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LG plans similar partnerships in America and Europe

A few years ago, the big push for consumer TVs was with HD broadcasts. Today the market is flooded with HDTVs and many consumers are now enjoying the HD broadcasts around the globe. The future of TV in the home will be 3D and the technology that is needed for 3D broadcasts is developing quickly.

LG Electronics and SkyLife have now announced  a new partnership in Korea that will have the TV maker and the content provider working together to create a 3D ecosystem that will see LG producing 3DTVs and SkyLife offering 3D broadcasts to consumers in Korea.

“LG is the first TV manufacturer in the world to cooperate with a digital satellite broadcaster to map the standards for 3D images ranging from technologies, to devices and broadcasting content,” said Dr. Woo Paik, President and Chief Technology Officer at LG Electronics. “The partnership will focus on developing technology that helps produce 3D images that don’t cause eye strain or dizziness -- an issue that has plagued previous technologies.”

LG reports that it plans to introduce a range of 3DTVs in sizes from 42-inches to 72-inches in 2010 and it has already introduced a 47-inch LCD 3DTV this year. 3D functionality will also be added to high-end LG TV sets next year and projectors that are 3D ready will be unveiled as well. These projectors will be capable of producing 3D images as large as 150-inches.

LG will be producing 3DTVs that use two technologies. One type of TV will require the use of active shutter glasses. The other 3DTV tech will use a passive filter applied over the screen that won’t require the use of glasses. LG reports that it has also developed a new 3D chip that supports various 3D technologies.

LG and SkyLife will both be investing in 3D content and the first 3D broadcast for the partnership is set to be the FIS Snowboard World Cup. To start with, the 3D content trail will be in Korea only, but LG has plans to start similar projects in America and Europe. LG plans to sell 400,000 3DTVs in 2010 and then boost that number to 3.4 million units in 2011. The big build up for 3D technology is leading to the London Olympics in 2012 that are set to be broadcast in 3D.

“SkyLife aims to be the top digital satellite 3D broadcaster in Korea. We expect the partnership between LG and SkyLife to propel us to the lead in digital new media. We plan to invest KRW 30 billion (USD 25 million) in creating 3D content in collaboration with LG,” said Mong-ryong Lee, President and CEO at SkyLife.

AMD is set to show off stereoscopic 3D Blu-ray movies at CES 2010 kicking off in January. CES 2009 saw the unveiling of the NVIDIA active glasses 3D system that allowed gamers to play PC games with 3D effects rivaling those seen in theaters.

In November 2009, analysts reported that the interest in 3DTV was increasing alongside an increase in the growth of 3D technology.

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World Cup to be shown in 3D
By crystal clear on 12/15/2009 12:05:31 PM , Rating: 2
For the first time in the history of the FIFA World Cup™, the action on the field at next year's tournament will be broadcast using the next-generation technology 3D. FIFA today (3 December 2009) announced that it had signed a media rights agreement with Sony, an official FIFA Partner, to deliver 3D images from up to 25 matches of the 2010 FIFA World Cup South Africa™. To this end, FIFA will use the best expertise available in its production in 3D, and take advantage of Sony’s technologies and knowhow in the area of 3D.

This groundbreaking deal means that viewers watching the matches on Sony’s 3D products will experience the sheer immediacy and visual clarity of the action as if they were on the pitch themselves. FIFA is working on whether a live right will be offered in the coming months.

“The transition to 3D is underway, and, we, at Sony, intend to be leaders in every aspect. Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience. 3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person,” said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.

Sony Pictures Entertainment will produce and distribute the official 3D film of the 2010 FIFA World Cup South Africa™ after the event.

RE: World Cup to be shown in 3D
By crystal clear on 12/15/2009 12:17:42 PM , Rating: 2
The Blu-ray Disc Associaton has yet to define a standard for implementing 3D on BD, but it's working on it.

Sony has already said it will be releasing 3D-enabled Blu-ray players next year, implying the spec isn't that far off. It will equip the PS3 for 3D next year too.

“All PS3 units will be firmware upgradeable to 3D,” rollout of “3D Gaming on PlayStation 3” will start next year.

RE: World Cup to be shown in 3D
By Spivonious on 12/15/2009 2:07:51 PM , Rating: 2
Firmware-upgradeable? That implies the 3D is all post-processing, and doesn't require a special drive.

That means I'll be able to do 3D blu-rays with my HTPC. Pretty neat.

RE: World Cup to be shown in 3D
By micksh on 12/15/2009 11:39:19 PM , Rating: 2
In the presentation with "firmware upgradeable to 3D" phrase Sony only referred to 3D games on PS3, not to blu-ray movies in 3D.

That said 2x blu-ray PC drives may be OK. You may only require a new video card with HDMI 1.4 and software.

RE: World Cup to be shown in 3D
By Oregonian2 on 12/15/2009 11:53:18 PM , Rating: 2
Blu-Ray disk 3D standards are due to be out before the end of the year (meaning within the next couple weeks).

RE: World Cup to be shown in 3D
By kufeifie on 12/15/09, Rating: -1
By crystal clear on 12/15/2009 10:31:50 PM , Rating: 2
You are consistantly/repeatedly posting these adverts, as a response to any comment made on this site.

A review of your listing of your previous comments show that.

NOT interested ! STOP IT !

RE: World Cup to be shown in 3D
By kufeifie on 12/15/09, Rating: -1
RE: World Cup to be shown in 3D
By sdfhu on 12/16/2009 8:48:34 AM , Rating: 2
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GoldStar has come a long way...
By MrBlastman on 12/15/2009 11:19:32 AM , Rating: 2
But that still doesn't mean they don't cut corners anymore to get their products to market at an affordable price. It will be interesting to see how this tech pans out; most importantly, the non-3d glasses screen is of interest.

I have no desire at all to buy a television that requires me to wear funky glasses (on top of my existing glasses) just to see an image in 3-D. It is flimsy, bulky and awkward to say the least. The non-glasses screen though, I would imagine the image is more like a hologram than anything.

The primary limitation though with only a 47-inch screen is that you will not get the eye-popping, reach for the birds effect you can get in an A-List 3-D theater such as what is at Epcott. Why? Because the 47-inch screen takes up a limited FOV (field of view) and the images are limited to the confines of the dimensions of the screen.

I am curious to see how well it looks.

By Oregonian2 on 12/16/2009 12:01:49 AM , Rating: 2
Hopefully 3D glasses aren't BOTH flimsy and bulky. Hopefully at most only one of those at a time, as it is in current movie theaters (the RealD glasses, for instance, are nowhere bulky -- they're lightweight flimsy polarizing sunglasses).

What demand?
By mcnabney on 12/15/2009 11:39:42 AM , Rating: 1
3D is still a gimmick. It can be tiring to watch and only a limited set of content benefits from the effect. Very much of an 'event' feature, which is fine. Movie theaters need a new marketing device to fill the seats and help sell popcorn.

It would be nice if the 3D companies would settle on a single type of lens (color, polarization, diffraction) which would allow non-cheapo glasses to develop. The glasses-wearing set would spring for some nice clip-on lenses designed to fit over their existing frames if it would work for all 3D films/content.

RE: What demand?
By Oregonian2 on 12/15/2009 11:57:52 PM , Rating: 2
It being only a gimmick, I gather that you'd be happy if you had only one eye and couldn't see 3D all the time seeing as how it's only a gimmick.

It's a gimmick about as much as using color in movies is a gimmick. Not at all necessary, but many seem to like it being there as it is in real life.

P.S. - I'll give you credit in that many movies have USED 3D as a gimmick, but that's different from it being a gimmick. Very different.

By bradmshannon on 12/15/2009 11:12:43 AM , Rating: 2
How much $$?

i'll wait for...
By inperfectdarkness on 12/16/2009 6:20:39 PM , Rating: 2
3d front projectors. 2 different projector beams designed to recreate perfect, stereoscopic vision.

i'll be even more impressed if they can create 3/d without glasses using some special kind of screen.

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