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Print 27 comment(s) - last by TakinYourPoint.. on Nov 18 at 2:43 AM

No sequel to the failed "Revue" is in the works

The Logitech International S.A. (SIX:LOGN) promised investors big things from its partnership with Google Inc. (GOOG).  But the actual sales of Logitech's solution, a settop box dubbed Revue, were a massive sales failure, the likes of which brings to mind Microsoft Corp.'s (MSFT) failed Kin experiment.

Poor earnings led the last CEO to get canned.  His successor, Guerrino De Luca, is eager to bury a key part of that earnings failure -- the Revue.  He argued that while Google TV (and Revue) is "a great concept" and that its success is one day "inevitable", that now is not the time for a sequel.

He complained that the original device "cost the company dearly" particularly when the software (the Google TV distribution of Android) was "unfinished.  He explains:

The second mistake we made is Logitech Revue and it’s not a mistake of intention, it’s not a mistake of strategy, it’s a mistake of implementation of a gigantic nature. You are all familiar with Logitech Revue with the set top box that enables Google TV and every HDMI television. Google TV is a great concept, Google TV has the potential to completely disrupt living room, except that was not the case when we launched Logitech Revue. Logitech Revue was launched with some, I wouldn’t call it beta properly but a software that was not complete and not tuned to what the consumers want at the living room let alone all the issues with content delivery that the threat of the proceeds threat that Google posed us to other content providers generated.

Again the main issues (if not explicitly stated by Mr. Luca) were:
1. Google TV lacked third party apps.
2. TV programming providers conspired [1][2][3] to ensure Google TV didn't have the access to their web uploads that the PC had.

The net result of those issues, was that Logitech spent $300M USD in advertising on a product that only sold 15,000 units (for a grand total of $4.5M USD in revenue) during Q1 2011.  And to make matters even worse, all those pricey ads on the failed product were canned as "creepy" (See for yourself:)



The Revue will continue to sell, for now, at a reduced price $99 USD, but production has reportedly been halted.  Further, Logitech has no plans for a successor, once it liquidates it stock of Revues.  That's a pretty dismal end to a product Logitech expected to move 500,000 units in 2010.

Logitech Revue

Logitech blames the Revue and other troubled products for $100M USD in lost profit.

The company's decision to bail on Google TV is a blow to the fledgling effort.  However, it remains to be seen exactly how catastrophic a blow it is, given that part of the Revue's problem is that having one more set-top box just isn't a very popular option with most consumers versus a solution embedded in the TV, like Sony Corp.'s (TYO:6758) Google TV implementation.

Sources: Seeking Alpha [1], [2], Engadget



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Best option is...
By kensiko on 11/11/2011 4:28:35 PM , Rating: 4
to have a computer plugged to the TV with HDMI or anything else. All problems solved.




RE: Best option is...
By Solandri on 11/11/2011 10:43:22 PM , Rating: 4
In a way that's the problem. The Revue is basically exactly what you say - a small computer with an Atom processor running Android which plugs into your HDTV with HDMI. Hardware-wise it is exactly what you want if you wanted a low-power computer plugged into your TV 24/7 for web-based content.

Unfortunately the broadcast studios have decided that they, not you, should decide what computer OS/hardware you can connect to your TV to view their web-based content. Windows + Core? Ok. OS X + Core? Ok. Android + Atom? Sorry, nope, not unless Google pays us a ton of money first.

It's like if when broadcast TV first started, the studios could deem that certain brand TVs could receive their channels while others couldn't. It's not the direction we want to be going in if we want a flourishing market of both TV stations (web-based video) and TV manufacturers (small computers you hook up to your HDTV).


RE: Best option is...
By Reclaimer77 on 11/12/2011 2:54:37 AM , Rating: 3
Google TV doesn't need the networks. It's ability to stream Internet content and other media, along with it's seamless integration with your satellite or cable box/DVR, makes it a success. For $99 it far outclasses any other streaming content box like Rokyu or Western Digital Live TV.

I prefer Sony's Google TV Blu-Ray player over the Revue anyway. Logitech badly handled the initial release, especially given the absurd price.


RE: Best option is...
By Gio6518 on 11/12/2011 11:20:22 AM , Rating: 3
quote:
to have a computer plugged to the TV with HDMI or anything else


Though I do agree, but seriously the Revue is only $99, to purchase a quality wireless keyboard alone will be at least that much...

quote:
I prefer Sony's Google TV Blu-Ray player over the Revue anyway.


That's also true...Integration is the future of Google TV, but people like myself I already have high end 1080p televisions and BluRay players, I'm not gonna run out and but new components to get Google TV integration so the Revue fits that niche'. I have 2 of them and personaly love them. It does exactly what I need them to do (stream Netflix and from my media server). I can't wait until the Honeycomb update to have Market access, to see what else these can do.


RE: Best option is...
By Aquila76 on 11/12/2011 9:23:08 PM , Rating: 2
Yup, especially with Hulu, Netflix, Pandora, and Rhapsody subscriptions. Roughly $40 a month, and you get basically every episode of every show, every song created, and a metric butt-ton of movies. Way better and cheaper than cable.


Hope they still release the update
By jjlj on 11/11/2011 5:20:43 PM , Rating: 2
I only paid $99. So much potential. I guess there's no harm in loading the leaked update now...




By fteoath64 on 11/12/2011 4:02:17 AM , Rating: 2
The main problem with GoogleTV is that it tries to make a group event in watching TV to become a solitary event. This coupled with the fact that plenty of people are actually watching TV on their PCs or laptops, recently streamed to tablets. So each watcher is in fact solitary watcher. This means group watching is rare, as in family movie, ball game etc.

So unless the GTV set-top-box can manage the integration/disintegration of TV watching across the TV, PCs, laptops and tablets, it will not succeed.




Logitech Fail
By mindless1 on 11/12/2011 1:24:40 PM , Rating: 2
While some can accept Google tracking profits to get a low cost or free OS, the consumer base simply wasn't large enough to support the ridiculous price Logitech was charging.

They waited till the product was stamped "failure" to price it closer to where it should have been all along.

If they'd priced it there originally to get a larger userbase, left it open to hacking so a movement developed to transform it into something with more consumer appeal, gradually the perceived value would go up and the price could be raised.

They failed to see that people are tired of paying more for less, particularly in an area like TV where if you have money to blow there are already view on demand, CATV, satellite, internet streaming, DVD rental, etc... no shortage of established competition.

Logitech is doing more and more screwy things like this recently. Anyone notice their solar powered keyboard that should've cost $10 more instead of $50 more than the equivalent non-solar? They get confused about what is novelty vs value added.




Well...
By NanoTube1 on 11/11/11, Rating: -1
RE: Well...
By icemansims on 11/11/2011 4:35:18 PM , Rating: 3
Being right. Stopped watch.


RE: Well...
By Gio6518 on 11/12/2011 11:25:53 AM , Rating: 2
quote:
Steve Jobs was right, he said that google are going to fail with this product


Yeah like Apple TV is such a booming success...LOL

In time (at least Google TV) will grow, just on the fact that TV manufacturers are integrating it into their product, soon everyone buying a new TV will have it whether they know it or not. With Apples tight fisted, control eveything attitude, it's not likely their going to grow that division unless you go buy a large screen Apple TV.


RE: Well...
By TakinYourPoints on 11/12/11, Rating: 0
RE: Well...
By Reclaimer77 on 11/13/2011 4:07:28 AM , Rating: 2
You're funny! Apple TV was dead on arrival. As bad as Google TV is doing, Apple TV is dreadful! The freaking Rokyu supports more streaming content than Apple TV, that's pathetic. I hope you like iTunes, YouTube and Netflix, because that's about all you get with Apple TV. You HAVE to have iTunes installed on a PC or the media streaming won't even work, another typical imperialist Apple move. The list goes on and on. Only a complete Apple addict could possibly compare this to other devices and decide it's a good buy.

I love how two out of three links are straight from Apple-controlled biased websites lol. Real credible.

Steve Jobs called Apple TV a "hobby", well if that's the case maybe it's time to take up knitting.


RE: Well...
By TakinYourPoints on 11/13/2011 4:43:03 AM , Rating: 2
We aren't talking about functionality, we're talking about which one has been a sales success. GoogleTV tanked and the AppleTV revision is actually selling well, end of story.

I really don't care either way, I use a PS3 for Netflix/Hulu and have HDMI run from my PC if I decide to play a Windows game on the couch. Just making a correction.

I know they didn't have debate club in the pig pen, but try and learn to stay on topic.


RE: Well...
By TakinYourPoints on 11/13/2011 4:46:48 AM , Rating: 2
I also love how you ignored the Business Insider link to make your point.

quote:
And people are using the new one. Even in late January, Netflix said that the Apple TV had passed the iPad in viewing hours -- despite more than 10X more iPads in the field than Apple TVs.

Meanwhile, it's not just Apple's digital video box performing well on Amazon: A similar device, the $80 Roku box, is #8 right now, selling better than the Apple TV. And the $100 Roku box is selling even faster among "digital media devices," but doesn't show up on Amazon's broader electronics best-sellers list. (Perhaps there is a secret reason.)

But other rivals aren't doing so great. The Boxee Box is ranked #160 in electronics. And the Logitech Revue Google TV add-on device is #563.


Pathetic


RE: Well...
By Reclaimer77 on 11/13/2011 11:26:35 AM , Rating: 2
Excuse me? Since when was the criteria of the discussion based on sales? You never indicated that was the lone metric you were using in your last post.

Using sales when discussion Apple products is a trap, because you KNOW brainwashed morons like yourself would buy ANYTHING with an Apple logo on it. That doesn't make something a good and viable product.

quote:
We aren't talking about functionality


How convenient for you. Because if we were, Apple TV would fall flat on it's face. But good job of moving the goalposts here. Next you'll pull a Tony and bring up Apple's "market cap" as proof of Apple TV's success as a stand alone product lol.

If Google TV "tanked" can you explain to me why third party companies like Sony and LG have integrated the Google TV software into things like television sets and Blu-Ray players? Hey Takin, where are the TV's and dvd players running Apple TV at? I know it just drives you nuts that third party companies have decided to run Android on their hardware and not iOS. The only TV's we'll ever see running Apple TV will be ones that Apple themselves markets, nuff said.

Even if I wasn't biased against Apple, the Apple TV would be irrelevant for me because you can't even surf the freaking web on it! Because Steve Jobs decided that "people don't want a pc on their TV." How nice of him to decide what "people" want for them...


RE: Well...
By TakinYourPoints on 11/13/2011 5:26:57 PM , Rating: 1
Sales are the metric of discussion since I was responding to Glio's post, which was all about sales. Pay attention to the thread instead of derailing it. At least say, "it's selling well but it's shit", that's a reasonable transition.

I just looked up AppleTV's functionality since you changed the subject. Looks like you're wrong there too, on top of iTunes/Youtube/Netflix you also get MLB, NHL, NHL, Vimeo, the Wall Street Journal, as well as Airplay functionality which opens a ton of other stuff up.

On your last point, you can actually surf the web on it thanks to AirPlay functionality, just push the display from another device and there you are. I didn't even know they added those other channels. It seems like they're going to keep adding more, and apps won't be a surprise at all.

quote:
I know it just drives you nuts that third party companies have decided to run Android on their hardware and not iOS. The only TV's we'll ever see running Apple TV will be ones that Apple themselves markets, nuff said.


Why would this drive me nuts? Apple sells vertically integrated hardware, of course it's the only option. Hardware manufacturers have little choice but to install the inferior Android OS on their hardware. I use both a PS3 and XBox 360 for Netflix/Hulu, both non-iOS, so why would I hate this? At least handsets have Windows Phone 7 as an option now, but that's off topic.

It's so funny how mad you get in your posts.


RE: Well...
By Reclaimer77 on 11/13/2011 6:09:50 PM , Rating: 1
Airplay is NOT native functionality or support. How ridiculous you're becoming. Having to use a smartphone or pad ALONG with a device just to get it to surf the web is absurd. I thought Apple was all about a streamlined experience? Seems very clunky and inefficient to me. It would be better if Apple TV itself just worked.

quote:
inferior Android OS


Awww, you're cute. Keep it up Tony. I know in your mind "inferior" OS's somehow get massive market share, but this reminds me a little too much of the Windows vs Mac debates.

quote:
iTunes/Youtube/Netflix you also get MLB, NHL, NHL, Vimeo, the Wall Street Journal


Almost EVERY streaming box out there supports those channels. Most of them, especially Google TV, support FAR more content than Apple TV. Sure, maybe Apple TV is playing catchup, but how in your mind does that make it a great product?

Can we just cut the bullcrap here? Just admit Apple TV has failed and there is nothing compelling about it compared to it's more robust competition. Honestly, it's so funny how you must praise everything Apple makes.

When Honeycomb hit's Google TV, the debate will officially be over. And your camp will still be waiting for Apple to decide what you get to use your device for. Must be nice having every device you buy come with it's mouth permanently stapled to iTunes digital dick.


RE: Well...
By TakinYourPoints on 11/13/11, Rating: 0
RE: Well...
By Reclaimer77 on 11/14/2011 9:11:08 PM , Rating: 1
quote:
If popularity was the sole metric of quality than Britney Spears (hey fellow redneck trash) would be among the best musicians ever.


You're the one basing your entire argument on sales (popularity). Your arguments are rife with contradictions. So when Apple makes a lot of sales, it's a good product. But when Android sells, you cook up a bunch of excuses and claim popularity doesn't matter.

So in a few months of reading your comments Android has gone from "inefficient" to "inferior" and now it's a complete and total "garbage" product? You get more radical with every post.

Also you seem to be SERIOUSLY confused about the very product's you're arguing over;

quote:
The Revue had negative sales


The Revue just runs Google TV, it's not Google TV. There are several Google TV products, not just the Revue.

quote:
It is no surprise that the Revue failed, I don't trust that Google can deliver successful product outside of smartphones


Logitech made the Revue and decided on it's costly initial price at launch, NOT Google. It would be nice if you actually understood the basic details of the products.

quote:
Sorry if this fact hurts your pussy


More and more you demonstrate your childishness here. When you can't win, go for the insults lol.


RE: Well...
By TakinYourPoints on 11/14/2011 10:34:13 PM , Rating: 1
Nope, popularity and quality don't necessarily have anything to do with each other. Within the context of this thread, it makes sense that sales success what we're talking about. You say AppleTV is a failure when it has been a sales success. If you want to say that it's a bad product, fine, but don't insist on calling it a failure compared to GTV when one has bombed in the market while the other hasn't.

You always bring up Android's sales success as the product of it's quality. Again, this has little to do with each other. Don't you see the inconsistency in your own arguments when you fall for the same logical fallacies that you accuse me of?

quote:
More and more you demonstrate your childishness here. When you can't win, go for the insults lol.


I said this after you posted this: "Must be nice having every device you buy come with it's mouth permanently stapled to iTunes digital dick."

Don't sling shit if you can't take it.


RE: Well...
By Reclaimer77 on 11/15/2011 9:49:40 AM , Rating: 1
quote:
"Must be nice having every device you buy come with it's mouth permanently stapled to iTunes digital dick."


That's an insult to Apple and iTunes, NOT an attack on you personally. Apparently I've been dead right about you. If you feel the need to call someone an "inbred with a pussy" simply because you take it personal when they don't like Apple, that's just a sad commentary on you.

quote:
You say AppleTV is a failure when it has been a sales success.


I don't care about sales, we're talking about comparing the DEVICES! Sales are NOT an objective metric here. I have personally used both devices. Apple has an unfair advantage in sales due to their devotional maniacal fan-base, such as yourself. So what? That doesn't make the device itself a quantifiable winner in a head to head comparison. And for an Apple device, calling the Apple TV a "sales success" is a bit of a stretch.

The Apple TV is, predominately, a vessel for iTunes. Combine the lack of native browsing ability, and it means once again, you're locked in the walled garden. Except this time the walled garden is in your living room. Oh joy, just what I've always wanted!!

Sites, like Crackle, are already blocking Airplay feature fyi. So that's not a solution at all. You have to jailbreak the damn thing just to get Crackle.com on Apple TV. Wtf?

No keyboard or mouse out of the box with only sketchy BlueTooth support for a few "supported devices". Typically Apple, it comes with a "remote" that barely fits the definition of the word. "Sleek" is their word, poor ergonomics over simplified minimalist garbage is mine. Enforcing the stereotype that Apple regards it's customer base as having the IQ of rocks. The idea that you can enjoy true "Internet TV" without having to type on a keyboard is asinine. Because you DO have to type and when you do having to "type" by clicking around on letters with a remote is an agonizing experience. I'm starting to think that it took a massive amount of effort to make something this mediocre.

See you just don't understand people like me. You can insult me and hate me, I don't care. You apparently don't understand there is a large number of people do NOT flourish under Apple or enjoy the way Apple treats them as a consumer.


RE: Well...
By TakinYourPoints on 11/18/2011 2:43:18 AM , Rating: 1
This is the root of the discussion:

quote:
Yeah like Apple TV is such a booming success...LOL

In time (at least Google TV) will grow, just on the fact that TV manufacturers are integrating it into their product, soon everyone buying a new TV will have it whether they know it or not. With Apples tight fisted, control eveything attitude, it's not likely their going to grow that division unless you go buy a large screen Apple TV.


I merely pointed out that AppleTV has actually sold well, that is all. Go ahead and say that it sucks, that's fine, but don't say that it's a "failure" in the context of a discussion on user adoption, and then when it is pointed out fall back on the pathetic "their customers are idiots of course it sold well arghghgh" argument.

Your debate skills are pretty bad.

quote:
Apple has an unfair advantage in sales due to their devotional maniacal fan-base, such as yourself.


I don't own an AppleTV and my main products are PCs. My issue is less with Apple than it is with posters such as yourself.

quote:
That's an insult to Apple and iTunes, NOT an attack on you personally. Apparently I've been dead right about you. If you feel the need to call someone an "inbred with a pussy" simply because you take it personal when they don't like Apple, that's just a sad commentary on you.


I don't take it personally at all, I just think you make terrible terrible posts no matter what the subject.


RE: Well...
By NanoTube1 on 11/14/2011 4:09:14 PM , Rating: 2
TakinYourPoints > Reclaimer77

Reclaimer77, not to mentioned that TakinYourPoints totally PWNED you, but do you ever actually read what you write? your comments are shamefully foolish...


RE: Well...
By TakinYourPoints on 11/14/2011 10:36:34 PM , Rating: 2
It's easy to pwn Reclaimer, he's one of the most consistently retarded posters I've ever seen. The fact he gets to share the same internet with the rest of us is unfortunate.


RE: Well...
By Reclaimer77 on 11/15/2011 9:53:24 AM , Rating: 2
This isn't XBox Live. You don't "pwn" here. You've never EVER won a single argument against me on Daily Tech, Takin.


RE: Well...
By TakinYourPoints on 11/18/2011 2:38:11 AM , Rating: 2
Whatever makes you feel better kid


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