Kindle has become a way of life for many avid readers the way iPods and
other portable music players became a way of life for music lovers. Many of the
things we love have found a way to traverse into the digital world, and have
found success in doing so.
The Kindle is no exception. When the original
version was introduced on November 19, 2007 at $399, it sold out in five and a
half hours. It stayed out of stock for five months until its return in April
Since then, Amazon has released new versions of
the Kindle like the Kindle 2, Kindle
DX and Kindle 3, which is available in Wi-Fi and Wi-Fi plus
Before the Kindle, Amazon started selling
traditional paper books in July 1995. But now, Amazon has announced that Kindle
books are outselling paperbacks and hardcovers.
Since April 1, Amazon has sold 105 Kindle books
for every 100 print books sold. These numbers include books that have no Kindle
edition. Also, for all of 2011 so far, Amazon has had the fastest
year-over-year growth rate for its books business due to the overwhelming
Kindle sales and steady print book sales.
The UK Kindle Store is now selling more Kindle
books than hardcovers as well. As of April 1, customers have been purchasing
Kindle books over hardcover books at a 2 to 1 ratio.
In addition, Amazon has sold three times as many Kindle
books so far in 2011 than it did this same time last year, and
the Kindle with Special Offers, which is $114, has been the best selling Kindle
"Customers are now choosing Kindle books more
often than print books," said Jeff Bezos, Amazon CEO. "We had high
hopes that this would happen eventually, but we never imagined it would happen
this quickly - we've been selling print books for 15 years and Kindle books for
less than four years.
"In addition, we're excited by the response
with Special Offers for only $114, which has quickly become the bestselling
member of the Kindle family. We continue to receive positive comments from
customers on the low $114 price and the money-saving special offers. We're
grateful to our customers for continuing to make Kindle the bestselling
e-reader in the world and the Kindle Store the most popular e-bookstore in the
The U.S. Kindle Store now has over 950,000 books
available, with 175,000 being added in just in the last five months alone. Over
790,000 books are $9.99 and under.