Nintendo expects the 3DS to be huge
The
best selling portable game console on the market is the Nintendo DS
line. The DS generates quite a bit of money for Nintendo and
continues to be one of the most important platforms the company
sells.
Nintendo is set to replace the DS with the new 3DS in
its current fiscal year. Details on the new console are scant, but we
do know at this point the device will need no glasses to provide the
3D effects for gamers. Rumors and speculation on the tech allowing
the glasses-free 3D viewing is running rampant. New screen
tech from Sharp that allows 3D sans glasses is rumored to
possibly be the tech behind the 3DS.
BusinessWeek has interviewed
Nintendo America President Reggie Fils-Aime about the 3DS.
Fills-Aime said, "We have ideas of what we want to bring to the
consumer that we can’t do with the current. The Nintendo 3DS for us
is our next handheld platform."
Nintendo is expecting
very big things from the 3DS and Fils-Aime says that the 3DS will be
the biggest product launch for Nintendo since 2004 when the company
moved from the Game Boy to the DS. The Nintendo executive was mum on
any hard details for the 3DS and stated again that more information
would be offered at E3 this summer.
Nintendo needs the 3DS
right now. Its sales are slumping on the back of decreased demand for
both the Wii and the DS along with a corresponding dip in demand for
software. Nintendo predicts that sales of the DS will drop 3.8% to 30
million units with a decrease in software sales of 24% for the year
ending on March 31.
“Fundamentally, this business is about
software, not hardware. Software is what drives engagement by the
consumer,” Fils-Aime said. “For us technology is not the end,
it’s the means to an end, which is around a great consumer
experience.”
Basically, Nintendo is looking to 3D to drive
more sales of software ad consumers are more engaged by the content.
Since Nintendo released the DS portable in 2004, the device has sold
more than 125 million units and is the clear leader in the portable
console market.
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