $30 with no online or drm issues. This is what they don't get. They could make so much more if they made it so 90% of america etc could afford to buy it instead of the top 15% or so. They've locked themselves into a small audience due to price.

Most just can't part with $60 a month for a new game, movies/music etc. Steam is a great example of this. They sell games cheaper and people flock to them (even though I hate them, and will only play a cracked steam game that has it removed basically). I LOVE GOG though and hope others follow them. I don't have a STEAM account...ROFL. Could you imagine if games were 1/2 price vs today? If the top games were $30, you'd enable a good double to triple the customers that could purchase without cringing.

RE: .
By bug77 on 5/25/2012 6:55:20 AM , Rating: 2
Common mistake: you do not buy anything, you rent.
That's why piracy won't go away, because whatever you pirate, you own. It's that simple.

RE: .
By Jeffk464 on 5/25/2012 9:55:23 AM , Rating: 4
Personally I think sites like netflix eliminate the desire to pirate huge collections of movies. Let netflix store and catalog everything and then you just pay a reasonable fee for the convenience.

RE: .
By bug77 on 5/25/2012 11:18:11 AM , Rating: 2
For me, the sheer dumbness of over 90% of what comes out of Hollywood eliminates the desire to pirate anything.
But yes, piracy is mostly about convenience.

RE: .
By SlyNine on 5/26/2012 2:03:43 AM , Rating: 1
well, thats your OPINION! I wish people would stop offering their opinion as fact and impling only idiots would disagree.

Their are tons of people loving the crap the comes out of hollywood.

RE: .
By nafhan on 5/24/2012 2:39:15 PM , Rating: 2
A great example of this is Game of Thrones: great show, but options for watching it include:
1) Spend $100+ per month on a premium cable package
2) Wait a year to spend a reasonable amount ($30) to watch
Surprisingly, the show was pirated quite a bit.

RE: .
By BugblatterIII on 5/24/2012 5:00:59 PM , Rating: 3
RE: .
By nafhan on 5/24/2012 5:21:10 PM , Rating: 2
Haha, yeah, Theoatmeal is great. I was frustrated with HBO before it was cool, though :)

RE: .
By Reclaimer77 on 5/24/12, Rating: 0
RE: .
By Jeffk464 on 5/24/2012 9:34:25 PM , Rating: 2
3. Wait until I get to my brothers house and watch it on his netflix account.

RE: .
By nafhan on 5/25/2012 9:57:47 AM , Rating: 2
...except it's not on Netflix until it comes out on DVD. You're still waiting a year, and you've got to convince your brother to rent the DVD's.

RE: .
By tayb on 5/24/12, Rating: -1
RE: .
By SlyNine on 5/26/2012 2:09:00 AM , Rating: 1
It doesn't matter what the justifications are to you. The point is they cannot stop it. So they better find a way to live with it.

You know what else is wrong, bribing our congressmen and senators. In fact, that's way worse then piracy. I think people from the MPAA should be hung for treason.

By fic2 on 5/24/2012 2:01:27 PM , Rating: 5
Seems like the people being sued by the MPAA/RIAA should have latched onto the word "theft" from the beginning. If I steal a $15 CD then my punishment is a misdemeanor at worst with a don't do this again lecture from the judge. If I download a CD then the worst punishment is $250,000 fine and 5 years in jail.

If I was the lawyer for one of the people that got as far as the punishment phase I would be quoting "theft" lectures from the MPAA/RIAA leaders left and right and saying even their leaders acknowledge that it is theft which for this case carries a $250 fine and probation.

RE: theft
By amanojaku on 5/24/2012 6:26:48 PM , Rating: 2
The legal system has become another revenue stream for companies that don't want to compete by selling quality goods and services at reasonable prices. Not that the RIAA or MPAA have competition, other than artists going independent...

RE: theft
By tayb on 5/24/12, Rating: -1
RE: theft
By amanojaku on 5/24/2012 8:22:57 PM , Rating: 2
If you think it's too expensive, don't buy it.
I don't, but not only because it's expensive. Most music today is garbage, in my opinion. Too much autotune, too much digital, not enough skill. I find CD sales for $5 and buy old stuff that's not as popular any more, which isn't too hard for 40 year old albums.
Supply and demand. Otherwise you're not only a thief but your helping increase prices by signaling demand.
You just told me not to buy something, then you called me a thief. Do you even read what you write?

RE: theft
By JediJeb on 5/25/2012 1:21:22 AM , Rating: 2
I haven't bought a CD in years, maybe decades. Honestly if I don't hear it on the radio in the morning as I drive 30 minutes to work, I never hear it. They quit making good music at least 20 years ago, why bother. That is what is killing the recording industry.

As for movies, about the only thing new or good out there has been the Marvel movies lately. Those and Hunger Games, which didn't need to rely on tons of CG and actually had good acting in it. The rest are remakes of remakes that get worse with each remake, I Hollywood would actually have some new ideas then maybe they could sell movies again, but for now there will be at most a couple good movies per year and the rest are not even good filler. TV is just as bad, so many reality shows now that they have more than one channel devoted to them, news is on overload, and they will throw anything into a plot and try to make a sitcom out of it, other than that everything is a cop/medical drama. Eureka is rather unique but it is ending, and a few others on SciFi are still good along with The Big Bang Theory, but what else is there? When there were only the Big Three networks you could find a decent show every night, now with a bazillion channels there seems to never be anything to watch, that is truly sad.

The RIAA and MPAA are trying to support an industry that has shot itself in both feet with a shotgun and is trying to run for its life on the bloody nubs.

RE: theft
By SlyNine on 5/26/2012 2:11:03 AM , Rating: 2
Ignore the bigger problem of bribing our leaders with money. Yea piracy is the bigger issue here.

By DockScience on 5/24/2012 3:50:52 PM , Rating: 2
Hey, I think I know Hollywood's solution to this issue.

Make movies SO BAD, that no one would want to copy them.

What else could explain "Battleship"?

RE: solution
By RealBeast on 5/24/2012 8:28:46 PM , Rating: 2
Well they have to whine about something to explain their poor product performance, they just can't say "people won't buy the crap we are making."

The problem is also the weasels like Chris Dodd (maggot) that are on the public dole for decades and then try to sell whatever influence they have, but are actually incapable of understanding the technology they represent.

By bug77 on 5/24/2012 2:10:22 PM , Rating: 2
So, no more crying theft, more SOPA. If that doesn't work, what's next? Drop SOPA and pursue the firing squad?

Very simple.
By wavetrex on 5/25/2012 2:06:39 PM , Rating: 2
Instead of attempting to sell digital music and movies, create a very simple: "Try free and pay/donate if you like" kind of store, micro-transaction supported.

Also, this store should be peer-2-peer powered, to harness the bandwidth of the internet instead of condemning it.

So many people want to support the artists they like, however their hair raises in the stratosphere when seeing the 0.99 per song price.

And there won't be any need for paying lawyers and lobbying legislators. But then... MAFIAA is a dinosaur which cannot adapt and needs to go extinct.

May be wasted?
By polarhei on 5/26/2012 12:01:19 PM , Rating: 2
Yes, the legal way provides in the states only,how about others?

They have been breaking the link between consumers and themselves for years.

Now, let the people deal with it.

By johnsmith9875 on 5/29/2012 10:30:56 AM , Rating: 2
This is what happens when old people run everything...old ideas prevail.
There should be a cutoff year for executives, say 65 years old. After that age you really don't have anything useful to contribute other than old war stories "in my day....".

Technology is a young person's world. I'm in my 40's and I can feel it slipping away from me too. Next thing you know I will be yelling at kids to get off my grass.

Why don't they get it?
By JKflipflop98 on 5/26/2012 10:28:50 AM , Rating: 1
Seriously, what is so hard to understand here? Pick one central repository (NetFlix would be choice since it's already popular), then put all your content there and don't charge an outragous amount for access to it. You'll have millions upon millions of people beating a path to your door.

You can either put your content on NetFlix and make a little less money than you would like, or you can keep being draconian douchebags stuck in the last century and I'll pirate your stuff and you won't see a dime.

There's your bottom line.

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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