Print 26 comment(s) - last by roadhog1974.. on Aug 27 at 2:16 AM

Lucas has filed a $5M USD suit against Jedi Mind Inc.  (Source: YouTube)

Jedi Mind Inc.'s Jedi Mouse in action  (Source: YouTube)
His campaign to kill the "Jedi" company would make even Darth Vader proud

We thought we'd seen the last of LucasFilm, George Lucas, and his army of lawyers when they backed down from plans to sue Wicked Lasers over its 1-watt Spyder III Pro Arctic laser, which they said resembled the iconic Star Wars lightsaber too closely.  But it now appears that they're back at it again.

Mr. Lucas has filed a $5M USD trademark lawsuit against Jedi Mind, Inc., makers of wireless, brain-controlled consumer electronics.  Mr. Lucas came up with and owns the term "Jedi Knight". In addition, the "Jedi mind trick" was a key plot item in 
Star Wars, in which Obi Wan Kenobi and other Jedi Knights were shown using it to bewilder and trick the weak-minded.

Jedi Mind currently makes three products: "Master Mind," "Jedi Mouse" and "Think Tac Toe."  The Jedi Mouse is a brain-controller for the PC similar to OCZ's gaming Brain Mouse.  It supports three levels of control; conscious (which directly uses brain waves), expressive (which detects facial expression), and affect-based (which detects motions).

Apparently, Jedi Mind tried to pull a real life Jedi mind trick on Mr. Lucas.  After receiving a cease-and-desist letter last May, Mr. Lucas alleges that Jedi Mind's chief executive officer, Brent Fouch, promised him that he would phase out the company's name and any Jedi references in its products. No action was taken by Fouch to appease Lucas.

A second cease-and-desist letter in September of last year also was met with inaction.

Where the trademark dispute may get interesting is that Lucas Film only owns rights to the terms Jedi Knight, Jedi Power Battles, and Jedi Training Academy.  It does not explicitly own the word "Jedi" or the phrase "Jedi mind".  Lucas Film, however, contends in legal documents that it owns "all characteristics associated with the Jedi Knights not memorialized in a registered trademark ... (including) Jedi robes, the lightsaber weapon, the power to levitate objects, a telepathic oneness with other Jedi and the universe, and the ability to shoot energy beams called 'Force Lightning' from the fingertips."

Jedi Mind Inc. is publicly traded under the symbol JEDM.

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So just call it Star Trek
By quiksilvr on 8/25/2010 9:58:21 AM , Rating: 2
I doubt they will mind.

RE: So just call it Star Trek
By Brandon Hill on 8/25/2010 10:07:57 AM , Rating: 5
Man, I'd kill for a holodeck

RE: So just call it Star Trek
By Anoxanmore on 8/25/2010 10:22:07 AM , Rating: 2
Yes, I want my holodeck.

So I can save Zelda! : D

RE: So just call it Star Trek
By Souka on 8/25/2010 11:26:16 AM , Rating: 2
I'd be Mario and play a VR version of Super Mario Bros....and save Princess Peach

RE: So just call it Star Trek
By FITCamaro on 8/25/2010 12:28:20 PM , Rating: 2
I'm guessing she'd be a lot more slutty in your holodeck fantasy.

RE: So just call it Star Trek
By MrBlastman on 8/25/2010 12:51:50 PM , Rating: 3
... and he's be princessing her peach instead...

makes sense
By wushuktl on 8/25/2010 11:15:46 AM , Rating: 2
I'm on Lucas' side here but there was one part that got to me, the own the idea of "the power to levitate objects?" At least make it "the power to levitate objects using 'the force'"

RE: makes sense
By Danger D on 8/25/2010 11:17:55 AM , Rating: 4
I agree. He hardly came up with that one on his own. Heck, I could argue that Moses used the force to part the Red Sea pre-Lucas. Although it's unclear how long ago "A long time ago in a galaxy far, far away" actually was, so maybe Yoda did it first.

RE: makes sense
By Reclaimer77 on 8/25/2010 4:54:09 PM , Rating: 5
Speaking of Moses, the word "Jedi" is Hebrew. Sith is also a Gaelic word.

So Lucas basically cracked open a few obscure language dictionaries and picked a few catchy sounding words from them. How creative. I guess that's worth suing someone for 5 million...

RE: makes sense
By Omega215D on 8/25/2010 11:16:25 PM , Rating: 2
Exaclty, Jedi means "beloved by God" and Sith is a fairy like creature. None of those words made by the likes of Lucas.

Common sense
By Danger D on 8/25/2010 10:26:17 AM , Rating: 5
This is different from the light saber deal. They were going after a company for their technology, technology that Lucas never developed.

This is going after a company because they're cashing in on the intellectual property, the term and connotations surrounding "Jedi", which should be protected.

If Lucas loses this case, I'm changing my company's name to "Hogwarts Quidditch Company".

RE: Common sense
By Denigrate on 8/25/10, Rating: 0
RE: Common sense
By Danger D on 8/25/2010 11:15:49 AM , Rating: 2
I don't know trademark or copyright law. Maybe someone else here can enlighten us.

What you seem to be saying, and admittedly what this article also seems to report, is that if I write a book or screenplay, I have to go and actually trademark every creative word in the thing, otherwise people can just go purge it and create businesses around the concepts? Doesn't copyright protect me from that, or is it just protection from others using my concepts in a similar medium?

RE: Common sense
By theapparition on 8/25/10, Rating: 0
RE: Common sense
By Amiga500 on 8/26/2010 5:07:28 AM , Rating: 2
This is going after a company because they're cashing in on the intellectual property, the term and connotations surrounding "Jedi", which should be protected.

Sorry, what IP?

Did Lucas (or one of his companies) develop the software algorithms for the device to work? I don't think so.

A name does not have IP. A name is a marketing word.

IMO he is not justified in suing. But then I approach things from the perspective of morally right or wrong and not legally right and wrong - there is a word of difference, not that a f**king lawyer would recognise that.

RE: Common sense
By roadhog1974 on 8/27/2010 2:16:44 AM , Rating: 2
From someone called Amiga500,

theres irony in there.

Wonder why Parks Sabers have never been sued?
By mattclary on 8/25/2010 10:41:20 AM , Rating: 3
By ThePooBurner on 8/25/2010 12:37:51 PM , Rating: 2
Cause those are phasesabers, not lightsabers. Duh. Isn't it obvious?

By The Raven on 8/26/2010 10:37:43 AM , Rating: 2
All the "TM"s next to the names make me laugh. Especially the ones that are just common words, like "Jaded", "Axis", "Ego", etc.

They must really be worried about their creative names being ripped off. Or maybe not since they don't have "R"s instead lol.

Suck it, Lucas...
By morphologia on 8/25/2010 5:14:12 PM , Rating: 4
I'm hoping Lucas dumps a lot of money into this and then loses. Then, I hope someone challenges his "ownership" of the word "droid". THAT one just pisses me off. It's a shortened-form version of a word whose first recorded use was in the 13th century, for cryin' out loud. And he now owns the short form, just because he made it popular?

RE: Suck it, Lucas...
By The Raven on 8/26/2010 10:40:42 AM , Rating: 2
Yeah I'm going to register a version of Pat Riley's term "Threepeat" that will be huge in the basketball community.


He wouldn't be able to touch me.

He should get sued back
By Chaotic42 on 8/25/2010 8:48:24 PM , Rating: 2
Massengill should sue Lucas for being a douche.

RE: He should get sued back
By The Raven on 8/26/2010 10:43:49 AM , Rating: 2
+11 please

Waves hand...
By Spookster on 8/25/2010 2:38:37 PM , Rating: 3
These are not the headsets you are looking for.

So if I become a Sith...
By CrazyBernie on 8/25/2010 5:33:07 PM , Rating: 2
... and learn to shoot lightning from my fingertips, Lucas is going to send his lawyers after me? Hmmm... Vampires vs Sith.... an interesting match up.

By aguilpa1 on 8/26/2010 10:59:43 AM , Rating: 2
I was distracted by the glare of the head of that guys head. I could have been some sort of Jedi Bald Glare Mind Trick. I hope I don't get sued by Lucas.

"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

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