Print 15 comment(s) - last by UppityMatt.. on Jan 23 at 11:11 AM

LCD panel makers increase spending to meet consumer demand for LCD panels

LCD panel makers are expecting a banner year in 2008 thanks to the fast-approaching switch from analog broadcasts to digital broadcasts due in February, 2009. LCD makers are expecting a record year with shortages in the LCD market keeping demand for panels up.

The LCD panel market looks so good for 2008 that the Wall Street Journal reports many of the LCD industries biggest panel makers are greatly increasing their capital spending in 2008 to increase production capacity for LCD panels.

Samsung announced it intends to increase its capital spending to  3.7 trillion won or $3.9 billion USD. This figure represents double the capital spending from Samsung last year. Sharp also plans to increase its capital spending with 197 billion yen, or about $1.85 billion USD earmarked.

The market projections from several research companies are predicting strong growth in the LCD market in 2008. iSuppli is forecasting revenue of $82.1 billion USD this year, a 14% increase, for the LCD industry.

The downside to the increased capital spending in 2008 will be felt in 2009 when the increased production capacity makes for an oversupply in the market. This excess of LCD panels is expected to hurt the LCD makers in 2009 by driving prices down. Market-research firm WitsView general manager Henry Wang told the Wall Street Journal, “Currently, I'm expecting an oversupply in 2009, but it could come earlier.” Some analysts are saying the oversupply could come as early as Q4 2008.

LCD panel makers have been scrambling over the last year to build alliances with competitors to allow for lower production costs and to meet consumer demand for LCD panels. 

DailyTech reported in December of 2007 that Toshiba and Sharp had formed an alliance for LCD panels. Later the same month DailyTech reported on details for multi-billion dollar talks between Hitachi, Matsushita and Canon for LCD panels.

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By Iketh on 1/22/2008 4:07:48 PM , Rating: 4

RE: yay
By jbzx86 on 1/22/2008 5:11:56 PM , Rating: 4
The sooner the oversupply comes the better for us all.

RE: yay
By InternetGeek on 1/22/2008 5:30:35 PM , Rating: 2
Yeah, let the price/features war begin.

RE: yay
By logaldinho on 1/22/2008 6:56:02 PM , Rating: 2
what are they talking about 2009 is the year of the OLED, that should keep the profit margins up for these companies.

RE: yay
By omnicronx on 1/23/2008 8:46:00 AM , Rating: 5
No.. they are not.. They are talking about LCD's in general because of the FCC shutdown mandate of all analogue TV stations. OLED is a ways off of being mainstream, especially if LCD prices continue to fall as the article states. Currently only small screen OLED's have been produced, and i would not expect 42inch plus models to become mainstream for 5 or 6 years. But if you are looking at a huge 20 incher, then sure wait for OLED in 2009 ;).

RE: yay
By PandaBear on 1/22/2008 8:54:19 PM , Rating: 2
2009 will also be the year when US shut down the analog broadcast, so I am not sure if this is going to be really "oversupply".

Anyhow, I am planning to move my 32" LCD to my bedroom and get a 47" LCD for less than 1K. If this oversupply comes I am all happy.

So what does this mean?
By KorruptioN on 1/22/2008 8:05:23 PM , Rating: 3
More cheap TN panels. *sigh*

RE: So what does this mean?
By NICOXIS on 1/22/2008 8:36:01 PM , Rating: 2
Do other types of panels worth the price premium?

RE: So what does this mean?
By munkle on 1/22/2008 9:51:09 PM , Rating: 2
Yes, I went from an ips panel to a pva panel thinking it wouldn't be that bad. It is, ips is far superior to both tn and pva.

RE: So what does this mean?
By leexgx on 1/23/2008 12:35:07 AM , Rating: 2
i may turn to LCD this year but its getting one that is good not cheap

RE: So what does this mean?
By bunnyfubbles on 1/23/2008 2:43:42 AM , Rating: 2
TN has actually come a long way since the beginning, so much so to the point where some might argue that its even better than PVA/MVA for personal use (ie computer screens) whereas PVA/MVA are better for things like TVs due to better viewing angles and blacks.

The great part is that IPS really has lived on with TV panels and there are many companies that offer them and even advertise it as an advantage. LG, Phillips and Hitachi all produce S-IPS TVs - and the best part is that they can be found at very competitive prices unlike on the PC market where IPS is pretty exclusive to the high end when we don't consider panel lotteries (ie a model that is built using different panel technologies and you never know which one you're going to get)

RE: So what does this mean?
By Capsaicin on 1/23/2008 10:04:09 AM , Rating: 2

It's an artificial example, but it shows how bad the vertical color shift is, even from viewing straight-on.

I can't really comment on *VA panels, though. I can't remember using one -- only TN and IPS panels. :P

Panic in 08, reality in 09
By djc208 on 1/23/2008 7:12:52 AM , Rating: 5
So basically the LCD manufacturers are counting on lots of people who don't know better to go buy new LCD TVs thinking that next year their old analog TV will go dark, when in reality most people who can afford an LCD HDTV are using cable or satalite and won't be affected. Everyone else will be just use the converter box coupons and continue with their old analog TV.
Then in 09 reality will set in and we'll be back to business as usual.

Either that or the LCD manufacturers don't understand the digital TV switch either.

I guess it could be a great excuse if you were trying to talk a wife or girlfriend into a new TV though (assuming they didn't know better too).

RE: Panic in 08, reality in 09
By UppityMatt on 1/23/2008 11:11:07 AM , Rating: 2
Its what my dad just did, although i think he fell into the category that he thought his old TV wouldn't work anymore...even though they have satellite. But i like the bigger TV when i go to visit them so i didn't mention it.

Good Night Sweet Prince
By Serafina on 1/22/08, Rating: -1
"People Don't Respect Confidentiality in This Industry" -- Sony Computer Entertainment of America President and CEO Jack Tretton

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