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Print 80 comment(s) - last by marianz.. on Aug 24 at 3:04 AM


  (Source: CH Design)
The latest iPhone may have a 4" screen, but it's basically the same old tried and true design

When it comes to next generation iPhone devices, it appears that Apple just can't plug the leaks of information to the public. In the case of the iPhone 4, a prototype was lost in a bar and subsequently wound up in the hands of Gizmodo. With the iPhone 4S -- and now with the "New iPhone" -- the leaks came from suppliers.
 
The latest leak on the "New iPhone" front comes from iLab Factory which has pictures of a fully assembled device (sans internal electronics). The repositioned speaker jack is clearly evident along with the smaller, 19-pin dock connector. The assembled device also confirms that Apple is going with a two-tone design theme for the "New iPhone", with the volume button, power button, and upper/lower halves of the back plate matching the color of the front plate of the device.
 
This latest leak also confirms that Apple must really love the overall design aesthetic that was initiated with the iPhone 4. We're guessing that Jony Ive must subscribe to the Porsche method of revamping products by making changes so subtle that you have to squint very hard to notice the new design details from generation to generation (a la Porsche 911).
 
But enough rambling, here are the shots of the assembled "New iPhone":
 
 


Apple's "New iPhone" [Image Source: iLab Factory]
 
To see more images including internal connectors, click here.

Sources: 9to5 Mac, iLab Factory



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Reserving judgement...
By testerguy on 7/29/12, Rating: 0
RE: Reserving judgement...
By name99 on 7/29/12, Rating: -1
RE: Reserving judgement...
By testerguy on 7/29/2012 3:44:05 PM , Rating: 3
Please provide proof of the following claim:

quote:
Both of them strike me as utter nonsense.


Your claim strikes me as 'utter nonsense'.

See how ridiculous it is it demand proof of an opinion?

It's pretty much a given in any design and manufacturing business that a product evolving visually will generate more sales, and that in turn proves that people want their products to be clearly differentiated. It was also widely documented that the iPhone 4S could have achieved better sales had they redesigned it and labelled it the iPhone 5.

I don't think even Apple themselves, or anyone reading this would disagree with the obviousness of that sentence, save for you, but if you want to hang your dispute with me on the fact that a new design instead of the iPhone 4S wouldn't have sold better, go ahead. The rest of the world will laugh at your absence of a clue.

Survey factually evidencing my claim that some people wanted the new design:
http://www.bgr.com/2011/10/13/survey-29-of-smartph...

Someone more educated than you proving what I stated:
http://www.telegraph.co.uk/technology/apple/880723...

Those were just the first 2 google results but your question was so ridiculously stupid no doubt I could find 50 more.


RE: Reserving judgement...
By Cheesew1z69 on 7/29/12, Rating: -1
RE: Reserving judgement...
By dark matter on 7/29/12, Rating: 0
RE: Reserving judgement...
By Cheesew1z69 on 7/29/12, Rating: -1
RE: Reserving judgement...
By name99 on 7/29/2012 6:09:19 PM , Rating: 3
Well let's look at the numbers.
Annual iPhone sales:
2007 1,389,000
2008 11,625,000
2009 20,731,000
2010 39,989,000
2011 72,300,000
2012 68,544,000 (so far, ie half way into the year)

The pattern I see here is NOT "sales falling off dramatically because the iPhone 3G and iPhone 3GS looked just like the iPhone, then again because the iPhone 4S looked just like the iPhone 4".
The pattern I see is sales that double pretty much every year, and a product that sells at rapidly as Apple can make it, even though Apple is doubling its capacity every year.

I'm no sales genius (unlike the people running eg RIM or Nokia or HTC or SE or ...) but to my small little mind, ACTUAL SALES DATA are rather more convincing than a web poll and a bunch of whining about how the iPhone 4S was PERCEIVED in the days after it was released.

And it's not like it's only iPhones. We see the same sort of pattern in iPad, where again the outer styling as barely changed between three models.

You might find Testerguy's argument compelling. I don't, and I suspect Apple sides with me (and the sales numbers) rather than with him and a bunch of assorted internet complainers.


RE: Reserving judgement...
By testerguy on 7/29/2012 7:26:53 PM , Rating: 3
So lets take your logic to its natural conclusion.

Your argument, essentially, is lets ignore the surveys which gain peoples opinions on the device (the only relevant metric to my claim), and instead lets look at sales, and if the numbers go up, they couldn't possibly have sold any more.

Are you really that simple?

Do you not realise that the market is growing rapidly anyway, and that even if they did break sales records (which they did) that doesn't tell you anything about what they could have done with a new model? Are you so naive to think that they reached the maximum possible sales releasing a new phone without any design changes? Is your 'proof' of that the fact that they sold more in a growing market? Really?

What my survey PROVES, is that there exist people who wanted a newer model - and disappointment amongst any number of people in the lack of a new model will make my original statement correct.

Furthermore, even the numbers you use, are ridiculous. You state total annual iPhone sales, seemingly completely oblivious to the fact that Apple, during that time, reduced numerous older models to free on contract pricing, encouraging lots of repurchases on older models.

The iPhone 4S was a success for Apple, no doubt - that isn't in question. But to take such a simple and naive view that they couldn't have achieved more sales with a redesign and iPhone 5 name, as I stated - is quite simply ludicrous.


RE: Reserving judgement...
By name99 on 7/29/2012 9:08:24 PM , Rating: 2
If Apple sales are limited ONLY by how many they can produce (and all indications are this is currently the case) then it's completely irrelevant how many more they would sell if they changed the styling, isn't it? At worst they'd sell fewer than now, or they'd have problems with manufacturing the design. At best, they'd sell exactly as many as they are selling today.

So explain to me again why your argument makes sense. Explain with reference to the ACTUAL WORLD we are living in --- the world where Apple is currently able to sell as many iPhones as it can make --- not some mythical world of your imagination where there are no supply constraints on such items as Retina displays, and where a company can instantly ramp up production of anything they make as soon as it's necessary.

Arguments like yours ignore so so much. They ignore the issues I have raised above. They ignore the benefits of a single form factor, and what that means for secondary markets like case market. They ignore the massive benefits to Apple and to third party developers of having only a few targets to aim for and worry about. They ignore the benefits to buyers of not having to obsess over exactly which of a dozen different models to purchase.

And it's not like your side have massive evidence of your claims. You insist that the points you state (regarding customers' desire for variety) are true on the flimsiest of evidence. Not only do we have some commercial evidence arrayed against you, there's plenty of psychological evidence pointing to the same thing --- that people's expressed desires for variety in the commercial sphere are flimsy and fickle, and basically not worth worrying about.
Listen to these sorts of polls too closely and you land up launching products like New Coke or Kin.


RE: Reserving judgement...
By testerguy on 7/30/2012 6:50:18 AM , Rating: 1
quote:
If Apple sales are limited ONLY by how many they can produce (and all indications are this is currently the case) then it's completely irrelevant how many more they would sell if they changed the styling, isn't it?


If that were true, then yes, it would be.

Of course, it's obviously not.

If you are honestly trying to suggest that the limiting factor with Apple sales is it's maximum production level, you are so wide off the mark it's untrue. Even putting aside the fact that they aren't selling at anywhere near the levels they have sold previously - clearly disproving any ridiculous claim that they are at maximum production - if what you said was true there would be massive waiting lists for iPhones.

It doesn't happen, Apple scales up production to meet the demand. The limiting factor is the demand.

Your whole post is based on such a ridiculously illogical premise that it's no wonder you reach such a far-fetched conclusion.

Apple sells the phones it makes because it scales production with demand. It's the most efficient way to run any manufacturing process. They could not achieve more sales by simply producing more phones, as your illogical comment would imply. You would have to be a properly brainwashed sheep to believe that Apple can sell any volume it wants. Seriously.

quote:
They ignore the benefits of a single form factor, and what that means for secondary markets like case market. They ignore the massive benefits to Apple and to third party developers of having only a few targets to aim for and worry about.


Is your argument now that being able to re-use an old case is a more compelling selling point than having a new model? By that logic, the new iPhone will be exactly the same as the iPhone 4S so that peoples cases fit, in order to maximise sales? Clearly ludicrous.

Benefits to Apple are not the same thing as benefits to the consumer. If the consumer wants the latest and greatest phone, the fact that Apple is able to produce a new model with limited retooling is not relevant. It benefits Apple, and their bottom line, and it takes Apple much less time to produce (which is why they did it, by the way) - but it does not benefit the consumer as much as new models do.

quote:
And it's not like your side have massive evidence of your claims. You insist that the points you state (regarding customers' desire for variety) are true on the flimsiest of evidence. Not only do we have some commercial evidence arrayed against you, there's plenty of psychological evidence pointing to the same thing --- that people's expressed desires for variety in the commercial sphere are flimsy and fickle, and basically not worth worrying about. Listen to these sorts of polls too closely and you land up launching products like New Coke or Kin.


Lets make it very clear to you. I stated that some consumers wanted a new model, and thus Apple lost at least some sales due to not bringing out a new model. That claim is FACTUALLY PROVEN if even just 1 person states that is the case. As it so happens, my survey shows that actually nearly half of iPhone owners were disappointed in the lack of a redesign. That fact is exactly my point, which is 100% proof, as good as you can ever get. That you don't understand this, just shows how mind-bogglingly stupid you are. No wonder people who don't slag Apple off are greeted with scepticism. Your 'commercial evidence' just shows that they were able to sell more phones in a greater market, and the data you post isn't even specific to the phone we're talking about (so completely irrelevant anyway). What's more, even if Apple sold 20x more iPhone 4S than any other of its phones in history, you still haven't in any way demonstrated that it wouldn't have sold more with a newer model - something analysts, bloggers, technical gurus, technology experts, and everyone else reading this comment knows is common knowledge.


RE: Reserving judgement...
By retrospooty on 7/30/2012 8:49:18 AM , Rating: 2
You know, it's funny. On this particular subject, I actually agree with you. I read the whole thing just to confirm if I was seeing something that wasnt there, because in the other threads we are at odds... But I do see it here too (Even when I agree with your points).

You come off like a childish ass. You treat people as if anyone that disagrees with you is stupid, and you dont listen to, or give any creedence to countering viewpoints. You really need to look up the term "self awareness" and have yourself a closer look. Not everyone that disagrees with you is stupid. You need to just open the door of possibilies and at least entertain the possibility that you might just be wrong about things.


RE: Reserving judgement...
By Arkive on 7/30/2012 3:22:37 PM , Rating: 2
Just reiterating what retrospooty above me said. You're so emotionally involved in your argument and so intent on making someone at odds with you look stupid that a lot of your argument loses credibility. Step back, state your point, and most of all - be less angry. If your statement holds merit, and in this case it does, it will stand without all of your tyrades against the other person.


RE: Reserving judgement...
By testerguy on 7/31/2012 3:18:28 PM , Rating: 2
The fact that you both agree with my points demonstrates both your posts are irrelevant.

To be clear, I don't care what opinion you take of me, an intelligent reader would read any anger or emotion in what I factually state.

Don't confuse security and intelligence with anger, and don't try to lecture someone far, far more intelligent than you.

;-)


RE: Reserving judgement...
By testerguy on 7/31/2012 3:21:19 PM , Rating: 2
And by the way, anyone who disagrees that Apple lost out on some sales due to not releasing a new model, or claims that Apples sales of iPhones are limited by what it can produce, DOESN'T have a valid point and IS stupid.

You say I may be wrong, but I'm not, because I don't make claims unless I know them to be correct. That's the difference between us, you see.


RE: Reserving judgement...
By faster on 7/29/2012 9:55:04 PM , Rating: 2
F'in A! Those sales numbers are I M P R E S S I V E!


RE: Reserving judgement...
By TakinYourPoints on 7/29/12, Rating: 0
RE: Reserving judgement...
By Cheesew1z69 on 7/31/2012 1:59:25 PM , Rating: 2
And MS is a software company

The aren't really competing.. not sure why you and Tony keep comparing the 2.

/me rolls eyes..


RE: Reserving judgement...
By momorere on 7/31/2012 2:50:57 PM , Rating: 2
It's all that they have. ANYTHING Tony or any of his personae state are strictly "facts". I can state unrelated stats too and pass them off as a direct comparison.

Exxon Mobile sells more gallons of gas in 1 day than Apple has sold products in it's pathetic exsistance. How is that for an Apples to gas (I mean apples) comparison ?


RE: Reserving judgement...
By nofear4COMment on 7/30/2012 12:21:14 PM , Rating: 2
The sale is going to tapper off, started from 2011 where its peaked then eventually slump. Because Apple stole idea from Sony's design in early 2006. Shameful that Apple is try accusing everybody that did. iPhone is going to be in the dust and possible including iPad?, iTouch? because its 19-pin proprietary connector despite to all your device that you already have which you can not being use. Too bad iFan. What are iFan going think about that?


RE: Reserving judgement...
By Smilin on 7/31/2012 4:07:21 PM , Rating: 2
Stop feeding the trolls.

No reader payed any attention to him.

BTW: You would do well to consider a Windows Phone as well.


RE: Reserving judgement...
By nafhan on 7/29/2012 4:33:48 PM , Rating: 2
Agree about the SG3... If this is what the iPhone5 (4GS?) will look like, then HTC may have won on design this time around with their "One" phones. Whatever, though. Pretty matters to me, but more as a tie breaker if I can't otherwise decide between two devices.


RE: Reserving judgement...
By testerguy on 7/29/2012 7:32:58 PM , Rating: 1
Agreed.

I kind of want a new player in the market which brings it all together, I dunno maybe Microsoft can pull something out of the bag.

Nah, I'm talking crazy. :-)


RE: Reserving judgement...
By nafhan on 7/29/2012 9:48:53 PM , Rating: 2
3rd viable player would be very nice. 2 isn't bad as long as they are actually competing with each other (fortunately, they are at this point). As long as we don't end up with one company in control, I'm happy.


RE: Reserving judgement...
By Tequilasunriser on 7/29/2012 10:19:02 PM , Rating: 2
I think the Galaxy Neexus is still the most visually appealing phone I've ever seen.

Press shots don't do it justice.


RE: Reserving judgement...
By faster on 7/29/2012 9:45:13 PM , Rating: 2
I agree on all levels.

However, specifically related to the physical layout of the phone, Apple's basic design is sound. Re-designed is not always better. The basic button functionality of this product is part of what made it so successful. My non-tech-savy mother can handle an Iphone because it has so few buttons, and if she stumbles, she can ask anyone around her with any Iphone how to resolve her inquiry.

Ultimately, whether I buy the new Iphone or an Android will come down to specifications and functionality. There is already an Android phone with 19.78 hours talk time. The specification bar is high for Apple. However, I am used to my Iphone and it is easy to access all of its functionality. The future is open . . .


RE: Reserving judgement...
By Cheesew1z69 on 7/30/2012 8:19:26 AM , Rating: 1
The Droid Razr is rated up to 21 hours of talk time


RE: Reserving judgement...
By ritualm on 7/30/2012 9:09:12 AM , Rating: 2
I don't trust any of those "Up to XYZ hours (activity)" claims. There are so many things you can do to massage those numbers.


RE: Reserving judgement...
By nafhan on 7/30/2012 10:37:56 AM , Rating: 2
Agreed about trusting OEM numbers. In this case, reviews pretty much back that up, though. Anandtech got 20.8 hours of talk time, for instance.


RE: Reserving judgement...
By bennyg on 7/31/2012 9:44:39 AM , Rating: 2
Why does anyone feel sorry for a consumer who believes advertising?

If it's not a standardised test, I'm not interested in knowing the result. If someone drove a big ass nail through my schlong and tortured me on a rack I reckon it could stretch "up to 30 inches long".

Utterly meaningless.


Sony...
By fic2 on 7/29/2012 1:16:38 PM , Rating: 5
Reminds me of a Sony phone from years ago.




RE: Sony...
By koenshaku on 7/29/2012 1:56:36 PM , Rating: 2
I guess this happens when steve jobs isn't around to steal anything from else from Sony.


RE: Sony...
By paydirt on 7/30/2012 10:17:28 AM , Rating: 1
meh, my iPhone still feels like sex in my hands so no need to radically redesign the feel of the device. The look of the device plays into the feel, so not much need to change that.

Looks like the camera is different, unless they took the pic from a wierd angle.


RE: Sony...
By borismkv on 7/30/2012 11:00:03 AM , Rating: 5
Sex in your hands? You masturbate to your phone? Man...even for an Apple fan, that's weird.


RE: Sony...
By Apone on 7/30/2012 11:54:52 AM , Rating: 2
quote:
meh, my iPhone still feels like sex in my hands so no need to radically redesign the feel of the device. The look of the device plays into the feel, so not much need to change that.


So let me get this straight, you Apple fanboys bash other competitors for being complacent and unimaginative about design and innovation but once Apple does it, then it's okay right?


RE: Sony...
By BillyBatson on 7/31/2012 4:18:23 AM , Rating: 3
I disagree in 2 ways. I've owned every iPhone since the 3G except for th 4s. I absolutely hate how the 4 sits in my hands and I consider it th most uncomfortable phone I've ever owned. In comparison I thought the 3g/s was incredibly comfortable to hold for hours reading in one hand. My early upgrade was available in January and I waited all this time for a new phone, one that might be enjoyable to hold again, but they are giving us the same not only boring but uncomfortable design!
Between the physical form that I hate and am tired of, and iOS6 being no different, I'm really going to hold off until nov-dec. enough time for wp8 and plenty-o jelly bean phones to be circulating around to compare to.


RE: Sony...
By TSS on 7/29/2012 3:08:59 PM , Rating: 3
I wonder if apple can design a (completly) different looking iphone at all. Not because of capability, but because by now their competitors must've patented every aspect in design of their phones as well. If only to prevent Apple from doing it.

It would be quite comical if apple where to crash and burn because they patented themselves into a corner.


RE: Sony...
By ShaolinSoccer on 7/29/2012 3:32:56 PM , Rating: 2
I want a phone like this. The future needs to hurry up and get here:

http://www.youtube.com/watch?v=IX-gTobCJHs


RE: Sony...
By Schadenfroh on 7/29/2012 9:54:36 PM , Rating: 2
Innovation not found, at 35s into it, they violated Apple's "slide-to-unlock" patent.


RE: Sony...
By nafhan on 7/29/2012 4:25:01 PM , Rating: 2
quote:
I wonder if apple can design a (completly) different looking iphone
My opinion is, not until we have significant changes to hardware interfaces (i.e. something like Google glass coupled with completely voice driven input). Any device that's mostly a touchscreen is going to look A LOT like every other device that's mostly a touchscreen, which is why some of these lawsuits are so ridiculous.


RE: Sony...
By nikon133 on 7/30/2012 8:29:38 PM , Rating: 2
Well... they did change significantly between 3Gs and 4... but I think they are considering 4/4s a sweet spot re design, and don't want to steer to far from it.

They also had number of different laptop and desktop designs, until they got where they are now... and this design gets a bit of fine tuning here and there, but no major changes for a while.

I'm personally finding 4/4s too sharp and edgy in hand, but at least they seem to be dropping double-glass sandwich concept which I think was really bad.


RE: Sony...
By bennyg on 7/31/2012 9:34:00 AM , Rating: 2
...unless you ran a phone repair shop or owned a Shenzhen factory that counterfeit glass replacement panels.


RE: Sony...
By distinctively on 7/29/2012 4:33:55 PM , Rating: 1
Yes, that is very true. However, I still maintain that it also looks like something you'd get in a McHappy meal. I wonder if you can get these in Mickey Mouse versions as well.


RE: Sony...
By Flunk on 7/29/2012 9:05:27 PM , Rating: 2
I like it, it looks good.

I'm still not buying one, but it looks good.


RE: Sony...
By BillyBatson on 7/31/2012 9:22:51 PM , Rating: 2
I like how comment had a 5 rating but people rated you down lollll some people just don't have a sense of humor.


RE: Sony...
By random2 on 8/1/2012 3:23:35 AM , Rating: 2
LOL... I see what you did there. Making reference to the fact apple iphones are based off of a Sony design from years ago.


Don't Fix What Isn't Broken
By KPOM1 on 7/29/2012 2:29:34 PM , Rating: 2
Look at how long Apple has stuck with the Unibody design, and how long it sold polycarb designs. Heck, from outward appearance, the Samsung Galaxy SIII doesn't look that different from the Galaxy SII (it's a little more rounded off) or Galaxy Nexus.

This device will have LTE, a bigger screen, possible NFC, more RAM, and a faster processor, as well as a revamped OS. That's quite an improvement.




RE: Don't Fix What Isn't Broken
By Brandon Hill (blog) on 7/29/2012 3:15:44 PM , Rating: 4
To be fair, even the Apple fanatics are crying over the design on this one:

http://forums.macrumors.com/showthread.php?t=14141...

quote:
as well as a revamped OS.


The OS isn't really revamped. iOS 6 is pretty much the same operationally and visually as iOS 5, iOS 4, iOS 3, iOS 2, iOS 1. Sure, Apple has added quite a bit of functionality to iOS over the years, but to say that iOS 6 is a revamp compared to iOS 5 is a bit much.

quote:
This device will have LTE, a bigger screen, possible NFC, more RAM


So it will be like a year-old Android smartphone?

I keed, I keed ;)


RE: Don't Fix What Isn't Broken
By KPOM1 on 7/29/2012 4:04:15 PM , Rating: 2
They said the same about the 4S, and it sold 38 million the first quarter and 35 million the next. Sales are down this quarter because it's up against the Galaxy S3. Samsung fans were equally ho-hum about the S3 since it didn't look much different from the Galaxy Nexus.

Don't go by what fanatics say. After 5 years, the general public has an expectation of what an iPhone "should" look like. The new one will sport LTE, so sales at Verizon should go back up. If it adds NFC there's little if anything that an S3 would do that the new iPhone won't. The important thing is if it gets TD-SCDMA support, so that China Mobile can start selling it. Apple is well established in the US and UK. They need to step it up a bit in China.


RE: Don't Fix What Isn't Broken
By Cheesew1z69 on 7/29/2012 5:10:24 PM , Rating: 4
quote:
If it adds NFC there's little if anything that an S3 would do that the new iPhone won't.
Except it's already been done, and Apple will sue everyone for it.


RE: Don't Fix What Isn't Broken
By name99 on 7/30/12, Rating: 0
RE: Don't Fix What Isn't Broken
By Brandon Hill (blog) on 7/30/2012 5:28:54 AM , Rating: 5
He said that the new iPhone would come with a revamped OS. That's what sparked my response.

I'm sorry, but iOS 6 is NOT revamped compared to iOS 5; it's just a minor sidestep. I own both a third generation iPad and an iPhone 4S. My iPad is running iOS 6 Beta 3 and my iPad is running iOS 5.1.1 (Jailbroken).

iOS 6 adds Apple's own mapping technology (instead of Google's), but iOS already had a core Maps app, so that's a sidestep. Facebook integration, PassBook? Shared Photo Streams? I'm sorry, that is NOT a revamped OS.

About the biggest thing added to iOS 6 that I have enjoyed is the ability to upload photos natively in Safari versus having to rely on a jailbreak (Safari Uploader) to do it -- that was the ONLY reason that I jailbroke my iPad when it was running iOS 5.

And I didn't say that iOS 6 was functionally deficient -- I said operationally and visually it it is just like previous iOS versions. Navigating iOS 6 still operates and looks much like iOS 1 from the chicklet grid layout to the lock screen, to the way we navigate in and out of apps, to the lock screen that still doesn't give you something as basic as glanceable weather.

In many ways, iOS has been updated functionally to be a very powerful, modern mobile operating system. But compared to Windows Phone or Android, the ability to have "living, breathing" realtime data streams on the screen is where iOS really shows its age and feels like you're living in a 1.0 World.

This is especially apparent with the iPad with its large screen real estate. An iPad with rows and rows of static icons on every homepage is a productivity waste. No widgets, no news feeds, no live photo updates (ala Windows Phone)...not even a permanent widget on the homepage to show you realtime weather without having to click into an app?


By Brandon Hill (blog) on 7/30/2012 6:28:19 AM , Rating: 2
That should have said my iPhone is running 5.1.1


RE: Don't Fix What Isn't Broken
By BSMonitor on 7/31/2012 9:24:50 AM , Rating: 2
Except that one doesn't have to pull the battery out every other day.


By JasonMick (blog) on 7/31/2012 2:54:16 PM , Rating: 2
quote:
Except that one doesn't have to pull the battery out every other day.
Huh?

Do you come from an alternate universe or something? Because in ours Android phones are now regularly beating the iPhone in battery life...

http://images.anandtech.com/graphs/graph5868/48206...
http://images.anandtech.com/graphs/graph5868/48205...

Apple only manages a lead in 3G web browsing:
http://images.anandtech.com/graphs/graph5868/48204...

"But wait!" you cry, "The droids have huge batteries!"

Well that's certainly true with the Droid Razr MAXX, but look at the Droid 4 beating the iPhone in Wi-Fi browsing battery life with only a 6.7 watt-hour battery which isn't much larger than the iPhone's battery.

In other words the iPhone may still be near the front of the pack battery-wise, but there are today better things in the Android world, by most metrics.


RE: Don't Fix What Isn't Broken
By marianz on 8/24/2012 3:04:11 AM , Rating: 2
I think that most of iPhone owners will upgrade to the new model no matter how it looks or its specs. It is harder to make the switch after buying apps and music and using services to monitor other family members.
Should matter so much, because new apps show up every day and I personally don't like to keep my shinny phone wrapped in a bulky case. Why when a smartphone is replaced every two years?
Bigger screen, battery life and usability should matter.


By TakinYourPoints on 7/29/2012 10:06:20 PM , Rating: 2
All of that and the best selection of apps.

I didn't get why people cried about the design of the 4S and I don't get why people are crying about this. As long as it is thin, light, fast, and has great battery life, who cares? Worrying about the case design is such a superficial thing to complain about.


RE: Don't Fix What Isn't Broken
By ritualm on 7/30/2012 5:41:34 AM , Rating: 1
You're dumb.

LTE, bigger screen, NFC, more RAM, faster SoCs, revamped OS. Except Android was already there. Oh and revamped OS? There is nothing revamped about iOS. KPOM (macrumors forums), you should know full well already, of course being an Apple fanboy you wouldn't know until Tim Cook shoves its marketing into your mouth.

iPhones will never get any of the brand new communications tech as long as they cannot get them in one baseband as opposed to two because OMG BATTERY LIFE NUMBERS! Your argument fails.


What really needs to be changed?
By 91TTZ on 7/29/2012 1:40:04 PM , Rating: 2
I know that tech writers get bored when a design stays the same, but what really needs to be changed? Isn't is possible that as a design evolves, it gets closer and closer to being optimal and therefore doesn't need to change much? In fact, it seems like every manufacturer's smartphone is converging on the same basic design since it's so practical and effective.

It's like expecting a bicycle maker to radically change the design of the bike. What would really be the point of the change if there aren't any genuine improvements?




RE: What really needs to be changed?
By DiscoWade on 7/29/2012 2:28:08 PM , Rating: 1
If it ain't broke, don't fix it.


By karndog on 7/30/2012 11:48:48 AM , Rating: 5
And if it IS broke, then you're holding it wrong ;)


By Solandri on 7/29/2012 2:56:03 PM , Rating: 2
Phones have long since become fashion accessories. And consequently they need to change every year to create demand over and above the normal 2-3 year functional upgrade cycle. Most of Apple's lawsuits against Samsung stem from the fact that it looks like the competing Apple product.

Other things that should be functional but are becoming or have become fashion accessories are: Laptops (choice of colors, swappable lid covers, the minimalist design of the MBA which sacrifices functionality for clean lines), TVs (it's a black screen, but manufacturers insist on styling the bezel around the edges), and cars (do you really need to replace a car which runs perfectly well just because it's 5 years old?).


By pukemon on 7/30/2012 11:04:12 AM , Rating: 2
And that kind of got me thinking, if you're going to put the phone into a protective case anyway, is the design really that important?


Looks good to me
By Belard on 7/29/2012 8:38:26 PM , Rating: 2
It looks pretty good to me... a bit of retro in its design.

The all metal back means its won't shatter like the iPhone4.
The glass parts on the back still allow for signals to go in/out of the phone.

Its speaker placement is still better than any Android phone. Think about it... when your alarm/phone is on the desk, the speaker is against another flat surface.

The Nokia N9/Lumia 800/900 have the speaker at the bottom as well.

The wider screen is more video friendly, of course... no big deal to me... but others may prefer it.




RE: Looks good to me
By Belard on 7/29/2012 8:44:36 PM , Rating: 2
PS: The Japanese server is being hit hard... some 503 errors.

It looks like they wanted a metal uni-body like the iPad, but needed the glass/plastic for various sensors and such - like the iPad2/3 - which have a plastic are a on the back.

The shape of the iPhone4 is quite good. Having a super-thin phone is awkward to hold.

PS: I don't own any iPhones... I will still most likely get another Android phone, the MC Atrix HD is top of my list - the Galaxy S3 is there too.


RE: Looks good to me
By ritualm on 7/30/2012 3:12:16 PM , Rating: 2
Problem with the decidedly retro look is there isn't anything earth-shattering about the rest of the phone, most of it being something that should have been there on the 4S from the get-go.

The only practical reason I went for the 4S myself is 64GB, other than being already accustomed to the iOS UI. However, the UI itself is very old, in dire need of reform. If Apple isn't willing to take risks on its upcoming and future iPhone launches like it did previously, I can well bite into the Android carrot and stay there.


RE: Looks good to me
By Brandon Hill (blog) on 7/30/2012 3:21:13 PM , Rating: 2
That's the point I was trying to make in an earlier comment. All the new iPhone is doing is bringing stuff that Android has featured for well over a year on the hardware front (larger screens, 1GB RAM, NFC, LTE, etc).

And since iOS 6 isn't some huge breakthrough, it just seems like it will be an underwhelming release.

I was expecting a big UI revamp after five years; I guess that was too much to ask...


RE: Looks good to me
By web2dot0 on 8/3/2012 6:40:02 PM , Rating: 2
The feature themselves don't make it a better phone.

1. NFC - So what? How many businesses uses NFC right now? Get yourself a QR Code scanner. The market penetration is ZERO right now.

2. Larger screen - Not really a big deal. Do I really want a 5" brick up my ass? No. But I understand this is subjective, but to me, it's not an "improvement". Just different.

3. LTE - It's a nice feature, but what people are using now is quite reasonable. I have iPhone 4 and I can do all the browsing fine. It's not rocket fast, but no one expects our mobile phone to surf the net like a 7mbps DSL. The current expectation is "Good enough". Nice to have feature, but not deal breaker.

4. 1GB Ram - Who the hell keep track of this stuff? I care about whether the device can run the stuff I like to run, not how much RAM I have in my mobile phone. That's for geeks. Ask a average user if they know how much RAM their mobile phone have, and they'll tell you ... "RAM"? What the hell is it? Mobile phone is a accessory, and a communication device. It's not a sophisticated device designed for highly trained professionals.

512MB is good enough, but again, not a deal breaker.

-----

What Apple is really focusing on right now is Mobile Payment and Personal Assistant. They the next "Big Thing". You know, stuff that actually make real money. But that'll take some time. You can't solve world hunger and retool 30years of infrastructure overnight.

Google's attempt thus far has been abysmal. Apple wants to come out of the gate guns blazing. They'll spend insane amount of money to get everyone onboard. If they can conquer that market, it'll take the company to the next stratosphere.

This mobile phone debate is for techno geeks with a small mindset to win the small battles. The war is elsewhere. Apple just need to sustain its momentum, and keep their brand name in tact.

Apple have demonstrated that they have a highly profitable ecosystem setup and everyone is buying in. Android on the other hand, have proven to be a problem. Market penetration is reasonably good, but developers are having a hard time making big bucks off the ecosystem. That's something Google needs to address ASAP.

Overtime, it's gonna kill Google. Money talks dude.


RE: Looks good to me
By notposting on 8/1/2012 10:17:27 AM , Rating: 2
I liked the speaker setup on the OG Droid...on the back, but they had the little flare on either end of the device itself to keep the speaker/camera off the surface it was on, and the echo effect boosted the speaker volume quite a bit.


This is why
By christojojo on 7/29/2012 1:28:53 PM , Rating: 2
my desire to upgrade has dwindled lately. The same product with ever so slight upgrades and the same high price. (Yeah I know the other companies have high prices too)




RE: This is why
By bupkus on 7/29/2012 3:41:26 PM , Rating: 2
Hey, if it ain't broke then don't upgrade.

Save your money and treat a significant other to a great evening out. Screw this stupid upgrade runaway train.


Same stupid glass on the back!
By Pirks on 7/29/12, Rating: 0
By Brandon Hill (blog) on 7/29/2012 2:02:50 PM , Rating: 2
I don't think it's glass anymore... it's supposedly metal.


By TakinYourPoints on 7/29/2012 10:21:22 PM , Rating: 2
Glass is only on the front this time. It is a lot more like the unibody MBP design, metal "bucket" chassis that everything else drops into.


???
By name99 on 7/29/2012 2:19:24 PM , Rating: 2
I'm not sure I understand the complaint here.

Haven't we heard over and over again (frequently from the commenters and posters on this site) that Apple is a company based on "fashion" and "surface appearance"? And yet it is THESE PEOPLE, not Apple, who seem to be most upset that Apple refuses to change the appearance of their phone every six months. WTF?

I'd have thought that a company that has a REPEATED pattern of refining its designs, and then retaining them for years on end (MacBook Pro, iMac, MacBook Air, iPad, now iPhone) is pretty clearly NOT in the fashion business, and it's more than a little foolish to criticize them on these grounds. But what do I know?

Anyway, I'm sure Brandon is busy with his next articles on how the Boeing 747 still looks the same as always, boring and dowdy.




RE: ???
By TakinYourPoints on 7/29/2012 10:13:56 PM , Rating: 2
quote:
Haven't we heard over and over again (frequently from the commenters and posters on this site) that Apple is a company based on "fashion" and "surface appearance"? And yet it is THESE PEOPLE, not Apple, who seem to be most upset that Apple refuses to change the appearance of their phone every six months. WTF?

I'd have thought that a company that has a REPEATED pattern of refining its designs, and then retaining them for years on end (MacBook Pro, iMac, MacBook Air, iPad, now iPhone) is pretty clearly NOT in the fashion business, and it's more than a little foolish to criticize them on these grounds. But what do I know?


Exactly, the designs are based on the functional goals of the products. This is why the MBP unibody design has been with us for so long. The main changes have been shaving millimeters off, but otherwise they are basically the same. Hell, the basic Mac Pro case design has been with us for eight years.

They pick a design that works and stick with it. Being fashion conscious isn't a factor. As you said, the main people who are mad that the design are Apple-haters. It is ironic that they are the most fashion conscious of them all, look at all the fawning over the Nokia and Samsung designs.

Speed, battery life, and app selection are all that matter to me, especially now that phones are basically a screen these days.


design
By touchy on 7/30/2012 12:44:26 AM , Rating: 2
The back and the side look good, but the front really needs to change. Is something different besides a black front not possible? Can they not change/get rid of the big disgusting round button the front???




RE: design
By Belard on 7/30/2012 5:28:04 AM , Rating: 2
The front is a bit different bevel on the edge compared to the iPhone4.

What is disgusting about the round button? You want it square? Its actually quite nice. Because the Samsung GS3 has a "home" button on the front make me want it, yet I don't care for the yucky cheap plastic feel.

The MC Atrix HD has no font buttons at all, so when the phone is upside down, the Android buttons will right themselves, a plus.


By st1cky on 7/29/2012 3:25:51 PM , Rating: 1
I will NOT be buying the Iphone5 since it looks to have the same defective power button design as the Iphone4's have.

Do a quick search for "power button stuck on Iphone 4" and you will see thousands of posts, youtube videos, and hundreds of thousands of views on apple.com's own forums about the power button getting stuck and zero help given from Apple in this matter.

Hope my post here saves people time and money, have a nice day everybody.




By distinctively on 7/29/2012 4:45:46 PM , Rating: 1
Holy crap! You weren't exaggerating. I got to page 30 and gave up looking at the unbelievable power button problems. I wonder if it outnumbers the enormous rate at which those cheap iPhone screens crack. Of course, it begs the question whether or not that crappy power button outlasts the battery which would cost a vital organ to fix.


iPhone Is the New Blackberry...
By Arsynic on 7/30/2012 9:47:48 AM , Rating: 2
...and Apple is behaving like RIM thinking that they can afford to innovate at a snail's pace because they are a market leader and they have "loyal" customers. Thus Apple is paralyzed by their success and afraid to innovate because they believe they'll alienate their "loyal" customers. Consumers are fickle and will easily jump to the next best thing.

There is no such thing as a loyal customer.




"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner














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